The role of affect in advertising and consumer behavior : a functional approach to attitude expression

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Harnish, Richard J.

Date Published: 1992

Subjects: Advertising--Psychological aspects
Affect (Psychology)
Self-presentation

Program of Study: Psychology

Degree Level: Doctoral

Language: English

Pages: xiii, 200 pages

Permalink: https://doi.org/doi:10.25335/4pm1-c850

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