The influence of shopper type and mood on impulse purchasing behavior

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Dong Whuy

Date Published: 1990

Subjects: Consumer behavior
Impulse
Shopping--Psychological aspects

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: x, 124 pages

Permalink: https://doi.org/doi:10.25335/z0rs-1b20

Full text