An investigation of the indirect relationship between psychographics and buyer behavior

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Fullerton, Sammy D.

Date Published: 1987

Subjects: Consumer behavior
Consumers--Attitudes
Market segmentation

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: viii, 148 pages

Permalink: https://doi.org/doi:10.25335/7kj3-mk53

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