Upjohn advertising then and now : a combined case history and case study of the advertising of the Upjohn Company of Kalamazoo, Michigan

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Royle, Robert Warren

Date Published: 1964

Subjects: Upjohn Company
Advertising--Drugs

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 4 iv, 126 leaves

Permalink: https://doi.org/doi:10.25335/cc0g-4082

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