Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Coleman, Marcus A.
- Date
- 2009
- Subjects
-
Carbonated beverages
Supply and demand--Econometric models
Soft drink industry
Econometric models
New products
Marketing--Econometric models
- Program of Study
-
Agricultural Economics
- Degree Level
-
Masters
- Language
-
English
- Pages
- iv, 82 pages
- ISBN
-
9781109418613
- Permalink
- https://doi.org/doi:10.25335/wr5k-5r63