Negative political television commercials : an experimental study of appeal types and response strategies

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Roddy, Brian L. (Brian Leo)

Date: 1988

Subjects: Advertising, Political
Negativism
Television advertising
Television in politics

Program of Study: Telecommunication

Degree Level: Masters

Language: English

Pages: ix, 56 pages

Permalink: https://doi.org/doi:10.25335/m0bq-4v16