‘ - ..- . . - “l r— - . ,. ‘_».., >. u U -‘._._ .— . ‘ I I h ‘ . r ‘ FWD ‘smg I ‘ V l‘. > . ’ > . , , ‘ " ‘i I‘F. I. r ‘ ‘ 1“ I l . ' ‘ y : ' ‘n -' "I ' .| ‘ .a . ‘ , _ 2 ‘ ‘V‘ ‘ i ‘. . ' ' 0 ,‘ . " .m:»raszms?w-°‘M-A-m * _ 3; u ' " mafia-AM sthflmwi I ‘ — . * 4 gimme: arapfléYRW“ 1 6 . " - w wmmcmcx MUYWWM J. ,_ ‘ .V i 'l MI . . . ., ‘ .. l .l 1 4 1HE$ “L Date 0-169 This is to certifg that the thesis entitled Curren Check-Out Systems In Retail F0 7 SlHTC: presented bg Richard F. Fog; .:- 1' has been accepted towards fulfillment of the requirements for I‘lo‘q! degree ill—MW Y: ‘0 BUSiILGSS Curriculum in Food Distribution M Major {wrofessor July 9. 1951 CURRENT CHECK OUT SYSTEMS IN RETAIL FOOD STORES By Richard Bradley Bayer A THESIS Submitted to the School of Graduate Studies of Michigan State College of Agriculture and Applied Science in partial fulifllment of the requirements for the degree of MASTER OF ARTS Department of General Business Curriculmn in Food Distribution July 1951 ‘ nrllll.rl|||'l.t [IL .[II'I J ll||l all ll [III I I'll: Ill. Ill I'll l tlrxxt \KJ[1: t Lf|l\ [I'll [tlti (llllt [L rlllll [It llll [Ill ill 4" ACKNOWLEDGEMENTS The author wishes to express his sincerest appreciation to Dr. Kenneth Wilson, Director of the Curriculum in Food Distribution, under whose guidance and supervision this investigation was undertaken. Grateful acknowledgement is due Mr. William C. Ferguson, Director of Personnel, of the American Stores-Company, for his helpful suggestions and assistance in obtaining materials used in the preparation of this thesis. TABLE OF CONTENTS CHAPTER I. II. III. IV. INTRODUCTION............. PurposeofStudy. ... ... ... Scope of Study . . . . . . . . . . . Sources of Data . . . . . . . . . . THE MAIN TYPES OF CHECK-OUT OPERATIONS The Conventional Check-out Operation The Push-pull Type Checkstand . . . The Split Counter Type Checkstand . TheSimplexUnit ......... TheBeltTypeCheckstand . . . . . . The Disc Type Check-out Operation . The Redi-chek Unit . . . . . . . . The "No Wait" Checking Counter . . . Variations of The Foregoing . . . . METHODOIDGY FOR EVALUATING CHECKSTAND EFFICIENCY EVALUATION OF INDIVIDUAL CHECKSTANDS . The Conventional Check-out Operation The Push-pull Type Checkstand . . . The Split Counter Type Checkstand . TheSimplexUnit ......... The Belt Type Checkstand . . . . . . The Disc Type Check—out Operation . The Redi-chek Unit . . . . . . . . The "No Wait" Checking Counter . . . PAGE \OQO\O\\QNH 10 K; 1'7 19 21 22 45 45 46 49 50 51 53 55 58 TABLE OF CONTENTS CHAPTER v 0 mCflR TRAINING O O C O O I O O O O O O O O O O O O O 0 VI Q SW AND CONCLUSIONS 0 O O O O O O O .. O O O O O O 0 iv PAGE 60 69 TABLE I. II. III. Development of Production Standard for Push-Pull Check—Out One—Man Operation . . . . . . . . . . . . . . . . . . . . Development of Production Standard for Push-Pull Check-Out One-Man Operation, continued Development of’Production Standard for Redi-Chek Check-Out One-Man Operation Development of Production Standard for Redi-Chek Check-Out One-Man Operation, continued Comparative Equipment Productivity and Cost of Check-Out Operation Comparison Comparison Comparison Comparison Comparison Comparison Couparison LIST OF TABLES O O O O O O O O O O O O C O O O of Production With Single Operator of Production With Two Operators . of Production With Three Operators of Production With Four Operators of Checking Errors . . . . . . . . of Checking Errors . . . . . . . . of Production Per Manrflour . . . . O O O O O O O O O O O 0 O O PnGE 29 30 32 33 35 38 39 40 43 LIST OF FIGURES FIGURE PAGE 1 The conventional check-out counter . . . . . . . . . . . . . 6 2 The push-pull type checkstand . . . . . . . . . . . . . . . 8 The Simplex mit C O O O O O O O O O O O O O O O O O I O 0 11 The belt type checkstand . . . . . . . . . . . . . . . . . . 13 disc type checkstand . . . . . . . . . . . . . . . . . . 15 The Redi-Chek mt O O O O O O O O O O O O O O O O O O O O 18 <1 0‘ Vt b m 0-! D‘ O The "N o wait . Che ck S tand O O O O O O O O O O O O O O O O O O 20 CHAPTERI INTRODUCTION Purpose of Study A major operating problem which is comon to almost all self-service food stores is that of reducing the tine required to “check—out" customers when their shepping has been completed. Checking consists of arrangement of merchandise prior to tallying, accumulation of charges on special cash registers, making change, and sacking the merchandise. No great amount of research is necessary to discover the importance of this problem - it is apparent to the newest store clerk, and is usually in the mind of any person asked to coment on super markets. Most of us who shop even occasionally for our families have had the unfortunate experience of spending more time in line at the check-out than in selec— ting the food we have been requested to buy. In the studies cited in this project, the check-out function accounted for more than 20 percent of the total man-hour requirements of store opera- tion. Its importance is further emphasized by its recognized position as the canon bottleneck in the store during peak periods of the week. It is not uncomon for self-service food stores'to handle from 60 to 70 percent of their weekly volume at Friday and Saturday. Peak periods within these high-volume days place an imense load on check-out operating personnel and equipment. It is an accepted fact in the industry that store sales volume is directly affected by the rapidity with which customers are accurately 2 processed through the checkpout operation. Customers do not like to wait in line, and a dissatisfied customer will go elsewhere if she thinks she can get her shepping done more quickly. In stores where parking facili- ties are limited, increased service at the check-out Operation.during peak periods may lead to increased volume through a larger turn-over in the parking areas. Much has been done by the super markets to enable the customer to get her shopping done more quickly. waiting has been reduced or eliminated by self-service grocery departments, pre-packaged meats and produce. A customer can obtain all her desired:nerchandise and be ready for checksout without having had personal contact with any store elplqyee. Thus, with self-service grocery,:leat and produce merchandising, the cashiers at the checkstand.often become the only personal contact with the customer. This further increases the need for a pleasant reaction by the customer to check-out personnel and.equipment. The checkstand operator'makes a last- ing impression on the customer leaving the store. The purpose of this study is to present the main types of cheek-out operations in use currently and to analyze the methods by which their \ advantages and disadvantages may be determined. " Scope of the Study There are three phases to the study. The first phase deals with the physical types of checksout operations. The second phase deals with the methods by which checkpout Operations can be evaluated. The third phase deals with the personal element in the Operation. The importance of adequate personnel training is emphasized here. Sources of Data The data pertaining to checkstand types and their” construction were obtained in most part from checkstand manufacturers and from the writer's personal observation of the various types of checksst in operation. The methodology of evaluating checkstand operation is derived from two major sources. The first is the January 1951 study of the check-out operation coupleted by the United States Department of Agriculture in cooperation with the Kroger Coupany of Cincinnati, Ohio, and Step and Shop, Incorporated, of Boston, Massachusetts. The second is a study recently completed by a major retail food chain. This is a controlled tile-stuw comparison of four current types of checkstands. The information on personnel training in the check-out operation was obtained from the Personnel Department of the American Stores Compm of Philadelphia, Pennsylvania, and from a study on grocery checking pro- cedures by the University of Texas, Division of Extension, in cooperation with the Texas Educational Agency, Vocational Division. Additional information pertaining to the check-out operation was obtained from current periodical infomtion devoted to the retail food store industry. In the research conducted by the author it was readily observed that there is considerable progress to be made in adapting specific types of checkstands to varying values of Operation. It 1. felt that'pjchain operators, especially, can realize more efficient performance by install- 4 ing in each separate store that type of checkstand which will adapt itself most readily to the store's volt-s and weekly pattern of operation. CHAPTER II THE MAIN TYPES OF CHECK—OUT OPERATIONS This chapter deals with the description of the main types of check- stands in current use. The physical description of each checkstand is accompanied by a breakdown of the caponent parts of each operation, termed elements. The Conventional Check-out Operation The conventional check-out operation is also frequently termed the "L-»shape stand" and the "straight—line“ stand. About two-thirds of the checkstands in present useare of this type. This type checkstand is usually about six feet, eight inches long by four feet wide and requires 26.7 square feet of floor area. The cash register is placed on the stub of the '1'. Underneath the long leg of the 'L" is a storage area for paper bags. This stand represents the basic pattern of all stands - a register platter. and a longer unobstructed surface where the check-out Operation nay be carried out. Figure 1 shows the conventional check-out counter. The conventional check-out counter was designed for operator—unload- ing of the order from the haskartl to the sorting area on the counter. The operator, usually called the cashier, performs the following elments in processing the average order: l baskart— - in this study refers to the carriage used by the customer in collecting and transporting her merchandise. .pmusnoo prouxoono Honowpsweboo one .H 833% I... .- uQ.-.4¥‘O ‘3 ‘...“ 1. Unload baskart. 2. Sort items (according to departments) as/or after placed on counter. 3. Ring up order. 1.. Subtotal, add tax, and total order. 5. Take money from customer. 6. Make change; give to customer. ’7. Obtain and position bag. 8. Bag items. Each itan is handled three separate times (as unloaded, rung-up, and bagged). Where items are sorted in departmental groups after unload- ing, each item is handled four separate times. The Push-Pull Type Checkstand The push-pull type checkstand is also termed the Heingarten, the shuttle-arm, pull-arm, draw bar, or merchandise rake device. It is shown in Figure 2. Next to the conventional stand, this type has probably found more widespread acceptance than an other type. The push-pull checkst is of the same basic construction as the conventional checkstand. The counter is extended ahead of the register and a "IF-shaped device slides back and forth ("pushed and pulled" by the Operator) on the counter. This enables the checker to be ringing up the items in one customer's order while the next customer is unloading her basket on the counter within the 'U'. The counter under the '0' (when it is returned to loading position) is marked off by painted lines into sections labeled groceries, neat, and produce. ngmxoono omhv agaunma «5. .N sag The customer is thus encouraged to place each item in the desired departmental group. The cashier performs the following elements in processing the average order (assuming the customers unload their baskarts as requested). 1. Pull presorter forward; push presorter back. 2. Sort after using presorter (usually larger orders). 3. Ring up order. 4. subtotal, add tax, and total order. 5. Take money from customer. 6. Make change; give to custcner. 7. Obtain.and position bag. 8. Bag items. If presorting is accurate, each item is handled twice (as rungaup, and bagged).‘ If sorting is necessary befbre ringing, each item is handled three times. The Split Counter Type Checkstand The split counter type checkstand is also called the Delchamps split- stand system and the split checking stand. The use of this type of stand is probably heaviest in the western part of the united States. The split counter checkstand is again of the same basic plan as the checkstand described above. It differs in that a slot is placed diagonally at the right angle of the "L" that fbrms the checkstand. The slot is wide enough for a baskart to be pulled from the customer to the other side of the working platform. Here, the customer is separated from her baskart. The principal feature of this system.is that the checker unloads the lO baskart with one hand while simultaneously ringing up the items with the other, thus combining into one step two of the basic operations of the conventional method. The following elements are performed: 1. Pull baskart through diagonal slot in checkstand. 2. Remove items from baskart and ringaup simultaneously, placing them.on checkstand platform. 3. Subtotal, add tax, and total order. 4. Take money from customer. 5. Make change; give to customer. 6. Obtain and position bag. 7. Bag items. Items are handled twice in this operation as the unloading and ringing operations are combined. The Simplex unit The Simplex unit checkstand was developed by the united States Depart- ment of Agriculture, Production and marketing Division, in cooperation with the Kroger Company of Cincinnati, Ohio, and Stop and Shop, Inc., of Boston, Massachusetts. It is shown in Figure 3. The unit measures 6.5 feet in length and is 6.2 feet wide. The total space required is 40.3 square feet. The Simplex unit is similar to the split counter checkstand in that the customer is separated from.her baskart by the working platform of the stand. The baskart is positioned directly to the cashier's left. The cashier checks each item directly from the baskart to a bag, held open by a suction device which applies a vacuum through two rubber cups built into the walls of a holding well. ll .345 stages... as. .m .32 ON a. O. o O tuot goose? goon—Odo magmas .Oz newsman no gavodwoaen o O o m 28.63% 233% sigma esteem as 32.5 22.58% .3 EEqEE e Hag 30 0.». .0 .38” m 0.34. 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It 8&8 a: use .om once. 0.“ 88. uses gouge n8 32 .3 $8. a. 3.3. heads 93 engages .8 ates. . «a can , «Sena . octet: 0333» 38 09% Egg" human—$.50 anon—”HASBRO 24: ”~20 So 08nt MHB Ham mom £390 flan—.2593 .mo Ham—«mafia 338° . h as TABLE V 8 COMPARATIVE EQUIPMENT PRODUCTIVITY AND COST OF CHECK-OUT OPERATION 35 Orders Orders Labor cost Type of oqnipnant per per per W ME: 19916.: 2291.2 1. Push—pull l-nan 31.9 31.9 3.13 2. Push-pull 2qnan 48.4 24.2 4.13 3. Simplex. l-nan 44.3 44.3 2.26 4. Redi-chak l-man. 44.2 44.2 2.26 j5. Rodi-chat 2~nan 61.2 30.6 3.27 6. Rodi-char 3—nan 67.5 22.5 4.45 7. Belt type 4-nan 62.0 15.5 6.44 8. Disc-typo l-man 35.5 35.5 2.82 9. Disc-type 2—nan 57.8 28.9 3.46 10. Disc-type 3—man 60.3 20.1 4.98 3_I.P.!.Q:Po41 36 would be necessary. The chains would do well, however, to study the results and the means by which they were obtained. The united States Department of Agriculture study is very valuable for its methodology. Recently a large retail food chain completed a study of check-out operations. This serves as an example of how a chain may Obtain.valid results and still hold expenses to a minimum. This study is described below. It is referred to throughout this work as the "Chain Store Study". The accompanying tables of Operating results are taken from this study. Four checkstands were tested. These were the "Spee-Dee”, the Redi- chek, the push-pull, and the conventional. A large well-lighted room was used for the experiment; one of each type stand was set up in the room. As this did not duplicate actual operating conditions, it must be realized that.the results are comparative under these conditions only. The purpose of the study was to determine which type checkstand gives the most efficient operating performance . ‘Variables in the Operation were held to a minimum. The same twelve orders, averaging 18 items, and six dollars, were used on all four check- stands tested. Results were given in dollars per hour. By holding the size (items) and composition of the order constant, the dollars per hour figure is valid. This practice did introduce another variable - familiarity with prices and the composition of the orders. This was minimized as much as possible by getting the figures on all checkstands only after all the operators were familiar with the orders. The flow of traffic was controlled. In all the tests on all the stands, orders were delivered as rapidly as operators could handle them, 37 9 and the trainer acting as customer always had her money ready. The personnel factors were controlled in the following manner: 1. Competence: All four cashiers used for the tests were trained and above average in ability. 2. Organization: When three and four operators were-used, the two fastest girls were used as unloader and cashier on all stands. 3. Fatigue: An attempt was made to eliminate this by providing frequent rest periods for the operators. Time studies were conducted in the conventional manner. Any delay that was not considered a normal part of the operation was not included. The following tables (VI through XII) show the results of the "Chain Store Study". In interpreting these results, a chain may well decide which type of checkstand to install in certain volume stores. In comparing the two above studies the United States Department of Agriculture should prove the more accurate. It was conducted on a far wider scale and greater care was used in standardizing methods and elimina- ting the variable factors. The "Chain Store Study“ does, however, offer a good example of a reasonable test of operation conducted on a relatively small and inexpensive basis. A <_?'9 The personnel completing the study are here referred to as "trainers". ' 38 TABLE'VI COMPARISON OF PRODUCTION WITH SINGLE OPERATOR 10 Complete Assembly was Made on Push-pull and Conventional Ho assembly was Made on Speedee or Belt ‘Conven- Speedee Hedi-chek Push-pull tional “—— _ 3 checked 319709-04 31:433-36 31:351-46 31,352-99 Average 3 ' per hour 305.55 298.20 271.80 266.70 %%%%hcked Average 8 per hour lessees: 3 checked Average 8 per hour Mar et 5 checked Average 8 per hour 22212.9. ' 3 checked Average 3 per hour Difference between fast stand (Speedee) and slow (Conventional) $38.85 per hour, or 14% plus. 356.05 234-84 307.20 294.00 427.26 427.26 306.60 305.40 427.26 _ 356.05 300.60 277.80 498.47 356.05 307.80 315.60 569.68 303.60 427.26 269.40 498.47 245-40 356.05 268.80 356.05 280.80 284.84 276.00 284-84 250.80 427.26 259.20 10 "Com lete assembly'I refers to the segregation of items hy departments, on the register. meats, produce and groceries) before ringing up the items 39 TABLE VII CDMPARISON 0F PRODUCTION NITH TWO OPERATORS Complete Assembly was Made on Push—pull and Conventional N0 Assembly Was Made on Speedee 0r Redi-chek Avera e of rator Speedee Redi-chek Push-pull Conven- 419m... Av. s P.M.H. $527.60 $488.40 $463.20 $469.80 3 Spread 222.05 190.20 191.40 203.10 $64.40 8 ad 72.16 63.8 70.4 26.2 13.9% IE Fastest Daren“ 8 Checked 427.26 284.84 356.05 356.05 Av. s P.M.H. 537.60 513.00 481.20 522.60 The difference between the fastest (Speedee) operation and the slowest (Push-pull) is $57 .00 MW 8 Checked 356.05 284.34 356.05 ' 284.84 AV. 3 P.M.H. 511.21 483.00 435.00 439.20 The difference between the fastest (Speedee) operation and the slowest (Push-pull) is $76.00 pgr hg_l_1_1_‘ or 12%. Fast and ow Com on 3 Checked 427.26 213.63 356.05 213.63 Av. S P.M.H. 534.00 469.20 473.40 447.60 The difference between the fastest (Speedee) operation and the slowest (Conventional) is $87.00 per hour or 19$ 40 TABLE‘VIII COMPARISON OF PRODUCTION WITH THREE OPERATORS unloader, Cashier, Bagger A practically complete assembly was made on all stands by the unléader. W Convene WWW $356.05 $284.84 $356.05 $356.05 8 Checked 583.80 546.00 586.80 585.82 Av. $ per hour The same operators were used in the same position on each stand. 'The difference between the fastest stand (Push-pull $586.80) and the slowest (Redi-dhek, $546.00) is $40.80 per hour or 73 . TABLE IX COMPARISON OF PRODUCTION WITH FOUR OPERATORS unloader, Cashier and Two Beggars A practically complete assembly was made on all stands by the unloader. Conven- .Snsedgg Rgdi-chek Push-pull jigng] $213.63 $427.26 $356.05 $356.05 642.60 641.40 657.00 8 Checked Av. 3 per hour 644.40 The same operators were used in the same position on each stand. The difference between fastest stand (Conventional, $651.00) and the slowest (Push-pull, 8641.40) is $15 .60 per hour or 2%.;5. 698.8 Meson shoes"... one :88: 3 Home.“ :9. one 30.. ._H 3J1 om Foe . i 88. amen. was. on...“ 38 81‘ 2.. 3.8376. 8.888 8.38 a 8m L85? 8 Juan amen. 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The Conventional Check-out Operation The performance of this checkstand is rather low, especially when only one or two people are employed in the operation. A single operator must perfbrm all the basic elements in processing an average order. The customer is not requested to unload any of her mer- chandise. This is done by the cashier. Thus, one order must be completely processed before another is started. The merchandise, as unloaded, must be segregated by departmental groups - meat, produce, bakery, and grocery — before being rung up. Adequate sacking facilities are seldom provided. The “Chain Store Study" results indicate that the comparative effi- ciency of the checkstand increases when the third and fourth operators are added. The conventional checkstand has certain advantages. It is of relatively simple construction and is inexpensive to build. many food chains have constructed their own checkstands of this type. The list price quoted by most.manufacturers is two hundred_dollars. Production figures, however, show that the conventional checkstand is a poor choice for both the average operator and large-volume stores. With.any of the other checkstand types, one operator can normally handle the flow of traffic during the slack periods of the day. With the 1.6 conventional unit, however, another checkstand must be Operated or a Backer added to the operation to achieve the similar production results over the course of a day's business. The Push-pull Type Checkstand This unit has an advantage over the conventional system in that it provides facilities for customer unloading. While one order is being pro- cessed, the unloading element of the next order may be completed. Proper departmental segregation is encouraged by marked-off sections on the unload- ing platform. However, produce items are placed in an area next to the presorter and there is a tendency to crush this soft merchandise when the presorter is pulled forward. There is often physical strain in pulling up heavy merchandise to the checking position. It was observed that it was often impossible to place all merchandise in the presorting area. This meani that the cashier had to pull the presorter forward, push it back, and allow the customer to unload the remainder of the large order. Here, the customer continued to unload while the cashier was checking and thus could not see the items as they were tabulated. The construction of the push-pull checkstand, as in the case of the conventional, is simple. The list price quoted by the manufacturer was two hundred and ffity dollars. In the "Chain Store Study" the push—pull checkstand gave better performance with one operator than did the conventional. This was due largely to the customer performance of the unloading element. The comparative efficiency of the checkstand increased.when the third and feurth operators were added. 47 The United States Department of Agriculture found the push-pull unit to give the poorest performance of all types studied.1 The push-pull checkstand is an improvement over the conventional type. It does not, however, give good performance with a single operator. In the previous two types of operation, items, as they were unloaded, were segregated into departmental groups. This meant that the cashier could ring up all grocery items together, all produce items together, et cetera. The customer, upon receiving the receipt for her order, could check the tabulated items easily as they were all grouped by departments. In the remaining types of check-out eystems discussed below, items are not grouped by departments before being rung-up. Items are rung—up as they are unloaded by the customer or as they are removed from the baskart by the cashier. No attempt is made to keep all grocery items together, for example. This procedure presents certain difficulties not encountered in the conventional and push-pull operations. The first is the necessity of frequently changing the departmental key in the ring-up element.- When items are segregated by department before being rung-up, the cashier in checking grocery items, for example, depresses the grocery departmental key and registers all the grocery items by depressing the motor bar.. The same process is continued for meat and produce items. When the baskart is unloaded by the customer on a moving belt or disc, there is not such departmental regularity. The first item may be a head of lettuce, the l Harwell, E.M., and Shaffer, P.F., T e eck-out er t o Self-service Retail Food Stores, Bulletin No. 31, United States Department of Agriculture, Production and Marketing Administration, Washington, D.G. January, 1951. 48 second, a ham, so that the cashier must continually change the departmental key. The National Cash Register Company has recently introduced a new cash register with motorized departmental keys. This means that all the operator has to do to register the sale is depress the money keys and then depress the departmental key denoting the item. Although these new regi- sters are at present difficult to obtain, they should prove very efficient in this type of operation. The National Cash Register Company has observed in recent tests that accuracy has improved in registering items according to their proper departments. This seems logical as the operator must con- tinually watch for departmental changes of the moving items. A second difficulty in this type of operation occurs with.merchandise that is sold in pairs or in groups of three or more. An example of this would be an item that sells for ten cents a can, or two cans for 19 cents. The customer may not unload these items together. In a large order the two items that sell for nineteen cents may be unloaded separately, and the cashier may easily make the mistake of charging the customer ten cents for each. Several attempts have been made to solve this problem, but no one has met with couplets success. Signs have been posted urging customers to unload such items in their proper groups; cashiers and other operators have been instructed to be especially careful to watch for these items and place single cans on the dead plate until the second or third can is unloaded. A third problem arises in the sacking process. The top items in a customer's baskart are usually the ones that are fragile and most easily bruised. These are unloaded first as they are the most accessible. The hard items, such as cans and boxes, are usually at the bottom of the baskart 1.9 and are unloaded last. The sacker, therefore, receives the fragile items first and the hard ones last. This means that the sacker must wait for the latter items to be processed before the sacking can be started. A fourth problem arises in that the customer, while placing her merchandise on a moving belt or disc, has difficulty watching the cashier ring up items that are simultaneously moving down the line. Some customers insist on watching the cashier ring up each article to insure against errors. Where this occurs, the normal operation is interrupted. All the preceding problems are inherent in the check—out operations discussed below. The Split Counter Type Checkstand The principal point to note about this system is that the checker unloads the baskart with one hand while simultaneously ringing up the items with the other, thus combining into one step two of the basic operations of the conventional method. This checkstand was not included in either of the studies discussed in Chapter III. In the bulletin ”Check-out Clinic"? performance of the split counter type (with a single operator) was found to fall between the slower conventional and faster push-pull type. The cost of'the split counter checkstand is two hundred dollars. This type unit has one chief disadvantage. It is a one-man.operation; an additional employee cannot be added to increase production during rush periods. 2 "Check-out Clinic", a bulletin publiShed by the National Association of Food Chains for its members summarizing the results of a meeting held on February 6-7, 1950. 50 The Simplex Unit In contrast to the split counter checkstand, the Simplex unit provides for simultaneous unloading, ringing, and sacking by the cashier. The time studies by the United States Department of Agriculture showed that production amounted to 44.3 orders per hour on the Simplex unit as compared with 31.9 orders per hour on the push-pull equipment. Labor costs per order were 2.3 cents and 3.1 cents respectively. Some disadvantages, however, were noted in the study. Lack of flexibility of the equipment during peak volume periods was a definite disadvantage. On the push—pull equipment an additional employee could be added to the operation to increase production and reduce waiting time on the part of the customer. This was not possible on the Simplex unit as the latter was strictly a one—man operation. Considering the fact that the use of the push-pull checkstand operated by two persons is only 9 per- cent more productive than the one-man Simplex operation, and at the same time 83 percent more costly in man-hours per order, the difference in total potential capacity may seem to be a minor factor. This is true in stores where extreme volume peaks are not normal. But in stores where peaks reach substantial proportions, the Simplex unit was found to be not entirely satisfactory owing to this lack of flexibility. Customer reactions to the Simplex unit, while favorable as a whole, were in some instances unfavorable. The United States Department of Agriculture made no statistical measurement of this reaction. The most frequent unfavorable comment was that the operation seemed to be slower. This remark was no doubt evoked by the customer when comparing the ring—up 51 operation only on the conventional equipment with that of ringing-up and bagging the items simultaneously. AffThe Simplex unit provides limited space for customer exit. Even though customer-exit aisles were made as wide as those in stores having conventional equipment (24 inches), the exit of customers with large orders was sometimes difficult owing to interference by the cash register which was located adjacent to the aisle. Store personnel carrying orders to the outside of the building also encountered this interference. The Simplex unit enjoys several distinct advantages over the push- pull checkstand. It gives increased man-hour production at a lower cost per order. Man-hour production increased from 31.9 orders to 44.3 orders; the cost of processing the order was reduced from 3.1 cents to 2.3 cents. Over—all space requirements were reduced to 64 percent of requirements for the conventional checkstand. f— fif/The United States Department of Agriculture found that all Operators (originally trained on the pushppull equipment) indicated increased fatigue for the first few days during which they were being trained on the Simplex unit. This was believed to be caused by two factors: (1) Change of work patterns requiring use of certain body muscles; and (2) and increased number of items handled in a given period. As the operators gained experience they reported the operation on the Simplex unit to be less fatiguing than on the push-pull equipment. The Belt Type Checkstand The United States Department of Agriculture made a study on the belt type checkstand operated by a fourbman team. This team consisted of the 52 3 cashier, two baggers, and an eXpediter. The cashier rang up the items, computed the tax and total of the order, and took money from and made change fer the customer. The two baggers bagged the order and placed the filled bags on an order rack. The expediter unloaded the baskart and sorted and placed the items, price up, on the cashier side of the conveyor by departmental group. Small cardboard order separators were provided for use by the expediter who placed one of the separators on the conveyor after the last item of each order. It signified to the cashier and to the bag- gers the end of one order and the beginning of the next. The cashier rang up the items by departmental group. Departmental keys on the cash register were not motorized. The conveyor, operated with a foot switch by the cashier, carried the merchandise from the expe- diter to the baggers, the merchandise seldom being handled physically by the cashier. The baggers usually worked together on the same order. The equipment included a small platform on which the bags rested during the bagging operation. The mouth of the bag was held open by the bagger with one hand as the other hand bagged the merchandise. One bagger could not handle the load alone when successively large orders were being processed because, (1) items were received on the conveyor by departmental group and the accumulation of fragile items tended to congest the bagging area, and (2) bagging with both hands simultaneously was not possible. This is not to say that the equipment could not be operated by a three—man crew; but the 3 "Expediter" refers to the employee who unloaded the baskart, placing the items on the conveyor. 53 use of only one bagger would cause considerable delay on the part of the cashier and the expediter and thereby decrease over-all production in orders per hour. _The United States Department of Agriculture's time studies showed that production (on the four-man operation) amounted to 62 orders per hour as compared with.67.5 for the three-man.operation of the Redi-chek. Labor costs per order on the two types were 6.4 cents and 4.5 cents respectively. Analysis of some of the elemental times explained differences in over— all and man-hour production. The increase in ring-up time on the belt type checkstand was caused by the inability of the expediter to sort items by department, turn prices Up, and feed items onto the conveyor as fast as the cashier could check them. On the Redi—chek the expediter did not sort items by departmental groups as the register keys were motorized. The National Association of Food Chains4 reported that most members found the performance of the belt type check-stand to be considerably better than the conventional or push-pull units and approximately equal to that of the disc type unit. The Robert Becht Company of Cincinnati, Ohio quotes seven hundred dollars as the list price of their belt type unit, the "Quik-Chek". The Disc Type Cheek-out Operation According to the results of the "Chain Store Study", the "Spee-Dee' checkstand, when operated by either one or two employees, had the best production performance of any of the types studied. As the third and fourth operators were added, the comparative efficiency of the checkstand decreased, although the decrease was slight. 4 The National Association of Food Chains,‘gp. cit. 54 The results of the United States Department of Agriculture on the performance of the disc type checkstand are quite different. When Operated by one man, the checkstand gave production of 35.5 orders per hour. This was 11 percent more productive than the push-pull equipment (one-man), but 25 percent less productive than the Simplex unit or the Redi—chek unit (one-man). Several studies were made of the two—man team and three— man team Operating the disc type check-out unit. With the exception of disc delay and.the slower bagging operation, the procedures and elemental times were similar to those for the two-man and three—man Operation Of the Redi-chek. Production on the two-man Operation was 57.8 orders per hour (at 3.5 cents per order); production on the three-man Operation amounted to 60.3 orders per hour (at 5.0 cents per order). In both studies, the performance of the disc type checkstand was comparatively high. The Will L. George Corporation, Grand Rapids, Michigan, manufacturer of "Spas-Dee", has about fifteen hundred in use in the United States and about ninety in Canada. Thus, as far as mechanized checkstands are concerned, this type is well accepted by the trade. The disc type unit gives satisfactory performance under varying volume loads. The latest model incorporates the Redi-chek bagging well, which should increase performance with a single operator. The current price of the "Spec-Dee" checkstand is eight hundred and seventy-five dollars. A variation of this type, the "Turn-e2", by Doran-Owens, Detroit, Michigan, is identical except that the disc is hand operated and is permanently divided into fOur sections by metal strips. At present, no independent performance checks have been made on this checkstand, but its perfOrmance should not be far from that Of its motOrized counterpart. 55 Its chief advantage is its lower cost. The current list price quoted by Doran-Owens is three hundred and eighty—five dollars. The Redi-chek Unit The chief advantage of the Redi-chek unit is the provision of ade- quate bagging facilities. The construction Of a well adjacent to the cashier's position made possible simultaneous ring-up and begging Opera- tions. For the other types of check-out equipment Observed above, no such provision was made for the efficient bagging Of merchandise; the bagger had to use one hand to hold the mouth of the bag Open during the bagging Operation. The bagging wells provided for the bagger on the Redi-chek unit made possible movement of merchandise from the counter to the con- tainer with both hands. The width and depth for the bagger wells were the same as fer the well used by the cashier when working alone. The bag was maintained in an Openpmouth position by the pressure Of the sides Of the bag on the walls of the well. Two wells were installed instead of one so that the bagger could: (1) use idle time (available when change was being made for a customer) to position bags for a succeeding order that required ‘more than one bag; and (2) bag a large order into two bags simultaneously; A bag rack was installed about five feet to the rear of the check- stand, fbr use by the bagger in the two_man or three-man Operation as a disposal point for completed orders. The customer picked up the order on the way out Of the store. This rack held five full sixtybpound bags at any one time. The Objective of the bag rack was to eliminate delay on the part of the bagger as he waited for the customer to pick up the com, pleted order. 56 The United States Department of Agriculture study showed that pro- duction per man-hour for the one-man operation on the Redi-chek unit amounted to 44.2 orders, and labor cost per order 2.3 cents, the same as on the Simplex unit. The two-man operation of the Redi-chek unit increased production of the unit to 61.2 orders per hour. Labor cost per order increased from 2.3 to 3.3 cents. In comparing the time study standard with that developed for the two- men operation on the push-pull equipment it was noticed that the ring-up time per item decreased from .0291 to .0287. This reduction reflects the use of the motorized departmental keys. The standard for two-man operation of the Redi-chek unit showed a considerable increase in the time required to take money from the customer. This was caused by two factors: (1) The customer had less time to get her money ready for payment, as she had to unload her baskart and place the items on the conveyor (at the same time her order was being processed more rapidly, frequently simultaneously with the unloading, than with the other types of equipment); and (2) the cashier had little opportunity to utilize delay time while waiting for the customer to pay for the order:\ The production per hour for the two-man operation on the Redi-chek uni/.t was 38.5 percent higher than the one-man operation on the same equipment, and 26.4 percent higher than the two-men operation on the push-pull unit. @y adding the expediter to the two-man operation on the Redi-chek, production was increased from 61.2 orders per hour to 67.5 orders per hour, an increase of 10 percent; at the same time labor cost per order increased from 3.3 cents to 4.5 cents, an increase of 36.4 percent. The time for taking money from the customer was .0712 minute as compared with .1307 57 minute when the equipment was operated by two men and .0786 when Operated by one man. With the addition of the expediter, the customer no longer had a part to perform in the processing of the order (she had to unload the baskart when no eXpediter was used) and, therefore, more frequently had her money ready when the total of the order had been announced by the cashier. The Redi-chek had certain disadvantages. The cost of the unit amounted to six hundred and thirty-four dollars as compared with two hundred dollars for the conventional checkstand. s: Delays occurred for both the bagger and the expediter during the operation. Each experienced unavoidable delay time between each order. Both were caused by unbalanced loads in the Operation. 1,) Personnel had to be trained in the use of the Redi-ehek equipsent in order to assure efficient performance. Several days were needed to train personnel preperly in the simultaneous ring up and bagging of items so that the principles of good bagging of merchandise could be maintained. The advantages of the Redi-chek unit were significant. Man-hour and over-all production was the highest of any type tested by the U.S. Depart- ment of Agriculture. Fewer checkstands were needed to process a given volune, which permitted maximum utilization of floor space. Custaners were processed faster for all periods during the week, whether it was a one-man Operation during slack periods, or a two- or three-man operation during peak periods. Finally, reactions from customers, management, and store personnel were very favorable. 58 The "No wait" Checking Counter The "No wait“ checkstand was developed to handle peakavolume traffic. It will find its best application in large markets. During the slow peri- Ode of the week, the "No Wait" may be operated by one, two, or three per- sons. In the Latter cases it perfonms as the belt type unit. With the exception of the cashier's bagging well, the "No Wait" has bagging facilities as ample as those provided by the Redi-chek unit. The "No Whit“ has one distinct advantage. By adding the cashier to the operation, a balanced division of work resulted. Unbalanced division of work between the cashier and baggers was one of the objections of the Rodi-chek unit. By dividing the duties of the cashier, by putting the bags within easy reach of the bagger, and by furnishing ample bagging space, the designers of 'No wait" have developed a unit that gives a smooth and contimlous Operation. No comparative data were available on the "No wait" operation. The National Cash Register Company made several surveys on the operation of this checkstand and reported that at peak periods the volume performance was 1,032 dollars per hour. This, of course, is a dollar per hour figure which can be affected by many variables. It does, however, give some idea of the speed with which the unit operates. George T. Smith, Inc., Lansing, Michigan, the manufacturer of"Ho Wait" advertises the following more conservative figures - 650 dollars or more per hour, 130 dollars or more per man hour, and 7,800 dollars or more per lZéhour day. Four “No wait” checking counters are now operating in a super market doing’35,000 dollars weekly. In this market, there is no waiting at the checkstand at peak periods. . 59 There are some problems which are raised by the use of a checkstand of this nature. The first is that duties sumh as cashing checks, weigh- ing produce, selling candy and cigarettes, and bottle returns, must all be eliminated at the checkstand. The performance of these duties would interrupt the balanced Operation Of the unit. Also, to realize the maxi- mum performance from the 'NO wait" unit, personnel training becomes quite important. Since the system is so different from any other in use currently, careful retraining Of checkers and other supporting personnel will be necessary. Customer reaction to the "No wait" is favorable. Some people come plained that it was difficult to follow the procedure to check on any cashier errors. But most peOple were greatly impressed by the speed Of the unit and the resulting advantage of having their orders processed very quickly. The prices of the "No wait" unit, F.0.B. Plant, Charlevoix, Michigan are: (1) one to five checkstands at 1,298 dollars each; (2) six to ten checkstands at 1,198 dollars each; and (3) 11 or more checkstands at 1,098 dollars each. These prices are considerably higher than the prices Of other units discussed previously. However, the manufacturer points out that three "No Wait" units can replace six conventional units, with a saving Of 3,000 dollars in cash register cost. This saving is more than enough to make up;for the comparative price difference between the two units. CHAPTER.V CHECKER TRAINING l The checker may be the only store employee with whom.the customer comes into contact when shopping in a super market. The impression that the checker leaves with.the customer will often determine her preference for the store. It is, therefore, extremely important that the checker receives proper training in the performance Of her duties. 'This chapter describes two checker trainingzprograms - one conducted by the American Stores Company, Philadelphia, Pennsylvania, and the other developed by the university Of Texas in cooperation with the Texas Educational Agency. The American Stores Company selected the conventional Operation as a method for training checkers. The reason for this was two-fold. First, the majority of checkstands in current use by the company2 are Of the cons ventional type. Second, the conventional method contained all of the separate elements that make up the checking Operation. It was felt that when a checker was properly taught each single element, the combination of these elements in another type operation would be made easier. Trainers for the checking school were usually selected from.among the most able checkers. This is a job which requires exact, constructive, and patient direction. Once the program was launched, it was the trainer upon whom.management depended to instruct conscientiously the program 1 In this chapter the terms "checker” and "cashier” are synonomous. 2 Where the words “the company" are used in this chapter, it refers to the American Stores Company, Philadelphia, Pennsylvania. 61 as originally agreed upon. Unless the trainer had been completely sold on what the company was doing and the methods that were employed, diffi— culties would have arisen. Training, to be effective, must start from the top down. Therefore, the first trainees Of the program were sales managers and general super- intendents. Next to be trained were store superintendents, then market managers, and finally the utility help. In this way every man knew exactly ‘ what those under him were supposed to do and was then held responsible for seeing that the training program.was carried out. The checker training program lasts three days; students attend on company time with all expenses paid. Out Of town employees are put up at local hotels at full company expense. Six schools are located in cities near the center of a large number Of company outlets. After students are welcomed and introduced to their cOdworkers they receive an "entrance examination"which consists Of checking six test orders. By having trainees run through a series Of orders it helps the trainer spot weaknesses, and shows him where to put emphasis when training the individual. This test establishes their rating before schooling and provides a basis for comparison.with their work following completion of the course. It also provides a source of information as to how well a particular store manager is carrying out the training program in his store. Students then receive careful, individual instruction on the handling of the cash register,in.correct fingering and in coordination. Next, they receive a test of simple arithmetic problems, including group prices. Correct assembling of orders on the checking counter comes next. Trainers 62 show how to group items, putting small items in front, and large-sized items in back to avoid the possibility of overlooking small items when ringing. Students are taught to assemble orders close to the cash register, to place merchandise where it belongs the first time it is handled, and to see that items are placed so that prices can be read easily; They are also shown how to handle meat, produce, and dairy pur- chases already packaged. TO ring purchases, trainers impress students with the need for using both hands - one on the cash register, the other on the item being rung-up - being careful to point out that as the motor bar is depressed the item must be moved at least six inches along the checking counter. Change-making is discussed at length. Students are shown how to use the subtotal key until money is received, call out the amount of the sale, and count the amount, first from the cash drawer and again to the customer; money received from the customer is left on the cash register ledge until the entire transaction is completed. The sacking operation is then practiced under the watchful eyes of the trainers. It is pointed out, of course, that breakable and perishable goods must go on top of the other merchandise. The second day is devoted to a review of the first day's teaching, with emphasis placed on practice. _In addition, the handling of empty bottles and the making out of cash-refund forms is taught. Checkers also receive instruction (1) in handling cash for deposit and completing the necessary forms for the manager; (2) the mechanics of the cash register, 63 such as changing the cash register and detail rolls, and finally, (3) the proper procedure in cashing checks. (All checksmust be endorsed by the manager or the checker cashing them is held responsible in case Of a bad check). During the third and last day, students, under constant supervision, are allowed to practice until the necessary coordination is achieved. Service to customers is stressed in building good will. Under this category come personal appearance, courtesy and the proper manner of handling complaints. Very few students are "washed out" of the course. When this occurs it is usually with the thought that the employee can serve elsewhere to better advantage, perhaps as a stock handler or at another job for which he or she is better suited. The course has specific standards Of speed and accuracy. While a trainee is in class, however, the trainer never speaks in toms of speed but rather in terms of coordination. Speed will only come with practice, and if stressed in the training program, it would result in a sacrifice of accm'acy. Students are, however, timed (without their knowing it) and those who are extremely slow may be "washed out" if it is felt that fur- ther improvement is doubtful. In each group there will be some trainees who will learn faster than others. A capable trainer will use these trainees to an advantage by having them help the slow or inaccurate individual. This provides the trainer with an Opportunity to work individually with other trainees. It is important to realize here that a classroom training program governed by a limited time can only teach people how to do the fundamentals of a 6h job. It takes practice on the job before a person becomes skillful at a given task. Equally important to the success of checker training is the follow- up method used. After students are trained, trainers visit each store to see if the checking principles are being followed. When there is a.mis- understanding, the trainer demonstrates the proper>method and is always ready with advice. In.addition, accuracy tests are given to make certain that students are maintaining their training-school accuracy. In order to pointaup a good performance, score cards are used which indicate both the good and bad points Of the trainee's performance. Scores serve as a guide for improvement and also as a check on the effectiveness of follow-through. These cards summarize the fundamentals of a good store operation and pro- vide an excellent performance rating for both managers and superintendents. The following points are rated on the score card: Points 1. Is the assembly correct? IS 2. Are two hands used at the same time? 10 3. Is the merchandise pushed at least six inches when.motor bar is pushed? 20 h. 13 the subtotal being used properly? 5 5. Is the change drawer arranged properly? 5 6. Are the amount of sale and amount received called out and the change counted from drawer and aloud to customer? 10 7. Is the register receipt given to the customer? 5 8. Is the proper bag size selected? 5 9. Are cans slid into bag and two hands used after the bag is standing? 10 10. Is there a "thank you" with a smile? __1_._5_ Total 100 Further points to notice are: 1. Are the carriages pushed through check stands? 2. Are check stands free Of merchandise? 3. Is the cashedisbursement pad used prOperly? it. Are rebates recorded correctly? 5. Are bottle bins used correctly? 65 These latter questions receive no point score rating, and are answered by merely a "yes" or "no" entry. The check list is recorded in triplicate and copies are disbursed as follows: one to the general superintendent, one to the training school, one retained at thestore. While training and Operating go hand in hand, there is a clear line separating the responsibility of the superintendent and the trainer. Training can supplement supervisory effort by seeing that employees acquire the necessary "know-how", but it remains for the manager and the supervisor to enforce store performance. The trainer should never super- cede in authority either the superintendent who reports to his superior, the general superintendent, who in turn reports to the sales manager. The trainer can and should help supervision, but he never should short circuit their authority. The trainer' 3 primary function is to bolster morale and improve performance by making the trainees know their job, thus helping the manager and superintendent get top performance from the personnel working under them. The University of Texas, in cooperation with the Texas Educational Agency, has recently completed a two-volume work entitled, Grocery Checking Procedures. These two volumes are intended as guides to instruc- tors in checking procedures. A sample of this work is taken from the outline section entitled, "Actual Checking Procedure": 5. Check remaining Grocery department items on cash register. Grocery items are more conveniently checked first, and after checking are ready to be placed in the bottom of the bag or box. a. Depress Grocery Department key with first finger of right hand, placing the left hand on the first item to be checked. b. 00 d. f. g. Record the amount of that item as follows: (1) Use thumb to depress keys: 1¢ through,h¢ 10¢ through.h0¢ $1 through $h (2) Use first and second fingers to depress keys: S¢ through 995 50¢ through 90¢ 35 through 89 Roll right hand to the right and depress the motor bar with the heel of the right hand. This records the price—charged on the customer's register receipt. Slide item.recorded down the counter as far to the left of the line as possible. If a packer is working with the Checker, this movement of the merchandise tells the packer the item has been recorded and is ready for packing. USE BOTH HANDS to record and move merchandise. The use of an emphatic motion and the sound of the register 'will make the customer realise that the item being moved by the right hand is the one being recorded by the right hand. The indication at the tOp of the register shows her that the item has'been correctly registered. Bottled items should be checked next and the customer should be charged for the container as well as the merchandise. Care should be used in.handling all merchandise; items should never be slammed on the counter, nor be moved t00'vigorously down the counter. Breakable items such as eggs, glassware, or merchandise packed in glass should be checked next. Record all nonbreakgble merchandise remaining from.the Grocery'department. A further section gives instruction on packing of customer's pure chases: t e Texas Educational 3 TBS fiEiversity of Texas, Grocesy Checking Procedures the university cooperat on wi of Texas, Division of Extension, Agency, Vocational Division, p. 67. 67 D. PACKING OF CUSTOMER'S PURCHASES 1. Ask customer which would be more convenient, bag or carton. 80 Packing merchandise in bags. (Do not pop bags open in customer's face. Do not use a bag when a carton or box will do.) (1) Have adequate stock of all different sizes of bags (2) (3) m (5) (6) (7) (8) (saves needless waste.) (a) Use correct size bag. When too small, bags split; when too large, they are hard to carry. (b) Do not attempt to squeeze merchardise into a bag that is too small. Place heavy nonbreakables snugly in the bottom of the bag. (a) Builds a solid foundation (b) Helps to keep bag open (c) When heavy items are not placed in bottom of bag, the bag might topple over, or tear, causing damage to merchandise and delay and annoyance to customer. Place meat next. Place yeast and butter wrapped in heavy paper in a sack to prevent absorption of odors and flavors. Place on top of order. Place bottles of milk in a proper size sack before packing it in a larger paper sack. (Moisture weakens sacks.) Place bread and produce next. Eggs, light globes, glassware, potato chips, etc., should be placed on top so that they will not be broken. Such items are frequently placed in separate sacks before packing. Foods with liquids in paper containers should be individually sacked and handled separately. (a) Night spill (b) Moistness weakens sacks (c) Might soil customer's clothing 68 (9) Place large sacks of flour in a separate sack. Keeps flour dust off customer‘s clothes and car. (10) Remember can keys if merchandise purchased require such. . b. Packing merchandise in cartons. (1) Use cartons whenever possible. (Saves expense.) (2) Keep adequate supply on hand. (3) Follow same procedure as for packing customer's order in a bag. 2. Place Cash register receipt in customer's package unless requested otherwise. 8.. Push down inside bag or carton. b. Permits customer to check order at home}: These outlines can be used as reference for checking procedure and form an excellent background for the development of a checkezhtraining program. Therefore, for those companies who wish to initiate such a program, there is ample material currently available. The advantages of a company training program are many. Standardiza- tion of the best checking operation is encouraged. Adequate follow- through helps to spot weak points and improve efficiency. New employees receive instruction in the correct methods at the start. Such a program also provides direct communication between the rank and file and head- quarters. It provides a good Opportunity to spot the employee with above average ability, who, in a large organization, could be overlooked. [I Ibid, p. 70 CHAPTER VI SUMMARY AND CONCLUSIONS The check-out operation presents a major problem in the operation of a modern super market. The best check-out arrangement must be a combina- tion of equipment and personnel which meets needs from three different points of view: (1) the customer, who wants fast, accurate checking, careful handling of merchandise by checker and bagger, and friendly, courteous treatment; (2) cashiers (or checkers), who want equipment which will facilitate fast and accurate checking and sacking of merchandise and which will reduce, as far as possible, the fatigue element; ani ( 3) the owner, who wants a system which will show a competitive advantage, will increase sales, reduce the cost of the check-out operation, increase accuracy, and save space. Since the check-out problem is very nearly universal in self-service food retailing, a number of solutions have been proposed. These include improved training of cashiers, elimination of all but the cashiering functions from the check-out Operation, additional personnel at each checkstand to assist in arranging and sacking merchandise, many variations in the construction of checkstand units, and various mechanical contrivances designed to speed checking and to reduce over-all shopping time. Experiments have been conducted to evaluate many of the suggested changes and innovations. The United States Department of Agriculture has recently completed a comprehensive stuiy of the problem. Several food retailers have conducted similar experiments, and some of their findings are currently available . 70 Many current reports on comparative checkstand efficiency are derived from surveys in which no attempt has been made to control the variables that may distort the results. The following factors must be equalized or compensated for: (l) the size of the order; (2) the composition Of the order: (3) the flow of traffic ; (h) the difference in personnel. The United States Department of Agriculture, in the study of the check-out problem, recognized all of these variables and controlled them in the following manner. The Operation was broken down into its detailed component parts, called elements. Each element was timed for a large number of successive orders and the average time was used as a basis for developing the performance figures for the Operation. A rating factor was applied to the average elemental times for each operator studied, this factor being based on the effective speed at which the operator worked. The rating factor was applied to the average time for each element in order to convert actual performance of the Operator studied to expected perform- ance by the average operator working with a standardized method. A fatigue and personal allowance of 15 percent was applied to the sum of the various elements for each time study. The average order contained lh.29 ring-up items. For comparative purposes, all standards were developed to conform with this size of average order. 0rders per hour was used as the unit of measurement. All phases of the stuiy were standardized to conform to specific operating conditions. Thus, with the method standardized, speed alone controlled variations in elemental times between trained Operators. The above study is an example of how scientific methods may be used - in detemining check-out efficiency. It is questionable, however, if a food chain can afford to make such a comprehensive and exacting study. Trained technicians and an ample budget would be necessary. 71 ' Recently a large retail food chain completed a study ("The Chain Store Study") of check-out operations. This serves as an example of how a chain may Obtain valid results ard still hold expenses to a minimum. Four checkstarris were tested. A large well-lighted room was used for the experiment; one of each type stand was set up in the room. As this did not duplicate actual Operating conditions, it must be realized that the results are comparative under these conditions only. Variables in the operation were held to a minimum. The same twelve orders, averag- ing 18 items, and six dollars, were used on all four checkstands tested. In all tests orders were delivered as rapidly as operators could hardle them. Personnel factors were controlled. The food chains can, therefore, test checkstand performance in a relatively simple and inexpensive manner. The purpose of "The Chain Store Study" was to determine which type checkstand gave the most efficient operating performance. The management of the particular chain was well- satisfied with the survey and the methods used in the testing. The importance of personnel training in the check-out operation must be emphasized. The checker may be the only store employee with whom the customer comes into contact when shopping in a super market. The impres- sion that the checker leaves with the customer will often determine her preference for the store. It is, therefore, extremely important that the checker receives proper training in the performance of her duties. No one single checkstand can be chosen as the best system under all conditions. Differences in the Operating conditions and policies of super market organizations and the varying conditions in the thousands of stores make it almost impossible to select that one unit which will 72 satisfy all the objectives of an efficient operation. Specific types of checksth should be adapted to varying volmnes of Operation. Chain operators especially can realize more efficient performance by installing in each separate store that type of checkstand which will adapt itself most readily to the store's volume and the weekly pattern of Operation. The current trend is toward mechanized conveyor units; the older conven- tional unit is fast becoming out-moded. In delegating personnel to checkstani operation the following schedule should be followed to increase checkstand production: 1. Open additional checkstands, operated by a cashier alone, as increased customer traffic enters the store, instead of waiting lmtil lines begin to form at checkstands already in operation. 2. Add baggers on the same basis until all checkstands have a cashier-bagger team. 3. Next, add unloaders (expediters) on the same basis until all stands are manned by teams of three: unloader, cashier, and bagger. ’4. Finally, add a second bagger. 5. Use the most competent help available as cashiers. 6. Place the next most competent help in the position of unloaders. 7. Segregate carrying out orders from the check-out operation. In the future the check-out Operation will receive considerably more attention. Operators realize today more than ever before its importance in the entire super market operation. An efficient check-out operation acts as a salesman in building good—will for the individual super market. In a recent weekly news magazine the following articles point out the development of new features in the check-out Operation: 73 In Eugene, Oregon, the Big Y store installed four "Rest-eF-Checks" at the check-out stations so that customers could take it easy while waiting to pay bills. The Rest-a-Check is a circular turntable divided into three sections, each with a foam rubber seat big enough to hold three people. When the check-out clerk is ready, he presses a lever which rotateslthe seats in merry-go-round fashion; the customer pays sitting down. The second article stated: In a glass and marble buildin just outside Philadelphia last week, the Baltimore Markets Chain (25 stores) opened what .it called "the world's largest super market". Inside the $1,000,000 air- conditioned building were such customer come-ens as a television lounge, haberdashery, glass-enclosed bakery, luncheonette and a fancy "cosmetics bar". But it was at the check-out counters that customers got their pleasantest surprise- Asthey filed past the bank of 18 cash registers, their purchases were put on a SOO-ft. conveyor belt leading underground to the five-acre parking lot outside. Car owners simply drove to the belt unloading point, presented their numbered sales slips, and had their purchases loaded into their cars. The new super market's first four-day total: 170,000 customers, more than $200,000 in sales. The above deve10pments show the trend toward greatly improving the check-out operation. While it will be a long time before such develop- ments are common-place, their present existence shows the great possibili- ties in improving the efficiency of the Operation toward providing better and faster customer service and resulting higher turn-over. 1 Time, "Super Gimmicks", Time, LVII-ZS, (June 18, 1951), p. 96 2 Ibid. BIBLIOGRAPHY BIBLIOGRAPHY A. BOOKS Sayres, Paul, Food Marketing. New York: McGraw—Hill Book Comparw, Inc., 1950. 335 PP. B. ‘ BOOKLETS Better Retailing, National Cash Register Company, Dayton, Ohio. Checker's Instructional Manual, Wrigley Stores, Detroit, Michigan. Checker's Guide, Stop and Shop, Inc. , Boston, Massachusetts. Checker's Manual, Alpha Beta Food Markets, Inc. , Los Angeles, California. Checker's Manual, National Retail Grocers Assoiation, Chicago, Illinois. flickeris' Manual, J. Weingarten, Inc. , Houston, Texas. The National Check-out System, National Cash Register Company, Dayton, Ohio. Safeway's Operating Manual, Safeway Company, Oakland, California. The Su r Market Cashier's Manual, Super Market Publishing Company, New York, New York. What Every Clerk Should Know, National Association of Retail Grocers, Chicago, 111331018. C . BULIETINS Checkout Clinic, National Association of Food Chains, Washington, D. C. Febmw,j950. D. GOVERNMENTAL PUBLICATIONS The Check-out Operation in Self-service Retail Food Stores, Agricultural Information Bulletin 1%. 31, United States Department of Agriculture. Washington, D. C. . United States Government Printing Office, 1951. 72 PP- E. PERIODICALS Baldwin, Charles, "Training Your Checker, " Grocer's Digest, August, 1950, 11. 76 Bushnell, Herb, "Rapi-chek, New Kind of Check-out Counter," Grocer's Digest, NOvember, 1950, 10-12. Food Retailing, "New Type Checkeout Counter," Food Retailing, 1h3-7, PNOvember, 1950, ll. Ferguson,'W. 0., "Job Analysis Plus Job Training Mean Top Performance," Journal of Retailing, XIII:2, l9h7, h pp. Goldstein, Edward, "Produce Through the Checkstands," Chain Store Age, ‘ 27-2, February, 1951 2 pp. Harwell, E. M., "Improving the Check—out System," Super Market Merchan~ disingz September, 1950, p. 133. Smith, George T., "Auto Beltline Inspired a New Check-out," Super Market Merchandising, September 1950, p. 133. Spears, Richard F. , "Improving Super Market Operating Efficiency: A Case Study," Journal of Marketigg, XIII:2, October, l9h8, p. 218. Stoffels; Carl, "School Raises Cashier's Accuracy," Food Retailing, lh3-8, December, 1950, p. 9. Successful Grocer, "Check Up on Check~0uts," Successful Grocer, July, 1950, p._12 Ting, "Super Gimmicks," gins, LVII-25, June 18, 1951, p. 96. F. MANUFACTURER'S DATA The Robert Becht Company, 1037 Evans Street, Cincinnati, Ohio. Daren-Owens, 913h Oakland Avenue, Detroit, Michigan. Will L. George Corporation, 256 Garden Street, S.E., Grand Rapids, Michigan. JentzeneMiller Company, 65h East Ten Mile Road, Hazel Park, Michigan. National Cash Register Company, Dayton, Ohio. - Rapids-Standard Company, Inc., Grand Rapids, Michigan. George T. Smith, Inc., h28 No. Washington Avenue, Lansing, Michiganu /Standard Dayton Corporation, Marion Street, Dayton, Ohio. Wynn Electric Conveyor Checkout, 120h Second National Bank Building, Cincinnati, Ohio. I'liullll‘ll w RIES H ”'TITI'ITIWL fij @Iflfigxlmirfy’fijnfififl 11' W