Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
"Pure Michigan Hunt (PMH) is a new multi-species drawing that offers its three winners a license to hunt elk, black bear, antlerless deer, spring and fall turkey, and waterfowl. Building awareness, interest and participation in the drawing is vital to the success of the campaign. Identifying marketing communications tactics and appeals that will engage Michigan hunters and ultimately increase Pure Michigan Hunt application sales is the main objective of this research"--From abstract.
Read
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
McGuire, Garrett J.
- Thesis Advisors
-
Rifon, Nora J.
- Committee Members
-
Burroughs, Jordan P.
Quilliam, Elizabeth T.
- Date
- 2011
- Subjects
-
Hunters--Attitudes
Hunting
Marketing
Michigan
- Program of Study
-
Advertising
- Degree Level
-
Masters
- Language
-
English
- Pages
- viii, 83 pages
- ISBN
-
9781124605401
1124605401
- Permalink
- https://doi.org/doi:10.25335/m85c-dq90