Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Haksik

Date Published: 1987

Subjects: Advertising--Effective frequency
Human information processing
Television advertising--Psychological aspects

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: vii, 142 pages

Permalink: https://doi.org/doi:10.25335/05q8-c451

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