The impact of product usage warnings in broadcast television advertising : an experimental study

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Smith, Sandra Jean

Date: 1985

Subjects: Television advertising
Warnings

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: 3, viii, 240 i.e. 245 pages

Permalink: https://doi.org/doi:10.25335/bbhp-2x48