The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Scheiner, Edward Charles

Date Published: 1987

Subjects: Advertising layout and typography
Advertising--Psychological aspects

Program of Study: Communication Arts & Sciences

Degree Level: Doctoral

Language: English

Pages: ix, 152 pages

Permalink: https://doi.org/doi:10.25335/2zn0-5m49

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