The effect of source likability and argument strength on cognitive processing : do high and low self-monitors use these cues differently when processing persuasive messages?

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Harnish, Richard J.

Date Published: 1987

Subjects: Attitude (Psychology)
Cognitive styles
Persuasion (Psychology)
Persuasion (Rhetoric)

Program of Study: Psychology

Degree Level: Masters

Language: English

Pages: v, 63 pages

Permalink: https://doi.org/doi:10.25335/zz0v-xk77

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