Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Dedeaux, Clay Steven

Date Published: 2009

Subjects: Psychological aspects
Fund raising--Psychological aspects
Social marketing
Advertising, Public service
Nonprofit organizations--Marketing

Program of Study: Advertising, Public Relations, and Retailing

Degree Level: Doctoral

Language: English

Pages: xv, 181 pages

ISBN: 9781109237306

Permalink: https://doi.org/doi:10.25335/wcwk-p640

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