An investigation of the relationship between brand interdependence and promotion behavior

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Meade, William Kendall

Date: 1992

Subjects: Advertising--Beverages
Advertising campaigns
Carbonated beverages--Marketing
Soft drink industry

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xv, 187 pages

Permalink: https://doi.org/doi:10.25335/78eg-7a77