" ~ ’. "a... OUIOELINES TO RELIGIOUS STATION MANAGEMENT;- A DESCRIPTIVE ANALYSIS OF THE OBJECTIVES,” POLIOIES, ANO PRAcTIcES OT STA‘flON 'DYSB,‘ , OUIIIAOUETE CITY. PHILIPPINES THESIS FOR THE DEGREE OF M. A. ' -. MICHIGAN STATE UNIVERSITY ’ ERNESTO ISIP SONOOO - I .9 6 S ‘J J ‘ ‘1 ’ L I B R A R Y Michigan Stare Umvcrmiry £- .-1 r- 1"“ l I. A? '.‘ .a‘..-ur_.~- ”a \ ‘\\ 5/ GUIDELINES TO RELIGIOUS STATION MANACEWENT: A DESCRIPTIVE ANALYSIS OF THE OBJECTIVES, POLICIES, AND PRACTICES OP STAIION DYSR, DUMAGUETE CITY, PHILIPPINE . By Ernesto Isip Songco A THESIS Submitted to Michigan State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS Department of Television and Radio 1966 “apt“ by the faculty of tho MM of faint“. ud Eadie. Callag- of Mimic. nu. “Mun at». Manny. In 9min mmu-u of the "quit-emu {0’ the later of Am «gm. _._‘_4_ yam/IMO... ”moth-oh trout. 101p Song” do (all «find objectives); and If in mun-on! but but hour to do me it in trying to do' (constant effort to nature it: open“. nuns! established and coconut“ pouch. and proceemu). .70 mt this hypothuio. the tannignlm and station man u I we study. A critical analysis an and. of 9181'. objective. and not! Integration in the inflow. programing. m can...“ you. do. and nucleon of the station are um want We!“ ph- . alpha and uncann- u tannin“ by “than!“ h m mu 0! W nation mutant. The mun of no mt a! the method: «an M 0'!!!“ ma n- bu. uncouth: h mum. an lug. which m «and mu. nog- Ihu- .0 «mm beau. It in clearly «mu it: when”. u n unfin- a“. an“. .4 mainly lupin-outed Chou ammo in. In punt-lug. m mun M» moiety“ m: on action A “mm hlumm!WW!mmtnd "u- aunt-mu. W and ”action. . . ‘337‘m mutt“! ’0 RELI'JIOUQ ‘YA’IO‘ "Afllom. ‘ “3CRIPTXW MIALYSIS or TV: OBJECTIVE’. POLICIES. MID PRACTICES or 31"?!“ DY”. LWAGEZT‘ CI". 'fimeIEEEO 3y Ermato Isip Smgco Huh "mm. bmdmung'toany to trauma: an! mingle”. It in m imam by "rim «thou-tun tut ”lute-I pm!" m mm with mum 9min; h m mu- 0! the man. ' ' m of the mat!» «and. Round uuflm mun-nu um has (I) the final. of religious broadcast." to «(in nu: chin-t um; :14 (i) the abacus a! mam-g geld-11m in ”11:10. no- ttu buodwmmmdbymh} ”1:1th . mic-o; ‘ A ‘ 'mmumwmummmmummu that «In angina amino hm in. mm. {In m OM. OM mum». hum-I. tum ham-mum uni-gm In! lax-mt n ms: “to“. On «It M. to m. aflomtonlahumflmwflnIMMd W h the ”Luna... ' filo «:07 Walt-- thn a and“ Nuuuflu nut. on hmwtntcumuwmmumuummu ACKNOVLEDOHEflTS The writer is deeply indebted to many peonie for their invaluable guidance. upport and encouragement in completing this study. To RAVEMCCO, the Radio, Visual L‘ducaticn and Mass Comunication Con-ittee of the National Council of Churches. 0.8.5. and the "see Hedia Commission of the National-Council of Churches in the Philippines. for awarding ms the scholarship to pursue graduate study in radio- teisviaion at Hichigan Stats University. ‘ I To Professor Leo Martin. Chairman cf’the Department of Television and Radio. Wichigan State University, and ey thesis adviser for his patience and understanding as he assisted as in organising the study and in writing the thesis. , i To Dr. Waiter a. Emery. my academic adviser. and Rev. nd willingne- ef the Radio-Television Department of the Metropolitan Detroit Council '0! Churches, for their encouragement and fur asking available for ny study theirIpsraonai naterisis on religious broadcasting. To Dr. nernsrd Luben. Miss Beverly Chain, nr. iaiph Hilton. Kr. Constenticn Bernardea, Rev. Hillian Hatthsus, Reva Juan Pia, Ir. Benjamin lagdano. and fire. Margaret Mask for theirIreiantisss support and encourage- neat, ;nd for helping me gather valuable materials fer the study. And last. but not least. to say «its and son for their prayers, «en- ecuregsiint. and support which have inspired and sustained‘ss throughout ny master's program. ii Chapter X. n. m. 1'. TABLE 0? mm Page latSOOUCTxou. . . . . . . . .'. . . . . . . . . . l Yurrosn of Gtudy Defining a Religious Broaden-tin] Itltifll Working Definition A Brief History of Hissionary Broadcasting New Concept of Radio OBJECTIVES or CRSISTIAR BROADCASTING... . . . . . it The Church and arcndcasting The need for Cannon: cf’Purpoes The Birth of the World Ansocietia f0! Christian Broadcasters m3! ‘ RELIGIOUS RADIO STATIWe e e e s e e a e I! A Brief History of the Philippines the Philippine Broadcasting Bystel The Government Requirement Statement of Objectiwe rannmnosonmc ll RELIGIOUS 87A?!" mutant e N Veil-defined Objectives Hot Enough Organization and Administration a Policies and Practices in Preaching flanaginz the Engineering “putt-It ' ' Personnel flanagensnt ”motion and Publicity Chapter A Page v. Ouvzmrxm towns: A VITAL ARR or 7N3 CHURCH. . . ni- lndio: It: Adrrntrnnn and Limitations for PrCSECtsting Pelininn Educating the Chuer and Davnlopilg the Lnity far Radio Hiniatry I Assistant Pastor Prosta- Develoyin; Congregations as feedbsdk Channels '1. CO'CWSIOYS MD ”CONFIRM?!” e a s e s s e s s I” mum easeseaseseasssseelezeeeel" iiii CENTER 1 IITRODUC'HO! We a! find; his study is based Upon the hypothesis that the success at a re. ligicns radio station is dependent upon at least two critical require- eents: first. the religious station snst have sell-defined objectives. and second. it seat seaaurs its operatic: against established assesse- fll sanagemnt procedures and techniques. ‘ The study identifies and analyzes the objectives. policies. prac- tices. and problems related to the nenagenent of station at”. a reli- gious radio station owned and operated by the latisnel Council of Churches in the thilippinas. true this analysis. guidelines are ease stunted uhi‘ say be useful is the smgeesnt e! religious Indie stations. etetias me see chosen by this uritar as his area a! study fer tee seasons: Til) his background knowledge sf the statics. and (1) tin , great need for the study. This writer joined the eriainsl staff of . statics mae- early as it“ as a studs“ assists“. his use during I" the else-prise ems sf ms. “I've years later. is me. I!!! sent a the air. is use. this writer sea hired as a (slip-ties staff neuter is the prose. aspect-eat and stayed site statics ma until the Ma Manuela the essrstlesetflel. thsniterlseerysseh-Isre elfieleehettheetetiae Densitieeeseedsieeuitiuietefi of the sanagonent of the station. in 1952. Constantino hemardes leads a critical study of the prob- ieee of 073! as his sector‘s thesis at Ohio state University. Since that ties 1375! has undergone sajor changers. it sent through ease sas- egoriai turn-overs. to transmission power. 0Y3! started operation aith 1.000 watts; in 1960 the power was increased to 5.000 watts. .4 in 1905 WSR 2...... transmitting its signals on 10,000 watts of poser. is tense of broadcast time. there was a sarhed increase fro. five hours evesy evening shes the station first scat on the air is 1950 to saves- tees hours daily at present. “.‘he umber of personnel increased fre- sine fun-tine staff sectors and three student assistants to twenty- eis fail-ties star! and sis student assistants. Ihiis etch changes scant isproveosnt for station 0183. the ease charm brought sheet certain prohiess is the easement of DY“. Hence. this study a. “er-takes. Other interesting facts considered in choosing statiu 01!! as the area of study are the “nosing: 1.) station am has a franchise hos the Philippine Congress to operate in the ouhiie interest as a purely sen-cusersisi. educationai. and religions statics; t) it is owned and operated by the National Council of Churches is the "iii,- siaes. . organisation at eajcr Protestant ease-instisss is the sen- ' tan I) is the absence of aadieses easement serviess. the tel-e e! W ehid the static receives .4 the high ssteee eith v.-u______k __ ehids it is held by the people isdieete that statics use sttreete a siseahla audience is the suket. and. t) statics ms has operated is the sarket sinoe 1950. 221123115. 9.32.1117! ouwmmsmm There is a prohicn in defining the tars "religious broadcasting station" boonnoo of a prevailing rental orientation which holds the views that such a station is purcl'y a secular tool of ease ecumenica- tios and that its programming is a distinct and separate dcsais with so discomihle relationship with the secular mid. the theological inplicction of such an orientation has hoes sharply psistsd out by Dr. logos- Shinn. Professor of Christian Ethics at 00in Theological Seminary. Kant fort. in referee. to Christi. faith .4 christian cmxcma. he not”! ' "... 599. is too weak a cord here. Perhaps so need a vet-h .. perhaps the verb goons. Christian faith gangs Christian comunioation. QRFIIFEE. Christian communication ... in the term of traditional theolomr. what X'r saying is that liq- ratios and apologetics m not tvo difforcnt disciplines. Yosdo not get the dogmatic. theologians to decide shat the faith is. the apologetic theologians to figures out has to cmnnioats it. “Rae rat-tom is that culmination is inherent in the Christian Goopel itself." This ieplies that the cosmicatien of the gospel is a service Matias efthesisiatsy. dad fseeach ssisistsyteheeffeetive is Lthat.» x. Cos-unintiess tpeah.“ m aunt;- new. Vet. ts. '“e F'. ”mm. ”.3. .e S‘s est tise. it seat sake use of available and eimii‘iosst tools of ass- snioatioo. the broadcasting ssdia are such tools. The need for «operation between the Ohm]: and the broadoeetis; sedis has has stated by Dr. Janos Seller. assistant professor of Theology an! Christian Ethics at Vanderbilt University. laahville, Inmate": 'Protootontiom and soon media. gm up hand-in-hand and share a cartoon destiny. «ammo we don't seas to ht bringing of! 7st] vol.) tio um of, let no soy. 1’? today doesn't man so can ot- should Minot thono note: mile. The novel started as s vulgar and so dot-ht un-Chriotign d-wito of covmmication. It had its riso. thoug‘x. to the status of a potent art for: -- a mean: of cmunicetion in the prop” some. He oust hoop searching with en Opt-o aim! to find has to use the not: and perilous, dubious sodia that history has onoe again throat spoo as.“ is order ts define shat a religious hroedoastiu; statics is. we should first hoe shat religious broadcasting some. tweaking ss 'Ieligioee Imdoaatio; folioy and idsiaietratioo" at the lttl lates- tstional Commieatime wot-isobar» in ioe Angela. Califsssis is Jens. . lfll, the let. Lawrence W. Honest“. Jn. emotive director of the Iivisias of Mia and Televioioo o! the United tresbyteriss Chm-sh. defined the nature of religious broadcasting is this muen' "Religious broadcasting is not a big psblis relations depart.- sent {or God and the Church. Nov shmld it be is the business of spotlighting the good sot-h oi’ the Choral: as . institution. 'ma. 9. as '0“. Fe “ ‘3 "Faligicus broadcasting in a rooms of helping to ronliao the sinoion of the Church!by using its full resources to fur- ther God's will for non.” Everett C. Parker. .avid H. Barry. and Dallas Suythe. in their book. T331T?$2.'i..".“?1‘.:?f!91.9..49“..‘?“.°‘”:l.4"."3.‘ Politim. “fin“ "1M0“ broadcasting by idcntifying the intont of reliriou: broadcastern.‘ ”Feliyiout broadcasters une tho rodia to rorzuado pocvlo to load hotter livos. to teach the value of Christian character. to teach individual solf—undarctandinn and adjuatrant in the light of God’s word. and to teach Christ as the design for portennl living." ' h Ponan Catholic dofinition of religious broodcantina is oxpreoood in a Pastoral instruction on the ran: Rodin of Coonunication:s “... Broadcasting in not only a moons of communication. it is potentially communion -- a means anarchy a sun offers the boot of hinxolf to hid follow ran. hua suckling his follow sun to give of the boat of himself ... it its boot it can awahon imagination and awareness so that non may look at thenoelves. their lives and their relationships afresh." According to these interpretations. a religious broadcasting sta- tion should be a radius at noon communication which is employed by the Church to bring_the sind of Christ to_bear on today's issues and events. 919%.195. whitim For the purpose of this study. . religious radio broadcasting sta- tios is defined as one which is owned and operated by the Church and/or 0. '- I c .- s -¢ u -....-“u rhweme ”con-,AM “Everett C. :arker. David H. Barry. .znd Dallas Snythe. The Television- Fadio Audience A”d-§8$§£1°“.v (new York: Harper and Brothers Publishers. 1955). 9. his. ’“A Hoaorandus on the Pastoral instruction to Roman Catholics on the Vase Hedia of Corsuniostion.” The_§hriatian Eroadcaster. 401. Ill. flew t. December. 1965. p. 30. its rwrroaentative arency to help realize the-mission of the Church. Hrw history of 8193mm. Pro-dentin}: The area of concentration of this study is station LYSP. Since this is essentially a dictionary station. it is pertinent to review the brief history of siosionary broadcasting. Alnost halt a century ago. radio was solely an instrussnt of busi~ ness and social communication. The Christian Church didn't do such alout it. In fact. ‘one Christiana identified it with the devil.6 Since the ,1 there vsre devil use portrayed as the ”prince of the power of the air. Christiahs who regarded radio as the tool of the devil because it orer~ ated in the domain of the prince of the power of the air. However. there were a tow breve souls who risked the ridicule of their brothers in the faith. they saw in this "abominable box of the devil” a new asses through which the Gospel sessage could be proolaiusd to those who‘wonld not other~ sise hear it. ; ,k-Ons of these breve souls see Dr. Clereeee Jones. chair-ea sf the Uorld Conference on Missionary Radio. Dr. Jones is an internationally known authority in religious broadcasting. he received.his vision of : a aissiova for radio partly as a result of his having worked with Paul .Radert'whe used radio as early as l922 is his work at the Chicago Gospel M‘va‘Ce \fi—= “ V ‘ A ‘t.H. Robertson. "The Bevelopeeat of Iiesieaary ladle." 232.5!!!23322. 2§9i%9.£. V’C‘e ”It. '.s 2. 3‘1, 10$“. vs 100 ’11.“. Tobomoolo.‘ Dr. Jouoo. topthor with Hr. Ioubon Lmon, on knot-ion liooicuoz-y to touodor. m cuditod with tho ootobliohooat of tho {int Iiooianory radio ototim. HCJB. tho ototim wont on tho do in Quito, Ecuador on Christmas Day. 1931. Broodcooting in Sponioh, tho ototioa round tho otory of Clzriot'o birth. Thio (in! oiooionory rodio ototioo boson ito Operation on 200 votto of pour. Todoy. BCJI eporotoo with o “bind pm:- of 70,000 uotto on ohm uovo ond 80,000 votto - oodin am. It oumntly bmdcooto in 6 tiifforont longing“, 1 don o oooh .4 2h houro o day; HCJI oddod o W ototian in 1961. Tho ooooud oiooionox-y radio ototion to bogin oporotioo woo fire. to So: Jooo, Coot. Rico. which mt on tho oir in tetanus-y, 19".. thio ototioo Ion“ hovo otortod apomtiono ooriior bod it not boon for Boo-u Ru- :1. Thu dolly, honour. prov“ to ho profitohio io tom of W tochniooi huooiodzo. txrc woo ootobliohod no to opmtod hy tho Loti- Aooniooo liooiao. so htor-doncoiutioooi oiooioo with hood. qoootoI-o in how donor. 0J4. m notional Chriotiono io cooto lioo oro boginning to osouao o loir ohm of tho finonciol Ind prom!" mponoibiiity to: tho operation of tho ototim. THC wont“ with 10.600 ootto . oodiuo oovo at with too ohovt om Wm. . 0o tho othov oido of tho world. in halo. tho oooo iotoroot in tho 'xbu 'nu I wodio oiniatry took piano. Shortly aftoo tho and of World War it. throo young out John Brogoo. Reboot Edwina. and am Roborto oow tho wioioa of lioaiouory radio in Asia. who" half of tho world'o pepnlatiou lino.” tho, poolod thoir nooumo and diooovwrod that thoio total. capital was only $1,000. Ono of tho throo. who had boon a naval officor during tho war, tom‘od tho .5." of China looking for o oito. a. failod. 3. oo- Mod to lanih. Philippinoa. and than much effort and hard work out o poriod of two yam. tho tint oiooiooary atatioo in Aoia wont on tho air on Juno h. 19%. It woo mac. tho for But lroadcaoting Company. Incorporatod. Thio io a Chriotion organisation. non-profit-wohinx. noo-ooonoreial and intonation“. It io not financially goat-auto“, endomittm or ondomd by any ono omoniutioo. it io uiotainod oohiy by tho gifto of individuala. chmhoo and groupo who on ooowioool that EEC ia wondoring pooitivo Christian oorviow. It haa grown ho- wory oiuplo hogiltningo to l oyataw with 13 transmittoro. Itatioua DIAS no car-... «pm:- with oioo ohortwavo magma". opomo foo- Dani]... Philippinoo. flora romtly a transoittor at Bobcat. Califmio It. brought fro- tbo DJ. gown-oat and put into aorwioo a "La too do to hiatod." otatioo KGEI. Throo trmnittoro on locatod ia Okinawa. Tho ohootwowo Minot-o oowow iodia. indoooaia. mam China no Mia. ‘A mot 100,000-vwatt traoonittoo in Ohioawo aoodo oooaagao on um. wawo to “inland China. on. for hot Wm. M. “ma. 9. o according to the latent statistics,n broadcasts in 36 languages with a total of nonrly 500 program houro a wank. It io cupportod by 35 dif- faront co-onorating miaaiona. At about tho same time that DZAS of tho for East Broadcasting Cow- pany went on tho air, a thrco~man tonal2 of tho National Council of Churches in the 0.3.5. undo a survey of Southeast Asia for radio pro» jocts that would help and rcinforco tho work of tho Christian Church. Out of their report grow tho intordcnominational agency of tho National Council of Churches, ;.S.A., whicn 1; now known so PAVEfiCCO (Radio. Audio‘Visual fiducction, and Maya Communicationa Committoo.). Boforo anything could bo done, mainland China was cloaod to any foraign nio- aion work by tho Communist ascension to powor. Tho first RAVEHCCO project in Aaia was Station nvsx locatad on tho campus of Sillinan Uniwaroity, Dunaguoto City. Philippinoa.13 it went on the air on August 27, 1950, an a night tiro atation, coorating on 1,000 watto of powor. throo houro daily. low otation D18! hao io- iicrcaaod its powor trananioaion to 10,000 watta and in on tho air 11 hours daily. with the growing awaronaaa of tho aignificant ralowanco of tho “ma. 122113501.!” Hazeman and Bvorott Parker from tho Conrrogaticnal Christian Board, and Si Franklin Rack of tho Prwabytorian U.S.A. Board. l8 1 ' Thomas Lung. "Tho rirot Cocado," {hilipping Christian Advongg, Vol. XII. ”Go 11. ”O'o 1960. Do no 10 hroadcoating oodia to tho wiaaicnary aflort of tho Church. ooro roligiolo radio atationo havo boon atartad in difforont parto of tho world. In iicaragua. THO}. want on tho air with a COO-watt tranaaittor. Thio otation now ha “.800 watta. tho root powwrtul tranaaittor in tho country. “01. io ourportad by tho church“ in licaragua without foroip oiti.n In 81 halwador anothar oioaionary otation waa oatobliohod through - tho joint coo-poration of aovorol church”. A otation alao woo built in haucigalga, Honduran to aid tho wicoim wort. Thoro now no atationo in Guatotal and Poona. Tho Canadian Baptiato in Bolivia aot up thair own radio nation in to Pat. and lator thoy worn joinod by tho l'hxthodiataa.u float of tho radio atatiooa in Europa on government oontrollod and cotton-oat opal-at“ and thou loo wary tow opportuitiao to hwy tho I. anti- broadoaatiog. Thoma art faw oncoptiona. hm. and mama io oao. 1a holload. than aro two (av-moat otatiaoa hot tho tioo ia omm noon: omral liotowor organiaationa. Thooo liatoworo talk toaothar, ..., 'joiw tho maniaatioo. and they Homo tho otodioa that yrolooo a. mm.“ m lothorlaoda Chriotiao mu mm.- 1. an "mama: group and thoy haw half of tho tioo .a ono of on. gown-noon otationo. Tho othor half of tho til. io Mia! by tho ”LI. woman. loo. oit.. y. it “ma. 9. n “ulnar a. stoma 'toropo'a Challoogo ' Ragga-t of tho Third for“ Conforonco at ui‘aiogarykuadig. lilwouhoo'. iiiconaia. 33.53“: m WW m1, '0 no - 11 Catholic Aooooioticn. “o from World Iodio, oporoting m Monooo. dooo ioproooivo work in roligiouo broodoooting. A {ism quotod for 1962 gives oomo idoo of tho oxponoion of m in Ronoooc 030 quot-tor- hour pronoun m:- o 100,000-wott trouooittor. boomolto I tot-got orooo in two ond tho man. not.” In Aoio, lam. another MVE)!CCO-oponoor~od radio ototioa loootod in Sooui. Karon, boom-2o tho (int niaoionory notwork in thot comm. nm, which otortod in nu, :soo fivo oub-ototiono in diffonoot porto of Karen. In Africa. tho first oiooionory radio ioLiborio. mu. wont on tho oir on January 18, 195%" mu moino intoMooo-inotiouol. m moot {ism-co giwo tho ombor of otoft' oo 100 fro. Liborio Ind ooro til. 60 oiooiooorioo cod ootionolo Iron 3 diff-mt ”Moo. 'nlo ooot ootroordinory oporotion io tho ”worm ototioo in “do Abobo. Ethopio. with tho nono of Radio Voioo of m con-poi.“ m wont on tho oil- on February 20. 1968. Tho ototioo io mod and opt-wot“ hy tho Luthom world “devotion. olthough holf oi’ tho Wanting tioo old tho financial oupport io ohmd with RAVE-C60. m too two 100,000-- oott tronnittong I: bozo: with ”can! W to tthopio. Mao-r. ”3.1!. lobortooo. loo. oit.. p. :3 ”Did. p. 12 ”Did. p. u 12 ' ngonyiko (now port of Tonoonio) South Ahioo. and tho Hiddu toot. Tho mot noontly dovoiopod projoot in minimum broadcasting io tunv. Southooot Aoio Mia Voico, mothor- projoot of PAVEHCCO. MAR! io boot“ in llmiio. Philippiooo. it io lioomod to oporoto undo: tho rotimoi Council of Church“ in tho Philippinoo to oom tho Church io international bma-ficasting. SELRV. which opornteo m 50,000 ootto of polar. boo oooduotod toot broodoooto to Bouthooot lotion mtrioo. with tho mid dovolopmnt of mligiouo broodoootiox io Lotio Auction. Africa. Sumo, and Mia. the" io very good roam to boliovo that, if wisely nood, tho broadcasting media on holy oomiogfuuy io tho oinistt'y of tho Church. you Concoptwof “9&9 lroodoootioa boo not but: oporoo by tho oopio ooiootiflo ohongoo ohioh hovo tokoo piooo in tho world. tho dowolopoooto in olootoooio ooionoo oddod tho oiroolo of toiovioion to tho broodoooting indootry. toiowioion. in taro. brought obout o now ooncopt in rodio broodoooting.’ I! tho Church io to uso nodio ooro ofl'ootivoiy oo ‘o oooo oodio tool. tho pooplo involved in roligiouo broadcasting not too ouoro of thio oi;- ' oilio-t loot: oodio oo o broodooot nun. n. ma.” thio ohooco' boo boon oophooiood by Roinooh ond nu. in thoir book, Lodio gtotion lagigmntfio They ooiotoio thot todq'o udio oooodo “nomt boooooo ”J. Looms-d loiuooh and SJ. Inio. Rodio station Ito-om. (low Yul _..__- w ond tmoton: Honor 3 Row. Pubiiohoroffiifl. pp. 1-4. 13 tho now donudo hon it on dinoront. Tho iiotonov'o intmot in tho troditionol oodlo oonody. doooo, and vorioty program bogoo to wono with tho coming of om ottroctivo tolovicion program. Today'o rodio liotoo- or. occur-din; to Minoan ond tllio, foolo o nood {or o roviood rodio ooroioo. which io diffonnt in {on ond with onphooio on now typoo of infer-notion ond ontortninmnt. Thooo authoritioo boliovo thot todoy'o modio io non pononol than our bolero hocouoo tho now dooondo on bo- oming mm personal. Tuning in in dono mostly by individnolo. no long? or by fully mupo. Radios how oovod (on tho living roan to onywhoro Ci out-whom. Rodin'o com: to thooo donoodo ooot bo ION poroonoliooo . rodio oorvioo, ”tho thoughtful. local 'woico' that wot-ho with floxibility and opood to provido companionship ond intinoto knowlodgo o! hono. town. poolo. «onto. manic-o oowolloo iootont oootootwithoowoooooooo- oom. in “mm ploooo throughout on. mun” This now concept of radio broodcooting io wory oignifioont for tho oonogooont of o ototicn which broodcooto rolldon. Tho oignifionoo ii“ in on. m... m.- o'oligioo on: radio mom ohowo. ....»- thoiw 'puoooloooo.‘ “longioo to tho ooot oooooool oottoo a. tho ...-u. no radio lo our ooot pooooool omiootlono lulu." ooy loioooh no Illio.22 ”nu nth“. 'o 7’ lo whoa religion ond rodio oro eon-binod, tho roouitont roligiouo broadcasts ohouid bo oiwplo and positivo nooooxoo of truth ond foitb which oro rolovont to tho octuni noodo of individual. and to oitnotiano in tho ccmfsunity. To thin ond. ovary dovico. tach‘niquo ond motive idol ohmald ho owlcyed to ochiovo truly offoctivo cmxmicoticn. In order to mo radio to ito boat odwmtozo. tho roligiouo brood- tutor ohould become bottcr ocquaintad with tho nodim. no noodo to to thin to identify good. madam radio. Good radio posse-53M on image which poopio rocognino. reopoct. ond profor. It boo o plemaamt and "awarding loam! dovoIOpod by good oquip- cont, crootito programming and production, ond amount. Mondiy oi: ponouolitioo. it in rooponoibio; it inferno and intorproto on! it ontortoino with integrity. Pooyio depend on it bocouoo tboy boiiovo in it. It in commityo-orinntod in ito oorvieoo. It to oooootood with poop]; ond thoir noodo ond how it can hoip thou. Good rodio Minot! tho nindo and tho Marts of on aloft and hoppy staff. ' to oxproao roligian in toroo of thooo ooliont Win“. o! good radio in tin prion-y took of tho Woo-torn of rougioo. CHAPTER II OBJECTIVKS 0F CHRISTIAN BROADCASTING T?o_Church and broadcrotinr L ...-..- The Church is concerned with the use of mass cornunication and this concorn ro-ts on Jonun' corrnr.dnont, “Go into 111 the world, and preach tho g03pol."23 The Christian roligion, by its vory noturo. in o Iisoionary faith. It believes in.n Cod ot'lovo, and it ourvitoo ond koopo vital and dynamic by sharing such faith with othero. Christians are admoniohod to no into I world that changes and to ohoro tho fiospcl. This pose: problems whon tho changes oro tiowod in torus of the world's population explosion. hero in a graphic pioturo of tho situation as rovoalcd by Cr. Barnard Luhonzau "Since the beginning of this century, -orld papulntion has doubled. The significance of this statement in sensed when we any that it took the whole period of recorded tino till the early part of tho 19th century to nchiovo n pepuloo tion of 1 billion pooplo. Howovor, in just ono contury o nocond billion was added. Only thirty yearn lntor tho pop- ulation roso to tho 3 billion work. At the present rnto it will take a more 15 years to roach I billion. Approximntoly 250 babies are born per minute. about h per oocond. During 1905 the world papulotion io oxpoctod to incronno about 65,000, 000. . A i ' z‘ ‘i z..I‘! ' -m—o — ..- . u. - «no ‘w"o~-.‘. “-..-I.- .o‘ 23605pol of hark 16:15. 2u*firnord Lubnn. inaugural Address at tho Oponing of Station chu in raniln, ’hilippinoa, February 28, A965. 15 16 “This oXplooion in world population has oil hindo of irplicntion for governments, political ooiontioto, for tho radical profoonion, for universitioo and oociol inntitutiona. for food oxporto -- indood for ovary ono of rs, and oapocinlly for our children. Hot ioaot oro tho irolicotioos for tho Chutzh. In 1050 shout 1/3 of tho pcoplo of tho world worn considered Christiano. At provost grouth lovolo of both the Church and poyulntian. by tho ywar 2300, which is not {or away, only about llS will ho Chrintionn. Thero oro today 2 billion non- Chriofiuno. in tho yoor 2000 thorn will to ohout 5 billion. flavor has tho Church faced ouch o fornidoblo took of ovzngolioo. novor hon tho return of hor'niooioo hoon more dzoanding ...” In ouch o oituotion no thin. it in olnoot inpoooihlo to “go into tho world nod punch tho geopol" with tho om old oothodo 0f oiniotry Ind liooion. It would indood ho foolish for tho Church to nogloot tho ontonoivo uoo of tho broadcasting nodio. knother rotten why tho Church should not tho hroodcootin. nodio for it: oiniotry in tho ability of tho oodio toiohrinh our*world -- to bridgo diotanooo ond to’boild up ononooo noon; pooploo ond culturoo. A good oxonplo in tho foot and nocurnto roportinu of tho Iooond Votioon Council. Radio and tolovioion providol rogulor roporto from Reno on tho grogrono of tho Council.2s Tho opnod with which thin inforootion woo tronooittod to nilliono of‘honoo oroond tho world. onl.tho Inholiovoblo roolity of tho ovont for‘lilliono of TV tioworo crootod on oworonooo lo! thot tooling of ononooo which ohonld porvodo Chriotiono around tho rorld. no broodoooting nodio do hovo tho hhorolt ohorootoriotioo to ”Jock mm. "mug!” lroodooot in lrioh tolovioioo.‘ no hotiow. January 196'. p. l3. 17 com tho Church in coking ION wioiblo tho unity of tho ooo holy oothoc lio. opootolic Church. tinny. tho broadcasting modio have on odvmtogo our tho inotito~ ticooliood Gum-oh which tho lotto:- oould hot-coco ond coo. Thio io tho ohility of tho hmacanting rodio to got into plocoo whoro "ongolo {on to trood.” Tho progress of ovongolioo has boon grootly hoaporod in tho post hocouoo of tho inability of tho march to got whoro tho pooplo on. Tot tho dymmioo of the living Church ohofild lio io ito ohility ”to brook out of hot protective. orivoto, calf-conic: onclowoo. ond onto!- ioto tho lifo of tho mu. ohoro tho poOplo on. with tho rodooptiwo Gospel.”23 Tho broadcasting oodlo can outer hoooo. foctorioo. ochcolo. officoo. and pooplo'o homo. Viooly mod, thoy ooo holy io thoiv “I ooy to fulfill tho primary function of tho Church. tho omfmting of no out! omo oud childron with tho claim of tho Lord Jooco Chriot. That tho major Protootont donninotiono oro dotonlnod to to tho broadcasting medic io thoiv oiniotry woo oodo oxplicit lo o Itoto- ooot of policy which woo odoptod by tho Gononol Aoooohly of tho lotiuol touch of Churchoo of Chriot. 0.5.4.” '... Tho moo oodio on cloudy influencing Chriotion od- o'ootion and owongolioo. Boconoo ooculor tolovioico Ind radio arc oo oil-panning. oo iuoistoct. ond oo our—proooot. A “nu-none nub... loo. oit.. o. o "”Tho Ochh and Yolowioion ond lodio Bronco-ting ." A Pmoonoot adapted by tho Cocoon Board. lloticool Council of Chooohoo. 081. Juno 0. 1963. 18 J ‘ thay tend to over-rid. the less persistent Ivan: of commun- ication employed by thc Church. in it. all enmeshed In wcvld revolution. 1! Christianity is to b. a detorcining factor in sharing the future of mankind, Christian! will ‘ nrt only have to yrncticc ttoir grayal ef love. trey V111 hau‘ to proclaim 1t Using theta wean: of convenication to which tbs «yr: and esrs cf wankind are attunad. There- fore ateps :hculd be taken lorslly, naticnally, and tutor- natlraally to infimfiurata a vigorous Christian witnctt thrcurh talmviaion and radio to bring the ideals and pre- cepta embodied in Christianity to all men ...“ 1%. name racognltlon a! th. need far the use of tho bro-donating media in the ministry ban boon exprwsfied by the ialln Catholic Churdh. In a "Deere. on th. Hedi: of’Soolnl Communication.“ 310 Holtnool, rope flul VI. aaid on December I, 1933323 "krona tho wonderful technOIOglcnl discov'rIOI which can a! talnnt. especially in tbs pretent era. have and. with Ccd'a help, tha Church wolcefiaa and promote. with trwcinl intrrust these which hats a meat direct relation to nwa'a minds and which hnva uncarorad new views. and taachlrgn of ovary mart. The meat {myortnnt of thcll igvanticna are thnaa aadia which. such as tho prays, mwviva, radio, television. and the like, can of their vn"y nature, reach and influanco, not only Individuall. hut tha very masses and thc shalt of human sociaty. and ‘ this can rightly be called the India of social con—unloa- ‘103‘ o "The Church recognises that these ucdla. if preperly utilized, can be of gmat while- to mankind. nine. they greatly cantrlbnto to men's entartoinm¢nt and inotructian u «n u to the spread and support of the Kingdon of God ..." Both of thu- ctntmntc a hand by the m “jar Chi-11th: confett- .[ 017.. mdcucon not only that: and for tho handout!" nah but a» 3‘"Docroo on tho Refit. of Social Cantunicatious.' (!alqy City} Pllxlpp$lnta Daughter: of St. Paul Pruls, 1966). p. I 19 tho aaad for ita oiaa and offootiva uaa. flow a viaorovo Christian witnoaa night ho achiavad through tho oaa of tho broadcasting oodla raata on how wall tho broadcaotara of roligian do what they not thomoalvoo to do. In tho abaonca of axioting ourVoya or other roooaroh into thia problem, thio otudy attampta to aatabliah baooo for critical avaluatlona of religious ptograoaing. Opiniooo of Ion in tho broadcaating industry. of viewora. liatonoro and oritioo of tho media. and of a churchmnn ara axahlnod. John Bloch, a professional scriptvritarg baliovoo that roli‘iooo prograoolng ia a negro of tima hecausa tho major faitha only talk to tbomsalvoa.2§ filo indictment woo oxproaaod in o atioulating apaaoh which was aada at a oonforonao on tho parlor-log arta in nontraal. Canada, undar tha auspices of tho flational Council of Churohoa. Bloch ottoaood tho point that Iolaoo tho Church hoooaoa oooa vixoooaoly oaw gagod in tho roalitioa of tho oodarn world, organiaad roligioa ia hardly ia a vory otronggooaitioa to demand aora iaportant TV tlaa. “Equally patiloua,' Bloch pointod out. “la tho daluga of ovanga- liota who ”and logo a-a ao-oadia ovary oaahaoa to hon-tho aoaaa of thair own voioao and coma up with ooothin; oaxiua that faith in God io tho mmr to Montana homing, unoaployoant and tho ahaaaoa of aiaiou a.Jaolt Gould. ”Choogo Haaaago, vahiola. 77 firitorbhdvioaa Churchoo.‘ %§.'§t.t. Joutggi, (Lansing, uiohigan). Sunday. Soptooboo'lo. 1907. ‘ o ’ 2O hula: dignity."8° It in o.otroog indiotnont. if truo. that roligiouo progroooiog io inoffootivo boouuaa tho broadcasters of roligioo only talk to thomoolvoa. Thio uoaknooa of ruligioua programming «as also oritioiaod by Ioiaaoh and 3111.:31 "Most othtiono go through tho motions of ochoduliog a cortain nuwhor of roligioua broadcasts, which they con~ oidor oeroly a ccncoocicn to public service. Tho truth lo that rolizions prograroing hood not to a liability, but In Mont. 'F'n-"arturatoly, too inn-1y religious proanms ara oorolv hrrndcm"to of church services, aimed at tho faith- ful fsu in the sonctuary, rathor than tho multitude of potontiai liotono~s oxtnide 1;*o Church in boron and cart. For yours roiiriouo bzo adca:ting has been eirod too much at t o churc.h—gor—ra and not enou~h to tho hon-ch urc.—goor. mic sermons havn been too 'prcochy‘ and many of tho to- ligioua armor too pat.” In addition to ita being out of focus, religious pregromoiog oftoo looko tho crootivity and imaginativo afforta which ara diocerniblo m- ouoh of tho canoorcial pragramoing. This fault woo pointod out by Torry Tumor. toloviaion writer for 319‘ 919939.9531'M' u "... Haro'o what hh~pono ut.on we do got up in tho 59*flinz and use: it; ally t:.:rn on t‘e iv not. Tho mutina lo usually tho same: no got Up. drink throa cupo of coffbo, ha a pool: of oixarattaa and thou 1' ll ale): up tho I" oar amino of Tho MP:ily_ Howe and oota tho raligiouo prozrooa on tho air ... l tu§n it on and the {alloying scene unfoldol thorn will ho a man otaring oournfully out tho window. fiio oyoo ora torturod. ha in withdrawn, ha ia distraught. ha ia .i .n ‘ _—_.- ‘ —-— ”1:. loooard Roinooh and E.l. 2111:. loo. cit., p. 79 a’rarry Turner. on addraaa dolivorod at tho zoni-Annuol looting of tho Dopartnont of Radio-TV. Tho Church radaratioo of’craatar Chicago.a 21 obeassnd with oomo inner conflict. and of! cumor o no“oea voico io latching in o oolf—pitying oonologuoo The man in in trouble. Hio lifo'o meaning in torn ond torturhdz what io ho to do? The wood io oonbor and untbpealing. Eo atterpt has been mado to intro. data us to this charrc?cr -— I wean "character” in the TV EOfifiQ. ~o have gft_hacn intrcducod to bio. no atta*pt has bean made to tell us uho ho is or what he drag or how ho faaln. Ho have no idontifi- cofihfi with him. no hava no sympathy with him. Hy TV set gana eff. I oculan't car! lee: what hoypoao to hfi’ao "Or may ho uo'vo tuned in to o panel discussion. You havsn't lived until you'va seen I panol discussion on television at 8:00 o'clotk in tho morning. Thooo Follaw oiwilrr pattarns. The ran, too, oro arogzy. Thay oro sitting around the table, trying to appuar wish but ufidnrstanding, knowlodgnnbla but villing to diflfi“33 difffirent vimvyoints. I find that the main trc ”35 with the rahel discuraifin is, alfioat iflavit- ohly. thsy are more interested in tho iwprmaaieno thoy orv making on many of tho viewara than on tho contont they aro trying to delivor. 80 X tako throo 'on tho othvr hand'o' and four 'you havo o good viowpoint thooo. but havo you conniderad tho oltornotivo' and 1'. of! for another cup of coffoo. "Or any bo uo'vo got on older man -- whoa 1 ooy 'oldar.’ I mean ho'o in his forties hocauso thio it o teenago proprnm -. ond tho teenagers oro oootod ._ orcuwd tho tabla. usually aitting tackwarda on tho choir for o note of informolity. They oro oil in- tonna and vory. vory intoreatad to find out what io going on. Thoy whine, their fornhcado oro furrowod. their eyebrows oro knitted. The leader ondkoo o pipo and smiles condaacondingly ot thoa. projootio. on imogo of omugneao ond oolf-ootiofaction. I ”Dr. I lioton to dhildron’o progrono which oro ooccharin ond owoot. “I as being aoliborotoly ond groooly unfoir. 1 know thoro io good religious taro on tho oir. I know that thooo doocriptiono do not opply to Ill tho foro that ocooo tro- tho offbrto of’broodeootiog1o! 21 1 religion. Tho point 1 cm making io that this it tho imnto i hold in av mind when I think of religious tol- ocmating. How, 1 thick that this in precisely tho 'ivcgc' that most viewers hold in their oindo when you coy 'roligicua broadcasting' to than ... ”... Obvicvcly rvlicioua hroaflcosting io ru- otricted hy those who care more chant tho iwrrca~ oicn thry‘ro raking than the centent thcy'ra trying to Kali??? ... firth I see o relisicua thaw, I want to CbrtrVG religion and I flcn't want any person in- flicting his pnr£¢“nlity an to ... I Rfi r0? Bruflfid by cnte little trinhlew oyoc of some of our perfora- ora in the ralifiioun field ... A: h vicvcr, ! requiro little, insist cnly on an hcnnmty of acrroach. which is the oaly thing i rfiqniro of any kitd of television. 1 want tho aphronch to bo dcno an skillfully on you can do it. That does not rcquirc rcncy ... You will not gain we as o vicvcr by reing ccndosctnding GP proving that o jolly good follow you arc. or hoin; patrcnizing or pretantiouo. or phony. or irrolovont or unncanincfui." Hony viewers or liotancro oro irritotod by tho onottroctivonooo of’roligioun programs which oro not intorooting oncugh to hold thoi! ottonticc. “A cannon fault oith roligiouo broodcooto," occocdiog to Roiuoch and Ellis. ”io that thoy oro wont ond poooivo. Whoa I pro- gram io linp. oo io tho audiocco noponoo. “no it io otroog. opoflto fly, and liotcnoro rooot."3’ Dr. Billian uordorn. prorooocc of Syotomotio Thoclcxy It dorrott noclogicol Soninor in Evonotco. lllinoio. viooo tho probloo m oncthor dimmicn. Ho doplcroo tho tondoncy of ouo dorm to ”a. honor-d main-cu and 2.x. sun. in. cit.. p. on. 22 II. radio or toiovioion ototiono for tho purpooo of oolling Chriot bocoun the broadcasting oodio on known for tho offootivooooo to lollinz thinks. Dr. Horfiorn points Ofltts' "This misses tfio very inportnnt point that Christ is not our product. that uo'ro trying to soil Vhat vn'ro tr/5.p to 60 in to brine poopio into panornal relatir:arnip with Red and that can- not to Prnip§=.lfi*od. You con’t roll a non on Chrio- ti sit? in t'no way t’at you c: .n call him on tho deo‘ “Int that knnro t‘xo Groo< statue from parapir~ ing. You hnvo not to rcaiir o, thereforo,t two point that martin Horty boo udo in bio book, Tho Immpor 931n1on ... It in o n17 interacting point. Ho ooyiw th t the wholn nature of more cownunicotiono todny is not up for tho ’proper c-piniofia' Ho only have to think, {or ovamplo, of televioioa. I think rodio io fi“¢h tattoo hora, but television has boon too frightened of anything that even has tho omoll of cortrovnroy ... The problem for the Christian, oo Portin Her y says. is thot Christianity by its vory not an in on irtroper minim. It in not I "no opinion. As Janus himself said, 'Tho brood nay dooo not lead to the Kingdom of God.' It in not o propor opinion. Thoreforo. thero io this kind of tonoion when Chriotionity usoo tho moons of nooo oooaunico- “°flo ""04 can wo do it attractively? Coo no mo thooo nan: mean: of communication to really communicato tho faith? Porhrpo, at Hontin Harry ouggnstn. it boo to bo dono indirectly ... To no tho moot oignificnntly rolixiono progrnwa that I sea on tolovioion or hear on the radio ero never tbooo that oro officially known as roligious programs ... It seems to no thot whero religion coma: through vory frequently io on procra~o t}uot havo no intention.of being religiouo ... Thny are good programs; they oro programs that opook to can as won; they don't glonorizo Christianity bo- couso they oro not tryin; to loll it; ond, thoy or. not sectarian ooon “— atrillion» awn, ”Tho Church and lmdoutings no Church.“ ”on" on oddroso ot tno Sooi~nunuol.nootina o! tho Dopattnont of Radio ond fl. Tho Church “adoration of Grootor Chicago. apt“ IO. “02. 28 Ray Damion. dircctor of tho Tolovioioo Information Offioo in tho Unitod Statoo. has commuted on tho brookdoun of Mood. hotn- th anxious broadcaster ond his madionco:85 “For too much roliriouo broadcasting. it seems to no. talks to tho outriflor or tho unchnrotca in the iorgvngo cf tfo incificr. Thoxc have Boon hoolthy oi'rs over thc lent fcw yaoro of o growing awarcnooo thzt the jargon of tho theologian can to just as dcztructlvo of coorvnic3tion with tho layman as tho! of any other specialist. tot, too often, axhcrtotion stands in the place of parsnosicn, rorcnstronco in the place of invitation. Too often there io vogue- nooo or condcoccncion when total condor ond o bighor evaluation of the viewer it called for." Tho shortcomings of religious broodcoctoro lod to tho odoptioo O! a policy ototoaont by tho (Romero). Board of tho Iotioool Cooooil Of Churches in tho 0.8.A. on Juno 3. 1963. oollod "Tho Church u TIL-vision and Radio Broadcasting.“ Tho account ooidl“ "In That tho communion: in the Rational Council of Char-choc conduct their progrmoing undor tho oamo otonozrdo of oxeollonco and intogrity thoy demand of secular communicators. 2. That tho cornuniona in the National Council of Churchoo cmorato closely in moo communion-— tim onfimvom, “coking to dcmnotrato tho wholo- non: of tho goapol and our cocoons in Josuo flxrioto 3. That tho ohurchco rocomizo tho diversity of tclcvioion and radio oudioncoo. and that thoy on- doomr to opcok to ouch oudionco in tom of ito \ - _ _ as - 30, Danish. o toll: given boforo tho Cothcno Cmicotiuo Cumtioo, 8am rrmciaco. My 9. me. 38 ”‘11.. Chord no folovioioo no not. mun.- loo. «1.. p. 0.2... 2“ need for interwretation or value» and reinforcement of Christian principles. H. That the rolirioua presentation shall never ho rarely inoffonnivo or innoCuous hut. rathor, shell deal candidly with contorporary and controversial issues and concerns, rinvinp to hear on then the illumination, judrmont. and healing of the gospel. 5. That was: comruuication by the churches ehall make clear to the veneral public that the Church life is concerned with all espoctn of life. 6. That the churches develop skilled communica- tors, theologically educated. 10 represent Christi- anity in mass communication. 7. That the churches learn to utilize what in offered by tho rats wedia. This objective ro- quiroo that the churches study rota comwunica- tion and its influence. Instruction in commu- nication should he provided in marinariea. research should Le conducted by national chOM!national and interdnnominntional apancioc; aphroyrintc utudiee should be carried out by regional church agencies and by local confironetions —- all with the objec~ tive of comprehendinw what mass comrunicetion in saying and of evaluating its effects.“ it should be vitally essential in terms of the public welfare 'thet the broadcaster: of religion meet and live up to thooo standards. Pgsitusfidfir. 9999038,. 9!. firms. While the Church is heginning to discover it: way to o Doro effective and meaningful use of the broadcasting media, there Otill ie e tendency for the churches using the media to promote their own denouinotionel intoreeto through religious presuming. Dr. Halter I. Ivory. o keen and devoted Christian and o procee- nor of Broadcasting at Michiqen State University, too exprooood 25 mam our thin tendency. Dr. Envy bu said: “while I don't «In t0 nugget: tint ungim bra-deut- uhcuu non! b. idotifiu with a particular donovination. I must beneatly caafcan that I II quit. dubiaus about the prcariety and effectivvncnl of using publicly owned channels ta earn%r*uombcrn for a particular u.ct.'37 Dr. 91111:: Hordarn. n profccour of Syuto-ntio Theology at Oarnctt Theological SQminary. tiikud about tho probltu of “noctlrb lain" in mi! aioua bmadcuting in a diacuuicu of m of “an Grtoae'n plea-Pym:8 ”... The only time you no. a clorgywan, certainly a rowan Catholic priust, in a Led ligfit is in on. of firsfian tweefie'u plays. In both of the! that ' have been prcduced on televisimn now. I. hzvu had alcoholic priesta. quite far from being perfectly desirable pmoglc. Thero'n :O*athing strangely ap- paalirg in the vvry {set that r. recognizes. this Pc"aa Catholic writar, the weakness of his own faith. It seats to we that if we're r9911y going to h‘v. Iignificswt use of thee» n.ana of cownunication. we've act to realise that the sectarian approach to tram will net win. we've got to cpprcach man as ran with tho Christian faith as the Christian faith. Io'v: got to bring thnsc two togeth¢r. I! a try to lay-pus this and bring in Nothodiln ' and Presbyterianism and Luthoraniun and 00 cu in the precasa, the man out than. in going to»havu . Ichichhrwnia watching it." hugim broadcasting n04. cum“ of put»... no on” a! «mm: damn“ inch“ in anxiou- haunting m 0 .~im- Ila-don. I“. “‘0. ’0 1h '99uttl‘ .0 £0.17. 1000 “‘0. ’0 '0 26 convorgo on just o oingio purpooo: to bring Chriot to how on tho iifo of mm and on tho isouoo 1nd ovonto that “hot hio lifo. Ao roligiouo broadcasting develops in greator propcrtion, ox- tondingo ito frontier: to oil porto of tho world. tho nood for coo- oooo of pmwso out dominoto tho efforts of tho difforont chmhoo participating in tho uoo of tho broadcasting Iodil. Th1. hood}... boa won stated by Dr. Walter B. Emery” "I do oeo o vory real value in intelligent cooporotioo and Foaling cf rutcurcos by differett churches to tho ond that hiah quality pregrafting will be achiovod - prOfirsfizing which cttcvrtn ta hnlp the individull homévar and «hormvur he may bo, rcgnrdleso of bio faith -- to hair him ohtain a bvtter undrrstanding of himself and his problems and tho world in which ho lives. This wculd ho pZ‘C‘flt’If‘ving which promotoo . Eqnaral aunrew032 of tha valwfin at our Christian culture -- a clirtta of tolerance and receptivity for these valufls, witiout which most organized churdhol no we know them today could not ourvivo.” The Birth othEo=§£Egd Aggggiatian for U“HW~* In order to pmoto, up-gmdo. and coordinate tho diffomt of— fal-to of porticipotin; church” ormmd tho our“ in' tho m took of ”punching tho Coopol" through tho bmdoootiug oodio. tho Horn Committoo fbv Chriotion lroodcooting woo born. In 1962, tho ICC) (an way to its present um: Tho Harm Moodotiou for Chriotion Month; ('50). ”em... I. nun-y. loo. oit.. '. I. 2? ho birth of "CC? in loony. Switzoriand in April. 1958 on procodol by "tannin proiiuinory work by an intonation“ Study emittoo on Church Broadcasting Activity. tho ooomittoo was undo:- tho dinotion of tho Roy. 3. nut-ton wax-tin (USA) and Profoooor N. I. van Beyonn (Cormany).”° Tho preliminary work of this otudy com-ittoo watcma 0pm tho circulation of detailed questionairoo to all ran):- ing Christian radio and toiovision argmiootiono in oil continouto. m. 5011mm mm. the mam-.3...» of the International Study CHI-lttoox‘l "1. The Viricty of Protontnnt doveminaticnn in not a rnjor factor when it 60*fifl to yrnqrgwaing. th0ugb BfQCifSC prngram cmwtant may indicato tho differant dancrinttinnnl afiproachns. Sans arc"px faVnT the anvotivnal pregram; others proo fer t5e otrictiy evnntolinti: m;prcach; a few limit tierselvws to tie traliticnal church aorvilos otili othora lean haavily toward dramatic pro» mutations. But the danczinatimai anglo ao oooi io revealod in what is said, not in the {brunt telectad for tho caring thereof. '2. A motor "rioty of programming initiativo ia curved frr in countries s!‘.zt.'-‘:‘e tho cumin trend- casting corpsniou are privately ownmd. Hanover. in countries when :onopoiy broadcasting cmpmioo oorvo ao «Minster-o among tho donouinatimo thoro lo a groator chauoo for a aotoaiiy bolo- , . i'icioi and chananging oharing of olporioncoo. “ "3. Portinont cmcluoiono aroc L w ”3.1!. van “you, was Looko to tho root and “taro." Tho Chriotiao groadenntor, V01. IX. loo. 2-8, Kay-loptoobo!‘ 1981, y. iIIW “nu o) b) o) a) o) in opito of’tho difforonco of longuago. organizatiORal pattora and cultural trends. Chrietian breadcanting leodoro .- throwqh acntcnical CfiCfitrfltlfin *0 CAI !infi Trafit in o atiwulsting oxchongo of outcrianca. Such an oxchango -- «racially. of church tunic. toiovisicn film: and tho liko .. will intrnaoly atrtngthan ocutanical ”mafia A permanent interration aarvico an an ocuxonicxl leval in the firmt and in. diapersablo requisite fer cooraratioo and stinulatian arch; religious brood- casting landnrs. Any ouchanaa of informatina and oa- porienco, I! it io to ho practicol. ll“ ouiroo on organiaod framework. it coo» not ho loft to occasional agrooonnt WIYo Mutational, languago and cuitoroi difforoneoo ohouid not bo allowod.to ownr~ohadoo tho ccamnn task of roll- (ions hroadcaatoro. tothor. thoy ohould ho volcomod ao otioulotiag variations c! tho Ono Cefiaunity of Jesus Christ. to a molt of thooo Alindingo. tho flrot mooltotioo oouforoooo no nocmhlod in tho twmuioai Instituto at Chatoou «to Many. Svito- ‘ «Ii-o. d April 20. 10”. At thio tioo tho toopooory iotoooatiooal Rudy comma gave way to tho pomannt. {anally oatahliohod lorld Can-itteo for Christian Broadcaoting. talc-ally, tho emittao loam toward tho otioolatioo of aviati- todio-tolovioian oflorto in all countrioo and tho faoiiitatioo of no Wotmiuooaooponiaootiofonotioaoooogantoooo u If}. 29 who are concerned with tho use of the broadcasting nodio for tho dis. oooinotion of tho goopol moooogo. Sincc the Committee was officially formed in 1953, it has not o numbor of time to define its objectino. Porhcpo tho moot oiznifi~ cant of those meetings was tho world ccnfnronco of tho HCCB in Cron- bcrn Castlc, -rankfurt/Vcin. Germany in 1057. Participating in this cmfikroncc were more than one hundrnd rnprotentativoo of Christian broadcasting stations around the world, togethor with loodors of Quintian corporations, chncion, and groups including commorciol nouuukc, .hich broadoant roliqiouc programming through thoir affil- iatod stationn. Ono of those in ottondcnco at tbio first world conforonco of HCCB was Dr. Honry H. Hack. administrativo diroctor of Stotioo DYBR. Dumczuoto City, Philippines. In o roport to hio ctoff. Dr. Hock laid:“2 "The conference focusod on a theme: 'ihrough 3cdio~Telcvioion —- Eringing Eodnrn “an to a Christian Life.‘ This theme was conoidcred from tho onglo of tho voriod religious. cultural and oociol pottorno of the diffcrcnt continents. Alco placed under study in this conference wcro the most effective methods of aynroach to tho industrial worker, tho family, tho houscuifo, the rural listener, tho young pcoplo. Critical in tho diroction of tho oonforonco dioouooiooo was the awareness among Christian broodcaotoro of tho co——“.oo “7131'. Mack“ report to msn staff. Juno. 3.957. 30 mud to go beyond tho conventional non of "mo or devotional prorraco in Christian broodcnqting. ond coming to grips with tho prohlono of concroto prolon- tation to moot tho Irony differing liotonor'o hoods.” Dr. look was so irproccod by tho diocusoicno and locturoo on out communication in this HCCS conform“ thot ho found himooli' otinuloting tho thinking of bio onior out! to dofioo thoir on objoctivoo in tho broodcooting of toligioo within tho oootont of Philippino culturo. Those objectivoo- will bo oxouinod. dismal. and analyzed in chapter IV of this otudy. Ono of tho significant ocmyliohmtn of tho firot ICC) coo- foronco in Cmbcrg Castle, T'ranki’urt/Hoin, Germany was tho 4min. Ip of o Statomnt of lrondcaoting Policioo. 'i'hooo polioioo “to dirootioo to tho offorto of thooo who no involvod in volition Moo-ting. “Rotor-out of Broadcasting Policioo otho '0’“ Coo-ittoo for Chrioticn Droodcooting" '1. Why Vo lroodcuts A. To roach tho mroochod. Tho money of tho unfiniohod took of tho Church io ouch thot wo cannot offord to nogloot tho oo- poralloiod potcnticl of radio ond tolo- vision to crown over-y barrier 'ond ovoo to enter into minds ond hoarto hithorto cloud to the Cmyol. Then are noro millions who do not know Christ than thoro uoro so or ovon 2! yooro ogo. Io not ooooloroto ood oopllty tho W... V. m. 100. “‘0. '0 “O C. 31 Church'o offorto to rooch thou. Other voices on being heard. Tho Church'o toico must oloo ho hoard. To ccncontroto on rocchina those who: it in difficult or aponoihlo to roach in other onyo . To do for Christians what is not boing done -- or on nnot to dcrc at well -- by otler metro: such on hrinring opirituol uurtcro into the honor end erect fro: which t?» pcc3lo cannot readily cooo to l Christian Churxs. ihot Ho Hapo to Aoccmylioh: A. E. To rake Jccuc Chrict. Christinn truth and the Christian way of lifo known. understood and occcrtcd ... To bring tho judrtent of Christ to boar upon our culture to spook to tho condi- tion of modern can.. To croato o conso of responsibility ond on awareness of tho availability of opiritual resources adequate to root oedo orn mn'o ovory coed cud to bottor oooip him for ony task. To etch owcko. to disturb complacency end to crccte a tension hetwcnn what in and what ought to he that can he rosclvod only by coming toward Christ and tho 3 Church; and to held before the world the ooocopt. on oxprooeod by Dr. John Ioquy. that 'tho Christian litoo o lifo of terrific tonnicn. at the very heart of which thero is on abysmal colu.‘ To help tho nork of tho Holy Spirit in the Christian and the nonuthrieticn and to hoop olivn an ovaranozs that convcr~ oioo io oocorpliohod by God through hu- man inotronontolitioo guided by tho Holy Bp‘fi‘o 82 f. To bring pooplo into tho folloanhip of other Christiano, in uornhioping oongro- gationo thot oxtond tho loavwning in- flnrrco of tho Snapol into t‘o oeculor orhoro. remain; ovzw walk of lifo. ovrry cafnwnlty relationship and Ill tho institutions of modern society. 0. To docpon and widen the life of thoso ol- rooéy committod and to help then expor‘ iovco a cannons in Chriat that iryoln then to take on active part in tho ovongol- iting of others. In thin rogerd. Chriot- ion brrnfr33t£ng is to ho ourplonontol to ond not a eubntituto for tho osoooioting of Christians with oooh othor in work. otudy, and uornhip. '3. flow Vo Should Procoodc A. Chrintian broadcasting ohould ho. in tho truest oonoo. 'ccwnunicntion.' I. Tho mourn pronontod hunt ho given in tho languaao and theorht forms of tho po0plo for whom it is intended, and to thio ond indigenous poroono should ho usod on far on pousihlo in tho intor» protatian of the Gospel over tho oir. c. Tho Gunpol‘noonogo oo hrondoont to non- Christiano ohould ho oiuplo and pooitivo. onphooioing thooo trotho ohioh olo ooon -- non to Christendom. 0. Christian broadcasting should ho oo rol- ' ovont on poooihlo to tho ootnol look of individuolo and oituotiano. I. Ivory poooiblo provioion ohould ho oodo for loool. poroonol follow-up of lioton- oro. to bring thou into tho lifo of tho march. I. Corofnl oonoidorotion ohould ho givoo to tho oxtont to»vbiob tho 'non-roligiooo' opprooobol'oooyfilo.flooorodio .83 programs can ho undo to’hnar fruit in o Letter undotntnn: nq of tho Christio. concept of man'o rointionthip to his (allay ran and to 60$. 0. Bo punt hoop boforo tho loaéarn of tho churchon tho itrcxtanco of tho uno of thono mnéio and of tho mood to incur. orttn brasserat training in the propor- otian for tho ministry onJ Christiano cvrrwono service; and to prcvcto, an. tarnally and internally. ottontioo to Christian broadcasting.“ Tho tretestant faith has grown with tho devolapnont ot'oodora noon oonnunicotioo. ”Tho oory distinctivonooo of tho Protootont ”volt.” doolorod hr. Joooo Solloro. "loy in ito oio to mono tho Mpol from tho grip or o for ocolooiontiool propriotoro ood ooo it inotollod in tho hoorto Ind oindo of tho oioplo loynon ... 1o ohort. tho frotnstant Roformotion dcpooiao, not occidontolly but in prin- oiplo. on ohot oo nova coll tho toohniqno of ouo moniootioofl'“ It lo no condor. thoo. thot in tho fiold of roligiooo broodooot- in: tho Protootont maniac oro ohooo of othor Christian loitho. tony hovo ovon ”005:3in brooéoontin: oo onothor for- od' oioiotry in tho Church. that tto frotoatant chnrnhoo oust dotorIIno now io how the broadcasting oodio can hottor roloto to tho Chriotioo foith. _ no how tho, on h'o ooro olfootivoly nod to hrio; tho oioo o! cum tobooropoo tho livoo of»: in mobongio; would. thoroooodo oo boo-ongoiupoooouofoolt-ominotioooooovolootiaootbo u *— AA A A ...—n. "Joan to “11.". lflo “to. ’o 29o 8“ church-av mo of tho audio in rolotiou to tho ohmgoo which on touts; phco in oocioty. Thou tho oodlo on boot bo oood to mlcoto tho fllcvamoo and weaningfulneoo of tho Gaopol which out about" oocioty oo badly neads. CHAPTER III CYSR: A REILICICL‘S FADIO STATIC” Uri?! !=1§t9r>'.. 91."..$*1¢,._)‘1*.L1}zfitifiss It is difficult to separato the dynamics and direction of ro- ligioua broadcasting in tho Philippines from tho country'o history and culture. The Philippines consist of more than 7.000 islands. Only about 800, however. are inhabitod. “FM two tiggost islands oro Luzon in tho north and Pindanao in tho south. In botwoon aro tho principal onollor islands which conpriao tho Visayon group. Among thooo islands in tho Viaayan group io ono called Negros Island. _Nogroo Iolond ia dividod into two provincoa: Negros Oriontal and hogroo Occidontal. At the lower oouthorn tip of tho provinco of Regroo Oriental nootloo its capital city. Eunogueto, whore Station DYSR is locotod. Tho basic pattorno of’humoo aottlomont woro oot oonturioo ago; igkowollingo‘foilowod tho linoo of tho oooot or‘huggod tho rivor bonko. "Todoy tho linoor‘pattonn atill portioto. Hoot Philippino farming villages called'"borrioo" ore of! the road. Tho farmers' housoo aro clustered together by tho fiolda in which aro plantod rioo. corn, vomotabloo, and other crap: of small-scale ogriculturo. Tho barrio papulotion io larger than that of any othor ooctor; about 75 por cont 3! o! tho total population «hall in non-urban aroao."5 ‘l'ho poblocioo io tho coutor of tho town or ouoioipolity. flora thoro aro a ounioipal omniunt building. grodo ochoola ond ooootiooo «coodary oohoolo. shop: and a public market whoro bmio produoo io brought to ho cold. At the motor of tho pohlacioo is tho church ' building. Tho pradodnant pattcmo of notun and agriculturo oro brokoo ohorply on coo appmchoo tho capital oity. non urhon lifo bogino ... Tho rioo of urban ouoontrotioo provided tho uarkot ohioh otiouiotod tho grooth of oorvioo iodmtrioo in ond tround tho oroa. At tho I“ tioo. tho technical okillo that tond to «"109. in m urban oontor undo possiblo tho oottim: up of nor oatohliohoonto for light industry - toxtilo. chemical, and related producta, foods. papfl'. floors, natal. and medicinal 3nd pharmaceutical producto. Tho now-r. Doro oignificant rmufocturing limo m «soot-ably plant! for Immobiloo and agricultural oquipooot. Tho donloooont of tho country, oithor ioduotrially or agricul- turolly. or both. vorioo froo rogioo to rogioo. Tho diotrihotioo of ooolth folio-to tho pottoro of. dovolopoont. looauao of thio thoro oro oboorvahlo roxional diffomooo in tho outlook towarda honoohold «mo-y. floro oro oooo ioproooiooo of 1m. Iilliao Iatthovo. progr- A_._ AL.‘ W “Ono!" b. Cox-pun. zho Yhilippiuog (haw cum. lulu Putin Ion. loo" ”.3, ’o o i . 31 dirootor of Station 336" in hanila. Philippinoa. on tho hoooohoi‘ ooooouy ond tho Filipino on a coouuoor.u "?hcro is a crying that if a Toyolog oarnn 7120, ha spends V123, if an ilocono earns 7120, he arenas Y30 and saves 733; 3! I Viaayon earns 7120, ho operas FQHO. Uhilo ouch nwotring ' generalizaticoa are nacoosorily inaccoroto. tho oxarrlo hfifl o booio in fact: :ho Visoyons, particularly thoso coming from tho sugar- producing ornas, onjov better credit facilities. no tho; cro {too opcnflcrfi; tra Ilooonoa are gonor- ally iniuatrious and thrifty. owing to traditiooo and tho loss affluent oconomy of tho Ilooono rfOViflOi-BS o o o ”tho riiipino cofioumor often oquatoo lino with prim and a surprising; mariner omn count. lorgor size with hottor quality ... "Tho rilipinoo hovo always boon fashion- oooociouo. Thorn in continuing demand for low olothoo for'hoth polo ond fooalo. “Thoro io olao a growing tendency to odapt and patronize lOcally—vado goods oinco tho lottor aro (onerolly pricod choapor than inrortod goodo. However, the drrond for imported {0018 still con- tinuos. Given tho onto quality and tho oono price. tho Filipino consuror would unhcoitotingly chocso tho irrortod ono. Tho censurhr. too. to brand~conociouo. A woll-ootnbliohed brood io still tho hoot oollor ao for as tho Filipino io ooooornod.‘ tho goooromoot io unitary in atruoturo; ropublicoo in then. Tho oooxrooo lo hioooorol. A.ouprooo oourt io o3 tho apoo ot'tho jooio- ioryt‘holoo it oro a court o! oppoalo, oowrto of’ogrorioo and lotio- uvm Iolatiooo. out diatriot no sun-1.1m M. n. w or out ' -9-” -- ..--r“... w- twp-W ‘5w1111oo notthova, “fiery TonquO." (unpublishtd ‘34 ""°E"P”“" 1931. province in tho provincial governor; tho governor togothor with tho provincial board run tho offairn of tho provinco. Tho town'o offoiro oro odxinistorod by the town mayor and tho mmicipol council. Tho oitioo oro autonomous; Huey oleot their urn city offioiolo who run their otm affair-o indapmflent of tho provinco whom thoy oro loootod. mo mto of literacy io quite high. Primary odncotioo io coo- pulaory and it is free. The desire to oocuro oducotion in o notoblo characteristic of Filipino youth. Porontn aro auoro of tho voluo of oducation. Sooo ovon 30 oo for as to oortgoao or ooll thoiv loud in order to provido none: for their childron to go to odhool. Tho 2o univeroitioo o: coll on ocomoo of collegefl in tho country oro vory crowded. At least two universitioo in tho City ot'flonilo hovo oo- Nllmnto of oround 50.000 ooch. ' . Tho tilipino family took ohavo under tho influenco oi'fliopono- Cotholic idoalo ond it hoo boon chollongcd in roocnt yooro by tho iopoct of American patterns. Tho basic lazily otructuro. hooovor. ooooo highly rooiotont to chonzo in ouch traditions oo filily lotto!- ity. probioitioo of divoroo. courtship canto-o. and tho.lor'or- {holly pottoro.‘ tho Spanish influonoo can bo notod in tho ooaoo of pooplo. it io also ovidont in Philippino folk dances and in tho troditiml Philip- ?“ mt.- ' tho looolooo'iollnoooo io proooot io tho oooootioool oyotoo. Anglo~3oxon concopto ond oultoro troito oro ovidoot io 'Iilippioo \ \ .iporors pvhliohod in Nanilo Ind circulatod nationally. 3*! goyornoontol institutions ond in political, constitutionol and ponal logiolaticn. Tho Spaniofi influence io ocst ovidont in tho civil low. in enito of ouch flow of westo'n influonco in tho country and anon; her people, the Holey heritage io very ouch ovidont in nony ovaryflay awgacts of living in the Philiotinos. Tho roman Catholic Church is the dcoinant roligiouo body in tho Philirpinoo. Ito conttituoncy ccmprivoo 02.9} of tho total population of 37 million. About lO.h% oro Protootonto of various donooiaationo. ond tho retaining 6.79 ore Yuolio ond other roligiono. Christian rilipinoo constitute €3.3‘ of tho total population. Boiog predominantly Catholic ond proosod hard by tho problooo of unooployoont ond othor oooiologioal factors, tho birto roto in tho Philippines is ono of the highest in Asia toéay. Tho Philippiuo pros: in very much olivo ond it in vioorouo. Thou oro o totol o! 206 publiootimo. of which ll oro ”10v non- .’ Of thooo .E foooopoporo. oix oro yubliohod io tnglioh. coo io filipioo and foot in Chineoo. In oddition to thooo daily nowopoporo, l! coolly oogc oxiooo oro published in Xanilo ond oro circulotod throughout tho comm. tho prooo who out to rodio oo o oooo ooo-uoiootioo todioo, ocecréing to the 1953 conauo conducted by tho lurooo of m .‘ Itotiotioo o "1b“ no 3». mung;- msésszmmx-ttz Broodcootin; in tho Philippines hao not yot ottoinod on ioogo of’ito own nor*o parsonolity that is distinctly Philippioo. II oony toopooto it in “American.” 'Liko in tho Unitoo Stotoo. hroodcostinz in tho Philippines cperatoo on o oyztoa of froo ontorprioo. Thin oyotou in board on offering the publio. tho conouoor, tho largoot fboodoo of choico botveon ono product and onothor. It oporotoo on tho oxioo. 'Thot governmont io boat which gov-rho looot' oo that it givoo ovary indiviouol tho opportunity to ongayo in privoto buoioooo without much (our-hunt iotorforoaoo oo long on it oporotoo in tho public intomot."a Tho oyotoo of broodoaoting in tho Philippinoo follow o pottoro of "aviation "tho:- than direct control or oporotioo by tho gonn- Inot. Thooo rogulotiono omonoto fro- tho Radio Control Offioo. this broodoaot regulatory money of tho gown-oat io and» tho Doportmt of Public um- ond Cmmioatim. It in oopoworoo oith tho duty of 7 «forcing local ond intamotionol udio lm tad ”Motion. lt oloo mgulatoo tho ootohliohmnt. one and oporotiono of all rodio ototiou and all for-no q! rodio mmiootioo. coootmotioo. mono- _' two. gooooooiu. mmhip. "not". Mao no «loo! folio "non-onul I. nooorio. “to holyoio of ninth; hoodoootiu tntoo ood motions to tho Philippinoo.” (mpobliohod). Jon-ow. nu. u trmooitton in tho Philippinoo. it oxor-oiooo auporvioioo ond oooo tool on:- privato ond ”amount-mod rodio notiono oo ”patio fitlgfihffir-t of frequencioo mo coll lotto". It oloo iaouoo li- oonaoo to coon-«ting oporatoro ond io naponoiblo for oxninatim ohiob on givon to ndio oporotoro ond technician. A group of investigator-o fro: tho Radio Control Offioo io out out on regular inapoctioo trips to varicuo porta of tho country to Into onto that lioonoooo do not violato my rogulotiono. 'l’o onforoo rodio low: and rogulotiona. tho Radio Control Offioo ouporviaoo foo:- oontrally looatod rodio oonitorin; diatrioto which an aaaignod to inopoot and monitor rodio ototiona. to imotigoto illogally oatahliohod or oporotod ototiono. ow! to dotoot mogio- torod radio tranooittora. tho Iadio Cooml Offioo also hoo boon ohlo to oodortato tho i‘m diatrihntim of our 0.000 radio ooto to fourth and fifth olaoo , anticipalitioo. mioipol diotricto. hon-loo. and oolootoo 3m not inflation. throughout tho Philippinoo ." x tho growth of radio and tolovioion in tho Philippioooh. hoo- oo rapid that tho Radio Control Offico hao not boon ablo to hop up with tho pooo. M o vomit. min and "solution hm not boon ouitod to tho noodo of tho choosing tiooo. homo hoo boon no ot- tout-thoportdfluomtohiniotutiutoqootoito "mo Q2 ruloo to {it nodorn tronda in tho hrondcooting industry. Toloviaioo hoo boon in opomtion in tho country for mm o dooodoi ,yot thoro an no ruloo and mgulotiwo (ova-omit: television oyotntion. “mono is o vary snot nooci to morgmiu tho Radio control I Offioo in ordai- to tho it iron tho touch 0! l‘ilipino politioiono ond tik! it sore autonomous. There io also o grout oood to upgraflo it: st ’5 by employing ualifiod personnel who oro civil aorvioo oligibloo. Tho government noodo to support tho Offioo with grootov finonooo if it is to oxpoot tho Offioo to function no” off-otivoly. Radio io otill tho moot popular of all tho noon audio in tho Philippiooo. A8 of tho and of 1963, that. not. I.819,h|l homo. ll tho country. it pop coat of which won oovorod by otmdord nodio (pt-so. radio. ond tolovioion). , Anon: thooo oodio loan. on yo: cont «or-o covered by radio. 30 pot-cont by tho prooo. ond o oporoo o porooont by tolovioion.” _ ‘iho introduction of tranoiotoriood oodioo (rootly oidonoo ' ”oo‘uo oovorogo throughout tho Philippiaoo. Sumo. too «on. out” of horses with radial to oppmimotoly 2.6 oillion. oooordiu to tho figures of tho 1358 census.“ no Philippino archipolago io roll oovoo-oo by oodio oinolo hooouoo of a good diotributioo o! oodlo otltlno. 1- ll“. than s'jwillioo Hotthowo, Mo “to. Po .0 “mid Q3 ooro 176 radio broadcasting ototiono; 21 of thooo won-o non- ”mint” Toledo-ion hoo not fully aowi‘mei on on industry for oovot-oi tom. Coo, too comm io divided into o oxnabor of blonds. thuo muting o profit!" in t‘wo trmsmiooim oi‘ toiovioiou oignolo. hound. than io o look of troinod ovailobio poroomoi. Third; tho distribution of TV rocoivoro io mostly ooncontrotod it: tho mim- oitioo ond only tho moithy {milieu om: afford to mm o 1‘" oot. A: ortimntod 196$ natimwido total. of 27LOOO tolovioion «to «not! fivo areas in tho ommtwa Euiu. Dog-guru (You) ototioo). Coin. nooolodwnoiio one! ”no.” Tho mutant of ouch of tho radio prom-min: thot gun on tho oi: io dollar to thot which is broodooat'by oony radio ototiono io tho voitod Stotoo. Tho typoo. otyioo ond fomto oto ouch onto. m riiipino poopio rogord tho bmdoootia; oodio poi-nu, oo onto!- _ toiuoont omn-ooo "tho:- thon obonnoio or pubiio «who. flio attic l" ‘ todo lo Moi“ in tho protoronooo of tho iiotoaooo no it 10 oo- hm“ lo tho Wing of «my udio ototiom. N ‘ to ”so. moo-1o Molt {mo io m otuy. 'o tmoy ool hoistioo of Intonation Gout-ion.” thot rotio on lot um! on Wont toio io mimic. boon-o toooo vooo M oooio oooo ”mo "12.: a u ond thou-o ooo o lock of oiootrio ‘povoo- io tho bonioo ooopiod.“ (Thio otudy ooo oooductod boforo tho tmoiotoo oodio imdod tho fiiipino hon-zoo.) Sho intowiowod pooplo in 600 houoohoido in tho oix major googrophicol orooo in tho Philippians Iioooo. Control lam, Biooi. Hooter-o ond tutor-n Viooyoo, one! undonoo. tho mo fond that tho ordoo of proforma of poop“ in tho“ Ionic! orooo no on follows” 1. am in dialect 2. popular on“ I. rodio oorioio out droooo to am Q. mo in Engiioh S. motorioo O. for. program 7. oootour. vorioty program I. volition program. lovonhoit'o otudy ohmd thotn i) 0! tho ooopio tokoo. roughly only 25‘ bod hon-d ot iooot (no progroo duo-in: tho cook: 2’ ooot of tho bottom-wont“ oodioo (in prodooinonoo duo to oo Moo 0! oiootrioity) oooo oood ho- ooo to two hour. o Coy no loot Monti, in tho owning um 8:00 o'clock; 3) has folio ”on. I'm to too only «onion ooo tho fomito liotooiog tioo foo loot “no A” s‘rxorangax x. looorio. loo. oit.. p. to. ’5Xbid QS of tho foniiy; a) oooo thou hoif of tho rodio ovum iiotonod ovooy day on tho non-mom who notonod to rodioo ootoido thoio m hoooo did on ot‘ looot moo o wok. fhiiippino rodio pmgroxo profooonooo won otudiod by John I. do You; and motor- Mt 1o 1961. Tho tnoo of W min-rod h kingpin bmioo Icon-ding to thio otudy worn“ 1. ntws in dialect Id.0‘ 2. papuiar music . 27.0‘ I. new: in English 10.2\ o. oorioi (ooop oporoo. dioioot) 0.1‘ S. clownicai anoio 88.7‘ d. egocentariao (dialect) 8.2t 7. oooi-oioooiooi ouoio d.d\ I. oo»opooifio proforoooo . . d.l§ no moidorotioo o! m broodoooting oodio oo ootoo-toinoot mono ooooo to bo oat-o prooouoooo io tho taboo moo. to o omoy onto by Robot itotiotico. on indopondont. printo moi-tot roooor-ch organization in tho Philippinoo. tho oroo of Faniio in it“ to tho m of poofomoo of typoo of W no." ' 1. W mic ..1'“ 2. dr‘ (bolt-hm) 18.“ 5°mid. Thio otudy woo outitiod 'Cooumiootial Gallon ood Minot Litorocy in tho Philippino nmioo" ”me. p. u. ' ' -' ” '36 8. drown (15-minute) ' 9.7% o. torioty 8.0‘ 8. givo-owoy quio .7.1‘ d. ocrnontury 8.2\ 7. toiant Show: d..‘ 0. straight nooocosto 1.83 9. classical music 1.3‘ 10. opocioi ovooto . l.“ . ii. cthoro i t.“ Yhio otndy oloo found tho following dimihutioo of notooooot ovoningo ' #7.9\ ooraingo v no.3t oftomoono ‘ ”.2‘ Sinco tho population of tho City of Hamil-o io drown Mo oil port! of tho country. it could ho that o oimilor pattern of progroo poo. I forthcoo ond oudionco diotrihution tight ho found in othoo'oojco oitioo of tho Philippinoo. Honour. moot-oh of thio Iotm boo -oot hooo conduct“ in tho othoo oitioo. ' txpoouro of tho ovorogo l‘ilipino to radio “atoning hoo boon choomd noontiy by Ralph Hiltm. director of Oporotioool looooroh for tho Rodin ood TV Commission of tho notional Council of'Chorohoo mo. According to or. uiitcm“ ‘ ' “Ralph Hilton. "loo tho troooiotoo- COW 0o lmiu.” mi 5 Ch“ Ohoorvor. Boptothor'ld. 1967. p. 17. . ‘7 "In o recent ourvoy in tho rurol Philip- pinoo. no found no ono -- not o oingio poroco .. who was not roqularly oxrotcd to tho radio. Evmn if they did not own o radio. they hoord it at n noivfihcr’s, and clonat homo hod gono Doro than o week without liotoning. "Yet only 30% of thooo who wore ahio to road hot road anvthing in tho proviouo Hook. ond well over 00$ had not road onything for 1 IOch. “Evan «rang coiled» graduates in tho citioo. 801 had not toad onythina in tho proviouo throo Cnvo outcida of what was roquirod by thoir work. But ooro than 96% liotonod to tho radio dolly.” Thio choorvotion poiuto up tho nood for ooricuo ood rooooooihio ro-thinting of tho cooounicotiono nooignoont’lhioh tho churchoo hovo occoptod through thoir ootohliohnont of roligiouo hroodcootiog Iodio. Lhwzmrsna .??.<_ap..1..r39£ns Undnr tho provision of Scction l of tho Rodio Control Low. dot 3856 oo coondod. o fronchioo froo tho Congrooo ol'tho Philippiooo ” io muirod 54?... o rodio ototicn my ho ootohiiohod to tho “try. Aftcr tho oofiuioition of o fronchioo fro. tho Congrooo. tho low ro- ' ooiroo tho «curing of o occotroctico poo-it out o rodio ototioo noonoo for oporotin; fro- tho loorotory of Milo Iolko old Coo- ‘ounicotiono who porfhrno the function of ouporyioing ond licoooin; of radio ototiono throurh tho Rodio Control Offioo. Tho liconooo thou loot opply for o froquonoy tron tho Pohlio Utilitioo Ocooio- cico. zhio Application io roforrod to tho Iodio Control Offico by QB tho fublio Dtilitioo Comiooion for rooomndotioo concerning tho “viability of wording tho froquoncy. . In complimoo with tho local roquirooont, Gilli-on Doi- vonity woo own-doc! o fmchioo to "ootohlioh. oointoin om! opor~ - oto roiio broadcasting ototieno for honoooctori- no on-yrofit oduootionol pox-poo“ ...59 Uritton into tho franchioo ooro portinont roquirononto of tho xmmoont on tho lioonaoo. my voro ooro or looo rou- lotory ooawroo imposed on tho Operation of rodio ototioa. ma. Son of tho portinont ooctiouo of'tho fronchloo ohioh Implooood tho govornmont roqniromonto voro no {0110lot.° ”SECTION 1. Tho Stillman Uniroraity, horoin- oftrr referred to on tho 'grantco', io horoby grentad o temporary pormit to construct, main- tain and operato, oubject to tho orproval of tho Secretary of Comrtrco and Industry. radio broadcasting atationo in tho City of Dumnguoto and tho Punicipality of Sibulnn, ? inco of Hogroo Oriental. for oducotionol and cultural purposes only. and which oholl.ho non-profit and noo-oootorion.“ ......OOOOIOOOOOOOOOOO. "xterm 8. Thio {touchioo 1o likouioo oodo Ipoo ‘ condition that tho grantoo oholl omtrihuto to tho public oolforo. oholl uniot in tho Motion "m. franchiso io ontitlod: "An Act Grouting tho Billion Univorolty o Pronehioo to Establish. Kaintaiu and Oporoto Radio Broodoootiog Stotiom. for Non—Socta-xian and Non-Profit Educotionol Pm-pooooo" It was ar'provod by tho Snood Congrooo of tho Ropubuo of tho Philippinoo. r‘irot Bunion, January 28. 1950. ”man. of notion m1. Joooory 28. is». h? of public inforoation and oducation. oholl con- (era to tho ethics of honest oat-rrriso. and oholl not uno ito ototicno for tho diooominotioo of asliheratoly {also information or oillful Riornyrgvrutsiiut, .r t“fi I‘trimfitt of $25116 hoalfih. or to intita. fificcuregfi or tailot 1| ouhvorsivo or troozonoblo acto.“ “3:C?ZCX S. Tho radio otationo of tho grantoo shall to no canatruczoi and cprrnted that o 31:51:: at intorforonto will roault and tho not» lengths coinctod with I View to avoid~ ing interforoncoa with tho oxiating radio otatioro and to permit of tho expansion of tho grontoo’o sorvicoo. 5EC?I’% 6. A orocial right is roaorvod to tho Covctfittnt of tho fiapublic cf t?o rhilippinoo. in time of war. insurrection, or finnestio trcwhio. to toko over and ororato tho said otstionn “you tho créor and dirocticn of any authorizod dopartmont of tho Govorntnht of tho Thilippinea without compensation tho grantoo of tho ago of said station: during tho period ohoh thoy oholl ho oo oporotod by tho oold Cattrnuont. SECTIGK 1. Tho grchtoo choll ho liahio to yoy tho oamo taxos. unioto exemptad therefrom. on ito roll oatato, buildings, ond paroonal prOo porty, oxcluaito of tho franchiao. on othor portcos or corporations oro not ouamptod or horoaftor nay ho roquirod by low to pry. 82CTIOfl O. Tho groatoo oholl hold tho notional. provinciol, ond municipal goveroooot of tho Ihilippinoo haraloso {rho oll other oloino. non counto. defianda. or actions arising out of oo~ oidonto or injuries. whether to proporty or to persono. oousod by tho construction oo'OPoro-n tion of tho grtotoo'o radio ototiauo. SECTIOH O. Tho graatoo oholl ho ouhjoct to tho corporation lowo of tho Fhilippiooo loo onlotin; oo'horooftor'ooootod. . 50 SECTION 10. Tho fronchioo boroby shall bo oub- float to onondnont. alteration. or ropool by tho Congrooo of tho ?hilippinoo whon tho public intoroot oo requiroo.‘ "SECTIO! l2. Tho granteo shall not loono. ‘a transfer, grant the uoo cf. soil or assign “”2? this franchise nor tho rights Ind priv~ .91 & 11$£85 acquirad thcrcuhdor to any person, ‘_- r Li fira, couptfiy, corporation or other com- ” mercial or legal ontity. nor worgo with . b any other cor;any or corroration cryonitod . $1: for tho some purposoo, without first having ’5“ tho opprovol of tho Congrcan of tho Philip. ’ ' pinoo. Any corporation to which this franchiso may bo oold, tronfiforttd, or oo- signed, shall he ouhjoct to tho corporotion lows of tho Philippines now quitting or horaafter onautod. and any person. firm, i ‘_ r m‘ conany. corporation or other ccwworciol ‘= ‘ i' or legal entity to which this franchioo in '- z oold, trafisfcrrod. er assigned shall bo ouhjoct to oil the conditions, terms. too- trictiono ond limitations of this franchioo on fully and completely ond to tho sumo ox- ' tout as if the franchioo bod been originally grant“ to tho person. iiro. con-spay. corpor- otioo or other oonnorciol or logol ontity ...“ 5 ' l ‘vcut‘ a. whoa it woo diooovorod that tho fronohioo woo boing nooo. I by tho fhilippino Todorotion of Chriotion Churchoo. vhilo hoing I ootoolly ond logolly o fmohioo of Billion Univouity. otopo oovo tokon by tho fodorotioo, with tho opprovol of tho Board of Wm of Sillioon Univoroity. to hm tho fmohioo and“ a “god.- . Tho Board of fmtooo of Sillilon lbivoroity. C MOO! T :3. 1951. votod to an. tho following “um“ 4 A4 ”apart of Dr. Henry Inc): to Moo Iodio Co-iooioo. lotioool tonal of Churohoo in tho Philippinoo. 1162. 51 "That application be made far amendront of our Radio franchise eo as to includo joint con- trol of tho radio station by both the Philip- pine reicration of Christian Churzhee and Bil- lie an Lnivnznity and that. ehculi tlere be any lcg‘l impedlvnnt in this direction. a new fran- chise be obtained in the nnmo of the Philippine federation of Christian Churchea.” following this action, an amendment was prepared by the ad- einiatrative directar of Station DYSR in full consultation with the legal counsel of Sillinan University. It was intended that the franchise be worded ao ae to ensure the franchiee equally. The effort to eecure a new franchiee failed to pen Oonmee but the handout passed. The university Trusteee later W O the actions“ “The vnivcrxity Franchise has been enended to ahare with the Philippine Federation of Christian Churchet, its privilvgss. and to lcone us {run certain binding ccnditione of the original franchise. The federation it currently lacking a frenchiee in ite own _neme also.“ |1he frenchiee wee amended ae Republie Aet lo. IOII. eeeeiee beginning January 27. 19". The made-at eeceepuahee the (el- levingt 9 . 1. it removed a Radio Control Board interpretatiel that limited the number of etatieee “readout frequenciee) allowed; “ma 52 2. it eliminated a geographical limitation, making it possible to act up broadcast etatione in the Philippines; and 8. it inserted an addition in Section 12 which pro- vidod that the benefito of the franchise ehould be aharod with the Philippine Federation of Christian Churchoa. In 1963, the Philippine Federation of Christian Churchee added a new dimension in its organizational structure and becam- the Nation- al Council of Churches in the Philippines. necause of thie change, it became necnsaary for the franchise which wee jointly held by the Philippine Federation of Chriatian Churches end Sillilen uni- Varsity to be amended for a eecond time. ' ihe eiénificnnt emendrent to the franchiee ie found it the firet . notiongofvhpublic Act No. “80:63 i - J‘“S:CTITX'1,; Subject to the provision: of the : Ratio: at well as Lot curt-arr three ”rd oft t Hundred fort?-nix. entitled 'Pn fict Ercvlcinn for the Porulnticn of ?adio Stations and Fndio Communicatione in the Philippine Islands. and for Other Purponea;' fact numbered three thousand nine hundred nine-P ' ty eeven. known ea the Radio Broadcaeting r. l . non-n. . . - ec-g- - ---.u-a-c u-v— .- .vc .-- .. .. ¢-.—- £3Republic Act No. unto. the amended franchise granted to the National Council of Churchee of the Philippinee Vaa approved during the 5th Conan“ of the Republic of the Philippines. fourth eeeeien. Jena ‘é’h. we. ' Lau; Commonwealth Act numbered one hundred forty~aix. known as the Public Service Act, and their arnndronts. and other applicable lr"e rot inocncistont with thin Act, the national Council of Churches in the 9hilip- pin»: in hornhy grantrd e franchise to cone- truct. maintain and oyornte for non—ccrnorciel. rozirioue, educational and cultural pornosoa and in the rublic interest. radio treadcnnting 8'1 tnimvinirn stations in the Fhilippirns except finniln ntd auburbs with much correspond* ing base and load mobile station: and fixed point-tavpoint radio-telcrhnne etatione ae ehall provide efficient and eetiofnctory broadoaet operatione of these etatione.“ The amended franchise took away fro-.Iillinan Univereity the reepcneihility it shared with the Federation in the operation of etetion won and concentrated all responsibility in the latieeal Council of Churches which becaee the eole grantee e! the fraoehiae. The attended fianchiee also gave the iatieeal email lore appertuo “in for expanaiee in the future. fitgtenentflprOhjectivee‘ etatiee me exiete ea a religion breedeeetiag etetiee became of the ohjeetiVee vhich charter the course and directi. e! ite operation. . he pointed out in Chapter X! e! thia etedy. the Itateeeet e! Broadcasting reliciee of the world Coeaittee (or Chrietiea Bread» eaating which were drove up in the firet eerld eonference e! the VCCB in henkfurt/Haie, Ger-any. are iepment te etatiee DY“. the ebjeetivee and put-peace ei’ etetiee me eeehiee the viadu- 53 end insight which ware written into the VCCB Stetenent of Brood- onting Policiee. the programming objectim of e Chrietien ”die etetian need to reflect the Chrintion toechinge of the Churdh ee they ere built into the omtext oi' the eociwculturel eilien of the me which it merws. The following are the objectivna and purpocee of etetioo 073R Ie‘edOptod by the National Council of Churchee in the‘PhilippileeI.‘ '1. 2. we ecok to present Jeane Christ as Savior freq sin for all non. and as Lord of all life, to uhun is duo r:n'o repentance. and his nsrvicn, dcvcticn. and worship. we each to prnsnnt the Bible as the Word of God with full faith in ttia original witt+n3 of historic Christianity. seeking to enable it to do its went of rnvooling. inmtructing. and canvcrting. We seek to develop a love for the Chrietien Church, an intolliyont participation in it. {bras and rituals. on awareneae of thet Christian unity that domcnatrate the reel- ity of Christ'e Incarnation, and e ehoring of its progron of worship and eorvice. We eenk to present abundant life ee it ie truly motivated when Christ'e Spirit end teaching enter into the social, coral. aesthetic and economic areas of living. to eeok to footer end pronote full loyalty to that Philippine life and those Philip- pine inetitutione which leek national integrity and which find the eonroe of their’deuooretie ideele in the Chrietiel ; “lean I. look. "Objectivee in choietin heedeeet " mm t We use endeted.) h“ ' 7. 1°. principloa of respect for individual per- ecnnlity, a eence of rcopcnnihility. and the discipline of duty. we suck to prcsunt and cranto o onrta of cna'a C‘llimfi, vcrftict, prnfrnaion or lifa work at having r'rn than n rntorinl meaning, ‘3 heirn tho place «horn all «crthy tasks of tho daily life carve the best intarcstn of mankind and bring honor ‘0 God. We tank to prnocnt the new: of the day Tran the vanttcc paint of a Christian philcncthy of history and an awnrnnoso of God'n hand in the events of contemp- orary lifc. We cock to present and build a acute of world hrcthorhcnd that follow: Christ'. tcachinvn in creasing with His love all oinful and human barrier: of language. reed, gnogrnphy, custom, and close. fie eeek to atrengthen and promote a Christian family life. that childrnn and parents may lrarn to live together in cooperative work. play, md nor-shim a farily whcro parents merit the respect and lava of their children through faithc . fulnoco to their marriage vows. intelli- gent guidance, and constructive discipline. Ie eeek to pro-ant entortainncnt. never einply an an and in itsol! but as a cree- tive force that relaxes. refreshes, ind relatns the listener to positive and die- ccrnible values. We seek to present music that. with all itn infinite variety. create a oonae of underlying horocny and which ninietore to the nobler aepiretione and paeeione If In. - we aeek to up"): u the radio voice of the National Council of Churchee in the 5e Philiypinoe, waking known in I helpful end pooitivo way the Church's lifo and work. and necking to'brin: its various yarts a cross of unity. :rogreoe. and an‘iorwzort. "a rioll fivok to rzvo %nown in e pooitivo, Lon-contentioue any, the Bvonfioiicnl Christian viewpoint on inauoo of public ccncorn. 13. Ne soak to pTO“GtO active corporation with all otbrr roiioions, -coial, and govern- ront {roofs and institutions in the develop- ment or public hvalth and welfare, “oral integrity in individual and national life, and rooyoct for oincore faith and froedou. ll. we «not, within our own staff and partici- pating assistants, to doonnstrote e Christifin 1110 and followifiip that ll joy- ouo and friendly, devoted in its service. just in its conritwonts. and "Folosonoly devout. soaking aficvo all to dowonotrate the Christian life that we are eager to make roal in the lives of our listeners.” The progranning of etetion DYSR ie I reflection ef'theee objee- f" tivee. It translates those objectiven into smooth. efficient. lively . production techniquoo and friendly end {cranial air personelitiee. Than, the word ie faithfully interpreted end communicetea ee~thet the listener tindn the Christian gospel relevant, useful. end Deen- ingful to himself and to the society toiuhioh he belongs. Iheteverau eeye end eeme are need to tune!" theee objectivee to ndie mane. one element 1- paramount. Thie ie dthe. reithfulneee te the mu thet ie being prouontod. ”The boat communicetioo dose not neoeeeeriky . guarantoe euoceee.“ eeye “enrich Kreeoorw ‘The eeeroh fov'enoceeefel . o Mention fine no Biblical justification. Only the lead for at 95% ’0"- 3' A A ‘v ‘~ -%‘ ..J ’\ I --fi {1 If Q‘A. 'L J . gal; "_. S7 {eithful, really interpretative communication hen.”as Thin. in effect. places entree: responsibility on the broodceeter'ef're- ligion. John Euchmsa dnfinod tho responsibilityzu‘ a“. ""L.!- ’- \ -2 .... I. . 2 . T..{Lf‘ .r¢= sr-.sr is :ct r*12.-9i to ho ffjtlwo, E12 36 13 rtquitod, Ti‘e all no... [... an t. l l. r .. '. other o r..ti-.3, to no .oit;.nl, ?.-o;;1, loving, and honest. in his vocation e3 broad- caster ho must also be intorocting, continua- ing, provocativo. and coopotont at communioe~ ting essential ideas as well an e sense of belie intogvity in his work and peraon." If it ie oceanod that the volitioun category of DYSR on e broedccet etetion ie based upon its objectivee end i! ite pre- groaning in e refloction of thoeo objectivee. no ecelyeie ef’the programming of station 3738 should support the eseunptioa. A: e bani: for analysis, this present etudy eeiee nee of the that functions of the broadcasting eedie ee pointed out by John Iecheen. These era: 1) climate-creation. 2) wooehip. I) ineteee~ tion, and fi) evangelism.‘1 In creating e climate. religioue radio preteens ere eeeet te etiuolate end lead I listener to e reeliaetion of hie need for Chriet end Hie Church. 8. Franklin Neck expreeeed thie {elation ...; M ‘ —-—— "Henrick Kreenev, The Cowggnigggion of the Christien4feith. (Phile- delphie: The westginetor Press. 1951). p. 30. fi’ “John lechnen. n2. Church in the worm ei' Mic-Televie en. (lee York: Aeoocietion Freee, 60 . p. e ‘7Ib1d. Fe 123. 58 in this way: "remorse it could be ergued that the function of the ledie for religion ie not to nonunicate the Coepel but to diepoee people to e consideration to those issues of life which can be re- eolved only by having toward Jesus Christ and the Church."" a-e function of “climate-creation" i: whet objectivee h. S, 6. 7, 8. lo and ll try to accomplish. (See paragraph three. thin section). Programs which accomplish theeo objectivee try to en- ;ege an in e eelf-emioation whioh can make his ION truly were of himself and of hie nude. E9. should ask of e pregreu which in built around the fourth objectivo: Ia thie program likely to lead the lietener to eeek the good and to avoid evil? Will it cause hit: to love the been- tifnl end to reject the ugly? Will he become e friend to um end «won all injustice? will he be e producer and not e parasite? Program produced with the fifth objective in mind deal with ieeuee of citizenship end national affairs. Ie the ideel of in- . tearity in individual end national life encouraged through theee program? 13 hotter tmdcrstmsing of the low end institution. of {ht country prozotea? Is good citizenship euphneized fihereby . the iietener leer-ne to «upset the rizhte er othue. eeeepte re- Ipeueibility beyond eelf—intereet. end invelm the “Iciplile of I duty ee be develope eivie-eeaecioueeeee? ' . ‘ "i 'T _-._.___ 6 A 83. Franklin Kaok. Commute at fleeting of Study Committee 0! the letieael 0.0151011 Of CLIUM“ i“ “ese‘e. “UH York. Jun. 1. 193'. I'q #999 $9 tho dignity of non end the dignity of hueen lehor ere the eein thence for prOgrene created under objective eix. Doee the progre- vim: rm no e can: to on end or on e cog in the "chine” or ee en expandable rm: material? Or does it etnce mn'e inherent right to worthwhile work and e decent share of the producte of hie labor? Program built around thie objective should lead listeners to the realization that worthwhile labor ie generally inepired end loti- vetod because of nnn'e relationship to God beceuee ell lebor ehould be e eervice to God. Hith regnrd to news preeentetione which ere constructed under objective eeven, none relevant queetione ney be uked. II the re« porting well documented end reliable? Xe it up-to-dete. unbieeed. free tron ulterior wotivee? II it worth reporting «- thet ie. can it relate the lietener to hie country end hie {ellowlea in e helpful wey? to it diecrininetingt Doee it reflect eone of the belenoe of normel. wholesome living? Does it degleooriee criee, Nigel-iv. pension. and greed? Building up e eenee of world-brotherhood ie the enpheeie in objective eight. Sone key questione m be reieed concerning the etructure of progress: which bore to echieve thie objective. be the program in my way build up misunderstanding. dielike or econ tmcrd any reoe or any people? In there my honor in the pron-u ' that leughe 5_t_ people instead of 1.29.. thee? to there any portreyel of cutters which hold- thea up to ridicule? Do the prom indicete 60 - hornet deeire for world-brotherhood? be they eeleot end present thet which ie intereeting. ettrective. end hueenieing in ether people end pleoce in their culturee? Do they tend to nine other peoplee end pleoee ”cone elive" ae people ehe ere one with those who produoe the programs in tern: of heeic hueen hopee. aepiretione. end problem? Do the program relate world-brotherhood end goodwill to Chri‘stinn values? ijoctive ten should “he the Christian hroedceeter were of the veluee e! quelity enterteimeent ee ee integrel pert of good religion presuming. There ehculd be e eenee of duty in help“; the listener to build Chrietien codee e! ectioe through enterteie- lent. Dreee ehould he uplifting end ennohlin‘. in each fielde I opere. micel comedy. powder mie. even jean mie. e eetee'e Christin teete on he built through the peeitiee eeee ed guilty uterteinmt. I ‘ there ie en expreued evenneee in objective elem of the her-Ionizing effecte of good mic; in the no of meie for pre- ming pox-pone. the Chrietiea hroedceetet ehould ..h hi-ell eeverel queetione. H'het dooe thie eueie euggeet? II thie eug- geetice heireblet low doee m elatieoel «a... «feet the lietenert if the rule ie dieecrdnt. ceee it here e dieeereibie pupoeehrite Mother-coy? Doee itheveeverietyedea- nee-ice! Are the lyrice eepI-eeeetetiee e! meleeeee living! 61 Through the use of theee objectivee in the helldin; cf redie progress. the Chrietim broadcaster ehonld ettenpt to creete e clinnte that can help the listener "underntend the nature of the word of God in its pronine and judgmont, in ite claim: upon human being. and upon their roletionohipe to one another in their enlture."’ The tank of climateocreation, while deeireble. ie nonetheleee difficult. it demands Chrietien hroedcestere with feithfnlneee. imagination end integrity. The second of Bachnan'e functione of the einietry of the Church through radio is the provision for programs of worehip end inspir- etion. The piece of worship program in broadcasting ie eell en- preeeed by e eignificant etudy redo in Greet Britein. here ie ehet I. J. 8. Silvey, Hood of the hritinh Brondceetin; C‘s-pay Mien“ Ieeeerdh. enid ehout the resulte of the etudyl7° "fhilo it in true that listening to re- ligio”s brordcnnto is ouch norm Carton amongst chmzrchmw-z thrn amongst nmc-hurchcoore. it ie certainly not truo that reliciovn broadcast- ere ignored by ell non-churchgocro. we found that e quarter of then listen to religioue hroodcante frequently end e further querter eccesionelly. “Thet. I ruggent. ie e foot of coneideru ehle eignificance: it neene thet religion “John Bach-an. loo. Gite. 9. lane 70 I.J.t. Silvey. "The Audience for Ieligicue Iroedoeete.' Ieli in in the Air (London: BBC. 1955) p. T. quoted in John lecheee, The Ch _i__n the “world of Indie-Tehran: (lee tort: Aeeeeietiee 'reee. flea)’ ’e “1.3“. 62 broadcasting in e neene whereby the influence of Christian teaching and Christian eorship is brourht to bear in noun decree upon hel! the people who ere outside the churchee.” Such findings can be e good motivation for experimentation cu vorehip {create in order to plan creative weye to eir>worehip eer- ticee end other types of detotionel progreme. in foot. thie ie the {rose of reference for objective three of etetion 0183. Thin obficctivo chargeu the Chrintien broadcaster to be creative eo that worship services and other dzvotionnl pregrene which are broedcest en the etetion ere ettrnctive. intelligent. and eating. The felfili cent of this responsibility to be creative in criticel. Upon it hingce the facility by which the euflionce can be engeged in I die- logee with the broadcaster of religion. ”fer too Inch religion broadcasting," claims Roy Danish, "tnlke to the outeider or the II. “‘th in the language of tho madam” 7"“ PNMOI wee underscored by the findinge of e Kev Hem - etndy on the effectiveneee of religioue redio end televieicn pre- pen.” it nee discovered in thie etcdy thet peeple ehe reopened M 1110’ Danish. 10¢e Cite. ’e 5e ’2‘ Comnunioetione Foeeerdh Project conducted in New Haven. Conn.. 05A. by the film and Radio Conmissian of the National Council of Churches in lete 1951. The project was euporvinod by the Yele Divinit School. Tho findings of this survey are contained in the book. The Tolevieion-Rndio Audience end leligiog_by Everett c. turkey-(fetid w. Bax-rhino Dalia smhe. O to religious progrnme by using than no that their behevior potterne were effected by then almost invariably did eo beceuee they elreedy had a bawigrvwhd in that rrOfirnn’o brand of toroinology. Thoee who were not raised in rcligicus surroundings and conaequontly did not inern the religious language responded negatively. Rel;h Hilton earned up the chellcngo in thie leanersv' "It in time far the churches (and the ,Chrictinn broadcasters) to lock ecriouely at their conxunicntion methods ... “we want rethink the lennurfie we use, Ind thn ncéiuce through which that lfinruare novel. What nro no roing to do 20 ycnra fr3n now, when tho church is ctill languishing in the larrntce and antacid of the pa ”t w}.iln the re3t of the world lives in e commutar civi~ “KatiC’J? e e e "The truth of Sod’c love, ivcn us through the Bible, doesn't chanzo. But the were: we use to orprcrs that truth ru3t cfrncn with evrry renovation. Proclnnaticn, yno. but procla31iion in lnngunce and throurh crane thet can be understood by those who hear. if we prc-lain in yeeterde'y' e word: with yester- dq'e can't-ole. we m going to reach only )0 *e -*'n"’_fl namla.‘ This desire to to cr33tive in tlc preaentation of hroedceet mhip eervieee or devotional prove? in order to echieve neuter effectiveness hee been e guiding principle ef’the nenegeeeot e! nation ma. One of the eethode need by the eteticn ie the eieietel'e' redio workshop. In this vertehoo. the einietele “teem he! to *- A____. A... ‘- ——7— WV w—F 7’3‘15'41 “11‘0“. looe cit... ). ~0e en prepere devotional progreee eith emphenie on both content end etyleo They ere taught to know their targets, whet people they ehould try to reach and how to reach thee with the languaye they can underetand. They are sheet the techniques involved in broadcasting eereicee die rectly fren churenee eo that the worship eervieee eey be elive end interesting. .. A creatively planned worship format, with en intelligent serene and e friendly Iinintar. can open a? channel: of pertioipetioe in ective church-nanehip fbr the listener through the eediue e! redie. And only ee the Chrietian broadcaster eucceede in thie een be relete the lintenev to en active church life wherever be ie. The Chrietian broadcaster Inst never forget tbie cbellenge. Be ebould elveye be evere tbet the worship eerviee which be breed- eeete cannot be e eubetitute for'tbe corporete eorebip in ebureb but it can eveken end develop e desire of the lietenev to enable end thie nay eventually leed bie to e church for reguler'veeehip. Bachnnn'e third function of eedio in the einietry of the ebereb ie te eccoaplieb instruction. Beebnmn expressed it tbie "111. ' ”n ebould be possible for "at. progre- ... te explain the Christies hit): and to portray ~ er*nriancee end reletionehipe of the Chrietiee life and work in the bone. church. coenunity. * _._. —A—-——- 7‘10)?“ Enchman, lwe Cite. Fe 13.e 65 and world. Sinco "die io known to offoot idma and opinimo which no now both to tho lfis:w{nq11 ,na his yrnvp, tho cfiurch could M13 5; c"-'-"~"_".~,' to fate-i «cur-"mt irauns by in" 'é-«t‘ri'rq rfilrrv'vxt iv-rfiwthirsn quickly be- fer‘n pcciti-zne t'etr‘e ar:.‘.i'.‘if!¢*<1." This instructional {auction of roligiom Int-amino io would by 078! objectives 5. 1. i. and 13. To bottor incorporoto thooo objectino into tho programing of station 0781!, thio prooont otody ongmoto that tho station involvo tho ioity of tho ohnroh in tho instructional role of religious broadcasting. Thio oungootion to undo on tho put-loo that tho church". oopocion: thooo to oitloo, ad orbon on“. no rich with tolontod noun-coo with which to any on thio tank. Involvount ond oo-oporotioo botvoon tho audio otatieo and tho church” no onuootod in ot hoot throo in»: ' 1) Tho Chriotiom Educotiou Depart-out of my 31m dim): .- _. a plan. in oooporoticu with o roligiouo oodio ototion. o oorioo I of ohiidno'o program. If tho-o phonon on mutod with tho ohm): ochooi curricula. they con oupplooont no out-1‘ tho dilution]. offer-to of tho locol mmtotiono. . 1) Tho local church“. through ouch monk-tin oo fox-onto Club. Yam; Adulto Club. Young nmiod emploo cmb. Hoooo'o OIL“. Ooitod Churdmon. oto.. can work out oorioo of {any pronoun. thou-o should to dinet mutation with tho out! of o ”union redio ototica in oninr to gnomtoo that tho program 0111 "Ottagthol £6 Ind proooto Christian family lifo. that childron ond poronto any loom to iivo tenth-r in coororativo work, play. and worship”. 3) A religicus radio station can call urea tra taro atticnloto and intolligent laity in tho churches to provide enlightened loader- ohip and guidanco in tho rolAing of public cyinion through theft coo-retarioo on daily events so viovod fro: tho Christilu potoyoctivo. Tho churches aro fartunnto to‘hnvo in thoir laity occaauioto. oduoo‘ taro. lawyers, bucinaasmcn, ;oliticifius, doctors, hurooo. and tony other prefgsticnalo who can internrat the issuoo of tho day to tho pooylo according to thoir frofacnicno and illurined by thoir Chrio- tian faith. The floly Spirit can maVc life maadingful to tony rilipinoo if they aro guiziod oimly in thoir thinking. Thi- mood not be prolching. it ohmld bo o discussion of important ioom on their oerito with an accent ca tho ponitivo. The Iotmh task of radio in the ministry of tho (mural). on siined by Baciman, io ovangelism. Can brcadcasting ho employed for ovongoliom? Alon “not oboomd thot ovmgoliotio oootingo nu ootoioo church buildup in Auotrolio ION too or thuo tiooo “not in attendmc’a than then hold in .Chtu-ohoo. iolkor found that tho chic! reason for this rcspanso “39:73 gfmgrnwfiyjictivo Roi—9" of static. DTSR. Alon Holkor, Tho 31m» 603le tho nolo [org (lookinol biotin Prooo, 1957), pp. 53-56. ‘ 6? "Rant peoplo disliko obovo all oloo to be called hyyoeritaa. They hsvo tho vio- takon line that to to scan ontering o church {vilfiity £6 to lo rfliww a ctrtain Chrintiou q‘nmvm ' n \' _ . o .'-!. ‘ 5. ~-. n ;.' . ‘- . I 3.,T22ston. efl )at £33? azo a»: willing to v. m' ‘ .o 9"» ~ ' o 'q ~ - 8 . _- a: 39.: atrvvgaaei t‘r,stinwa ... ?¢rhopo ... o . ,., ... . . -. . ... af ?Tfl viva ta La “,4 tw it: CLLPUH. :hay he; first ta a; nut tad vuznoncfi with out- o 1 a, 1‘; o warns-:3." arm-detain“ is cm of many may! to "to Contact oith pocplo who an act willing to so into church buildingo. to rooch thooo pea71n, cffcfiflf. of o volitiotc radio ototioo oust includo ocmo p?9fironl which oro evangelistic in ooturo. Como othor'progroao. in aédition. thouldfibo deoignoo taveontributo toward thin ovoa~ £0115th offal-t. Tho Christian bmduotor undo to mind hiuolf motoutly that hio [primary tool: io not to cannot bot to mohio tho coopol and proporo tho oliooto ouch an trio; tto oind of Chi-Lot to boar upon tho lim a! iiotonoro. implioo. ”cot-din; to John “chm. “mono not only «not pmloutioo of tho m. tot on. ”'3‘"?- “nzltflflnt. and onliotmont.“" thio ioplioo. thou. oo outloo. aynonio. working roiotioaohip botwon tho ohmhoo at tho "iixim radio otatiauoo - for whilo it io two that broodoontiug lo o oooao loo oath; oooo «mm with pooplo who ooo not villi-g .toottooo church. it on only "ouoto tto oliooto thaw-uh» WnthadthomuoofthoMofco‘hito’u-ho. i ‘— "Joho Iochooo. loo. oh... 3-. m. 68 ohlu. one! judgmnt."" Tho offoctlvenoos of broodooothu 1o omgoliao can only to oxpected up to o point. At thot point. tho mspmolbulty of tho churches begin. In own-91o of thlo partner ship botwoon tho church ond tho rousimo radio station to tho otory of o prison" in '13de ~ who woo o regular notcnor to nation DTSR. filo llotonin; hoblt oxpcood Mo to Christ and Mo toachlgago. Tho ooro tho prioonor name to DYSR, tho m urgently ho folt tho ololo of our Lord our bio ohm 1m. flnolly. ho undo up No mind to ooeopt Chriot and rake Mn Lard and Poster of his life. no wmto DYSR about thio «warm: :a tad oxpmsced Mo desiro to be baptized. When tho ototloo Jemima the lattvr {PC-o this rrinmcor. the religious program “roc- tor of was imadiataly cmtactod tho Protestant olnlotor who workod 'olooo to tho oroo whoro tho priomor woo but“. tho ”no“. pmgrm director brim-fled tho minister on tho hotkground of tho cooo om! Rammed that to follow up tho deolro of tho prloonor to ho hoytlzod. Thuo began o follcwohip botwooa tbio prlomor no tho Quot- w:- o otroo- tbot coo on» who .2.on ito uni-co. ototioo D18! con only Do oo offoatlvo oo lto objoctlvoo on our!“ oot hithfony to it- pmgrmtu. In. tho point o! tho of ‘mm A‘— w ”ma. :2. 132. 69 oiooiou thooo objoctivoo con bo omriud oo follow" “om tho ) loot. om tho found. roioo tho tooto of on, and through it on build the (variation ninth"?! At tho core of DYBR'o phonon objoctivas ems our tonic Christian beliefs in God, Christ, mm, sit, the Bihlo. and than Church. Tho Christian bwodcmtov oust hm o thorax-:53 knowlreuis-r: of thmm bee-tic boliofs on that ho can Nloto them moningfully to tho daily lifo of 15o listonor. Thio took calls for tho Christin broadcast-cr- to know bio oudionoo. to know what thoir nooda an -- not their mod: on tho broodoootor oooo than - but thoir ooodo oo thoy ooo than; Only thou coo tho Mentor rolato tho otmngth of tho (march to tho oolutioo of tho pressing probiooo which taco «on individual. In thot N)... o Ioligiouo rodio ototioo fulfills o vital function to tho ohiotfi o! tilo Chriotioo Church in our oootonponxy oooioty. \ M "Illph onto... domionol nu. but. non-tow u. not. CHAPTSi IV PRODiiiioSCL‘v’IHfl I?! RELIGIOUS STATIC?! momnmat HFH::‘-'P§§fi‘3:‘.-9’i5?? stirs 9.523.!!399331 Station DYSR it not on ouch cur} Hall. tho fooilior loudnork in Duooguoto City. F‘aili'ppinoo. ahnro ito offlooo ond otudioo on loootod. nor io it as mo): tho quality oquipmnt old filo mio ”bury it nooo in sorting tho publio intoroot; it to woo tho ototioo otoi'f. tho group of pooplo who work two“ tho ottoioooot o: tho objootivoo of tho rodio-ototioo. tho oucoooo of tho ototioo, thorotoro, dopondo upon tho obli- ity of tho pooplo who onto to tho organisation to work togothor oo 7 o troop rothor thou individually. A group of individuolo working together do not oooporoto outmtioolly liko onto or booo. hio inhonnt ohorootoriotio of o wort-in; group domdo tho ooordinotiog force of loodorthip. Md thio io o port of vhot no can now 0:- odminio‘trotion. lama-n io o wary brood too-o. it ooo ho dittoroot thiogo to dlf’orz-ot purple at difforoot tiaoo. Ono porooo ooy think of onogo- osmt in tom of tho pooplo who oro oonogoro whilo onothor porooo ooy thin): o! thoio foootiooo oo ootiwitioo. Iooo no oooo pooh 70 71 to:& to 6cocribo nonogonnnt in.toron of tho functiono of tho uln- oatriol position. Horn are con. functions of managemont which VIrIOOi osporto on tho subject hove dsfinad on tho bas.o of thoir oxporiouooo with 80 and atudiao of naasqzment performance: 'Ralth C. David. annazomcnt consulttfit and oducvirr, says tiara nra three function»: florning, atrtnizifiz and cantrollinq ... Lyn'211 T. trvick, Lhair"3n of Erwin}, Orr and Footnote. Ltd.. of London, feranlting Sgccimlists in Organization aw} Va“4¢-nant. in him rafts fin or?“*izaticn, [n5 'tFed by the fi‘nrican 3;:3 . out Lnacci Lion in 1952 lists the functiona cf menacemont oo: for.- castinz. 'lnrnififi, orrmhizing. convanding, coordinating and controlling. 'Villiao Howaan otatoo that tharo oro fivo functions: planning. organizing, assembling of rosaurcoo, dirocting and controlling ... “Various business firms havo also ototod ohnt thay boliavc the functions of nrnngamant are. The Irudantial Insurance Company nooo phasing, organizing, -:imct£n;z and cmtrol- - ling; Chrysler Corpnraticn and Texaco, Inc.. can planting, organizing, 'otivating and echo trolling; and Goneral Electric uses planning, ornanizing, integrating and measuring.“ Although outharitioo ond huoinooo ostoblishoonto vary oono~ ohot in thoir olanoificotiouo of tho function: of o.oonngorio1 pooiticn, nanotholoso it to oignificont that tho] Igroo on ocuo of .OCOOpcrativo FKnRQfimnnt Development Program. £_nuido to Eudora lonoggo Igpt for Sooporativoo, (Cooporotlvo Looguo 3? tho 0.3.1.. Chicago. isszT. Port 1. Chapter I. Do '- ‘72 tho booio functions. nor-sly: planning, tiirooting. and controlling. It io pnmquioito to tho ouccaoai'ul operation of o oubotoo- tin ontcmrrino. another it in a businoao (in or I nonoprofit. malicious rcsio station, that :maft-Mtt accept as no of its prim duties that c.‘ pinning. Planning: includa: tho thinking, judging. and dooi'sioncoahing onpocts of tho oanagariol position. It 50313. with ideal: and objeczivcs. Thin present study dis-canned tho ohjoctiwo of notion MI! in Chaptor III and mlotod thou to tho total operation of tho ototin. Tho obgoctiwro voro remand ocwriiag to tho Its-Him: ohich Dr. Jet: I.tti‘;u.':n $31229: it. hit Leak. 11C: Ewmifjfazylg. £1.35}: Illi'iiii'l' as tho function of tho broadcasting oodio in tho nio- iotry of tho Church. tot. ififOfl-Tlflt as objectivoo oro in ootobliohing m'goolo to that wot-yam on tho staff can know what tho ototiu hopoo to «New, ull-dai‘imd objective: m not onngh. for. on two hovo pointod out, tamtgamfit oestrous l for wider concern. Aft" 91am on outahlishoé. tho {manna this): will ho coconut-y to put thmo piano in operation mt bo mate! and plnood in thoir 0 WP order om! nlatimohip. Pooplo oust bo oolootod and oooigool b to to tho work. annoy-wont mt «caption ito goolo through tho am of tho otoi'i'. ton opirit io oooootiol oithio .4 tom tho diffomt departments. 73 This chaptor onoiytoo ooao of tho aperitianol probiooo of tho mesment of otaticn mm. It oust bo omphaoiood ot thio point. loot tho puryoao in oingling out probloos of homogeoont of thio ototian ho oiounderotood. that ototiou DYSR boo boon ond otili io boinz oanagod voll, to tho boot 0! ito nanogoro' obilitioo. Yot. oven tho boot afforto. when oeuumd against tootod ond ocooptod oanegument principlaa and ttchniquoo. ohou ocmo inadoquooioo. It it tho purpoao of this chopter to idontify oortoin outotondin; prdblomo and to noasuro then against ouccooofui oonogomoot pro- oodmo in order to who it oooior for ototiao I?“ loam” to ochiovo grootor oucceoo. 9-3: ”.1 fififiiFflfijiéé’éfl 5.2359393 Cor-toin unito in tho cporotiono of ototiou 018! no booio. thooo oro: odniniotrotion. ,rogroaning. and ongioooring. Iiooo oil oporotiano of ototicu DYSR oro chonnolod through thooo doport- unto. organization io on important function.“ monogoooot. Organising io dofinod by tho Couporotito Ionogooont bovolop- ooot Prop-n oo ”tho grouping of octivitioo and tho fitting tocotho' of pooplo in tho boot poooiblo roiotionohipo oo oo to got tori III. offoctivoly ond oconooioolly. ow! to holp oohioto tho objootivoo Ind goolo of tho «tot-prion“.1 ”mo 7! At this point is in militant to point out o Vol-y pomlior thoroctoriotio in tho mozount of ototim mm. Thio io o oixo oifieo'nt foetu- batouso om or tho oiotnlzu in tho motomt oporatiao to: ho troood to it. This is tho ”toymtoyo iota" unit“ no it it all“. by tho lagologa, or tho “inato long" atmephoro um; tho Cebuano Vinyonc.‘ “m- mi’aro to tho foallioi any or moor io which work io dour. it io omiad out io tho opirit or I fflil'} ws-ri:img togotfxot‘. Tho Yilipif‘fis aria fatilywsrieuted. 71m (flail) pinyo I vitoi I'oio in thoir occiol lifo. To bottor overlain thio. oooo of tho toiooo of o rilipino family ohoulci hoip to olorifyx” “1. Tho intontt of tho individuaf mt ho oocrii’ioeni for tho good of tho family ... “2. Parflwtm ahfWJd be very ntrict in watching owr, prctescting. and «mining thoir childm. who night othowioo not oith dioootor ooo to. Tomior "mm-mp. oro highly prxuo ... ' "o. In vrviar that the family may moaio clmo o'ad occur-o. onocno mt oxoa't fir- outhor- it) u." Snob tolooo loud mania: to om of tho tum choroctoriotioo o! o fillipioo oo o worker. no io hardworking ond oaoooiootiooo. ho occmlisheo ouch whoa ho is watchod ad ouportitod. ho will v—m v—w—V "Join luiotoo, “Tho Honiloao'o himprionl.’ I mot ”M It tho 8th Mud. logoio loiisim Imitmti. “foam. Doc. ”-8.. m1- 75 do mot anything vhon trootod with tondor loving cox-o, ond ho in high respect for authority which in tho mhoi of pol-or. The Spanish friars (ad tho Phiiiggino gmmmnt outhoritioo found tho 'tnyo-toyo" oyotoo vol-y officiont and bouoi'ioiol. oo ‘ thoy oncouraced it. Having gainod tho “nation of tho church om! .9 I ' . I 4‘ I \ ! tho government, tho practice was adeptod by moot working gmpo. Thus. .ao tho your: wont on. tho practico took doop motto lo tho lino of tho poopio. Evou vhon tho knot-icon coimiood tho mt" ad introducod denomcy u o way of iifo, tho poOpio mu hold on to tho old way of doing things on fmilioo. It is within thio framework that tho mtogomnt of station DYSR operate-o. Tho reason is chvicun tho ototion io nodoot and tho staff in small. To got things dmo offiaiontly ond to build high ooroio mg tho otoff. tho motion out to I" oo o fanny offoir. Thi- opprooch hoo ito urito. A olooo, iotiooto. 4 .1 out ohoiooaoo intorpononoi tolotionohip io ochiovod. Iovorthoiooo. tho oyotoo boo onough dioodvontogoo thot it ooodo to to oo'oniooo oioooiy to dotoroino whothor it boo not com .d low to tho mogooont of tho ototion. . Good mono-out noodo o tohio of moniootin ohuio. tho functions and tho inter-nhtionshipo of tho dopartnooto cooprioin; tho notion. if oooogomt ohooooo tho fooiiy-ofloiv fill of ”ID- ‘ otioo. thou-o on ho o otroog tondoooy to ooiotoio . C‘s-ionic“ 76 otructuro only in the uindo of tho ototioo manager ond tho difforoot department heads within tho otatim. Thou, tho dooigmotion of toy pooitima in tho deportmnto oo won oo tho demeo of outhority ond wagonnibiiity which oro ontrusted and oxpoctod rm ouch toy pooiticno IVs-main unclear. It must ho pointed out that station DYSR does hovo on ergon- ioationai chart. Unfortunately. tho chart was proparod for pro- oontotion ot o commission rooting. it now:- voo oimlotod non. tho staff! when it was needed tho rant. Tho omicyous of station D733! ohcuid ho'fuinu‘ with tho otaticn'o organization chart in ordcr to undorotond tho choio of etamand in tho ototiah and tho flow of outhority oud ooopouoihiiity. Tho otoff ohouid ho oworo of thoir roiotionohipo oith tho difforoot churches within tho notional Council. it outta: nso io to ho ' . tho 'veiao‘ of tzoao churthoo on tho oir‘oovoo. stool: tho Ital! ohooio.ksao ocro ohOtt thoo. [och otofl' nonhu- would that: tho poooihlo mtoo ohioll In ho trovoiiod to ochiovo odvonconent within tho ototioo. Ioinoch ‘ ood mu "command that oo o port of tho ooioototioo o! o ooo out! my ho ohmic! hi givoo o copy of tho omnivo- at tho otation and o copy of tho organisation czhtn't.u ”mined. ond sun. 10:. cit.. 1:. no. ’1 77 . 1: would bo ooot hoipi’ui ond noofui it o ohort or monito- tioo wot-o to odorn o toll in tho confomeo roo- o! ototioo mo thou the: stuff met: regularly. As stated pmvicmsiy. station DYSR is l'iconood, mod, and apontod by tho Nation-.11 Council of Churches in tho Philippinoo. 13o council is corpooed of tho folloming participating ohurchool Tho Philippino Iniapsndent Church, Tm Igicsio Evangelica Unido doth-iota, Tho Philippine Episc0poi Church, Tho Rothodiot Church. Convention of Philippino Baptist Churches. Iglonia ”angelica Motodioto on ion iolu Filipino, and Tho Unitod Church of Chriot in tho Philippiuoo. Tho work of tho council io con-id out by four minim: (1) Tho Comhsion on Chriotion tducotion and Litorotm. (2) tho Cmisoian on Socioi Voifnro ond Sociol Mutation, (3) tho Coooio- oioo co Studioo. Livia Afton-o. ond Ecunouiooi loiotiooo, no (0) tho mo lodio Cmiooien. Thom on throo divioiono in tho Moo Iodio coo-iuioot Audio- Visui. radio-television, and Publicationo. toch division io od- oiuiotorod by o director. Tho oponoticno o! "din ototiono m in Manila and 278! in Dumoguoto City foil undor’tho rogoiotory 73 ouporvioion of tho Divioioo of Radio-Tolovioion of tho flooo lodio Connisaian. Thin is tho orgaaizationol structuro in to for as tho relo- tionship of station DYSR to tho national Council is concomod. it the hijhcrt level of tho organizational structuro for radio in the Mass Radio Commission, tho governing and policy- coking body for the two radio stations of tho council. Ito oc:.-.;oeition consiotn of miniatom tho on oithov oloctod or appointed by tho churches which are rcprouontod in tho Rotiouol Council. At comaission nootinga, tho interosto of tho rodio notions oro reprecontod by tho eiroctor of Rodio-Toh'ioiu and by tho two station nonhzoro. ho director of radio ond Tolovioicu in tho liaison to: botuooo tho commission and tho local ntotiono. Under tho diwotor of ionic ond Tolovioioo oro tho two Ito- tion manage". Under thoo oro tho program oinotomo. tho ohiof oaginooro. ond on odoiniotrotivo oocrotory and o trooouror. In tho program deportoont of ooch ototiou. operations no omiod on by: A ciromo diroctor. o noiigiouo pron-on “motor. o mic libmion. ond tho onuounoovo. Thoir function oro di- roctod, coordinatod and controllod by tho progm divoctor. sinoo tho mo of new and public ofloiro io not ihdopondontiy «to!» 1mm oo yot, tho oovo non won't undo:- tho prono- “roan. 79 All of tho technical work of tho ototioo io ontruotoo to tho onginooring dcportmont. Thoxo coorationo oro porforood.hy o otodio onginoer ond o trooooittor onginoor. both of who. roport oirootiy to o ohiot ongiaoor. in tho administrativo department oro tho ototiou oonogor. on odaioiottativo oocrctary and o troasurcr. Tho odoiniotrotivo ooc- lotary nuporViaco o hoot of clerks. student oooiotonto. lad typiotoo Ioforo ottonptihg changoo in tho prooont orgonilotiou ohort for station DYSR. cortaio procaouroo and quootiono oo ouozootod by lbinooh and $1113 ohould ho studiodteq "1. Tako on honest look for oomo of tho oywpo toms of o poorly plannod or poorly function— ing organization ... production or other oioo takes. turnover, friction. duvlication of orb fort, low mornlo ... logo of oujicnoo to coo- potition, otc ... Try to diagnooo tho couoo of thoso oymptcco in torso of basic argonicoc timol problem . 2. Anolyco and study your prosont organiza- tion oot-up (rocornizing. of couroo, that you uoy not he tho host ono to do this job ob- jootivcly). drawing o chart if'you want to. but roocohov to try to doooribo tho organizoo tion o: it actually io, not on it was origin- olly plannod or oo you think it ohould ho. 3. Ask tho qnootioo: Dooo tho prooont plo- ooko oonoo in tcnoo of tho offoctivonooo of u Roihoch and tllio. lac. cit. p. to. Quatod froo Charloo favor. 'Orynnitatioo'rlonning and Diroctioo." Iii looo to Iooogoooot. Icy. 1957. 80 tho runnizuticn in touching basic objoctivoo? Ask ouch questiono no: hro authority ond ro- opcnoihiiity coroonsurnto in key npotc? Aro theta £?tPS of ovorlarping teapotoibility? Ara t are scwo thiroa which shoulé bo dcno for which no one has grocific rooponsibilltyi Arc tflo nony pofiplo boing supervised for olfactivo diroctlon Ind control io ooro orooo? #. I! change: oro nocossary. how can thoy bo infrtflmztd oo as to roconciio tho nood for offozfivo action and tho roluctanco of pooplo to occopt change?” In tho rolationohip botuoon tho «59. Hodio Comaiooiou and tho notion managers. vary Littlo floxibility oxioto for tho honour-o torintoraot with tho Couudoaioo. It in tho roopoooibiiity of tho Coo-iooioo to protoct tho intorooto ond objectivoo of tho churoh and to ioooro tho propor functioning of tho variouo divioiono within tho Couniooion. Thoro hovo boon inotonooo whoa tho toouuork opirit thot ohouié oiwoyo ohoroctorioo tho rolotiooohip )otvoon tho ototiol and tho commission boo boon otroiood. . Loy ooiutioo rom- thio oitutioo boo ot hoot throo hoot. «no ”0‘ to bo iopiomtoo. tint. thoro Mods to ho o mot" onto- oooo ond reficfniticn of what tho oodiuo io in torn: of tho oooniog imooo opoo it by tho broodcootiog hdootry out by tho with. "om, no undot-otondin; ooodo to ho oohiovoa mooning tho booio uomibiuuoo of tho ototioo mop». Mai, o oil-Ito Dood- to ho motod «hos-ob, good roiotiooo ooy non. 81 A Roggnition of tho largosod Fanning of tho Noah): A radio Motion is s was oodim which hos boos oood oxtonoivoly by commoroiol iatorvoto to infora and ontortoin for profit. It is highly ionoXtant that tho Commission should know this; and onto tho- thot, ohould recognixo its luplication. PIV. Hilliou Hotthows hon 0.143.! “... Tho church thould -- in nutual consideri- tion -- un‘nrfitfiod that tho radium in which ovtogolirm it trkioq rlrro (F? the use of radio Lroaficnotiug) is within tho ocionco of homo oodio; and sinco tho church's oil It to acccaod in its endeavor. it must conforl to tho voyo of'ooos Iodio.‘ Only so tho Conniosioo undorotonds this pootoloto son o.rollgiool broodosst station such as MS! or DZCB to gin: tho oliooto to [row Ind dovolop ond survivo in o ooopotitivo world whoro tho mid. profit-oaking radio ototiooo usually dooinsto tho oooao. It is ironic, and oven painful, to hear Coaoiosioo sooboro coo- ploin thot tho ”sound“ of our roligious otatioo looks tho profosoioo- ol quality or good oomrciol stotiooo. Such moss-to in” o dosh-o for tho roligiouo ototion'o sound to bo ss profoosioool so tho coo- ooroiol stotiono. it tho sumo tioo tho Cooodsoion holds foot on! rigidly to o policy of otoodondisod solorioo within tho lotiuol Candi. toployoos of stotioo on! should not to 31m “Mos asflillico Matthews, loo. cit.. p. 2 02 bola: those which othor oupioyooo in tho council. boionginl to tho um bracket, rocoivo. So 1013.; oo tho oolorioo of onnmcoro. moon. proéuctiao poopio. technician, otc. rout: for bola! tho oohrioo which tho comrcioi otationo poy thoir pooplo, ototiao mo and ito sister otatim, DZCH, cannot hopo to ottroct topnotch radio man. And unattractivo ooundo oro e! iittio hoip in tho coo- potiticn for iiztcnars. Only when tho camisoim occarto tho fact that ovoo o rodio ototion which io mod ond operated by tho lotionoi Councii of Church“ "oust nonfat-o to tho ways of mo audio! on ouch o Itatian havo o chimes to «m tho public intox-oot with tho oooo oooiity on tho mania radio ototioo «for. Knovigggo of wStowaway:iiit_i_¢po A hwiodgo of tho mponoibilitioo of tho Coniooioo ad of tho ototiou oonogor- io basic to o oomd ond hooithy ooiotionohip tool-on; tho ototicm otofl'. Croupo which oro nugioo-oriootoo moo hm tohdonoioo to ho too toionmt and potiont with vooknooooo in oil-dot to try to bring obout hooithy oohtiooohipo. ioootiooo. thio is mndobio but it dooo not inouro good roiotiuuohipo. to. only MIC. of tomork ot MS! viii occur whoo oii ooniooioo ooobooo know ond undontond tho!!- on dutioo ond nopemihiiitioo no it. tho ototian wager hum om! undontondo bio. Em mo W0 5} oach aunt mapmct tho dhtioo ond noponoibiiitioo of tho othoo. This study does not intend tad-fin. and «tun. the various dvtlu and "cwnsibilitiu of tho (minim m4 of the static- mager 8t 2331. Bowavcr. it what: out tho hood to «fin. than, to write than dam. Au inpc-rtmt emaidoratiqn which this Itudy do“ want to undnncom in the need for a adaption by thc Con-n niuiou of greater responsibility and authority to tho station we cg”. m9 (Tc-minim: meat: to meow-siz- the inability of I body like itself to exercise nomad oraratiénal administration. It mods to select panpio a: ranagau who are qualified by thon- training and oxy‘ea'riancc to asaum thoso Naponsibilitics. It 1! {apartlnt that the (Emission understand tho and to 4:10;“. authority a all u responsibility. It in m; a Inn an infusion! to hold a mag!!! napamibu {or oporationo without having thc nth“- ity ta carry out his dubious.“ ‘ . Climate for G004 Pglgfigno Good relationships in nan-punt do not just [M 11):. vi“ Each in an 090:! fluid. Atta- tho dutie- and unpmibiutiu of tin manger hm bun donned and writton out, thou in a curtain atmosphere or climate that and. to «is: in ordw that tho dutiu can b. properly implamntad. such a oiiaato is unntial for the A. “no urtiu, Chairman. Dopartmt of volume. I“ mu. lung- Into lhivcnity. 61.031101qu ISO. am 1. Mt“: luau-at. Spring You. 1967. It interactionc of the Commission sad the 0183 station sansger. vhethet as separate entitice or jointiy. it csn he crested by ccnsultetics with each other. 3y secular sectincs. end by periodic reporting. Significant in :hia iatoracrion bstvaefi the Conmiasion and the Itstion unnafcr is the need for periodic and cerefnl spprsissl 0! management by the commission. Such examinations or accounting: should not be rcgardod with suspicion by the manager. Rather. he should View it positively es "an invitation to be heard on 0 job sell dODIe..7 the cdminietrsticn of station DYSR (tee with the ststioc. Uhes the station went on the sir is Auguct of 1950. the person she test over the helm of scnagement use Dr. fl. Icy Bell. Hie profeseicnei trsinin; use in physics end the sciences. TE.‘% in ltSI. Dr. fleas, I. Hack took our es sdministretive director. Dr. Keck see s sinister. Before he ssscaed the directorship of 073! he bed bees heed e! the Bible Department of Sillimsa University. 'Uhen RAVEHCCO sterted its new project for internsticcsl brcsdcsstin; is 1983, Dr. Heck see choses director of the Southeast Aeis indie Voice (SEARV). Count-sticc Berhcrdes. DISK progrss director. hecese the third sandnistretive snasger. Fr. Bernerces, shc’eerned s preteesiccel degree in civil engineering, see the first sdsinistrstive 41m. te hm hsd professiocsl treinin; in redic hmdcssting. hsviu “-— .'tsepesstivs lsnsgesest Develepssst Presses. lee. sit.. p. O. 83 as M in Speech trons Ohio Btste University. with the sudden death of Dr. Pack on ."orch 10. 190‘. hr. Bernardo! Moose the director of SEN-W. Banger-lit: Pagdtto. the chief cnzirocr of DYSR been. the fourth and present manager of the station. Hr. Raodcco hes a pre- tensions). degree in biology. Ire also acquired some professions). training in electrical engineering both in the Philippines and is the United States and he holds s first class license is radio- “low-one operation. During these several tumours of managers of station DYE! since 1959, the managemot of the station could he chsrecterised a s "trisl end error” and en ”isltctive“ operation. any of the station's problems wore solved by trial and error. Nth-segment tried whet seemed reasonable and if it didn't work. tried something else. It was the simplest form of management. lecectly. senescent has taken on s new dimension. it now places ouch "lines a shot 1 other meagre have done in sisilcr cirmtences. By telling te ' others; trading shout the experiences of other-c, or by ettondinz euterences sud eesinere. mega-eat so! has beocee Its! effective. than a wager ems fro- the ranks in the arsenitatiasl streets“. when the organisation is than end especially if it creates on the 'tsye-tsyo“ basis. there is a tenancy he s.- sgenect te slight some of the isportent sanegerisi Mains. laymond o. Loon. writing is the 93...... Basics» levies. eteted 86 98 the problan in this manner: "Peat managers find. perhape subconscioue~ 1y. that they are managing by fining. They ere uncrllitq in the very slilla that eernqd most of $19."! thn'n 1:913 at wr-nvr-zxr, 1.... solving {gn}~#.f“ainé. tcc zirvl pt¢31Pffl. filwfltt any r»n* '" té ‘; can talk tfin lnfivuaqn cf rsfing— ing in tézwt said as planning, directing, and c~ntwnllinfi. But the tout c? being an effec- tivn xnatyar in ranlly to unénrntand managing well enouvn to practice it in day~to~day respcmeibilitien." if e.etetian manager doesn't know whet n anneger ie supposed to do. but does know I lot about "I" function. untureily he will eon. eentrete on "X". we tend to do that which we know best. The situation points to the need for treining end eduutiu in magemnt. The nnnngnr who is willing to continue hie evince- ticn in this direction displays tree vigor of sind end e «sire fen continued growth end prom”. Training and educetian for magmt out ilprove the effective. me of managers. we cannot deny the fact that my m have the htont abilities to be nuccessful nanagan. This hen been oonfiml by the course of nation taken by the Hens Hedie Commission in eelo eating wagers for station am {role within the steff. Roaster. through eppropriete experience and/or «Mention theee intent e.- ngsrinl abilities can be develaged. The critical queetien in: _‘ - "Eryn-end 0. been. 'nslee unsure lust ”sense.“ Renard Iuineee 91-May Way-June 196%, p. 10.. 87 should these abilities be doveloped through e triel—snd-error sp- proedh, or through formal training programs? Thin study supports s fornal and guided program of executive or nanegonent education. This do“ not mam that managers need to enroll for credit in too- Ial education. A system can be planned which will enable tho manogor or mowborfl of the senior staff to follow s formal or ino formal program of instruction which could be conducted by the net- vork for the senior otaff rmmbrrn at both radio staticnl. 5000* tines the station personnel could find themselvel studying in aroupi and at other time: by thcnoolvoa, individually. Lonetiuce they could study toxthooke on nanngonont end at other times they could share their experiences throu:h tho diecuoeion of case studiee. rt. eiaaificant point here is thet turoug such treinin; end edneeo s tine tin tinzgtr can learn to recognize and understood the toot important dutiee and responsibilities of Ianagoneut is order to eobieve the primry objectivoe of the organization. A: termites can eat the foundation of ebbuildinz. {silure to delegate responsibilitioe can eat the organinetionsl structure end ”on: the oporntion of the organization. The manager mt delegnta. Re my be reluctant to do no because be any not here confidence in his euborfiinotee. I! hie subordinates ere into-9e. tent, it is his mayonsibility to train end educate then. If they on beyond hope on inoepeble. he eeet eepleee thee eith petsetieny ewe capable poople and then train thee. . A nanngor builds greater effectinoese and efficiency in the operation a ho build: the computation of bio aubordinatea.“ 2.9.2:} «:5 €93.54. 3593-3929 -.EE..§3‘E’?TEP‘3£E‘3_ A co:.si.n-:c-zzt ctazmcter of atatim DY‘TTR -~ a oound i'r-age -- has ten: dew-1min:- 21w3'; ‘but (steadily since. 1950. This growth and develcrrront it; programing: can be attributed to the leader- ship of vol].~'-:rainad prefrm directors. The station we fortunate to have Visa Abby Jacotrt a: it. first program director. flimJacobl had a rich baczzrground in creative writing and radio programing before ah joined the station. Hr Benjamin Vilot-ie succeeded Mien Jacobe. m. V! Irwin Md hie tmininr in radio in the United Statee moor a joint, ramming-mutate grant. the next program direct” vae Constantino Berna-do: who had his training in broadcast!" at Ohio l‘tato Uniwr-aity. The pmaent progroa director in Jun Pie. m... who earned his ”.8. degree in radio—televiaion {roe Hiohigan State University. These people have taken what they thought were good program inrmdients. such an new. mic. drama. xoligioo. education, ayecial events, editoriale, and cabined then into euooth. “ea—...“... ~cn- w -= uLoo Portia. Chairman, Departmnt o! Tolevioion and Radio. Hiehigea State Univereity. Claaanotee. TI ”0. Celia" in W lane". not. winter Tom. 1961. O9 tfi'ioiont nroduction with friendly sir personalities to create the scum! image of station 9153. In spite of their efforts, progress has been very slow. 'Ihio ormtion of the present study sxploroo sons of the possible mums which my have "striated the full effectivnnoas of the progranning of station DYSR. A come-n error of a religious: radio station is to regard it'- self :3 a "f ace—:rctttv" in broadcasting. This is s cmaover of the heliuf that r-xligicn, icing, the flair-flan of the morality of society, not: the {33:3 for Im'! "behavior. In practice, therefore. the station assumes the right to lupus itself on the people. to plan its programing so that the station schedules only that which it thirkn best for the listensro to hear. A station which mama this attitude: in its program-in: 0.. . ospt only weakens its appeal. the truly attractive and popular Indie station is one which is deeply rooted in the life of the ‘ wit, because its programming reflects the interests sud use. ' ,l is! the“ ms and the people which the station seeks to serve.” Tho religious behavior of man is intricately related to his other behavior: ecmonic. socisl. and political. This is a sig- nificant (act for the broadcaster of religion te reeeebee. Ian's religions behavior does not sum in mid iseletise. "send. AA 93:314. 90 is to enrich the total personality of san through its radie sinistl'y. a religious radio station oust "develop a programming policy that embraces the ecclo-ocoocmio and religious developments of the coe- eunity in relation to the needs of the shear“ This belief has been expressed by a commaicatim export. Wilbur Bahrain!“ ”... An efficient use of the sane redia for eoororic and social dovelc¢~ont implio s that t‘.cy E?H011d he on local as pcctihle. Their pracr337363 n-‘u old wiring-to to farther than n‘ "117"? Fr 3 t‘rir a39313c<3, t‘ .e prosr'mcos 8‘.“.ai w~= trtr 3d by { rw:* 3 L 0 un ‘~r3tand the c“3L'x" to wt. 1'.“ they are spoof»: 5.733. and scans should he on 1.11? in for the audiences to Wyatt hack to the media ...” The transistor revolution is steadily sweeping the Philippines. The tars-er who plans the field listens to a transistor radio strap”! a the carshae’e horn. the laundry eases doing the sash along the river bank listen to their favorite dress serial. The report at the uses from the local. natimal. and international scenes sakes the pedi-cab driver emaciooe of shat is happening is the sorle about his and for the first ties he feels an affinity with the rest of the world. his interests sides. his aspiretiue deepen. The ban-is folks. she for a lens. long the have bees set elf fl.- memmm.me. 13:1. ”unm- Schraus. The Role of intonation is Rational mm Stanford University Press and (#42500. ltée). 5:. 1|. Cl civilisation. are beginning to become intereeted in adoptina changes in their forning procticoe so that they can irorove their’produo- tion and in their hygiene and sanitation. so that they owe improve i“: health of their families. They are becoming more politically . conscious and alert. Among the middle class. there is a drifting away from the colonial cooplox‘to a greater national consciousness. All this is happening because of the invasion of’the Tilipioe hoes by the transistor radio. Rather than always echoixlo what a religious station decides is host for ite lictooorc, the program department chonld :tuéy all e! the dovelopmfi to in the social, economic. ;olitiosl. and religioss aroma -* ‘3 "ity. It nhculd diachror'ihh; new intmo~oto an! needs have boon erected coco: the people bocnufie of those develop- sonts osd 3'33 r fleet thrwo interests and horde in its progrsmoieqe The poroon Who is in charge of programming at ." c “31 ea- poricncod and crooti~e r turivo, one who not only can develop ideas and follow throvzh on their execution, tut who elao possesses the ooncitivity and o'er-3&3: to 1mm whnt the public will respmd '0 with [root-'2'!!! r! Thur-hat om! on?“ ’ iced interest."” Ho c!*rrwruz wainifiicn oxiutn of nvsn'e taratt audience. Ihom e 1 tho otaiirn try to reach? "e 3'34 Cite. "a 53"5fie 92 ‘ms program Mpsrtmnt would my «this ts spsrsts sun‘s-s sffsstivsly sud sfficisntly if its targst audiences vsrs bsttsr dsfinsd. it scald then know which programs ts “maul. st whst tisss {a mind. mint 16a. Whfin strtiflw T??? atavtti breticsntifit it 1959. *6: much tui- imm van; .- v1 cash;- have. net evm t1 cwmwisl ratio uni-ms in the {hfiff%§'~a, ‘rfifizta of itm cart. In tbs absencs of rslisbls - mount an. it should bs marstmdabls shy tbs ststiss asvslspsd its prev-n schoduls on tbs basis of s liberal mount of sssmtisss. it first. it was unused that its tnissl sudissss mid bs tbs student population on ths uinrsity «II-pus vhsrs tbs ststiu is locstsd. its programming as din-eta! to tbs istslligsstsis. ls mac. tbs transmission pm!» as inmsud (m 1.000 ts sum vstts. At that tins. mm ”saint-s began to psmmts sci-s til- ipino homes. with s wide:- coma-5.3: bucmss of tbs iscs-ssssd paws: sad tho immassd receive:- distribution, tbs PW {amt chmgsd. \ibin‘ ths blast systss. sttsnpts Isl-s ssds to CM“ tbs prop-m ‘ ss ss ts such ss may umts st pstsstisl listmI-s a possibls. Int sssusptions km! to bs suds that thus pstsntisi iistsssn Mil is iistsnin; st [articular tisss. Lstsr. vhss sous «undid Its- tions, in ce-r-jmrsticn with some manufacturing Hm, 15ng to Gallo. ductsmiiancs study and usesrch sad to shuns thsir findings with other stations in tbs industry. ststia 978! bsxsl' ts smiss it. 93 programing and to «sass its programming sfl'orts. Rhos did DYE! rally touch? The com rank and filo or tho socisl snd intsllsctusl slits? Tho pony-la who otters-dad church or thoes who am not bsimg to any church? to s vomit of this otnzaminatim and evaluation, ’Jillims Hetthm, {roam affront or of static-.1 3:32. and Ralph Hilton, dino- tor of Radio-3!"! of the Pam r1311: twain-aim. designed an experimn- ill Quart in pmgraming, concept which titty callsd. ”spsotm pro- ming.” This typs of programing was szplainsd by Ir. Istthsvsu“ ".... s stories of varied prawn sin-mats. parts of a total 'imrs' schedulod eccr-w‘ing to thsir own natnrs ard their relationship to the turret sudienco, so that their characteristics becoms part of s total 'imnno' rather than Borax-sets sntitiors ... Instead of assigning; folk music or popular standards or classics to specific tim- blocks, us can ass all tom during s broadcast scheduls, thus offering s 353513 to ths lis- MCNs” Station DYSR know certain {sets based on tbs vols-s of ssil it hsd rsesivsd: (1) its dsy-tiss brosdcssts uinly Isl-Nd tbs sitiss alto-ms; (2) "muummhmMNm his-2% 2y this maul-:3. r2112. 2'21. is M- s! ms, 3-"- BWstmmmmusade “Winbmhfihhmh‘uflmhfiam ‘li‘ “tannin: vitb Hillias Eatthm st DZCH, July. 19“. as tat-2.5.2: targets on tho cities mad. largo towns shore people ere WP] labile. ebsre life is brisk sod where the tesps of living is (set. This period is divided into ties «gusts which ere essigosd ts aura-rat sonotsrcom. Each titre neg-mot includes s two to three- hour suio program. The form vary fros selected popula- to relig- ions to classical. Sprinkled throughout the Various mum pet‘- ic-Jo or: cagrmio program ouch as: hints for two-roosters. tips on health cam. Tara savioo. mother reports. usmmotteo. inapirstiusl thoughts, rm briefs. maroon. reports. short editorisls. ets. Tacos atom :rcgrms (varying from 30 seconds to I sinutes in dur- stioo) ere prepared with an emphasis on brevity. simplicity. clarity. end interest values. Their scheduling within the ssrsrsl ties seg- mental reflect: on wot-onus of the hour~by~hour activities of s nest ssjority of the ststioo's listeners. this the service {its the needs. the intensts. end the convenisnss of those listeners. is its emiu schedule. nation D"! presents block protrudes. ' Reception in the provinces is hotter is the svesiog. Life is the provinces issors relaxed sod the pace of living is slower. After supper. which is null; st 7190 or 0:00 is the evening. people like to sit 4mm loisumly. converse: with each othor end just listen to whatever achromatic; is going on. This is sn'iidssl period ts schoiulo li-miauts or 30-minute programs including dram. istervim. m. Goons-terns. religions pron-en. .4 eves s stole he's! 95 fine mic. Some consiicration has been given to the eliminstian of intellectual program during the owning period due to their limited su‘iiencs. That night he an unwise more. Programs for the uinority here I placo in good scheduling. "while you naturally want to sttrsct s large. expanding sudience," say rainzch and Ellis, ”don't feel thst every program: mmt sttrect s majority of listeners every minute of the day. Fccognizo and cantor elno to'the progrss preferencos of minority groups. for ycu have an obligation as s licensee to provide s sell-rounded program schedule for all soqmts of your potentisl smiisrscvelfl3 it is too early to evaluate the newly sdopted progrms schedule 0! ststion DYSR. in spite of the lieitod time it hes Men in oper- stion, D1311 has rewind s good vain-mo of mail from 933; listeners. In edditim, the Nation ham received favorable comnts {roe its old listeners. Because of this evidence, there is pod rssses ts sup-set succcm in tho new pragrszmina format. I It has bee-om s matter of policy and practice in the program dspsrtmnt of SYSR to divide the work load which is involved is the see mares schedule. The prom director. is sll airless. tries ts distribute the work loed ....» won; the stsff s! the «We. lot the wt of sort involved is esch producties vsries emulate W “neinsde and mu. les. .11.. p. ens-es. 96 the forests of the progress end the mstivity of the stsff eagle’- ess. In spite of all tho efforts to he (sir. some stsi'f ushers find thomclwc responsible for more programs than they can pee- sibly do justico to. and other otaff molars sometimes find them-- selves with nothing to do. in order to schieve feirness is distri- bution of the work load, s job analysis for esch stsff position is the program depart-newt would he holpful. Job analysis: is s written dosmiptim, in as such dctsil es seam desirable. of a particular 30*). What is the job shout? Hos many smss of activities: does it covor? lion is it dons? Does it involve research, writing. and production? lies seals tile is imlfld in gathering material: for s program in writing the script? In its production? Hm: may working hours does the job dersnd daily? These are sons of the qusstions vhioh use he neutered by s 1‘ ss- .siysis.. > . I ' A descriptive hum. of s job can prove helpful to the elploy- es became it can give his s sense of direction is his work. through it he as get s thmgh knowledge of the job sad the j. erpsets- tics which he coeds to ntch with his performance. such s [‘16. use increase his efficiency end can sake his s sore responsible sepleyee. if ell the job sneiyses within s given «pert-est ere eoepilsd by the executive. they will serve es s ennusl shsnhy he see isstrsst his stsff on shet sues he does. sad hos. Such s eswilstin reels ovoid duplication in planning the com types of jobs ever end over egai's. Jn‘a malysna provide the executive with none of unsuring the actual parrot-mace o.‘ the staff «afloat the 6931er performance. Onloos jobs on analyzed, the exccutive hes to limp along in his dimmicm of his subordifioton. It tskos hard work to (Semi-25 job analyses but they an: invaluable to the executive and to his sub- ordinates-t. Until quito recently. a little attention hos been given It station PYSR to the mintcnmce of standards is the selection of announcers. inference hes boon given to people who could also write copy end crests programs. It mods to be noted that the station has not been chic to pay the sol-mics which tornotch on- comcoz“: have too: ohlc to not on the commie]. stations. Becomes of this situetion. D?“ has become recognised sot by the soul of its voices but by the content of its prep-m. A Ibile stetiooDYSl has developed impressive. quality pm. its reel links with its audionoe era not es strong es they night he. “The closest link between stetioo end the oodienos is the es- oounccr.‘ «cording to hiuseh and Ellis. I'tixe persooslity who ' invites hiwmlf into home‘smd can and pieces of business ... De- c..r.;-=:e of the My srot he. holds. tho announcer is one person who sen quickly make or break the reputation of y” "“10“...” son“. 'e ‘3e “5 nothing can "axon tho offootivonooo of o good. won with: program any more than an onuouncor who 1- lnoinooro or who boo poor taste and poor judgmat or who only has 'o voloo ond on on;- puma opinion of Mneolf."97 A cam-mo mneunmr In more than o voice. 0:: DYE-.3, ho noodo to bo o won-informed person so that ho can discuso variouo civic and tong-10m prohlmm with autlmrity. . Ho oloo noodo to hovo o 3004 «new of humor and to no motive in it: no. Sinco station ”SR cannot afford to him tho boot momma" and olnoo good. capablo ond oaturo onnouncoro oro oooontiol to tho offoctivonooo of lto pmgmming, tho nation ohould “Intuit! on lo-oorvloo training program for tto onnouncoro. ”A dlooroot but flu policy on tho pm of tho program dinner con koop bio "of! A ”bluntly otudylng and llpmlng..."9' Such o pronoun. honour. on]. not loin tho problon of hoopla; tho boot woman on tho notion. Onc- o otofl' onnounoor bocoooo ooro pronoun. tho coop- totloo on hoeono ovum. for hi. to nook ooploynont who" tho «1-; 1! much Maker. "11’ mncmncoro or. to bo kopt hoppy. they not bo . “than. 31m mum. aanmnmmwmm '4... .... ‘4 "me. p. 63. ..n“. ’0 “o 99 propoaea to novanco deserving porcono throngh tho ranks to aoro liportmt positions 3'” I'm its oxiatont budget. DYSR cannot do much obout poylng its out“! as won as it ohould. :owvor, it can nomad oalory incmmaa to the Comnlssiun. Rogardlooo of vhothox' tho Coal-lulu approves tho lnomanes or not. it can ho one way of showing tho otof! . that omagesant to concomod. knldo fro- thlo, omagomnt m ohou its concern by "conning individuol abilities in tho otoff oad by dovalcping those abilities trrmugh inéorvico training. Such on offort can build up the! ccnfiflmce of tho staff. Intomot and on- oorn of oanagnmut for tho otaf! oro good doviooo to ootlvoto tho boot porfommco from tho staff nabs-.3. through tho no of o «n dough-ed organizatim chart, DYSR can show tho otof! hon tho Itotloo propoooo to odvonco donning pouch: to euro nopenalblo and 1&- want positions. A ooro oloquont outhod of mating inooutho in to publicly ocknovlodgo, in tho prooonoo o! tho uholo Ito". m «Maud oorviooo om! «mount porforoonooo' of out! oooboro. ' m. 1. another way to build :12. coafldonoo or m otofl ond to win their NSpOCt in rotnrn. 33.535.53.98 "-9 ““259“ng Doportveont A good onglnooring dopartmnt ohould orlglnoto oad trons-it tho AMA ‘ ‘_ v w ..n“, ’0 “'0 100 flout quality oignoi to onryouo in tho ototion'a oudionoo. "than” tho program dooartmnt providoo tho iifo of o atotioo. tho ooginooring dog-artmnt provides the atato oi' boing.”mo Tho pwotim of Benjamin Momma. ohiof onginoor. to tho pooition of station “new: of DYSR, loft tho station without a foil- tino chief ongiroor. 951‘. madam. as station moagor, continua in a dual ospocity an acting chief onginoer. Thin aituotioo orootoo critical ;« ohim-1:. . tho maroooihiiitios of o chief engineer on onough to our- ohoio om tho mt dedicotod porooo who on gin oil bio attonti. to tho position. Tho «and: of tho onignuat oro tronoodouo. thoy ombroco tho arooa of plant, tochnicai oquipmont. and phyoiool adnioiotrotioo. tho; includo tho protootion oi' vaioahio phyaioal noota and tho aaintonanco of tochnioai oporatiooo at pooh offlo- ioaoy. In addition, tho chic! onginoor ia mopmoihio for- tho ado niniatrotion of his departmnta the planning, dowlozzmont. dino- ‘l tin.“ outroi of hio out! in «do: to tot hon thou tho boot possiblo technical performance. All this roquiroo foil-tin ottom- tioo. Tho aoonov that atation mu can hiro a full tina ohiof —— “.... .L. v7 w “Osiidnoy V. Etadtg . "Tho Enginooriag Departront ond Ito Work, " Yale Poo (od. ), Televk 1m Station Moog-event (Nov York 22: looting- !Iouoo. Pubiiohora. 196“. p. 230. .. . I‘ 101 onginoor, tho better- it will ho for its oporation. tvoo tho ooot capable pox-son cannot oer-w two pooitiooo at tho oocao tioo without fooling guilty for not being ohlo to civo hio boot to oithor of tho two positions. Aa recommended for tho ototion adminiamtora and for tho on- oounoom, «a inwsowico training program for tho technical otofi' would 523-0 ‘23 doof’o' In. This training aha-old to planned in order to oohiovo tho foun- ing ohjoctivoa: (1) to oncourasxo and dovolop profoaaionai (With among the engineering staff. and (2) to oncourogo and holp dovolop tho lotont motivo abilitioo of tho toohniool porooonol. Host of tho technician who on ooployod in tho ongiuooring dopartmt of DYE! nooivod thoir tochuioal training at tho loooi vocation-21 arid technical schools. Vhilo thoso ochoolo oro oeorofiitod by tho “ovo'i"r""':nt. their oq‘uipront it for balm tho boot and tho technical locale-rim which they on obio to inpart io doaignod to aoot tho m-Z'tht demands of tho mat oimplo oporationa uhoro out of tho graduates of tho achoolo find employment. sinoo tho that when ooot of tho DYSR tochnicimo graduatod fro- thooo oodmioal ochooh. moat atridoo havo hooo oado io toohaoloc- . ioal odvmooooot. Tho hood to hoop abrooot of thooo «Nico-onto io oopocially Wt ot W3! booauoo tho ototin l'onlorly oo— «irootholatootiaolaotnaiooqoipooot. mama-om 102 to toko odvontogo of our] opportunity to not: pufooolooolly ditto h «Moo by opening o doolro to loan. tochnlolono oonuot on”! to In; bohlnd tho oxcltlng odvoncononto in olootrouio tochnologyo “Tho ulntononoo of audio quality to of utmt hoax-ton“ lo no!» toning o motltlvo tochnlcol oporotlohdu Tochnlclono hood to ocntlnuo tho!» looming ond to bo gim apportmltloo for “por- t-ntotlcu in now uooo of onginooring onto. oo that tho, on odd”! .4 lolltolo - oodlo quality of mid: tho ototlu on to M.‘ l moful tool in o training program would bo o couploto tochnleol 11- brary which should bo upgrodod rogulorly by tho chlo! onginooro “ ‘ Wool oxpoI-to In tho haunt-y would to “Vito! to Clo-too do? 'ooupu; tl-ondo to tho non of olootmlo W out too oo-' [hoot-h; otofl. . “no it to vltolly lint-tut tiot tho quip-oat ovum “that tomato. on loportont oopoat of inoomloo mun. ohould ho ooootouo mrlng what to do in coooo of troublo. foot foilnroo to no oqolp- monubohtmdhuhrtomuMMItu-MW tho otoff ufioro to £134 tho troublo. to II do to ma. duo-tbs. loin-oh not all: ouuoot thotoloéllflod (notional ohoolto to poo- p-oooooonoodoloolooupo-ot3” nooooooI-oo.oodoooooo ' a 1 ‘ J I :3 has“. 1!” 1.} I ;{ “Inland: ond Blllo. loo. db. p. 17!. “21bit. Po 171. 103 hard boot-d outrun. ohould ho "allobh for moont to tho oroo “who" tmzblo occur-o. Anothot- dimension of on in-oorvlco trolnlnx pronto! for tho ototlco onglnooro to tho donlopuoot of tho!!- orootlvo ond ortlotlo tolonto. “Tho tochnlolono mot hooooo oon of o promont- than ovoi- bol'm'o.”ma fhlo oddod dimnoim to tho work of tho ototloo technician is becoming em obvious oo tho programing department one-spa to ochlow nor-o cmotlvo program. Tho onginoor cannot of!“ to to foot o "botton—pnohor' to tho do“ of outdo; chol- longs for quality production. Ho noodo to ho ohlo to ooko bio on olgnificmt contributions to tho orthtlo ond ooothotio goolo of tho propagating porocmnol through hio oporotloool kuwhdgo. At mo. o oood oxioto for tum-oat at tho Walnut volotlonohlp. 'Thlo ohmld not ho tokoo to no. thot . Md nlotlcnohlp ooloto botnoo tho motlvo Goya-tint ood tho ooI-vioo Mot-twat. It dooo noon on lwmumnt of tho mount profooolonol rolotlmohlp in order to ochlovo motor offloloncy to tho oporotlac Tho oblo! onglnoor can oncourogo mop-out to hovo om oufomooo Ihoro ooprooontotlvoo tron both doportoooto on 51““ tonthol- to Ghana m'probhoo. to thlo no; 'oporotooo ooo ho oooo promo—moi". ond prono- ponooool oooo oouooorlooooooooloooo‘m w 10%‘M 'o Stodlg. Mo “to. 'o a~°o ' ‘ “‘Foloooh ood Blllo. “I ld'oo ’o l'.o 10‘ Ofton. tho nlotlmhlp botvoon tho two doportnonto will bo ”flootod in tho quality of tho promotion output. Only whoa oooh moorotondo what tho othor is doing can they truly wot-k togothov to ochlovo tho objoctivoo of tho otation. Cloooly rolotod to tho inadequoto technicol.trolalog of'tho toohnlool otoff in tho promos of ooiotononco of tho ovodoro oloo- tmnlo oquipnont. Tho oolntioo to thlo prohloo ooyondo upon tho ootoro of tho lo-oorvloo training. for tho toohnlotono. Prom-ant of oquipmnt ond othor hmdooot foollltloo to not ouch of o problem for DYSR. A motor prohloo lloo in tho doc livoty of tho oqulpoont fm tho Doitod Stotoo. Nth tho holy of hot-icon tochnlcol consultanto tron MVESCCO. 0Y8! 1o ohlo to not tho hoot oqulpooot for lto oporotloo. lolthor 1o woo-king opooo ouch of o pmhloo'ot DYBI. I: tho ototloo «um to oxpooo Ito phyolool plont in tho futon. thlo lo pooolhlo hoomoo 1t hoo oo- qulrod o oloooblo plooo of loud thot coo oooooodoto ooy sumo ooponoloo «any. Egroonnolffionogouo§£_ Btotlco DYSR con only ho oo otrong. dyooolo. ond offootlvo oo lto lodlvldml otofl' oooboro. for tho oto'ooxth of I! ontol- ootloo ond tho offoctlvooooo of lto offorto oro noolto of tho . poolno loopoot. button. ood loyolty o! (to mum “on. Mountin- MCI on Chord-odd”! oflol m .0- 105 flotation. dedication. ond layolty {too tholr’oooboro oo oxprooolooo of tholr masonnblo oocrltico oo Chrlotlono. for outplo. whouovor o on staff lam-.012» jolno Station DYSR, ho to oxpoctod to ”walk tho oooond on." in terms of bio oorvicoo to tho organiootioa. tot. ohon any oorvlco. my oonoo of dodlcotlcn and loyolty to 31m by on ova-play“ bocouao of foot of loosing hlo job, ouch nopanooo look intogt-lty. Gonnino dovotlou ond loyolty oro opmtonoauo rump which n oaployoo oxpnoooo bouuoo ho («1o thot h bio out hto mum. tad potentimitloo on rocogniood,' Thou thoro to o oonoo of oocurity ond thou lo hepo for odvonoooont. Vhllo It to true that o muuro of oocurity coo bo clvoo to owployooo in tho for-no o! tonuro guarantees, good oalnrtoo. hoopltolhotiou 91m. morocco oyotm. and othor fringo bonoflto. tho Mod of tho todlviduol otorf lumber for «cognition ond odvonoo-ut to o pot-Iona Iottom Good poroonnol oonogooont hot mold” tho 1-- dividuol’o needs. And good magomont "out work conotontly to oohoouothotovofiuoborofthootoflhmlvo‘oo- tonend.'195 . boofloo'uofooohotoflooflovooootobomlo lotto! howl oodoot tho offorto no: oooo. It ”on: to. lot hooo moon-co no out... loo. do" 9. on. .- . ~ 106 doliberoto on tho port of tho wagon-ant of ototiao 15133. but an oany occasioao it hoo shown oxtrouo coacorn for planning groot plans, organizing its force: to implament thoao plans. aorking out control» for sound out! hoolthy oporotiou. and in it» procu- oupotiou with tho big ond gmot coneomo. it boo boon ooglootfol in its attnntion to omployoo contributihns. It boo foiled to ommu Luisa the thoroughnaao with which tho janitor cleans tho offices and studios, tho accuracy ond noatnooo onci dependability of tho mist in hot 301). tho thoughtfulnoso of o tochnidon who ' voluntooro to toko tho ohift o! mothor tochoioiu homo tho. lattar‘a child is oick, tho forenight of tho librarian in pro- viding; program fills just in caoo tho ochodulo gooo wrong. and my ether little things which hnvo boon important to tho pol- omol who uoro involvod. Tho ooriouonooo of mnifito of CM. Iotux'o hao hoon notod by Bohort Hood Johnoumm 'Rooorkoblo fimgmoo in tho puroly toohnicol opoocto of omagemnt my troll hovo outotrip. ‘ pad in growth out! anamneao of tho human oopooto . of businooo. Businessman oro now caning to toolizo that won ouch vitol uttoro as 3006 wages and otahlo omploymnt oro not ouough. Othor ooodo of man out ho not it o huoinooo io to ho o contoutod. nonunion. ofi'octivo. team.” 106 V. Rohert Wood Johnson, "Human Rolatiano in ”06011: luoimoo,‘ Edna-o c. Bunk (odd Human Dolotioao for lotion” tiloo Yuk. Ionov nod lmhoro. 1353)". v. 7. 107 Man on oooiol hoingo who on oonoitivo to moidorotlono of trifle and'to rocognition of their ochiovooonto. '8toff oooboro do not chhwro their natures than they ooouno thoir john. Tho} otill mvo recognition ond thoy wont to ho trootod liko huooo hoingo. “Wot-hon ot'o ooh. Thoy hovo hum hoorto ond lindo. Thoy lovo om! on loud. Thoy hovo thoir oooonto of ooh“ dooilo. thoiv lapooo into ovil ooyo. But for tho loot port thoit- livoo oro not opootoeulor. Tho, in mm” ion with moon lino. hoot of thou do not ooh ouch boo tho world. but thoil' hooio loo. 107 S no vitol to thou." An individuol member of tho otaf! will giro hio hoot por- fomnco and ho um tolotod himolf with tho other otoi'f too-thou in o cordin, emporotioo moor if hio offorto no W floor oiood. . I nooognition, mango-or. moono ooro thou unto ooknwlodgouuto of ooo‘o ohilitioo ood tolouto. looouitin oloo ooooo loopoot ' a. tho “amen; poroooolity. n ohould holio on. a, no... opplioo for o job. Ever-y opplicont ohoulo ho oodo to fool voloolo by tho notion. not newly tolorotod. Ho ohould hocooo onto ' thot tho ototioo ooopooto tho limit, od' tho individul.'thlt - a «lone...» oioooioiootioo m thoo a» mu» u to tho , '1." mun” p. n. >.». 109 work, and that tho station olmyo onto to ooioct tho right on for tho right job. coco tho opplioont io'hirod. bio job Ionian- rant ohmld h. oxpioinod to u- mny. some». on tho mu ohooio be analyzed to help hio odjuot to tho woo-k ond to mioto to tho ether mot-em of tho otafi'. Ho should bo ”do to fool. that tho otaticn ban a forsanoi intermst In him and that ho will,bo rocog- oizod as on individual pomonality who to worthy of tho "mat of magenta: and of bio oo-yorkoroo. . it in not onough to "counts. tho contribution which no who to tho operation through oio job portal-moo. twioyooo oood ooouronooo that thoir jobo m otoody. thot tboio okiiio no union on rouonabiy compensates. no thot. io mo of dio- obiiity in tho of work. mu futures m oohiy guuutood. it io oooontioi thot ototioo mo ,1.- o ootiofoctot-y no ooro realistic poromoi policy. A omd ”ginning would ho t» emaiflomtion of o decent vago oo o um oinim. with oddod differantiolo 22qu on tho cost of living md othor oomomio (oo- toro uporotin; ohm this Iiniouo. loch o ouo onto. m toko into moidorotioo a. “Lory mu." a other mu ototiao oporotinz in tho mo. A: oxooiootioo no Io-ovoiootia of tho mount coo-you contact oyotoo ot mo io oooootioi to tho oo- tobiiohunt of o oomd team promo. Iooo oopioyooo of tho ototioo look ot tho onto-yon oootroot with ooopioio. M rooi 109 out: jobo oro only good (or ono you and that thoir onployooot will toroinato at tho piouuro of mogooont ottor tho iopoo of that one year. Panama-sent should oloo look into tho hooibiia ity of o tmmm policy which would who thooo owlayooo who hovo oomd otatico DISK for o certain amber of yoaro “manor" or “permanent“ mums. such onployooo ohould homo thoir Soho tar-minted only by retirement or through duo prooooooo oi' dio- oiszai. which should be cloariy dafimcribod in nation policy. Otto! mifoototim of magomnt‘o intonnt in tho oooority of it. oopioyooo which and to ho oxprooood tmgibiy Iron (1) A boopitolintioo plan oinilor to tho ono dooigaoo for tho focuity and otoi'f oomboro of chum Immunity. m promin- ohould ho deducted fro- tho monthly oolory of tho oopioyooo > (2) Group occidont inouronco, with o opooifio riaov for (not. or cont-ago of tho» otof! oofioro uhooo iivoo no no oxpoooo to dong-r. i.o.. walnut-o. ond ouootivoo oho not tmi by 'mio.ooo.uoindoochottbotioo. mmmm pmido for Soopitoi oxponooo to bo go“ by tho inmoo 'M in can of on occidant of on onployoo ohiio io lino of duty. and othor bonofito‘ portaining to tho futon ”clarity d tho (any ioooooolpoooonont mammogram. " “ “ (3) Social Security. (In A oooo lib-coining u voooti. polio). m oflioioiiy 110 doolorod governmnt holidayo ohmld bo includod. Tho olployoo ohmld ho permitted to plan hio work oo oo to ho oblo to toho thooo doyo of! ond ot tho oomo time not iopoiw tho oporotioo of tho station. Employooo who hovo to work on holidoyo ohould ho given on oxtro day off. Each omloyoo io ontitlod to on muol vacation with pay after working with tho ototion for o you. to- ployeoo who work ot tho otntion fro- ooo to “to yooro ohould bo livon two wooko ammo). vacation with pay; thooo who work fro- fivo to too you-- ohould nooivo tho-o wooko muol poid voootioo; thoso who wot-k for ten year-o or non ohoruld ho givoo {our wooko wool vocation with poy. tooh ooployoo oloo ohould ho givoo oo ml oick loovo of fiftooo doyo with pay. ‘ (8) Christou oovingo. a plan to holp oo ooployoo fiooooiolly during tho Chriotooo ooooon ‘coold bo odoioiltorod by ”flitting tho owlcyoo to who o oaviug 'or flu posoo ovory omth. tho owomt to ho doductod {m hio "lot-y. 'Thon on tho 15th of Doooavbor. no would ho giro: tho full must of bio “vino. pluo tho tooditi‘oi totoo gift (tho ototioo would dotonioo tho about) In mo. ‘ m m of thooo oi'forto of oonogoooot to loom tho ooootity ' oi' ito ooployooo on ho inoffootivo. Ml, ofhotivo ”Hanoi ”liar occur-o only when thooo oonoouo on ’boilt m o pottol'o of mommnt ottitudoo Ind hohovioo- which ”thou o oioooro opprooiotioo of oil tho hooio hm «do of wookot'o. thooo t.- uu. mm. momma“ ovidoooo on we ill rooognizoo tho workoro oo oolf-rospootin; individuolo oil.of”whoo hovo the normal human dooiro to load o happy, worthwhilo. and productivo oxiotonco.”1°n Those oXproaciono of oooiol oonooro for tho oocurity of tho omployooo should not ho ooro "boito' oo that Ionaxoooot coo got tho oaximua output in roturo for tho rouonorotioo it givoo for tho o~yloyooo' ocrvicoo. They should ho genuioo oxproooiooo of tho rocoqnitioo and cypreciation by nanogoooot of tho booio homo: noodo of tho workoro ot tho ototiao. Station DYSR hoods o poroonnol devolOpment prozroo. Tho oonogonont of DYSR should rocognizo tho right of on Imployoo to know how ho io doing in hio work ond whot hio ohonooo oro for advancomont. The hopo of odvonoooont in tho joh io olwoyo o oignificont ootivating factor for giving ooo'o hoot porforoooco. ’Proootiono froo within tho rank: inspiro othoro to work hordor to ' "amiop. m kiodo or lotout orootin 01mm ooo ho bought to tho ourfaco through hapoo for odvoncooont. -'Hhoo thoro io oo Opportunity for odvoncooont. thooo who oro woody will oook op- portunity oloouhoro. vorhopo with tho ooopotitivo ototioo dooo -_ 1°'Rohort Soltonotoll. 'Yhot toployooo Hoot m Thoir Vat.‘ Edvard Burok, (od.) Egggo lolotiono for loooggoont (low Yooil Uor'por ond Brotboro. “5637p. :39.- 112 tho otroot. Tbooo who ronoin will contributo looo oni looo thloodh tho years. and tho station io bound to doclino."1°’ float of tho orployooo of station BYSR, nnpoolally thooo who oro bolou tho senior staff level. havo felt thot thoy Iro in blind~nlley jobs, cod that. honovor coll they porfora. thoro lo I dotinito limit to thoir odvanoouont. It in vitally oooontiol that tho station consider organizing o poroonnol dovolopsont program in order to strengthen incentivoo. inspiro individuol dovo10pmont, roCOgnizo thcso who oro roody for addod'rooponoibilo itioo. and inoroaoo tho amount of pride in tho organilotioo. ggoootion ondLEgQ}ioitx_ In our ooupotition-oriontod ozo, uhoro tho dooiro foo'our- vivo1.io intonaifiod by tho koonooo ond ohnrpnooo of tho compo- tition. o radio otntion cannot offord to ignoro tho oignifioont loofilnooo of proaction Ind publicity in hoopla; itoolf'foroo- gully ond ottrootivoly ooopotitivo. Proootioo olfl.poblioity loo too ilportont tool: ohioh ooo oiko tho pdblio‘ooooo of'ibot tho Mahmuanuu-«amnmwdm Ind orctting frozftfio. Promotion and yobliolty or. two Iron. which Itltiol Uftlllll ”9&1de ond tluo. loo. alto. ,-... 3“- 113 nooloctod. I! it io truo thot "o rodio ytogroo is only oo good I. the nowhor of pooolo who lioton to it.'110 than it it highly impar- tont for station mm to coho wioo uoo of promotion om! publicity in order to roach no any liotonoro no poooiblo. To ooko offoctivo an of pmotiao and publicity roqniroo that MS! work out o aloof- out, well organized. long tango promotion ond publicity policy. Tho policy "should be dosiwnod to create and lointoin onthuoionl for t o otation, to in‘ ace pooplo to lioton. and loyal (on! to Oproaa favorablo adamant: about tho otltion yrogrono In! tho ototill pomonalitiooflu Sinoo ototion D78! is o non-profit and non-emu!“ ototiu. on of ito pro-notional onphuio can focuo on «Mona-building. tvoty pmtionol offor't tho ototion who on vault in on inmooo in iiotonox-o' namnooo of tho notion ond in thoil' ooooptonoo of .DYSR'o pmgrono ond ito oiv poroonolitioo. Ito pobiioity offort ohould ho concomod with tho oironntion of on typoo of infer-o. ' tion vivich om dosimod to focus favor-ebb publio ottomtion on ototioo DYSR, Sto program, and its poroonalitioo. ' .f ‘ “Ingonoity to on incl-toot footer in ototin pro-«ion. I. no originoiity. onthuoiooo. ogmooimooo. cu aim. to. mom ...“ _._‘_ “onward w. Coleman. "Adurtioing, fronoti. .4 Mildty.’ Yolo R0. (Odo). Mo “'o. 3’0 138. ' wound. on mu. loo. a». p. m. “‘ 11h ohonid bo ”do conscioco of tho foot that thooo oto ohorootorioti- of tho ototionfld'12 turf: timo tho ototioo dooo onything worthwhilo, tho community ohouid know about it. Dai 1y bopponinn on program, tolophono oollo froo iiatonors. letters containing humorous or wnunnoi "not“ about tho ototion. ito program. or poroonoiitioo ... oil thooo oro tutor. iolo fron whioh good.pdbiioity ban to otootod through oooo lOIIOIOI or feature stories. . Roz-o on com opocifio roocmoodotio-no for promotion one! pub- noity which DYSR on consider: 1. Sine: may motorizod cabs trnvol throughout Dommoto City! 1tttootivo otickoro about DYSR can ho pioood on tho outoido of tho coho. Tho otiokoro obouid ho wootborproof out in bright. holootod colon. with ohort, ootohy copy: foo oo- pt'oootiu on )o dooo otiiiting tho homo-drown oobo. ' 9. Big ond ottroctiwo won aloud-to. domotod with tho an iottoro of m3! m4 ito froqoonoy and with oiovot' copy on bo ploood io otrltogio locationo ouch oo taboo ohopo. oootoooooto. offiooo. )- toninolo, oivporto, oto. ‘ I. X! it on ho mmgod, D13! ooo oolso ooo of window Iiopioyo ot loading dnpurtmnt and drug otoroo, uoing dignifiod ond oyo-ootohio. luau. ll! floployo to lot tho public know obout ms: poroonolitioo old proof“. o. N!!! can also try pononoliud promotion. tho ototioo could kooo track of tho birthdays. :pociai ownto, amt! oototonding oehiovooonto or oititono in m. commity. Motion bouid so broodct‘st on tho air follows! by otilod lotto" of oooorotulotioo. Such thmznhtfulnooo not only could pmmto mo but it Illa will build goodwill onong ito liotoooro. 5. MS! choroid non:- pooo npnon ooportunity to portioipoto in oiwio pomdco. thio io olwoyo o good pronotion opporttmityo o. All opooiol owonto in tho mity ohowlo ho oowoooo ond brown-st by 13782. tho ototion'o microphonoo.md othor oqoip- out trawl-1 to game-1v iéonti'ioi with. 3'3": coll lotto!!! no . Moonw- 1 1. ho mot prootioo of oonding own-zu- oordo on! ooh- ton to liotonono during tho Chriotooo ooooon ohoold to oointoioodo ' l.’ rro-tunod troooiotor locoioor-o with oorphonoo ohould ho loaned to ootionto in tho hoopitolo. Tho coll lottoro and hoooooq of RS! ohoold ho ottrootivoly printod on tho noooivoro. o. It tho opening of tho oohool-yoor. not oouid hold . upon homo and inwito otm'onto {You oil mo tho city to visit Ml om! ooo ito otudioo. Thin would (in tho otudonto on opportunity to ooot tho pooplo thoy hoot on tho oir. Proootionol honouto. brochuroo one ptomn oohoduloo ooold ho xiwoo owoy ot thio tin. 116 10. Fogulor pron niouoo obout unworthy ovooto which happen at mm. or about ito opooiol ount program, or obout tho inportont persons u‘no m interviowod ohould bo ouppliod to on local nouspapors within tho city and provinoo. dl vol). on to city and provincial nozwpopot‘s in otiwr provinces and islands; within tho wore-ago ono of 3753. If tho DYSR publicity apart-out oovoiopo Gd "1.55-5.31"! goo... non-is: m o fin-{mt to”! ”1‘1” IMdo. O oioooblo ”matte oi tbooo “torim should bo pubuo‘md. 11. Occasionally. langu- looturo otorioo on ho writtn 0M ovonto. gomonnlitioa, am! program in which DYSR io invoivoé and in ouch tho mm to dooply intomtod. rhooo tutu-o otorioo can bo submitted to thooo loading notional, ugaainoo and oovopoporo which an oidoly circulatod in tho iiotoning oroo of 0131!. 12. 3V and radio coimioto of loading notional. oowopoporo no ooguiooo anon, oro roooptivo to oooo obout thooo opoooio' program which no noon no oignifiont. om ohouo not oouooo to oupply thou with ouitoblo otorioo Ind oovoaoo iota-noun about on broaden" which night bo of intomt to tho notion of thooo column. 10. low oboot DY” poroooolitioo at m ohoou to in- jootod into tho tomato of oooo of tho ototioo'o promo m tron notoooro who cannot about tho ototioo .4 tho ”loo-o ‘1 thoyoojoyitoooloboloodoothooir. , 111 it. "honovor DYSR has o person of ototuo on o progroo ond whonovnr it can to arrongod with tho person involved. I ”Hoot tho Yrooo" type C! intervi‘u could be arranged. Iditoro of local newc- payero nod provincial corToSpondcnto of national nouapoporl could ho invited to participate. 15. EYER should continuo to putlioh "Tho Voico," tho monthly publication of the network. However. grootor coro needs to ho ol- orcioeo in editing the paper so that yocplo will want to road it bocauoo of its nualit y asd its intorenting orticloo. In addition to the personnel who obould bo dirootly involvoo in promotion and publicity for tho station. DYSR ohould noko ouro that tho ingredionto for favorablo promotion cod publicity oro prooont in tho oration. Thooo ohould includot- (l) o happy. coo- tontod staff. (2) community participation. (3) forcoful and friondly air poroooalitioo. (a) lintcnor involvonont, and (5) good progrozaiugo l. é.§§2£ll.$§3£§fififld ztoff. It hos boon said that "tho .‘ttitudo of tho gonorol public toword l bucinooo io procticolly I19 gzoyo tho oomo on tho ottitudo of that buoinooo' olployooo touord .113 fhoir ”playing oowpmy. Thin mono thot «or: tomboy of tho Fmfimmunomoulmduomloo. tunabl- — M... .4 usCoOperativo Fenngnnont Dovolopuont Progrol. loo. oito. ohoptmr XVI, p. q. 118 to happen, certain conditiono out Do not. tint. oooh ooployoo out ho happy with bio work bocouoo ho findo that it chollongoo tho boot that is in hi. and towards bin in tom of oolf-fulfilluont. Secondly. ho aunt ho oontontod. uio booic individuoi noodo oo o worker -- his mods for "cognition, activity. ond odmcomnt aunt ho mt satisfactorily by tho station. when o staff in happy omi contented, mmgomnt «loos not how to "mind tho omployooo to pro- oot'o tho ototion. 0:: thoir own initiotivo. thoy "ooll" tho otctiu. 2. ggoggi.ty_ggp~ighatm. A ototioo which io moidorod ottmotivo by tho public io ooo which ohowo concor- fo'r and homo involvod in tho prom-om and iotorooto o! tho comity. "how any ototion Mkoo "comical oootrihutim to tho gonorol wolforo of tho commit), tho public rolotimo of thot ototicu on all I‘- Vonood. 8. Fomml and i'riondly oi? pinonolitioo. 8totimo whi‘ mot littooofl "solely hm {amoral no Molly m. M! oir poroouolitioo spook oonoihly cm! in o ootml and porouooivo unnu- which coobinoo iugiutioo no octhuoiooo. Thooo on voiooo of frioudlinooo cod ohoorfulnooo. Thoy a: ho ooooidoooo oo in- tongihloo but thoy oro on oooontiol port of good. ottwoctivo wo- n‘t-log. 'Pooplo tuno to rodio in ordor to fool hottor ~ tho, no lookin; for hoppiouo. loo intonation. main-at. no 119 oox-vieo that «111 uko thoir livoo noro canpiotofl'n. i. £13333; flggigggglg. Tho oudionco itooi! an to o (004 ooureo of promotion for ototiono to oxploit oiooly ond motivolyo "It is bur-«tn nature for poaplo to bo intorootod in thouolvoo and to NILBh tho idea of having thoir idooo ond thoir m voieoo oo— ufltcdo accwtad. and Monaural” v.11 pmnod ond motivoiy produced prom" which involvo tho oudionoo oo portioiponto on olvaya goo-d channels of promotion. - 5. Chad Emfynmigg‘. when intomoting ond wil-produood pro- gram beam tho daily oorvicoo of ototimo to tho pubno, in duo tin tho oudimco can ho iumuod oimificontly. Io odditiao to tho program tho-aooivoo, It to use oooontioi fol- mop-oat to know tho notuno of tho mtition. tho prom “too which om! rodio ototiono broodcoot. out! tho tiuo vhoo thooo progno- oro oirod in ordn- to ochodulo offoctivoly. A good rodio prop-o- on ymaoto itooli' but it ooodo oooiotonoo. 8y tho uturo o! ito ottI-oo- tivonooo. poOpio will wont to liotoo to it i! tho, he! ohoot it. Ito offoctivonooo in drawing iiotonoro on to iononooly boron”. if pron-n pro-cum io otiiiood. notatioo no publicity. who. mm .m ion-1:7. hoot-«too. AA ._ A w‘ntmeh ond nus. loo. oit.. o. no. “3de p. 223. 120 no originolity oro innotnonto no rodio ototioo on offer! to 1pm becauso thoy poy “wording dividouto is torn of ooloilg public occeptonoo. . .J’ .‘ a\"|'~7 ET , ~. A \ ” ig‘k‘fihhfi / A . ._ 11" a“ C ' "qu .‘I".~l CEMPTER V II‘IZLCI‘IKG 7035235 A VITAL A33 0? TIER CHURC“ 214123.... .3311??? 3.359.. 5235! 14533555923. misrsgzdssztipuyi £3.92. Tho timo boo cam for oxpandod mo of tho bmodoooting nodio by tho Christian Church. Today tho church oust onploy ”onto? opooo to touch tho iooox- opoco of tho human hurt with tho moron to tho ooui'o profomdeot qoostiono ond doopoot “Noll“ indood. thoro io o growing «canon on tho part of church ioodm of tho oignit- ioont mos of tho broadcasting audio. to tho Iotioooi Councii‘o ototomnt of policy on broadcasting which .... quotod in Choptor it. it on ho notod tbot tho ohumh io making o ooriouo onoiyoio of tho potontioi of radio and toiovioion and of tho Iood for “pm-oat in tho? on of thooo oodio by tho church. Cmicotiol io o trill?! Motion of tho church ond tho mnolizod Month! of tho oooo oodio for Christian communication in not. to ordor for tho ohmhoo to ho obio to roioto to tho broodooot Iodio in o omtrootivo "0 "V C BMOTd LUl‘fin. 1°Co Cl‘o. ’o .o ”I. 122 tho ohurahoo aunt bo ovaro of tho odvontogoo and limitation. of rodio and tolovision for tho broadcasting of roligion. if Christian breadcaatoro oro oiort to tho odvontogoo ond ii.- itttisns, than they can focus on tho functions of’broodcootiog with tho cormunicativo task of tho Christian Church. Thooo function. . wore i”~ntifiod in o borort of tho London Rosoorch Conanltotioo of ’tho World Association for Chrintian Broodcooting (HACB). lo followot‘17 '1. reinforce cnvmitocnt and provido onoourogoaout for bolooguorod oincritioo. 2. contribute to grouth of w..olo person o. increase knowledge of Ch: istian faith lad hiottzry. b. doom-n moor-standing «mooning ooif and world in such areas no health. oducation. and social ioouoo. a. oniargo fooling and oncourogo onjoymont of creation. portiolly through rocrootioo. 3. roioo ond ohorpon fundooootoi huoou quootiono ond concorno (purpooo of iifo. oufforing. fuio fillmnt. QtCO) . ‘o oorroct inproooiooo ond otorootvpoo of cod Ind of tho Church (o.;. provoiiing ioproooiono 0! church”: dood. «u. dotooohod. Vootm. I.- thoritarian). ond 5. change basic orientation.” Sinoo radio and tolovioion oro ooro o'fi'ootivo io toioi'oroin. . \ 317mm loohooo. upon on man Mood. Cooooitotig a no. " Joly. itch. p. 1. (oi-oogrophod) 1?3 ottitudoo rathor thou in chonging them.11' it io vitolly oooontiol that tho religious radio or toloviaian ototioa work diroctly with tho chu:¢hua in order to implement functions t and 8 uhidh onto: to onrract ivyrvssicna and ntnreotynes of God and tho Church, and to charts haaic arirntatian. Such enoporoticn»io oosoutial batonso broodcuting is o ('03-‘83)? mammicatica promo, and to met 1-- proooiono 3nd change oriontation io offbctod by o tradvoy ooonunico- tic: prccoso which io charactoriotio of tho niniotry of tho Ihulohoo. Educating the Church and Petaloming tho __—.7— . -m—vo—‘v- v-M- -t- - ...... ---.»-—t -w~-L-—-~ Wm Emma?3:..55.s'-59..«:13.%9_1t- Tho offoctivonena of tho partnership botweon tho roligiono II- dio ototion ond tho church con bo ochiovod only who: tho iottov'rooogo oixoo ond occopto ito roaponoibility to tho for-or. Tho oitoltiol boo boon fully recognizod by John Dachmonxllg ”Radio and tolovisioa oro playing oo infiuontiol a role in modern oocioty that tho church has o i :1: f“;ffi”i‘iiity in rfilation to tizo nodio.. ta nrrtihility uh ich, for the rest port has not hoon accepted or ovan roCOgniaod." This hos boon tho oxporionco OC'Ototioo DYSI. Ito grouth II‘ . offoctivonosn during its forootivo yooro ooro not tor, inpuoooivo .4 11aVar-ling Troldohl. aooiotont profosoor. Doportoont of Cmiutiu. lichigan Stato Uhivoroity. Clooo ootoo. Chi-Iliootiol Ihooo7*llo Procaoo. Sensor. 1967. u “9:0,“! lachman, 100:» “to. ’"f‘é. ’o “of 12h bocauso of tho bioo of tho locol ohorohoo to tho rodio ototioo. lot ovarymo in the church disployod o lock of oooporotion, interoot and m-flomtnmjing in tho roriio ministry but thoro voro my who did not oppmciato tho ioportanoo ond rolomco of tho on o! rodio in tho oiniotry of tho church. with tho help and oupport of those (both loity om! oioiotoro) who ohowod grant interoot ond deep omoom for roligiom broodcootiog. ototion ml loundsod o ooopoigo to odoooto othoro to tho dam ccoooming tho wise and offoctivo mo of a radio ototion in odmcing tho oiniotry. tho and for ouch oo odoootioo hoo booo omooooo by Gordon A. Chriotoooomno I ' ”Tho Church noodo to rocognioo tho foot thot tho mo modio oro o port of God'o motion; ond ohilo thoy often oro mod for purpoooo which rofloct o distortion of un'o ooturo, thoy oovortholooo oon ond should bo used to fulfill God'o, rodooptivo por- pooo, understood in tho broodoot ooooo. of tho totol uplifting oi' unkind.” tho oducotloool ofrorto of ototioo mo oooo hood oo o oooviotioo that bmdcootin; oon hm onnobliu; porpoooo. t Moo- Cotholio oommduo on tho footer“ Inotrootiu . tho Iooo lodio o! coo-o- oieotioo ototoo tho high doctoioo of man in o mm “.811 120301.50“ A. Christonoen. "Guidopooto for Chriotioo Iroodoooting.’ RAV’CHCCO. Soptou‘bor 1983. p. 1. n1" hummus oo tho Footorol Wit. to loot: Mon. oo tho Iooo hodio of Goo-miootioo.“ Tho Ogioti- W, M. XII. lo. o. zooombor 1963. p. n. ..--4 128 "ft its toot broadcasting owohnno iraginotion ond ovoronooo oo that men may look ot thoo~ oolvos. thoir livoo and their rolotiomhipo afresh. Broadcasting can onlnrgo ooo'o ocu- raroicn so that thoy may involvo thohsolvoo :irrifirtutlv in t“o lifo cf Cod'o world. It c*ufrihutfls to the rTCCfifls whcraby a to» can ro~1172 hie potrrtiality as o dittinctivo humnn being. It can {cater bio growth touordo tho fullnooo of hio portioulor ototoro." 2 '- Stotion msn'o oowoign for tho oduoatioo of ioooi chorohoo woo oarri'ad out on two lovolo. Tho firat otfort woo oiood at tho local oiniatoro. Many of thoao oiuiatoro hod boon invitod by loooi ccm‘orciol raztio otationo to oupoly roligiouo program which would bo o port of tho public oorvico of tho ototiooa. loving oo pro- duotioo background in broadcasting one! oo oatoriolo oith ohioh to rot-r, vuoh oo moor-dingo of other roligiouo broodcosto. thooo oin- iotoro cought tho holp of otatioo DISK. Tho monagotont of tho ato- tioo aoiood upon thio opportunity and plaoood o throo—dq radio workshop for oioiotora. tho loool ohorohoo poid for tho trooapor- totioo of thoir oioiotoro to tho workshop oad atotio mo ooppliod thoir boord on! rooo. Tho ooooiooo ooro oooduotol by tho oodnra of tho out! or ototioo mo.‘ thio ooporioooo gavo tho Iioiotoro Io opportunity to booooo ooqooiotod oith tho buodoootiu prooooo. ' '1'th woro taught how to proporo airplo dowtionol program for broadcast. Simplicity and oraotivity in otylo out for-at ooro oo- phooizod on wall on tho quality of oootoot and olarity of ooprooain. Tho oiniatoro voro ohm how to apoak boron tho dmphooo. hoo to 128 ofircm the mo of o ”holy” tcno ond how to dovoioy o triondiy maer which could ho interesting ond ott‘rcctivo to tho iiotooor. In oéditicn to experiences in writing and production. tho mini-ton VON £11703 the erj‘crtunity to bocam ccquaintod with tho objectivoo of ototion 9153 and to loot-n boo thoy voro oppiiod to noiigicco , PW“. Diocuaoicno ooro hold on tho roio of and. Mood- oootinx in tho oiniotry of tho church. Tho cthor lot“ of tho oducoticnoi offort coo oil-o6 It tho local confirmations. Stofi' ”shoot of tho ototico won out to opooh bofcro iccoi conga-notions on tho rclo ci' ototicc um no a or: of tho church. Tho cbjoctivoo of tho ototico voro promtod ad pocplo «no told how thoco objection won «floctod in tho wo- man-in; of tho ototioc. Booo mmgotimo oot ooido o opooioi may for tho todic oinictry. All of tho church octivitioo fol. thio day won found on nngicuo bmodcutiou shot it on“ do i for tho church ond what tho uopcnoibiiity o: tho church no in too coo of "die (or ito oiniotty‘. You; poopio no odulto Ion civil“ into email. discussion maps. 8m of tho. littonod to C topic, o! o ro'iic progress and than dioccoood its ccctont and ito profound cannon” for no invcivoooct in tho radio oiciotty of tho dill-d. Thcoo 1m ooto thou gim oooignuouto hoood . thou- iotomti m4 abilities. am. who ohouod o nu:- fco motivo writing. Ion occcurogoo to win radio boon. 00o". who Ion filo to 127 ”:53ch the moaning of tho Chriotion geopol through thoir om ovot‘ytlzy exporicnccs, mom given oir assignmtfl. Racy members of tho laity can unto important contribution to roligiouo program-raring hos-sod on their daily oxporioncoo in tho pwfcooicna. A Chriotion husinosoun. for oxooplo, in tot-no 0! his actual business practices. can discuss tho nopmibility of on onplcyor to ho o brother to his omloyooo and not ooroly hio brothor'o honor} tho doctor of nuroo can tolh obout tho argon; for and tho proctiool woyo to loop tho fooily hoolthy. hoconoo o hooithy family io o wk of o Chriotioa fully: o politician on orguo tho mthlooonooo of tho your politico which hovo no nopoot for bums: dignity. ‘Ecctioo. and intogrity. Tho inpaflont moidorm otioo io that churchmn hood to ho oworo of thoio nopoooihilitioo to hoot witnooo to tboir ioith through thoir work. “it Chriotiono ., roolioo thoir coiling to otond hooido God in. Rio [not nwlutiu , our. thou oro no iinito to tho octloto whoa-oh} thoy on opooh no holy thou- tonal-rm)”, ttotioo ms: ooodo to oxpoad ito otforto hoyood tho dutch ocotocto which it has oodo. A dovoiopnont ood mining propo- ohouid ho orrcmgod for tho ioity of tho church". Tho {int otop ‘ 5 ”zhport of o Joint Study Tooo on tho Chriotion Goo of Rodio io tho Hoar Soot. (unpubliohod), Porch ll. 1987. p. I. ' ‘ 12! in ouch o program could ho to invito thou to tho ototim'o otudioo no that they may loom how tho otatioo oporotoo. noy could vioit with tho script-writer: ond hovo tho Opportunity to och quootioco about how to pmparo cater-lain for radio. Thoy could watch tho actual production of o program ond could ho oncourogod to on): qmotionn oftor tho production io conplotod. 11' ot oll poooihlo. o work-chap should ho arranged, so thot oll of tho intorootod loy- onn could learn tho fundamentals of broadcasting ouch on tho coo of tho micoophcno. script-writing. ond production. In tho work-m ohop, individual scripto could ho critiquod ond tho porticiponto could gain experienco in tho production of o program h proporod unuol on broadcasting for lower: could pm wry unfit). for no in thou oossiono. I! it ohould not ho poooihlo to omco o work- ohcvp. tho program out! of tho ototion ohould ongogo in tho troioiog oi‘ poOplo individually. Whilc thio will ho tioo cocouning, tho oxtno mount of tin gin: by tho otoii' in tho dovolopnont ond mining of log-mo ohould promo to ho o worthy long-tun inmt-ot. Only oo ouch o nlooicc to oducoto tho church oocmgoticno‘ ”..-..wiwjhmt broadcasting in. ooooptod hy stotioo ma on tho "ppm of tho churchoo ho oxpoctod. Such cupport io oooontiol if tho ototi. io to win tho ooooptonoo of tho ocuunity. Good propo-io. no, ho am my to build oudionooo for ototioo D18! hut thio oon ho a: ozonizingly olow procooo. Tho ototioo noodo to onoourogo ”film 129 dioouooioo of D13! ond ito octivitioo in tho locol ohurohoo. Thou o partnership can bo effected thorohy tho locol churchoo ooy to oxpoctod to support 373R in their'prayoro and with thoir ooooy ond their talonto. Tho dovoloymont and training of laymen could bocooo ono of tho moot rowarding project: of ototion EYSR. An involvomont of tho loity in tho Operations of station DYSR could not only enrich tho progroo~ 3103 of tho station but it could hcvo on offoot on tho improvooout of tho production of religious program (or comeroiol radio ototicoo all over tho Philippines. Conmerciol ototiono would ho onxiouo to provide timo for ouch programs duo to thoir‘nood for volitiouo pro- ductiono of'quolity. With tho conictooco of ototiou 078! oo tho producor ond distributor of good religious program-o and tho coo-nor- ciol rodio ototiono serving oo oeccndary broadcootinz outlets. tho church could commit itself to o cool of truo public involvoooot. 3 Tho floor toot Study You: on tho Christian Uoo of Radio.ropootoou1" ”Ho ooo how tho development of oooioty and tho fulo fillooot of’poroonolity by tho individual oro our o!b fails, recount they are God's concorn. In hoing pub- licly lncwn to to intnrostod in cdvanco and progrooo Loccuso our radio vcicn c;aoko oftcn of’hoolth and oducotioo and poroonnl honooty and hord work). no hovo bod to begin to oxplcio to other: whot to noon by 'lcvo’ ond 'oovvico' in tho codcrn oorld ... Ho know now that God io at work 'loooouin; up' oocioty ood pottoruo o! tho-[Ito __. “A 12’1bio. I i 130 flio inotrunont in this io progrooo. Ivory ohottoring iopact of codorn lifo is another of His blows. Put _ oirply. occh educational or inforwutional fragran‘wo contribute, whethrr to o Christian or a national brood- casting otnticn. is anathor tool in tho handn of God who in {aahioniog a new world around us.” Coco tho churches havo committed thcoaolvco to public involvouoot in tho cooiwi, tccohfiic, politLCAl and opirituol growth of tho coa- mnity through roligious broodcouting, thoy will diooovor thot thoy oro otrcngor’churohoo - ooro dyoooio ond onto tolovont - booouoo thoy oro gonuinoly concornod with tho dovolopuont od’oooioty Ind tho fulfilhont of tho individual pouonolity. ‘ £3?§.“.t9¥‘§_f9’_5PPIEPEIRE‘: The radio rucoivin; oot plocovont progroo of ototioa Dian for tho rural churches would soon totho on coating paradox. Tho monoco- ooot of tho otation firaly boliovoo that "broodoooting io not o oub- otitoto for tho lifo of tho ohurch. it io out on oloottuoio pulpit. it is no otand—in for worship or oducotion. ond it in cortoinly not 9.. ooono of loodiug count-to to Chriot nd Chriotim into diooiploc 12! chip.” Yot io opito‘ of thio conviction. ototioo Duel hoo dio- tributod oooo oixty pro-tunod roooivoro to diffomt ooomxotiuo on tho iolood of Biquijor, logroo Moot“. Philippiooo I o m ”Humor-d dilhort. ”thoologiool lopliootiooo {or looodoootiog" (a pnmhlot publiohod by tho Division of Radio oud Tolovioioo. United Pmobytorion Church in tho U.B.A.. undotod ootoriol). I. I. 131 of what io known oo ito Aooiotmt l'ootov pilot projoot.”8 Station 075! did not abandon its conviction whoa it inotitutod tho Maintant Pastor projoct. tho projoct woo D‘YSR'o movor- to o very critical hood. Tho Protontant churchoo in tho Philippinoo. li'm other chasm-boo in “in and other pot-to of tho world. am facing tho gram. pmblnm of churches without posters. It io not unccm to find o Filipino psmtot' in tho provinoo rho boo oo may no nino ecnmgvotioao tmdot- his chat-go. 'Tho oupply of troiuod oiniotoro cannot boqin to meat tho wood in torso of congrovotiono. lot olono ocusaiblo preaching pointo.”125 Tho idool ooiution to thio prublon io tho oncmogooont of Doro young powlo to onto!- t‘ho miniot‘l‘y. It io l old foot. honour. that doopito on tho WM :im to tho! In] tho m. to" M dooido for tho uniotry. Another ooiutim is tho mobilization of tho loity to toio III octivo pm in keeping tho church" olivo I'M ootivo. 8nd: «ti- boo been nooful in holding tho comma-tint Whom timo ovoidh; disintegration. Yo't thou io otill on uprooted hood to Into tho omhip oorvico ottroctivo m loaninghtl. it no homo of thio ”5.1mm. rio. "Tho Aooiotmt tutor maro- of our Gaunt of tho Air," fhilimino Chyiotion “moo. Vol. 1m. Io. ll. W. 12°Ibid. 132 mod that station mm initiotod tho "hoiotont Footer“ pilot pvojoot. Tho gar-afoot notes mo of tho loader-ship of tho loityo Thio io boo tho project ororatoo. Pro-tunod neoivoro m dio- tributed to churches without miniotoro. tho cmgmgotim moto oo usual in sopsrato groups for tho Sunday oobool which io conducted by 137mm After an hour, tho muao not oo o emmgotion for worship. At ouctly 10:00 o'clock in tho min. tbo worship oop- vico io broadcont ever otnticn 075R. Tho mmxotioo io civon oimographcd capioo of tho ordor of vorahip oo that it can outivoly particiyatn in the liturry. At tho aiddlo of tho worohip servioo. tho worship loodor collo for tho offoring. hymn froo tho conga. gotiom toko tho Mfol‘ing vhilo organ mio io omlioo by tho brood- cast. Then. a brown-3t anthem is our”! followed by tho broadcast '_ oomon. 8mm ccngmgationo cloao their on vmhip oorvicoo by prov- ing tho bone lictim tcmthor followed by tho oinging of tho throo- fold "rat's-on." Others uso tho cloning which io providod by tho brood- cast. Tho anti" worship oorvico io plonnod to provido flotibility no that individual congmgatimo any who modification to ouit tboi! own needs. Tho Auiotont tutor (pro-tuna rodio ooooivor) io oooo for voo- ohip oorvioo only by thooo‘congngotiouo vhioh do oot hovo pootol'o on Gwrinjra. It is not dosigmd oo o oubotitotiou for o oiniotoo. Wonover o congregation finds o paotor who io oblo to lioiotoo‘ to A ... -:"-' 133 than on o Sunday, the Aaoiotnnt tutor io not mood for thot on» via. ma pilot projoct in siquijon island hoo booo oo onooooofnl ”that oiniior projects how boon otartod in tho island of Eindnnoo o1: the request of cmforonoo oodonotoro. Roooivot-l hovo boon distributed to more than 200 ohmhoo in «do: to out tho donondo of thio oxpooding promo. ”V‘T'H‘j’, 9:7“; or: rs.t_%9?1£.£%s;h£¢3wcbmfl.ta Ono oignifioant remit thot ohouid bo "Iliad fro- tho on- co-.:r.wgomnt and the devolopmnt of tho intmot ond oooporoti. of local oonmgotiono in tho work of ototion 078! ll tho «tob- mhnnt of chonnolo of foodbook. Ono up pantry oood of mo in commicotim munch. ”A booio took of mitotic! to. march.” according to Vilbur Scranton. ”is to pmido continuing and oyotoootio Ioodbook fro- tbo “Woof“, to man. for radio liotonoro homo non intonoo. tho no“ for ototin wax to ooqniro noon-oh foodbock boooooo ooro nogto. lobm' .godvanood oooo roosono for tho iguana. of noon-d foodbook h o don-lupin; coma-1.”. Thou no out“. glidolinoo It“! ohould b6. foliovod by ototion mm ' . . ' 127U1M ”Chm. I... d‘o. 'o .;o I u.n‘d. ”o .t'”o 13! l. A otation that io ongagod in oooothing ao vital no oooiol and opiritual changoo noodo to work in tho oloar light of facto. Tho appropriatonom of information dirootod to tho audionooo do- parvia on oppmriato informtion hot and about tho audionooo. Tho quality of'infonrraticn from and about tho audionco io of tho oooonoo. :42. A radio otation that in auboidizod by tho church cannot of- ford to waste msourcoa on unsuccessful or inofi’iciont oanpaigno. A tailor- of any part of tho oxpondituno to dolivor tho information ohoro it io noodod and when it in noodod io thorofono doubly ooriouo. Anything that can bo dono by roooamh to nako failuro looo likoly and tho dolitory of infomtion noro oti’ioiont io likoly to allow financial ao roll as psychological gain. 3. In a dotvoloping country ouch on tho Phiuppinoo. thoro in o divoroity of audionooo and condition ao ooll ao a ouroity of dotailod knovlodgo about than. Oariation broadcaotoro ohooo brook coating in westarn-oriontod mt Isako oonotant oi'fort to ootablioh oontact with their audioncoo through nooaroh in ordor to not than-- Eoolvoo again in tho culturo of thoir on may. Othoroioo. thoir program on iiholy to ho ill-adapt“ for tho andionooo that nod thou out. in ordor to avoid tho uoual «menu of roooornh. anti. MI ohould oonoidor tho dovolopnont of local estimation I mini for noun-oh otudy. l! looal “(fixation boon-o ooriouny iotoo- ootodin than“: of man and itthoyooobo ooooittodtobooo. 13$ involrod in it. they, liko tho atation. ohould bo vary intoroatod in learning about its roaulta. Thia knoulodga can ho (ainod through audionco measurement. “If tho nonouronont pothod io otatiotically sound," according to Foinsch and Ellia. ”tho mnlta would pmido material for a thorough diognoaia of a atatiaa otato of hoaltho'n. Snood on tho rooultn, tho station can analyzo and cor-root rook apart in programming and tho otrong apoto can ho oncouragod and pmtotné. A good time and plaoo for DYE! to conduct a out-toy mid bo during tho district cmzfcroncao of tho local churohoa. Einiotoro and lay-mu who on oclactcd from difforont oongrogationo within tho area gather in ouch confaronooa. Usually thooo non aro loadora in thoir roapaotiro oomitho. Iihoy roproaont a oido rang! Of occupations. 'i'horo aro' (armors, school tooohoro. booinoaaaoa, Jotoro attondanto. dootofi. nuraoa. iavyoro. houoowitoa. oarpoatoro. 62.. They usually Ivory-in ago. Thoro aro you. pooplo. aaoo No to your-oi saints. Iron ao-no yoaro; and pupa ovor forty. mu thoao dolozatoo aro ohoaon Iron tho difforont mmntiua that oonprino tho diotriot oonforonoo. nmothoiooo. thoy aro not a tando- oanplo of tho ohuroh populatiu within tho “atriat w thoy an not oolaotod at moon. 1!. for oaaopio. thoro oro to. dologatoo to tho diatriot ooni’oronoo. that author of pooplo bo- oooao tho uivoroo of tho roooaroh. that .ivoroo. Iooovor. io .136 not representative of tho wholo district confomnoo, so that tho moon": of a survey adminiotcrod to tho. would only "float tho mspmmo of the 3.00 dologotoo. Show!!! I‘YSP. want a mag-onso which would bo Mpmsontativo of tho uholo (31511131: wafers-mo, the monarch team ohould obtain o lint cf (:11 C“‘..'~?‘-;T:T'1 room-2m from every congregation within tho dio- ._ trict conference, and thou tnko a random ampling of thou «on. 1151. would requiro more timo and ooro work on tho part of tho oo- ooavoh teem sinco they would mm! to travol Iron plaoo to plooo in the district in ordar to adminiotor tho “my. to tho pooplo who would ho chosen to who up tho random oamplo. Before planning any research, approval {or oaoh atody loot bo obtained hon tho ocmforonoo oodorator. Thou o tool to conduct tho our-voy ohonld bo trained ot tho otatiou. Both tho oailod quootl-c oin and tho intoniow mthodo on rooomudod for" mat on. An 'advantogo of ouch of thou nthodo. if thoy aoo oorriod out by on.- potout pot-oomol, in that dotailod intonation on liotonlng habit: - and station ond program popularity oan ho obtoinod. Reinsoh and Ellio Nomad that tho quootionairo ond tho no tutor-view ho atmcturod around tho fellatio. quotiml f—v _.._v 13°Feinqch and 2111:. loo. c1:.. 9o 37’? 131 "Who is liotoninw to your otation, to othor otntiono? who are not liatoning? when do they listen, and for how long? Rhy do listeners tono in, and why do they tuna out? Are the procram of your atation cmoidorod good or bad? Why? What do listeners think about tho program Content? Length and method of prooontation1 what ova pooplo profor your atation? What is thoir education, incooo, Ion? Whoro do thny liva?" If tiuo ond bodgot porait. tho roooaroh otody coo ho ontondoo bayond tho lioito of church ”than. tho valoo of oat-lying oo oo- ooaroh in tho omity in that additional portioont intonation about tho fooling-o and ooiniono of non-Protootaota toward met any ho obtadnod. Ihat kind of ioayo dooo UTE! rofloot? Dooo tho poblio merely aocopt it an anothor‘radio ototion in tho oroo or “:thoy aooopt it an o truo ”Christian otationt" Ono. tho local oongt-ogationo ondorataod tho objootivoo of no- tion DYSR, are attractod to ito prOgrooming and aro proud of ito oporotioo. tho laity ohoold ho anxiouo to hooooo involved ia tho work of tho otation hocauao of thoir faith in ita Iiooioa. And oooo tho, local church" mit thonolvoo to oupport otatioo ma with thoir pnyora. oonoy, goodwill. and talooto. o aotoal iota- aotioo o! roooval oaa ho oohiovod. a oratoutio oovolopnaot of 13. tho channolo of feodbook from tho tartan. ohurchoo con oouoo o firm and steady flow of information about tho pooplo who. DIS! 1. try-ins: to reach. Then thoir ottitudao toward anglers, toward tho chm-oh and toward rollgiouo broodcosto could bo dotonlnod. Hook ports of tho operation could bo comatod and atom; porto could bo promoted. An ottroctlvo and dynamlo filiglouo ototlan coo ho. com _o vital on of tho church. Through motivo Ind umingffl progromlog. o roiigiouo ototton con offoot o om. prooooo o! tonoualo Station DYSR dooo not ooporoto Lto function {on tho “nutty of tho church. Thin ototloo 1o oonoututod'of. (or. and by tho church, ‘1: bolongo to tho church. whom it to and wlooly no moth-1y. thou ototlou am truly oo- boooI-o o vitol on of tho church Running to oot ovory non on fill an Balloon. tool when ho ooy ooo o light and hoop o woof“:- ltotln W“ on only holp to interprot Ind ortlouloto Lu opokou word- tho ha of God for no but ”tho Holy Bpirit to tho ootlvotu' of tho mph-0"”, of than with who: DYSI coo-union“. I ‘ 131M611.“ ‘o G‘lb‘". Mo “‘0. ’0 1.0 ”into Cox. “Tho lotur-o of Our-lotion Convolution ‘Vto tho Ilooo Mala." (working paper, whoop-ooh“, mambo! .4 auto“. Po .0 GMPTER VI COE£CLL$IOR8 AND RECOHHIZRDATIWS hoot rilipinoo havo rogardod o rodio ototioo oo o ooouorciol mo media:- for ontortoinmnt ond infer-notion. Only rocontly hm thoy'hogun to recognize ito usotulnono for inotructionol purpoooo. It has been own more difficult for thou to oocopt tho uoo of radio in tho ministry of tho Christian Church. Their ottitudoo may ho notod in mono typical memento. "fiodio io to: for roligino lf'pooplo wont roligion. thoy go to churoh. Radio io for’ontot~ toiumcnti' “To construct o religious rodio ototion would ho o 'oooto of oonoy for tho church.” filo roligiooo ototioo con coo- poto with tho comoorciol ototiooo.‘ "Rho likoo to liotoo to'o loligiouo ototioo?” ‘Rodio for'tho oiniotry of tho Church? it tight compoto oith tho oorviooo of tho Church no oooo oorporoto Whip would ho dootroyoo. Pooplo mlh't go to chat .yoooos thoy would just otay ot hem: and liotoo to thoil' MIC! It“. io no oubotituto for tho Church!" ‘ In opito of thooo nogotivo ottitoloo tooofl volition Drool- castlng, om l'ilipino Protootamt oiniotoro and lays-on holiovo 189 ~- '_,.'. ‘fiw-w —’ - - 1‘0 Otherwiao. They holiovo that rodio io not o oonopoly of tho coo- onrcial intcrccto. Thoy holiovo thot rodio, go o poroonol nooo sodium, is on ideal outlet for rolinion. It con bo Hood by tho thofch for religious ocucotioo. for oyanrolion. and for public relations. ncso were tho convictiono of oomo Amoricao Protooo tent leaders who concoiycd tho idoo of otortiog o roligiouo radio ctation oo o pilot projoct in tho Philippiuoo. to o roonlt. rotation DYSR hogan ito aporotion in Anamot of 1950 oo o now voo- ' toro in tho broadcasting of religion. This otudy wan an attempt to odd ouhotanco to tho conviction and faith of thoco who pionoorod in tho aporotion of otatioo DYSR. It woo bozod on tho conviction that o roliziouo rodio'ototion oon ouccood in o competition norkot. thot it can ocopoto for liotonoro ond that it can ho on ottroctivo, intorooting. and liotcnohlo no any oucoooofhl cooocroiol ototicn. Tho hypothooio of tho otudy was that success was dopcndont upon at least two criticol roqniro- .aontsx first. tho religious otation must hovo uoll—dcfincd ob- joctivoo. ond. oocond, it oust oooonro ito oporoticn ogoinot oo- tohliahod ouccosoful monogouont proooduroo and tochniquoo. Evidonco to support tho hypothooio ooo diocovorod through tho idontificotion of tho chjoctivoo ot'ototion 373! oni throndh; a.» «um: molyoio. ' in tho poooooo. u u- loomd thot a.‘ programming objectivoo of DYSR not only rofloot tho Chriotion 1‘1 toechinro of the Church but they are also built into tho context of the socio—cultural milieu of the aree which the otetion oerveo. .he prorranminn ehowe o recOgnition and acknowledgement that een'o r?1irinns behavior does not exist in social iooletion. “759's prerrnn policy cnfrocos the nocio~economic and tho rolirious do- Volopments of the community in relation to the needs of tho ereo. Some imnreeoivo instances were ciecovered which ehoood that tho station has been free, imaginative. and uninhibited in it: pro- oran format without sacrifice to its identity on a radio station which in operated by tho National Council of Churchoo in the Philippines. This study identified certain outstanding problems of otatioo DYSR in: (1) organization and administration. (2) polioieo and I practice: in tho programming department. (3) management 0! tho on- gineoring department. (I) poroonnol odoiniotrotion.rond (8) pro- }octe in promotion and publicity. Suggestione for i-provonont in each of those areas has been a pert of thio etudy. The possibility for future development of tho use of rodio by tho Church woo explored. Method: for the expansion of tho ootivo support of tho churches were reconnendod. Incrooood involvement of tho churcheo in the work of DYSR ohould result in‘o nutuol on- richment of both the ototioo and the churches. From this study, the writer'hoo ooncludod that ototiol DYSI lh2 can achieve even greater aucceza through conetant evaluation of its procedures and practices, by their measurement accordinx to the yardaticka of successful modern management procedures, find by serious involvcrcnt in a trainino propran for executives and other cnploycco in the organization. A further conclusion is that station DYSR in proving itself a uueful rash media tool in the einietry of the Church. It rein- forces rather than competes with the niaaion of the Church. This study was attempted because of the great need for it. The last critical study which had been made of DYSR was in 1952. This writer believes that the station ahould he studied at regular intervals and that the otudiea ohould focus on operational activ- itioo. A constant proceeo of renewal ia nooeaaary if the operation of DYSR io to continue to»bo a dynamic and vital influence in the life of the commity it serves. ‘/ Certain recommendations have grown out'pf thin atudy: ‘ 1.. anryosésr mieficvissmie‘: -‘*~v~l t A table of organization ehould be prepared by atation DYSR management ahowing the functions and the internralationehipo of the departments of the atation. Key positiono in tho depart-onto. as well as the dogroea of authority and reeponoibility which are entrusted to and expected from ouch key positions, whould he made clear. 103 The duties and recponnibilitiee of the knee Media Commission and of the station manager should be defined clearly. Thin is critical for the future achievement of toamwork at station DYSP. Each cunt underotand and respect the dutioa and rooponaibilitiea of the other.) In managing the station. the manager need: to delegate ouch of the administrative detail.. In order to be able to do ao. hie subordinates need training and education on (hot fhoy will become tore competent. 1’ ~ tyrannica- Instead of a policy of scheduling what seems to be best for the listeners. the program personnel of DYSR ahould study the do- velopncnte in the aocial. economic. political. and roligioue areao of the community. New interoato and needs which are created due to these develOpncnta should then be reflected in the atation'a programming. 3- memoi- A more practical personnel policy is needed It otation DYBR. A good point for a beginning would be the consideration of a decent a... ecalo, The proper point of compariaon in thie regard ohoold he the celery ecele of the people who are in the broadcasting pro- .fbeaion. not the celery aoalo of tulletiao church worhoro. 13“ An exeminetion and ro-eveluation of the preeent one-year con- tract system at 373? is prerequisite to the establishment of a sound tonure orcprnm {or the employees of the station. A poraornol J9V110339nt prcrrnm should be instituted in order to strengthen employee incentivee, inepire their individual develope' cont, recognize those who can aseume added reeponeibilitiee, and incronso employee pride in thc.orgcnieaticn. “- Fm£9§§993r3.dj.993i9531- In order to be able to reach an many lietenere ea poeeible. etation DYSR ehould make wider use of promotion end publicity. A strong and consistent promotion campaign could increeee audience awareness for the station. he a first etep, management ehould create an item in the annual budget for promotion and publicity. _ A next etep would be to employ a full‘tine promotion end publicity » person. Thin individual ehonld be ingenioue, original. and eg- E,‘ groceive. Ne ehould enjoy meeting people end ehould be intereeted in their activities. He should be sensitive to everything worth- while that happens at the etation no that he can inforp the people in the connunity through preee releeeee or feature etoriee. Daily happenings on pronramo. lcttere containing humoroue anecdotee about tho station, its prorrnne, or personalitice... these are core of the materials from which he can create good publicity. Together_ with the etetion eanager and perhepe other eenicr eta" hetero. 1'55 lue~ehou1d design a clear-cut, well organised, long range promotion cued publicity policy. The primary concern in this policy ehould 21c thn cruatinn and raintcnancc of audience enthusiasm for the station, its programs and its air personalities. 5- £99313}:- Fesearch studies need to be considered in at inset two areas: a) Audience Study. what are the target audiences of etation DISK? Does the station hit thoce threat: as oftcn and as effectively as it could? what are the eocio-econonic profiles of its listeners? Audience studies need to discover more than just the etatietical deteruinetioc of audience size. Future studies should focus on the role of religioue broadcasting en an influence on human behavior. Such findinge would be significant because religious broadcasting ehould communicate values which relate to character etructure and character formation. b) Pregran Study. what kinds of programs interest the different age groups? Is epectrun programming more effective than the block eyeteu in the achievement of the program objectivee of DYSR? Do the secular pre- grame of 075! create the kind of climate which ie needed to prepare the listener for the sacred programs? Ia there any correlation between social or economic etatue and the prediepoeition to lieten to religious programs? Inc This otudy has been an ettenpt to examine and evaluate the Pitt"“~"t of station PTGfiz While it ie not a thorough and ex- hnu'tiva noulysin of all facets of station operation, sonethelose it no: diacrvwrcd none rnidclinoa in reliciCUS static“ rannccrent which the present and futuro renngure of DYSR may find useful. Only as [73R offers the best of itself to the conuunity which it serves, can it hope to reinforce the predispoeitione of ite lie- tenere to.give the boat of thawselree to their mellow-en. Thie ie the eeeence of religious broadcasting. ‘1 BIBLIOGRAPHY Books Bachman, John. The Church in the World of Redio~ Television. New York: Association Press. 1960. Coleman, howard w. ”Advertising. Promotion and Publicity," Yale Foe (ML), Television Stotion_hanaccmont. Ree York 22: fleeting. House. Publishers. 196e. Coroun, anfrc. D. The Philipnines. Enricwood Cliffs, N. J.: rentice iiall, Inc., 1965. Johnson, Robert wood. "Human Relations in Modern Business," Edward C. Burch, (ed.). Human Pol tionn for ”"nwrnrrnt. New York: Harper and i rut‘ mm. l‘J 5L. ' - Krcener.‘ endrick. The Communication of the Christian filth. Philadelpflia The west- minister Prccs, 1956. Rfiln‘d‘. “on.” do INC! £111.. 1:. I. Ladio Stat!” *wwo- Management. flew York and Evanston: Harper \I‘ e-ov «o—vfiw.‘ and Row, Publishers. l960 Saltonstall. Robert. ”What Employees Vent Tron Their Uork " Idward C. Bursk. (ed. ), Human Relations for Nanagement. New York: Harper and Brothers. :956. lb? 0‘ .v ”J‘Aqw N . ‘ III-f 1H3 Schramn ,oflilhur. The Role of Information in _Netion- al vaolorrunt. Stanford Univorsity Press and uiisco, 19cu. Stadig, Sidney V. ”Tho fnpincerinz Pepertment and Its «or! " Ya lo Toe (cd.). Television Station V ntccrcnt. New York 25: Hastinra :oucn, uTlis :xczs. 136“ Walker, Alan. Tho whole Cosgcl for the Whole world. Nashville: zinrdon Press, 1957. . COOperative Panspensnt Developlsnt zibréé§ A Cuidr .o ”adorn Panagcrnnt Tor torm~9rztiv; 9. C'oo;\crativc League of the U.8.A. Chicezo, l332. 4‘.-\.-7 Ar 9 - so ~e Articles and Periodicals £nnry,- alter B. "What About Television? And Radio?" The Christian Jmndcagtgg. Vol. ”1.310. 1. .anuary-Parch 1959. Gilbert, Richard. ”Theological Implications for Broadcasting." A pamphlet published by the Division of Radio and Television, United Presbyterian Church, U.S.A. (undated materiel). Could, Jack. "Change Keesage; Vehicle, TV writer ' Advises Churches." The State Journal. , Lansing. .ichipan. Sunday, eptcnher 1.. 19'7. Loon, Raymond *. "Sales Managers Must Hanace." . gaggargu Business Review. Hay-June. lgfiho Lung, Thomas. "The First Decade," Philippine_ Christian Advance. Vol. Xii} No. ll. NOVe *19500 Hilton. :alph. ”How the Transistor Caught Us Nap- ping.“ The united Church Observer. Sept. 18. 1967. i ,7~.‘ inq Pia, -uan. "The Assistant Partor Program of Our Church of the Air," Philiprine Christian Agyjnce. Vol. 311,:‘50. 11. liovomber, 1900 Stearns inar, “. 'Turone e'a Challangge." Parort of t}.e Third Jorln Conference on .Pi§aiona radio. Milwaukee, disconnin. a...'12-1s. I961." Jhita, 'ack. 'Inlirious Broadcast in Irish Television L£9_ffvirw. January, 1987. .... . "A. "craornndum on the Pastoral Instruction to Iowan Catholic: on the Mass Media of Communication," The Christian ”...-......» grogggnntgr, .ol. XII. .o. 9, December. 1968 .......i. . ”Lon era In Corrunicotions Sneak.” Th9“ Kristin .n Broaden"tcr, 01. IX, Nos. 2-3. raj—aonterzer, 1361. Unpublished Reports and Eateriele Bachman, John. Report on London Research Consults- tion of “ACE, July. i96M. ’ lulatao, Jaime, "The Hsnileno Maineprings." a paper read at the 5th Annual Baguio Religious Acculturation Conference, December 26-29, 1901. Christensen, 'ordon A. "Guidepoats for Christian Broadcasting." RAVEMCCO, September, 1963. Cox, Alva. "The Nature of Christian Communication Via the Hana Media." (working paper. vireo- graphed) Danish, Roy. A Talk given before the Catholic Communications Convention. San tranoisce, California, May 9, .906. Fifth Congress of the Republic of the Philippines. .ourth session, :me 19. 1965. Republic 4 Act. No. 9980. Amended franchise granted . to National Council 0: Churches of the Philippines. General Board, National Council of Churchee, UfiA. "The Church and Television and Radio Broad- canting." a pronounCenent adopted on June 0, £963. Hordern. Hillinn. "The Church and firoadcantinq: The Church's View," an addraaa delivered at the Sumi*hnnual "gating of the Fepnrtmont of Fadio-Television, the Church Federation of Greater Chicago, April 30, 1962. Lube“, arnerd. Inaunural Address at the Opening of Staticn PZCH, anila; Philippines, robrueny 28, .1905. ' Hack, franklin, 5. Comments at fleeting of Study Corniasion of the National Council of Churches, SSA. cu York, June 7, 1958. Hack, Henry V. Report ta DYSR Staff. June, 1957. Mack, Henry H. ”Objectives in Christian Broadcast- ing," (a pamphlet. undeted and unpublished). Mack, {envy H. Report to the Knee Hedi: Commieeian. Lational Council of Churches in the Philip- pines, 1962.. atthewe, Hillian; "Fiery Tongues.” 1967. (unpublished mimeograrhod). Rosario. Florangel Z. "An Analyoie of Existing Broadcnutinq System and Practices in the Philippines," (unpublished) Januarv, 1968. Second Gangrene of the Republic of the Philippinee. First Session, January 23. :930. "An Acto ‘ Crantinr the Silliman University I Franchiee to Eatablieh, 'eintein and Operate Radio Broadcasting Stations for Ron-Secterien and Kon-?rofit Educetionll Purpoeeeo" s Q Turner, Terry. “The Church and Broadcasting: The Listrner's View," an nddrrnn delivnred It the Semi-Annual ”ontinq of the Department of Padio~1¢invinion, The Church Federation of Greater Chicano, Avril 39, 1062. _ .nq“ .,”. ”recrno on the Pedia of Social Connuuicaticn,“ P'ncy City, hilippinoa: nurhtera of St. Paul Press, 1966. g . Peyort of A Joint Study Team ’m'on'?finmbhristinn Vac of Fadio in the Near East, ’arch 15, 1967. (unpublished, minno- graphed). . -‘*->N . ’ Other Sources Martin, 300, “hairman, Scrartmnnt of Television and fiadio, ichiran State University. {lass notcs, Seminar in Broadcast Hanage- went, Spring Term, 1967. Martin, 290, hnitvan, flannrtront of Television - and Radio. ichivvn State University. Clans notes, Serinnr in Broadcast Manage- ment, Winter Term, L967. Natthewa, william. An interview, at DZCH, Munill. July. 1966 l ilton, Ralph. A Letter, October b, 1967. Troldahl, werling, assistant profosaor, Department of Communication, nichigan Stete Univereity. Clans notes, communication Theory and Pro- cess, Sumer, 1967. QOUNDG;