Investigating the true return on investment : a descriptive analysis of public relations agency-client relationships using the Relqual scale
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Everling, Kelly B.
- Date
- 2009
- Subjects
-
Surveys
Methodology
Computer programs
Internet surveys
Public relations consultants
Customer relations
Interpersonal relations
- Program of Study
-
Communication Arts and Sciences - Media and Information Studies
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- vii, 84 pages
- Permalink
- https://doi.org/doi:10.25335/dvpx-m177