Computer applications in marketing : an analysis of corporate experiences

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Kaplan, Robert Marshall

Date Published: 1967

Subjects: Marketing
Automation
Computers

Program of Study: Marketing & Transportation Administration

Degree Level: Doctoral

Language: English

Pages: xviii, 323 pages

Permalink: https://doi.org/doi:10.25335/hvdr-b225

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