Testing the elaboration likelihood model of persuasion : effects of recipient involvement on source and message processing

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Mongeau, Paul A. (Paul Anthony)

Date Published: 1988

Subjects: Persuasion (Psychology)

Program of Study: Communications

Degree Level: Doctoral

Language: English

Pages: x, 181 pages

Permalink: https://doi.org/doi:10.25335/x0n5-df79

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