Activity-based market segmentation in a rural tourism destination : a case study of west-central Michigan

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Yang, Nai-Kuan

Date: 2009

Subjects: Rural tourism
Rural development
Recreation--Marketing
Outdoor recreation
Marketing
Tourism--Marketing
Michigan

Program of Study: Park, Recreation and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: xiii, 240 pages

Permalink: https://doi.org/doi:10.25335/566x-2789