The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Pinkleton, Bruce E.

Date: 1992

Subjects: Advertising, Political
Comparative advertising

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: x, 226 pages

Permalink: https://doi.org/doi:10.25335/yaj2-xc60