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Using perceived risk as a mediator between product/service features and evaluative judgment : a two-stage integrative model
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In Collections
Electronic Theses & Dissertations
Copyright Status
In Copyright
Material Type
Theses
Authors
Hartman, David Eugene
Date Published
1989
Subjects
Risk perception
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Risk
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Consumer behavior
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Investments
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Program of Study
Marketing and Transportation Administration
Degree Level
Doctoral
Language
English
Pages
ix, 177 pages
Permalink
https://doi.org/doi:10.25335/eed0-db30
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