Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Lee, Haksik
- Date
- 1987
- Subjects
-
Advertising--Effective frequency
Human information processing
Television advertising--Psychological aspects
- Program of Study
-
Marketing and Transportation Administration
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- vii, 142 pages
- Permalink
- https://doi.org/doi:10.25335/05q8-c451