The effect of market structure, ownership, and system affiliation on the advertising behavior of hospitals

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Strach, Lauren Oliver

Date: 1990

Subjects: Advertising--Hospitals
Hospitals--Marketing

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: vii, 188 pages

Permalink: https://doi.org/doi:10.25335/am07-ze11