An investigation of affective responses to emotional advertising appeals

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Machleit, Karen Ann

Date Published: 1986

Subjects: Television advertising
Advertising--Psychological aspects

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: viii, 170 pages

Permalink: https://doi.org/doi:10.25335/n6sd-b923

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