The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Maiville, Mark S.

Date: 1993

Subjects: Attitude (Psychology)
Advertising
Attitude change

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: viii, 180 pages

Permalink: https://doi.org/doi:10.25335/vzx7-gc17