The use of the demonstration-interview technique in estimating the institutional acceptance of dehydrated mashed potato products

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: McCreary, E., Kirk

Date Published: 1962

Subjects: Institutional market
Interviewing in marketing research
Marketing research
Product demonstrations
Michigan--Detroit

Program of Study: Agricultural Economics

Degree Level: Masters

Language: English

Pages: vii, 77 leaves

Permalink: https://doi.org/doi:10.25335/hb0n-md73

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