An analysis of the performing arts consumer : developing market segments by using chi-squared automatic interaction detection (CHAID)

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Park, Sung-Hee

Date Published: 2010

Subjects: Performing arts--Audiences
Performing arts--Public relations
Performing arts--Marketing
Chi-square test

Program of Study: Park, Recreation and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: xiv, 210 pages

Permalink: https://doi.org/doi:10.25335/yq3r-2z24

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