Institutional positioning and geographic market segmentation applied to a school of business at a four-year public college
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Keigley, Marilyn J.
- Date
- 1987
- Subjects
-
Ferris State College. School of Business
Ferris State College
College students--Recruiting
Business education
Market segmentation
Michigan
- Program of Study
-
Educational Administration
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- xi, 161 pages
- Permalink
- https://doi.org/doi:10.25335/xr41-we74