Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Coleman, Marcus A.

Date Published: 2009

Subjects: Carbonated beverages
Supply and demand--Econometric models
Soft drink industry
Econometric models
New products
Marketing--Econometric models

Program of Study: Agricultural Economics

Degree Level: Masters

Language: English

Pages: iv, 82 pages

ISBN: 9781109418613

Permalink: https://doi.org/doi:10.25335/wr5k-5r63

Full text