POFULAR GARDENING MAGAZIFES AS AN ENDEX ’60 THE DEVELOPMENT OF ORNAMENTAL HORTICULTURE IN THE UNITE STATES Thesis for ”19 Degree of M. 5. MICHIGAN STATE UNIVERSITY Mary Bennett Little 1957 IIIIIIIIIIIIIIIIIIIIIIIIIII 3 1293 10600 2730 .' £\ '. a‘ .V o ‘xf “Vt \, Am. 3‘" MSU LIBRARIES .—:_—. RETURNING MATERIALS: Place in book drop to remove this checkout from your record. FINES w111 be charged if book is returned after the date stamped below. j, POPULAR GARDENING MAGAZINES AS AN INDEX TO THE DEVELOPMENT OF ORNAMENTAL HORTICULTURE IN THE UNITED STATES By Mary Bennett Little A THESIS Submitted to the School of Advanced Graduate Studies of Michigan State University of Agriculture and Applied Science in partial fulfillment of the requirements for the degree of _ MASTER or SCIENCE Department Of Horticulture 1957 /— 7 — 58’” (723 7.?» ACKNOWLEDGMENTS I The author wishes to express her sincere appreciation to Dr. Donald P. watson, under whose direction and guidance this study was undertaken and completed. Gratitude is also expressed to Mr. Clinton Holland for his many helpful suggestions. The author is also indebted to Mrs. J. D. Fliehler and Mrs. Shirley M. Goodwin, for their assistance in preparing this manuscript. ii POPULAR GARDENING MAGAZINES AS AN INDEX TO THE DEVELOPMENT OF ORNAMENTAL HORTICULTURE IN THE UNITED STATES By Mary Bennett Little AN ABSTRACT Submitted to the School of Advanced Graduate Studies of Michigan State University of Agriculture and Applied Science in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Department of Horticulture Year 1957 Approved iii M 9‘ UL) 0% ABSTRACT Within the last decade the popularity of gardening as a hobby, an interest, has increased greatly. Evidence of this interest in home gardens is found in popular magazines and newspapers. The study was intended to show trends in horticultural information in agricultural and horticultural publications from 1810 to 1957. These trends included the development of an interest in horticulture, the reporting of specific information concerning ornamental plants, and the branching of the home owner's interests in ornamental horticulture. A total of 76 volumes and 3h magazines was used in this study. The magazines were selected on the basis of their period of publication, their influence at the time of their publication, and their location. The study shows how conditions in America either fostered and hindered the activity in the field of ornamental horticulture. The first interest indicated in these magazines was in plants of a useful nature as well as plants of native origin. The grape attained great fame. The birth of two horticultural publications in 1835 and subsequent ones, in later years, increased the amount of horticultural information. These magazines show how the colonists first became concerned with the appearance of their yard and how this interest changed as America grew into a successful nation. V The fear of displaying any dependence on a foreign country encouraged the use of native plants. Gradually writers began to iv recommend the use of exotic plants. That most of these magazines were ipartially eclectic, and took liberally from foreign publications indi~ cated the admiration of foreign progress in horticulture. After 1860 exotic plants became fashionable and the indigenous ones common. In the 1900's plants were accepted not only on the basis of their beauty but also on the basis of the purpose they might serve. The magazine, also told of the change in emphasis from the formal to the informal garden. WOody plants gained increasing prominence as the perennial border gained pOpularity. New garden tools and equipment are partially responsible for in- creased interest in gardens. Magazines have drawn attention to this phase of gardening since the first simple tools were introduced. Another recent emphasis in gardening magazines, outdoor living, reflects the newamerican way of life. The small well-kept yards have replaced the vast estate grounds. The broadening interest in gardening is further reflected in the magazines style of writing. The first periodical appealed to the more wealthy and more edu- cated as they were the first to have time for gardens. In recent years practical gardening magazines have been edited to appeal to a more popular audience. These magazines show that many topics remain the same; people have always been concerned with such practices as pruning, controling insects and mulching. The type information given about these practices has changed greatly as scientific knowledge has advanced. However, the V increased leisure time of the middle class American has played a large part in extending the appreciation of the beauty of plants and the home garden. vi TABLE OF CONTENTS Page INTRODUCTION.... ................ ........ .......................... 1 Statement of Purpose......... .................................. 1 Limitations .................. . ............................. .... 2 Justification.. ............ . .............................. ..... 3 HISTORICAL SKETCHES OF THE PERIODICALS ............................ 5 Agricultural ............................................ . ...... 5 Horticultural .................................................. 9 HORTICULTURAL INFORMATION IN MAGAZINES FROM 1810—1835 ............. 23 The Grape ........................ . ............................. 23 Fruit Trees .................................................... 2S Insects ........................................................ 28 Peach Trees. ............ . ....... .. .......................... ... 30 Apple Trees. ........... .... ..... . ......... . .............. . ..... 32 Pear Trees ........ . ............... . ......... . .................. 33 Other Fruits.... .......... ...... ..... . ......................... 3h The Hedge..... ................................................. 35 Forest Trees.. ........................... . .......... .. ..... ~... 37 Garden Plants.... ..... . ......... ... ............................ 39 HORTICULTURAL INFORMATION IN MAGAZINES FROM 1835-1860 ......... .... h3 Native Plants ........... . .................................. .... hh Trees............. ................. . ..................... . ..... DE The Rose......... .............................................. h? Garden Flowers ................................ . ................. h8 Flowering Shrubs.. ......... . ........ . .......................... 50 Fruit........... .................................... ........... 52 Pear........... ........ ...... .................................. 5h Peach ...... ..... ............................................... SS Curculio WOrm... ..... . ..... ..... .................. . ............ 56 The Grape................................. ............ ......... S7 The Strawberry............ ..... ......... .............. . ..... ... 59 The Brambles...... ...... ............................ ........... 60 The Hedge....... ...... . ........ . .............................. . 62 Summary .................. ...... ................................ 6b vii TABLE OF CONTENTS - continued Page INFORMATION CONCERNING ORNAMENTAL PLANTS FROM 1860-1910 ........... 66 Improving the Home Grounds..... ................................ 66 The Culture of Trees... ............................. . .......... 69 Types and Uses of Trees.................... ............ ........ 71 Shrubs..... ................................................. ... 7S Vines. .............................................. . ..... ..... 80 Roses .......................................................... 81 Flowering Plants ............................................... 83 Insects, Diseases and Pests ............. . ...................... 88 Fertilizers .................................................... 91 Propagation ....... . ............. . ............... . .............. 92 summooooooooouoooooonooooooooooooo00000000000000.0000...coo. 93 CURRENT TRENDS IN ORNAMENTAL HORTICULTURE 1910-1957 ............... 95 CONCLUSIONS ....... . ............. . ................................. 102 BIBLIOGRAPHY ...... . ............................................... 106 viii LIST OF TABLES TABLE Page I. Frequency of Topics in Flower Grower ............. . ......... 98 II. Frequency of TOpics in Horticulture ........................ 99 III. Frequency of Topics in The Gardener's Chronicle ..... ....... 100 IV. Frequency of Topics in The Home Garden.............. ....... lOl INTRODUCTION Gardening has long been an admired art. ‘When the colonists came to America they brought with them backgrounds of various gardening techniques. A new country gave little time for such luxuries as ornamental plants. As leisure time developed gardeners in America struggled to create their own distinctive gardens, in spite of strong foreign influence which they grudgingly admired. Agricultural and horticultural periodicals picture man‘s aesthetic interest, as it matured with a nation, developing into a substantial art which has made America a more pleasant place. Statement of Purpose The purpose of this study is to investigate trends in the develop- ment of ornamental horticulture in America as evidenced in agricultural and horticultural magazines from 1810-1957. Specifically this study concerns itself with: l) the emergence of horticultural information in the early agricultural periodicals; 2) the broadening of horticultural interests as America prospered; 3) the recognition of horticulture as a science and an art; h) the branching of interests in ornamental horticulture, and S) the corre- lation of the development of ornamental horticulture with the periods most encouraging to this development. DJ Limitations The study includes only popular American agricultural periodicals from 1810 to 1860 and popular American horticultural periodicals from 1835 to 1957. An attempt was made to cover only the more important of the agri- cultural and horticultural periodicals. A thorough study of these publications would be impossible. As Bailey stated many horticultural journals lived and died with their existence never having been recorded.1 According to secondary references, however, the most influential of these magazines were included. The availability of the various magazines again partially determined those used. To obtain horticultural information from the magazines between 1810 and 1860, the author reported all of the material pertaining to the outdoor culture of fruits and ornamental plants in 21 magazines and a total of 29 volumes, plus 20 numbers within one volume. In each case the first volume available and each succeeding tenth available volume were used. In many cases it was difficult to judge exactly which wmuld be the tenth volume, for the magazines frequently started new series beginning the volume numbering over again. 'When this happened, a period approximating nine years was skipped, regardless of the volume number. The only exception to the above practice was in the case of The Aggi- cultural Museum, 1810-1812, and The New England Farmer, 1822-1825. Due to their early date, Volumes I and II of The.Agricultural Museum 1L. H. Bailey, "Nortthmerican Horticultural Periodicals," The Standard Cyclopaedia of Horticulture, II (19h7), p. 1559. and Volumes I, II, III and IV through Number 20 of The New;Eng1and Farmer were used. For information about Ornamental Horticulture between 1860 and 1910 the writer used the method described previously. A total of 12 magazines and 20 volumes was included in this part of the study. The subject of Fruit Growing was discontinued in 1860. For the most recent material dealing with Ornamental Horticulture from 1910-1957, the magazines, Flower Grower and Horticulture were used extensively. Instead of beginning with the first volume, the writer began with the latest twelve issues and went backwards, omitting nine years and selecting the issues from July to June. The subjects of the five chief articles of each issue were listed. The Gardeners Chronicle was treated in a similar fashion, with one exception, the volumes used consisted of the earliest available and each succeeding tenth volume. A fourth magazine, The Home Garden, l9h3-1953, was treated differently as it was impossible to choose five feature articles. In this magazine the subject of each article of any consequence was recorded for the Volumes I and II and Volumes XIX and XX. Six magaiines were used for the years 1910 to 1957. Justification "Periodicals of any subject are supposed to chronicle all the fleet- ing events of the day and the years and to preserve them for future 1 generations." Assuming this to be valid, a study of the development of 1Ibid. horticultural information in periodicals should portray trends of public interest in horticulture. In turn those trends would show the deveIOp- ment of ornamental horticulture in America. .An additional value of this study is an insight into the effect of world conditions on the activity and interest of horticulture. This study also indicates how magazines concerned with horticulture changed to adjust to new demands. HISTORICAL SKETCHES OF THE PERIODICALS Agricultural Early writings did not distinguish horticulture from agriculture; perhaps the first American book, The Husbandmanls Guide, combining the 1 two was published in 1710. One hundred years later, The Agricultural Museum, the first agricultural periodical in America, began on July b, 1810, in Georgetown, 0a., or District of Columbia.2 The full title given this small octavo was The Agricultural Museum, , Designed to be a Repository of Valuable Information to the Farmer and Manufacturer,pthe Means of a Free Communication of Sentiment and General Interchange of Ideas on the Important Subjects of Their Occupation. Each semi-monthly issue contained extracts from foreign periodicals, articles from.Amefiican newspaper, proceedings of agricultural societies, and letters from the readers.3 In spite of the function this magazine served, it is thought to have ended with Volume II.4 Its brief life- span is attributed to the varied interests of its editor, the Reverend 5 David Wiley, and the apparent small circulation of the magazine. 1L. H. Bailey, "Horticulture," The Standard Cyclopedia of Horti- culture, II (19h7), p. 1509. 2Clarebel R. Barnett, "The Agricultural Museum; An Early American .Agricultural Periodical," Agricultural History, II (April, 1928), pp. 99-102. 3The Agricultural Museum, I (1811). 4Barnett, loc. cit. 5Ibid. Although The Agricultural Museum is known as the first agricultural periodical, The American Farmer, a weekly eight page quarto, is con- sidered the "great precursor of present agricultural periodicals."1 This paper began April 2, 1819 in Baltimore, under the editorship of John S. Skinner. Its purpose was to give the reader knowledge and skill to manage the farm.2 That the paper‘s successful career continued until 189D under various titles, with new series beginning in 1866 and 188R, indicated that it was highly valued during this period.3 While concentrating on agriculture, horticulture gained a heading of its own in Volume One. In these columns were found nursery reports, as well as advice about the fruit and kitchen gardens.4 Bailey, however, states that The New England-Farmer, another eight page quarto, was the first to devote any important space to horticulture. He considered this weekly instrumental in the formation of the Massachusetts Horticultural Society.5 This journal, first issued in Boston August 3, 1822, was edited by Thomas G. Fessenden, whom Mott 6 described as a brilliant, eccentric and interesting man of letters. 1Ibid. 2Gilbert M. Tucker, American Agricultural Periodicals, (Albany: By the author, 1909), p. 71. 3Ibid. 4"Horticulture," The American Farmer, I (Oct. 22, 1819), PP- 233-23h- 5L. H. Bailey, "North American Horticultural Periodicals," The Standard Cyclopedia of Horticulture, II (19h7), p. 1559. 6Frank Luther Mott, A History of American Magazines, I (New York: D. Appleton and Co., 1930), p. 317. Fessenden contributed a great deal to the development of horticulture in America; his book, New American Gardener, was published in 1828. This series of The New,§ng1and Farmer ended with Number 20 of Volume IV in 1825; however, in 1832 a continuation of this periodical under the title The New England Farmer and Horticultural Journal appeared. Fessenden remained the editor and John G. Russell the pub- lisher. After Fessenden's death in 1837, the magazine changed hands until in 18h6 the list of subscribers was given to Luther Tucker's Horticulturist. In 18h8 a quite different New England Farmer began and 2 continued for twenty-two years. The changing names and beginning of new series in these early periodicals is quite confusing; however, The New England Farmer (1822-18h6) was considered to be one of the 3 earliest and most influential agricultural journals. In 1831 Luther Tucker began another weekly paper, The Genesee Farmer in Rochester, New York, which continued with minor changes in its title 4 until 1865. In 1839 it merged into The Cultivator, a periodical begun in 183k by Jesse Buel in Albany, New York. In 18h0 The New Genesee Farmer and Gardener's Journal appeared and continued until 1866 when it 5 . merged with The American Agriculturist. At the same time The Cultivator owned by Tucker also prospered, becoming The Cultivator and Country Gentleman in 1833, until in 1889 The Cultivator was drOpped from the 1Bailey, loc. cit. 2Mott, loc. cit., pp. 317-319. 3Albert Lowther Demaree, The.American.AgriculturQl Press, 1819-1860, (New York: Columbia University Press, 19hl) pp. 321-326. 4Tucker, loc. cit., pp. 73-7h. 5Ibid. 1 title, leaving the well-known magazine, The Countgngentleman. In Richmond, Virginia, Edmund Ruflin began The Farmers‘ Register in 1833. This southern periodical ended in 18h2, to be followed by The Southern Planter.2 In 18h2, A. B. Allen and R. L. Allen founded The American Agri- culturist in New York. This journal was known for its large and wide circulation increasing from 10,000 in l8h2 to 100,000 in 186h. In 1855 Orange Judd, the co-editor bought it, and his policy of combatting fraud, spreading scientific knowledge and promoting new methods gave him, as well as the publication, a high place in agricultural journal- ism.3 Later, edited by Professor George Thurber, a botanist at Michigan Agricultural College, The American Aggiculturist continued its emphasis on scientific authority and practicality. By 1872 it had absorbed twenty-six competitors. In 1922 it became The American Aggiculturist, 4 Egg. Also appearing in l8h2 was The Michigan Farmer, a small, sixteen- page monthly which is now witnessing its second century of publication. The early issues of this magazine gave considerable space to horticulture and valuable seasonal information. John C. Holmes, author of The Early History of Horticulture in Michigan, was in charge of the Horticultural 5 Department of the magazine in its early period. The magazine frequently 1Librarian, Michigan State University. 2Demaree, 195;. 213., p. 15. 3Mott, .2: 23332 pp. 728-730. 4521S3: p. 730. 5Joseph George Duncan, The Michigan Farmer: A Century of Agri- galtural Journalism, 18h3-19E3. Unpublished thesis, Michigan State College, 19h3. copied articles from other magazines as well as books; however, this was a common practice among early American periodicals.l From l8h3 until 1866 The Ohio Cultivator was published in Columbus, Ohio. In 1855 The Ohio Valley Farmer began in Cincinnati and continued until 1861. From 1852 until 185h The Farmer‘s Companion and Horticultural Gazette was published in Detroit, Michigan.2 This magazine had a regular Horticultural Department, as did The Northwestern Farmer and Horticultural Journal published in Iowa from 1857-1859. Of these and other agricultural periodicals not mentioned, Tucker said that the motives leading to their establishment were to benefit the public and to promote the basal art of American life. Continuing he said, "it may be fairly claimed that no other class of periodicals stands higher in point of conscientious and independent editorial management, and that few were so careful about admitting anything of 3 doubtful character to their advertising column. Horticultural Bailey in 1915 stated that probably as many as 500 horticultural journals had been started in America, many of which never attracted the attention of a single collector or library. He believed that there were 4 more than 60 horticultural journals being published. 1The Michigan Farmer, III (18h5). 2Librarian, Michigan State University. 3Tucker, loc. cit., p. 80. 4Bailey, loc. cit. 10 In 1832 David Landreths started A Floral Magazine in Philadelphia; however, it was discontinued after a few issues as tradition says it did not pay.1 The Horticultural Register and Gardeners' Magazine, which was pub- lished in Boston January 1, 1935, was known as the first journal to specialize from the agricultural periodical.r This magazine continued for four years edited by Thomas G. Fessenden and J. E. Teschemacher. In spite of its short lifetime, Bailey called it "a magazine of more than ordinary merit."3 In his introduction Fessenden felt that the object of the magazine was utility, not display, stressing that the colored illustrations were designed for scientific purposes. It was his opinion that the magazine would "generally avoid words of learned length and thundering sound, and that botanical and technical words would be followed by an explanation."4 Such statements indicated that the editors were appealing to a broad audience.. Also significant to this magazine’s approach was Fessenden's former association with The New England Farmer. To gain some of his former readers, Fessenden chose to promote horti- culture by defining gardening as a kind of agriculture, that might be considered miniature farming, saying that the more perfect farming 5 became, the more similar it was to gardening. 1Ibid. 2Tucker, loc. cit., p. 79. 3Bailey, loc. cit. 4T. G. Fessenden, "Letter of Introduction," The Horticultural Register and Gardeners' Monthly, I (Jan, 1835) p. 2. 5Ibid., p. 3. ll Concerning the location of his magazine, Fessenden said that no part of the United States presented greater natural advantages for the 1 pursuit of horticulture than Boston. Although The Horticultural Register was similar to Loudon's Magazine in England, and contained extracts from it and other foreign publications, the whole magazine seemed to echo the sentiment Fessenden quoted from the memoirs of a French nobleman: "I could wish to inspire all the world with a taste for the garden."2 'With a similar purpose, another horticultural magazine began in Boston in 1835. This one was known by the following titles during its 33 year existence: The American Gardener's Magazine, The Magazine of Horticulture and Hovayjs Gardener‘s Magazine.3 C. M. Hovey and P. B. Hovey, Jr., the conductors (editors) were also anxious to spread the love of horticulture. Their purpose was "to promote a taste for the art among all classes of society and offer observations which will direct attention of those who have not impartially considered the subject, to its interest, value and importance."4 In a later number is this statement: "To record the progressive advancements of, and improvements in, the science of horticulture, in all its branches, has been our first and principal purpose."5 The magazine seemed to do this. Under its section, "Original Contributions," were letters and articles from contributors throughout 11bid., p. 2. 21bid., p. 1. 3Bailey, loc. cit. 4C. M. Hovey, "Introduction," Magazine of Horticulture, I (Jan. 1935), p- 2. 5Hovey, "Preface," ibid., p. III. 12 the country. Hovey called his contributors the "first practical men, or gardeners who knew how to write as well as practise." Under the heading of "Miscellaneous Intelligence" were notices of progress in horticulture in foreign countries.1 Hovey pointed out that the English and French periodicals contained "most valuable and desirable infor- mation" and since expense prohibited many from seeing these magazines, he stated that he would select from them. Frequently the conductors attached a page or more of their own views to articles taken from these foreign periodicals.2 Hovey's magazine had definitely a personality of its own, created by its editor whose opinions were widely discussed in the other periodicals. In 1868 the magazine was consolidated with The American Journal of Horticulture under the title Tilton‘s Journal of Horticulture and Floral Magazine.3 The third periodical of equal importance in the field of horti- culture was The Horticulturist and Journal of Rural Art and Rural Taste which was established July 18h6 in Albany, New York. The Horticulturist was first published by Luther Tucker and edited by A. J. Downing, the author of Fruit and Fruit Trees of America. After Downing's death in 1852, the publication had a series of well-known editors including James Vick, Patrick Barry, author of Fruit Garden, J. J. Smith, Peter B. Mead and G. E. WOOdward. In 1875 The Horticulturist united with 4 The Gardener's Monthly of Philadelphia. 1Ibid., pp. III-IV 2Hovey, loc. cit., p. 2. 3"Suspension of Hovey's Magazine," The Gardener's Monthly, II (Jan. 1869), p. 19. 4Bailey, loo. cit. 13 Tucker considered that The Horticulturist was written in a some- what lighter and more popular vein than Hoveyjs Magazine or The Horti- gultural Register.1 This suggests that The Horticulturist may have had a wider audience than the other two and there is evidence that Thg_ Horticulturist had more circulation in the west in 1855 than Hovey's 2 did. The Horticulturist in 1865, however, stated that it had a large circulation "principally among the wealthy men of our country . . . who 3 have fine farms and money to spend." As no circulation figures were given for either Hovay's Magazine or The Horticulturist, it is impossible to say which had the wider influence; however, the duration of their publication is evidence of their profitable career. Of these horticultural journals born in America before 1850, Tucker in 1909 said, "It is not too much to say that these three covered the whole field of horticulture, including pomology, flower and landscape gardening in all their ramifications, as no periodical has since covered it."4 ‘ In 1859 Thomas Meehan, an admirer of Hovey, began The Gardener‘s Monthly and Horticultural Adviser in Philadelphia, Pennsylvania, devoted to Horticulture, Agriculture, Botany and Rural Affairs. Meehan was a graduate of the Royal Botanic Garden, Kew, England, and author of the 5 book, The American Handbook of Ornamental Trees. Meehan maintained 1Tucker, l_o_c_. p_i__t., p. 79. 2The Michigan Farmer, XIII (1855), p. 30. 3The Horticulturist, XX (Nov., 1865), p. 369. 4Tucker, _l_._o_c_:_. 93:3. 5The Gardener's Monthly, II (1869), frontispiece. lb that nurseries or other horticultural establishment afforded excellent schools for "conductors" of magazines and that the public regard for a magazine owned by such an establishment should not be lowered. In 1869 Meehan stated that although the circulation fell during the war, he believed that no other purely horticultural journal had ever had a list of paid-up subscribers equal to The Gardener's Monthly.l He asked those who took the journal to pass it around to their friends; however, he cautioned that one could not rely on books or periodicals if he had no practical experience, for these "are revolutionary, intended to improve old practices" and without the knowledge of these old practices the 2 reader could not evaluate the new methods. In 1888 The Gardener's Monthly merged with another publication edited by Meehan, The American Garden.3 The American Journal of Horticulture and Florist's Companion or Tilton's Journal of Horticulture began in Boston in 1867. This was edited by the younger Robert Manning the last three years of its career until its discontinuance in 1871.4 Meehan had predicted great success for this journal in 1869 after it absorbed Hoveyjs Magazine; however, no explanation was given for its failure.5 The first issue stated that the magazine was not supposed to be different from other horticultural publications, but that its purpose was to "lend our aid to the 1Ibid., (Dec. 1869), p. 367. 2"Practical Gardening," The Gardener's Mbnthly, XI (May 1869), p. 1h3. 3Bailey, loc. cit. 4Ibid., p. 1560. 5 "5118 81181011 or Hove ‘S Ma azine " lOC. Cit. 15 improvement of horticultural science and the dissemination of infor- mation on floriculture and pomology."l The editors pledged a publica- tion of high character that had no bias interest in a horticultural establishment. They also insisted that it would be for the rural and urban gardener. Besides having flower, fruit and vegetable departments, the magazine devoted attention to architecture, landscaping, entomology and ornithology.2 In 1878 James Vick, a seedsman, began Vick’s Monthly Magazine in Rochester, New York. This journal began as a 32-page magazine with a handpainted plate at the beginning of each issue.3 Vick, stating some of the objectives of his magazine, said that it would instruct amateurs about the following subjects: vegetables, fruits, flowers, ornamental plants and trees, and the native flora. The magazine displayed civic concern by further pledging itself to the improvement of home grounds, school, and other public grounds.4 At the close of Volume X, the publisher indicated that the magazine's readers and contributors were more numerous than at the beginning of the year.5 By 1896, however, the magazine had dwindled to 16 pages.6 By Volume-XXX in 1906 the complete character of the magazine had changed; Zigkg had become a general magazine containing fiction, with horticulture remaining only as one of 1"Introduction," American Journal of Horticulture, I (1867), p. 1. 22229:: pp. 1-h. 3Vicks Monthly Magazine, I (1878). 41222» x (Nov. 1887) 5"Close of the Volume," iRlés: (Dec. 1887), p. 379. 61229:, XX (Nov. 1896). 16 many departments.1 The number of advertisements and the cheap subscrip- tion price (50¢) indicated that the magazine attained a wide circulation. It ended in 1909. The American Garden, A Monthly Journal of Practical Gardening, began in 1879 in New York. In volume VI the editor, Dr. F. M. Hexamer, boasted that the magazine had broken all mercantile affiliations and was now strictly independent.2 This 2h-page magazine had section head- ings including vegetables, fruits, flowers, window gardens, lawns, landscaping, foreign gardening, exhibitions and societies.3 L. H. Bailey was its editor from 1890-1893, during which time the magazine changed its name to American Gardening.4 At this time the magazine boasted that it had a regular staff of practically engaged men for its various departments; it had no armchair editors.5 In volume XXIV the editor stated that the magazine was not a trade paper; that it appealed to all who were interested in plants.6 Soon after this in December of l90h The American Gardener ceased publication as a general horticultural magazine. The Fruit Grower of St. Joseph, Missouri, took 7 over the mailing list. IlRigna XXX (March 1906). 3American Gardening, VI (Jan. 1885), p. 1b. SEEiSR’ (1885). 4Bai1ey, .123. 933. 5American Gardening, XV (Oct. 1893), p. 8. 6131A” XXIV (May 1903), p. 236. 7Bailey, loc. cit. 17 During its career The American Garden absorbed The Gardener's Monthly and The Ladies Floral Cabinet in 1887. Later it also absorbed Flower Garden and Popular Gardeniag.1 Popular Gardening and Fruit Grower was founded in 1885 in Buffalo, New York, by Elias A. Long, the author of Ornamental Gardening_for Americans.2 At the t0p of each monthly issue was this quotation from Milton, which gives the spirit of the publication: "Accuse not nature, She Hath Done her Part; Do Thou but Thine." This journal declared its purpose to be the "brightest and cheapest, most useful and most popular _ s horticultural magazine in America." Previous to its merger with American Gardening in 1892, Popalar Gardening had absorbed The American Horticulturist which began its career as The Michigan Horticulturist 4 Septemben 1885,in Detroit, Michigan. This journal, edited by Charles WM Garfield, secretary of the Michigan State Horticultural Society, was 5 begun to represent Michigan horticulture in its "advanced position." At the end of Volume I the sponsors felt that there was a demand for a 6 national horticultural journal; however, in January of 1887 before '7 Volume II was complete the monthly was sold to Pppular Gardening. In 1886 Thomas B. Jenkins, horticulturist, began a more unusual type of journal, The Horticultural Art Journal, in Rochester, New York. IERES: 2£2123 3Popu1ar Gardening, I (Oct. 1885), p. h. 4TheAmerican Horticulturist, II (Dec. 1886), p. 93. 5"Publishers Department," 22193: I (Sept. 1885), p. 23. 6The American Horticulturist, 1 (Aug. 1886), p. 1453. ”Bailey, loc. cit. 18 Jenkins said he intended to make the magazine a "perfect record of horticultural productions as they are introduced." He stated that each month he would have four full-page, colored plates. Art work was definitely the emphasis of this magazine which completed only six volumes ending in 1891.1 In 1888, Garden and Forest, conducted by Charles S. Sargent, director of the Arnold Arboretum and Professor of Arboriculture at Harvard, began as a weekly in New York. Bailey said this journal represented "ten volumes of high character entitled to rank as one of the noteworthy undertakings in the field."2 He further pointed out that Garden and Forest was the first attempt in America to establish a weekly publication similar to the great English journals.3 The 12-page publication included horticulture, landscape art, and forestry in its subject matter and had a regular letter from a London editor concerning foreign news in these fields. Garden and Forest was of a different character than any other horticultural journal. Having absolutely no interest in the business and being conducted by a professor in close contact with the Arnold Arboretum the magazine gave much valuable information. When the magazine ended at the end of the tenth volume, it left no doubt about the reasons for its cessation. The staff said that the magazine "cost a lot in time and mones [sic] and experiment “Publishers Card," The Horticultural Art Journal, I (Jan. 1886), p. l. 2Bailey, _1_(_)_<_:_. git. 3Ibid. 19 has shown that there are not enough in the U. S. interested in the subject printed to make a journal of this class and character self- supporting."1 The magazine was directed to the educated reader rather than to the masses and there was no evidence that it tried to gain subscribers. A more practical magazine for the amateur Meehan's Monthiy--a Magazine of Horticulture, Botany and Kindred Subjects began in Phila- delphia in July, 18911 This magazine was conducted by Thomas Meehan assisted by Thomas B. Meehan, J. Frank Meehan and G. M. Meehan. They stated that they wished to minister to both classes, the novice and the more experienced. To do so they pledged to give plain and practical 2 gardening hints as well as accounts of the increase in popular knowledge. 3 MeehankaMonthiy_continued until 1902 when it became Floral Life. In 1892 the journal Gardening began in Chicago. The editor, 'William Faconer, called his journal a "plain practical paper, in plain language gotten up with the view of aiding everyone who is interested in a garden, more especially the amateur."4 The staff declared that its teachings and opinions would be reliable, independent, and unbiased, as the magazine was not interested in selling anything.5 Urging con- tributions, Falconer gave the qualifications of his staff which included 1Garden and Forrest, X (Dec. 1897), p. 518. 2"General Notes," Meehans Monthly, I (July 1891), p. 16. 3Librarian, Michigan State University. 4"Announcement," Gardening, I (Sept. 15, 1892), p. 3. 5Ibid. 20 Warren H. Manning, a practical landscapist. In 1925 this magazine was discontinued. Another gardener‘s magazine, The Gardener's Chronicle of America, began in 1892 in New York. This monthly might be considered a trade paper, for in 1939 it was declared the official organ of the National Association of Gardeners and American Rock Garden Society.1 This magazine was more technical in nature and was directed to accomplished gardeners. In 19h9 it called itself America's foremost gardening magazine for hh years.2 This magazine ceased publication in l9h9 after a absorbing Real Gardening and Gardening Magazine. The magazine, Horticulture, began as a weekly in l90h. Volumes XXIV and XXV in 1916 and 1917 were predominantly concerned with florists' products. A new series began in 1922. Volume IV, 1926, was published in Boston by the Massachusetts Horticultural Society in conjunction with the Horticultural Societies of New York and Pennsylvania.4 At this time the magazine stated that it dealt with all phases of gardening and that since it was in close contact with the Arnold Arboretum it might be depended upon for the latest information about novelties and important introductions. The magazine was called Horticulture Illustrated and 5 was edited by Edward I. Farrington. In January, 1955, at their 50th 1The Gardener‘s Chronicle, XLIII (Jan. 1939). 233g” LIII (Jan. 19h9), p. 228. 3Ibid. 4Horticulture, IV (1926). 5"Horticultural News Notes," 2229:: (July 1, 1926), p. 295. 21 anniversary the editors of Horticulture, which was now a monthly, announced that they had added six pages of color. They further said that a recent reader survey had given the staff much additional infor- mation about their readers interests and they were looking forward to a most successful year. At this time Daniel J. Foley was the editor of Horticulture, America's Authentic Garden Magazine.1 In January, 191b, The Modern Gladiolus Grower began in Calcium, New York. This small 20-page magazine was concerned chiefly with introducing the gladiolus to more people; however, it gave some interest- ing information about other plants.2 In 1918, The Modern Gladiolus Grower became Flower Grower, the Home Garden Magazine. It is edited and published by John R. Whiting in New York.3 In 1938, Robert Shemmon edited a digest known as Real Gardening. This magazine ended with Volume IV.4 An interesting 96-page digest, The Home Garden, began in January, 19h3. Its Board of Editors consisted of F. F. Rockwell, Montague Free, Donald Wyman, Esther C. Grayson, Dorothy H. Jenkens, Helen van.Pe1t Wilson and R. C. Allen.5 As this magazine stated, it was born in a period of emergency and had a patriotic duty to perform in connection with the war effort. The editorials and the articles tried to impress 1Horticulture, Vol. XXXIII, p. 10. gihe Modern Gladiolus Grower, III (1916). 3Flower Grower, XLVII (June 1957). 4Librarian, Michigan State University. 5The Home Garden, I (Jan. 19h3). 22 the readers with the importance of a victory garden, and thrift in the 1 use of foods, fertilizer, seeds, etc. Rockwell pled that the slogan 2 "back to the land" was what society needed in peace time as well as war. The Home Garden realized that the strain of the day called for recreation, and therefore stated that no phase of ornamental gardening would be neglected.3 Throughout its career which ended in 1953, The Home Garden maintained its "dedication to the simple principle that the person or the family retaining contact with the earth, in peace no less than in war, is both the happiest and the mose secure. The earth was not a hobby, a recreation but a way of life."4 Two more recent publications, not included in this study, are Pppular Gardening which began in 1950 and Flower and Garden, which began in January 1957. Flower and Garden calls itself a magazine for mid-America and is published in Kansas City, Missouri. Due to the short life time of these magazines and their similarity to Flower Grower neither was included in this study. 1"Thrift was the WOrd," The Home Garden, I (March 19h3), P- 7- 3The Home Garden, I (Jan. l9h3). 4"Earth and the Good Life," ibid., p. 9. PERIOD OF PUBLICATION OF GARDENING MAGAZINES Agricultural Periodicals: \OmxlChU‘LII‘UJMl—J . The Agricultural Museum 1810-1812 . The American Farmer 1819-1897 . The New England Farmer 1822-1825 The New England Farmer and Horticultural Journal 1832-18h6 . The New England Farmer 1857-1913 . The [enmesyee Farmer 1831-1866 . The Farmer's Register 1833-18h1 . The Cultivator 183h-1866 . The American Agriculturist 18h2-1916 . The Michigan Farmer 18h2-1957 . The Ohio Cultivator 18h5-1866 . The Farmer's Companion and Horticultural Gazette 1852-185h . The Ohio Valley Farmer 1855-1861 . The Northwestern Farmer and Horticultural Journal 1857-1859 Horticultural Periodicals: l5. 16. 17. 18. 19. 20. 21. 22. 23. 2h. 25. 76. 27. 28. . Horticulture 190h-1957 . The Modern Gladiolus Grower 191h-19l7. . Flower Grower 1917-1957 . Real Gardening l938-19h1 . The Home Garden 19h3—1953 . Popular Gardening 1950-1957 . Flower and Garden 1957 The Horticultural Register and Gardener's Monthly 1835-1839 Hovey's Gardener's Magazine 1835-1868 The Horticulturist 18u6-1875 The Gardener's Monthly and Horticultural Advisor 1859-1888 The American Journal of Horticulture (Tiltons) 1867-1871 Vick's Monthly Magazine 1878-1909 The American Garden 1879-190h Popular Gardening and Fruit Grower 1885-1892 The American Horticulturist 1885-1887 The Horticultural Art Journal 1886-1891 Garden and Forest 1888-1897 Meehan's Monthly 1891-1902 Gardening 1892-1925 The Gardener‘s Chronicle 1892-19h9 'nu «a _N ON h. 0. I a. mnd 050.1 mm 4HANIHHHQN mnmatoqma >HNNxIHHHxxx wmmdnomma wmmacomma Namaioama >HNNIHHHxx >erHHHN >HIHHH. E ||“1 mEdHo> mmzomw mmzoqh 2H mOHmOB mo MOZMDOmmM H mama 99 TABLE II FREQUENCY OF TOPICS IN HORTICULTURE July 1936- July 19h6- July 1956- June 1937 June 19h? June 1957 Plants 1 2 b Herbaceous Perennials 15 1b 15 Annuals 3 2 2 WOody 2 Trees 3 h h Shrubs 9 8 8 Roses 6 3 h Vines 2 Indoor 2 1 2 Lawn 1 1 2 ‘Weeds 1 Cut Flowers Fruit 2 l 2 Garden and landscaping 7 11 9 Architecture Equipment 1 l Fertilizer l 2 Insect and Disease 3 8 2 'Weather 1 Birds 1 1 Christmas Gifts 3 2 l 100 TABLE III FREQUENCY OF TOPICS IN THE GARDENER'S CHRONICLE .—— :—: VOLUME XXXIII VOLUME XLIII VOLUME LIII 1929 1939 19h9 Plants Herbaceous Perennials 2 Annuals WOody Trees Shrubs Roses Vines Indoor Lawn weeds Cut flowers Fruit 2 \1 r—JU'IE'U'LKJJU'LUI U'L HHNUJWMFNU‘ t-‘Ld WC)? rm (1) ...; Garden and landscaping 9 8 10 Architecture Equipment 3 Fertilizer and soil 2 Insects and disease but 'Weather Birds Christmas 1 101 TABLE IV FREQUENCY OF TOPICS IN THE HOME GARDEN VOLUMES I AND II VOLUMES XIX AND XX 19h3 1952 Plants b 8 Herbaceous flowering Annuals 19 12 Perennials h5 38 WOody 5 Trees 7 6 Shrubs 10 1h Roses 2O 9 Vines 5 3 Vegetables h9 lO Herbs l3 3 Fruit 18 2 Lawn lO 3 Indoor 2h 22 Cut flowers 15 9 Starting plants 15 12 Garden and landscaping 18 18 Soil 9 h Fertilizer ll 2 Insects, diseases and pests l8 7 Photography 8 ‘Weather 2 Birds 1 2 Totals 291 189 CONCLUSIONS The agricultural and horticultural magazines discussed in this study reflect the character of a nation, by revealing the citizen's feelings toward their land and nature's gifts. The settler's resentment toward England, the strong desire for nationalism, prevalent in the United States through the early 1800's,1 crept into the pages of these magazines in the form of protests against plants of foreign origin. .America had to prove to itself and to the world that it could be inde- pendent, before it could accept anything foreign. At the same time the many articles taken from foreign periodicals evidenced America's longing for similar advancement in horticulture and the arts. Great admiration for exotic plants developed around l8hO, as the settlers became more confident in their new country. This desire for exotic plants became what many authors referred to as a fad in the latter part of the 19th Century. Native plants were felt common, therefore undesirable. At the turn of the century the magazines seemed to lose awareness of the exotic and indigenous character of plants; plants were no longer recommended on this basis. As they prospered Americans outgrew the fear of showing any dependence on another country; they became anxious to share the knowledge of the whole world. As stated previously, the early information dealt with useful plants, either edible or profitable. Between 1860 and 1930 beauty 1Frank Luther Mott, A History;of American Magazines 17hl-l850, (New York: D. Appleton.and CO., 1930), pp. 183-191. 102 103 became the most important feature of plants with such fashions as carpet bedding and ribbon planting becoming popular. At the same time magazines 'were protesting the formal garden (as well as fads) and pleading that nature‘s style of planting be copied. Thus developed the great concern for the perennial border with its background of Shrubbery. In later years especially since World war 11 people have again considered the functional use of plants as employed in landscaping at the present time. Horticulture was indeed very important to the early settlers of the United States. Previous to 1835 all of the agricultural publications drew attention to fruits and vegetables, but few contained articles concerning the culture of plants for beauty‘s sake. Ornamental horti- culture could not compete with fruit growing, stock raising or general farming in a young country concerned primarily with the necessities of life. The increasing concern for the use of ornamental plants is sub- stantiated by the birth of numerous gardening magazines after 1835. That the later agricultural publications took a great deal of material from these horticultural magazines further indicates that people did not have time to devote to this phase of horticulture, for all magazines “were anxious for contributions of any kind.1 The first writers were amateurs who used the magazines as a means of communication to exchange practices they thought beneficial to plants. These practices were Often radical as the early magazines lMott, 10c. cit., pp. 192-196. 10h encouraged anything new in hope that it might be the answer. For the most part these magazines took for granted that their audience had basic skill in agriculture and were particularly interested in newer methods and improvements. The value of the information increased greatly in the 1830's when gardeners, nurserymen and botanists became frequent contributors to the magazine. These men represented a school with far more practical experience than previous writers. As scientific knowledge increased contents of these magazines became more reliable. At the present time the authority writing the article or editing the magazine is accepted without question; however, with science in the advanced state the public has no reason to be as dubious as in earlier years. The modern gardening magazine, such as the Flower Grower, is written for the amateur. It gives complete instructions about the culture of the plant, not simply what is new, but the basic information. This magazine appeals to the increasing number of people who have more leisure time. The changes in this magazine alone from 191h when it was The Modern Gladiolus Grower, until the present Flower Grower, show how it responded to changing economic conditions which have allowed gardening to become the hobby of many. The first horticultural magazines were directed to the more wealthy as they were the first who could afford gardens. In contrast the garden magazine of today“gdopted a popular tone. They strive to appeal chiefly to the interests of the middle class American, although 105 they contain material Of interest to all plant fanciers. Articles on how to landscape the small yard have replaced those concerning the care of estates. The popular trend in American gardening, known as "Do it yourself" has been aided a great deal by the advanced garden tools and equipment. The very simplest equipment first to evolve, such as the English aphis brush, was reported in magazines with great enthusiasm. Today‘s com- plex gardening equipment is accepted as a part of the garden; the care of this equipment is a frequent subject in magazines. The architect's promotion of outdoor living, as well as his use of indoor planters, in modern homes has increased the interest in ornamental plants. They have become a part of American life. To return to the wisdom of earlier years it may be said that man‘s taste for gardening today reflects Teschemacheris sentiment in 1835 when he began the first horticultural magazine. "The love of gardening is natural to the human race. The inclination to seek enjoyment in cultivating a garden is not only the delight of childhood, but also the 1 solace of old age." 1"Introduction," The Horticultural Register and Gardener‘s Monthly, I (Jan., 1835), P- 1- BIBLIOGRAPHY Primary Sources: The Agzicultural Museum. Vols. I-II. Georgetown, 1810-1812. The American Agriculturist. Vol. I and Vol. X. New York, 18h3 and 1851. The American Farmer. Vol. I and Vol. X. Baltimore, 1819 and 1828. The American Garden. Vols. VI, XV, and XXIV. New York, 1885, 189b, and 1903. The American Horticulturist. Vol. I. Detroit, 1885. The American JOurnal of Horticulture. Vols. I-II. Boston, 1867. The Cultivator. Vol. I and Vol. X. Albany, 183h and l8bh. The Farmer's Companion and Horticultural Gazette. Vol. 1. Detroit, 1853. The Farmer's Register. Vol. 1. Richmond, 1853. Flower Grower. Vols. XIII, XIV, XXIII, XXIV, XXXIII, XXIV, XLIII, and " XLIV.'“New York, 1926, 1927, 1936, 1937, 19U6, 19h7, 1956 and 1957. Garden and Forest. Vols. I and X. New York, 1888 and 1897. The Gardener's Chronicle of America. Vols. XXXIII, XLIII, and LIII. New York, 1929, 1939 and 19h9. The Gardener's Monthly and Horticultural Advisor. Vols. II, XI and XXI. Philadelphia, 1859, 1869, and 1879. Gardening. Vols 1, X, XX, and XXX. Chicago, 1893, 1902, 1912 and 1922. The Genesee Farmer and Gardener's JOurnal. Vol. III. Rochester, 1833. The Genesee Farmeg, devoted to Agriculture and Horticulture. Vol. VI. Rochester, 1855. Home Garden. Vols. I-II and Vols. XIXeXX. New York. 19b3 and 1953. The Horticultural Art JOurnal. Vol. I.'Rochester, 1886. The Horticultural Register and Gardener's Monthly, Vol. 1. Boston 1835. 106 107 Horticulture. Vols. XXXVI, XXXVII, XLVI, XLVII, LVI and LVII. Boston, 1936, 1937, 19h6, 19h7, 1956 and 1957. The Horticulturist and Journal of Rural Art and Rural Taste. Vols. 1, X, and XX. Albany,—18h6, 1855, and 186h. Magazine of Horticulture. Vols. I, X, XX and XXX. Boston, 1835, 18h5, 1855, and 1865. The Michigan Farmer. Vols. III and XIII. Jackson and Detroit, 18h5 and 1855. The Modern Gladiolus Grower. Vols. III and IV. Calcium, 1916 and 1917. Meehan's Monthly. Vols. I and X. Philadelphia, 1892 and 1900. The New England Farmer. Vols. I-IV, No. 20. Boston, 1822-1825. The New England Farmer and Horticultural Journal. Vol. X. Boston, 1832. The New England Farmer and Horticultural Register. Vol. XX. Boston, 1851. The Northwestern Farmer and Horticultural Journal. Vol. II. Iowa, 1858. The Ohio Cultivator. Vol. V. Columbus, 18h9. The Ohio Valley Farmer. Vol. III. Cincinnati, 1858. Real Gardening. Vol. II. New York, 1939. Pppular Gardening_and Fruit Grower. Vol. I. New York, 1896. Vick's Monthly Magazine. Vols. I, X, and XX. Rochester, 1878, 1887, and 1896. Secondary Sources: Bailey, Liberty Hyde. The Standard Cyclopedia of Horticulture. Vol. II. New York: Macmillan Co., 19h7, pp. 1559-1560. Barnett, Claribel R. "The Agricultural Museum, an Early American Agricultural Periodical," Agricultural Histopy. Vol. II. (April, 1928), pp. 99-102. 108 Demaree, Albert Luther. The American.Agricu1tural Press,_1819-1860. New York, Columbia University Press, 19Hl. Duncan, Joseph George. The Michlgan Farmer, A Ceplury_of Agricultural Journalism 18h3~19h3. Unpublished Master's Thesis, Michigan State University, 1950. ' Mott, Frank Luther. A Histopy of American Magazines 17h1-l850. Vol. I. New York, D. Appleton and Co., 1930. Traub, Hamilton Paul. "The Development of American Horticultural Literature, Chiefly Between 1800 and 1850," The Natippal Horti- cultural Magazine. Vol. VII. (July, 1928), pp. 97-103. Tucker, Gilbert M. American Agricultural Periodicals: An Historical Sketch. Albany, New York, privately printed, 1909. Demco-293 ‘ 4 I p .; h- ‘. 1' [tr L \ 1 “Fr—- "11 11111111111115