CRITICAL ARTS i~\"~.~'-,':~: . (Special issue: South African Cinema) March 1960 Vol J No I by a radical perspective theoretical in nature. leaning will be towards semiotics. of South Africa's media institutions the first issue of Critical Arts: in the study of media and the arts in South Africa. theatre. music. press etc.) and media in the Mcluhanesque A Journal for Media Sdudies. marks a It is the only The journal on the arts (eg. fil_. radio. sense. in a Third World context. while Critical Arts It will seek to stimulate the serious studf of neglected areas such as the role of radio in apartheid society. for the investigation of theatre. will not perpetuate an elitist of the mass media - it will be of the media and the arts prir.rarilyfrOll EDITORIAL This. milestone journal devoted entirely to this area of study in this country. will be characterized television. Concern ~ill be with media and communication the journal's will be polemical previously to esta)lish relevant critical frameworks filQ and television etc. This publication notion of the arts Or bourgeois conceptions concerr.ed ~ith the interpretation the point of view of popular culture. In short. the illlnediateaim of Critical Arts will be to generate discussion and dialogue between academics and the world at large. and to challenge the existing social structures and social relations which govern the status quo orientation This inauguration issue carries a special edition on South African cinema. The study of South African film has hitherto been considered beneath the in South Africa. dignity of most media specialists The papers published here go a long waf in establishing the social importance of a study of this country's cin~. in terms of its sociological base. particularly Most of the contributing authors have been involved in a study of local cinema over the last decade. but this is the first time that the seriousness and significance Future editions of Critical Arts will concentrate theatre and drama. radio. television. advertising The Editors would like to thank all those who contributed publication the Jor.annesburg press for pub1icising makers ~~o gave pen;ission for the screening in the r.itty gritty of administration typist. Judi Latter. in any way to the the staff of the Performing Arts Centre. the individual film- of their films and those involved Finally. thanks to our our film shows; and production. of their work has been recognized academically. in specific areas such as etc of this first issue: NEXT ISSUE: DRAMA AND THEATRE CONTENTS MAJOR ARTICLES Vol I No I March 1980 Reflections in South African 1. 2. 3. 4•• 5.• - - Keyan G Tomaselli "Class and Ideology: Cinema" "An Approach to Afrikaans Film" "De Voortrekkers Conventions" - 'No God, No Morality, No History': John A f van lyl Fi1m" - ' 'Sensua1 ••• But not too far from Innocence': of Sexism in Advertising" Tessa Wolf (I9I6): Hannes van Zyl - Robert J Greig Some Stereotypes and Narrative South African Ethnographic A critical Theory Charlene Frenkel, Mark Orkin and 14 25 32 38 51 54 56 57 "Follow That Rainbow: Operation Update" - Keyan G Tomaselli Johan Bruwer "Angsst - Same Time, Same Place. - John A F van Zyl FOCUS ON CRITICISM 6. 7•• Oie Hoord" 8. BOOK REVIEW 9. ,"On Reading - The South}frican Film Industry" - Richard Harvey Johannesburg. HOTES ON THE CONTRIBUTORS Keyan G Tomaselli teaches film and television in the School of Dramatic Art, University of the Witwatersrand, Robert J Greig was formally fil. and theatre critic for The Star Hannes van Zy1 was fonnally a lecturer in the Dept. of Conmunication at the Universi ty of South Africa John A F van Zyl is Senior lecturer 1n film, television and drama 1n the School of Dramatic art, University of the Witwatersrand. Charlene Frenkel and Tessa Wolf are graduate students in the Dept. of Sociology, University of the Witwatersrand. Department Johan Bruwer is Arts critic for Rap~rt Richard Harvey was formally a lecturer 1n English at the University of the Witwatersrand. Mark Orkin is Senior lecturer in the same .. 'l. --~, He is presently running a Farm School in the Transvaal. ,....,'i..., '-..- -~'. ;: •