Investigating the true return on investment : a descriptive analysis of public relations agency-client relationships using the Relqual scale

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Everling, Kelly B.

Date Published: 2009

Subjects: Surveys
Methodology
Computer programs
Internet surveys
Public relations consultants
Customer relations
Interpersonal relations

Program of Study: Communication Arts and Sciences - Media and Information Studies

Degree Level: Doctoral

Language: English

Pages: vii, 84 pages

Permalink: https://doi.org/doi:10.25335/dvpx-m177

Full text