Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Doo-Hee

Date: 1990

Subjects: Advertising--Brand name products
Advertising--Psychological aspects
Brand name products

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: x, 127 pages

Permalink: https://doi.org/doi:10.25335/9f84-ma44