Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Eunsun

Date Published: 2009

Subjects: Models (Persons)
Minorities in advertising
African Americans in advertising
Advertising--Social aspects
Undergraduates
United States

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: x, 90 pages

Permalink: https://doi.org/doi:10.25335/kjfq-hy03

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