Segmentation and multidimensional scaling analysis of newspaper readers

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Palmer, Douglas Craig

Date Published: 1977

Subjects: Newspaper reading

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 3, vii, 91 i.e. 95 leaves

Permalink: https://doi.org/doi:10.25335/y24h-vr84

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