The effect of color in produce packaging on consumers' attentive behaviors and perceived freshness

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Seo, Wontae

Date: 2010

Subjects: Consumer behavior
Consumers' preferences
Farm produce--Packaging
Color in visual communication
Michigan--East Lansing

Program of Study: Packaging

Degree Level: Masters

Language: English

Pages: ix, 109 pages

ISBN: 9781124653594
1124653597

Permalink: https://doi.org/doi:10.25335/pg4k-wz22