A multivariate study of reactions to television commercials

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Russell, James Randle

Date: 1974

Subjects: Television advertising

Program of Study: Advertising, Communication Arts

Degree Level: Masters

Language: English

Pages: 101 i.e. 107 leaves

Permalink: https://doi.org/doi:10.25335/ded9-3238