Marketing strategy decision making : the unintended consequences of incorporating competitive information

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Hoppner, Jessica J.

Date Published: 2010

Subjects: Management information systems (Title)
Marketing--Decision making
Management information systems
Information technology
Competition

Program of Study: Marketing

Degree Level: Doctoral

Language: English

Pages: x, 148 pages

ISBN: 9781124338156
1124338156

Permalink: https://doi.org/doi:10.25335/9qv9-k824

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