Prior knowledge and task complexity in recommendation-based decision making for selecting a medical professional
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Johnson, Scott David
- Date
- 1990
- Subjects
-
Consumer behavior
Medical care--Marketing
Professions--Marketing
Service industries--Marketing
Women consumers
Women patients
Michigan
- Program of Study
-
Marketing and Transportation Administration
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- xi, 177 pages
- Permalink
- https://doi.org/doi:10.25335/11ka-x394