Using perceived risk as a mediator between product/service features and evaluative judgment : a two-stage integrative model

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Hartman, David Eugene

Date Published: 1989

Subjects: Risk perception
Risk
Consumer behavior
Investments

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: ix, 177 pages

Permalink: https://doi.org/doi:10.25335/eed0-db30