PLACE IN RETURN BOX to remove this checkout from your record. TO AVOID FINE-3 return on or before date due. DATE DUE MTE DUE ME DUE 1/98 mm.pes-p.u A COMPARISON OF THE IMAGES OF GWHI AND NEHRU IN AMERICA AND INDIA: A STUDY IN CONTENT ANALYSIS by Ramohudrc Doui AN ABSTRACT Submittcd to tho School for Advncod Grtduato Studio: of Michigan State Univorcity-ot Agriculture and Applied Science in partial fulfillment of the requirement- for tho degree of DOCTOR OF PHILOSOPHY Did-1n of Socicl Science 1960 Approve: by 924m 4/954»in ABSTRACT Ramchandra Desai l Gandhi and Nehru, the two Indian leaders whose images are the central topic of the present study, hold unique positions in India and their names are familiar to many educated persons all over the world. MostAmericans as well as many Indians have met neither Gandhi nor Nehru, yet they do carry in their minds images of these leaders. We have in this piece of research attempted a comparison of the images of Gandhi and Nehru as reflected in the writings of the American. and Indian writers, from 191.7 to 1957. The leadership role of the two Indian leaders is examined cross-culturally through images. Why do Americans and Indians perceive Gandhi and Nehru the way they do? Do the images fluctuate? Why? What aspects of Gandhi and Nehru's leadership role are emphasized by American and Indian writers? In response to these questions we have formulated certain hypotheses. Insofar as our research required analysis of fluctuations , periodicals were the most ideal instruments for collecting data. The fluctuations in favorable and unfavorable images of a leader in another country depend upon the extent of agreement existing between the governments of the two countries. When a leader is dynamically associated with the policy making process of his government, his images in another country are often the result of his policies - that is to say, that should these policies be compatible to the interested country, he will be looked upon favorably. Our data clearly showed that the images of Nehru in America: periodicals were directly related to his political utterances and policies affecting the position of the American government of those issues. We have also shown that during years 1951, 1953 and 1955 Nehru's policies consistently collided with the American Government's policies - hence, he was tviewed in an unfavorable light. Yet the above finding that the differences in the policies of the two Ramchandra Desai 2 governments will result in the unfavorable image of their leaders, is by no means an absolute. Gandhi, for example, implies universality. He is looked upon favorably in both the countries during the period under examination. ‘We have established in the present study that the sources of American and Indian writer's images are independent of each other. we have shown that during the years 1950 and 1955 Nehru had relatively unfavorable images in America but enjoyed favorable images in India. In 1951 he had unfavorable images in both countries. Americans criticized Nehru for his non-alignment foreign policy, while Indians criticized Nehru because he had undertaken to refonn some of the centuries old features of the Hindu society. In 1957, Americans praised Nehru because they came to realize his importance in Asia as well as his devotion to democracy. Indians hailed him.because he integrated the Indian held part of Kashmir into the Indian Union. as also found that both American and Indian writers emphasize personal attributes such as courageous, sincere and hypocrite more than the political attributes. Since Gandhi Ind Nehru ard political leaders, we had expected that writers would emphasize political attributes more than the personal attributes. we have explained in the present study that images and facts may or may not correspond but at least an outward sign, act, or appearance is necessary to offer some basis for the formation of images. The images of India in America as 'meralist,’ 'spiritual advisor,‘ or 'a kind of prophet' may well be attributed to the leadership role of Gandhi. Leaders, as the spokesman of a group, help to popularize the image of that group. India's images as a 'moralistic' and spiritual leader apparently derives from the emphasis that Gandhi put upon religious and moral tenets: this was compatible with his insistence on raising political activities to spiritual levels. A COMPARISON OF THE moss or GANDHI AND mu IN morn AND INDIA.- A STUDY IN CONTENT ANALYSIS by. Ramchandrak Dosai A THESIS Suhnittod to the School for Advanced Graduate Studies of Michigan State University of Agriculture and Applied Science in partial fulfillment of the requirements for the d ogroe of moronormmsom Division of Social Science 1960 ACKNOWLEDGMENT The author wishes to express his gratitude to Dr. Iwao Ishino of the Department of Sociology and Anthropology and Dr. Ralph Goldman of the Political Science Department for their patient guidance on the thesis and many helpful suggestions during the preparation of the manuscript. He is also greatly indebted to Mr. Simon Greenfield whose patient editorial efforts improved this work immeasurably. Special gratitude goes to Dr. Harry H. Kimber for counsel and assis- tance throughout his graduate program. ii Chapter I O INTI-{ODUCTION O O O O O I O O O O O O O O O O O O O 0 11. III. A. B. C. TABLE OF CONTENTS Purpose of the Study. . . . . . . . . . . . . . . Image as the Basic Concept. . . . . . . . . . . . Functional Role of Images in Human Behsvior . . . Imagcvs.Rcality..............‘. Organization of the Remainder of the Thesis . . . IiEVIPJVJ OF {FE-PL LITERATURE o o o o o o o o o o o o o A. B. C. D. E. The Concept of Image' . . . . . . . . . . . . . . Impressionistic Studies . . . . . . . . . . . . . Methodological Studies . . . . . . . . . . . . . SW3 r), O O O O O O O O O O O O O O O O O 0 O O 0 Development of Hypothesis . . . . . . . . . . . . I‘EEJTHODS MD PROCILDUILES . g . . g . . g o o o o o o o Selection of Techniques . . . . . . . . . . . . . Universe I C O O O O O O O O O O O O O O O O O 0 Significance of Written Words and Their Relation to Images 0 O O O O O O O O O O O O O O O O O 0 Selection of the Word Imsge . . . . . . . . . . . Limitation of Our Data. . . . . . . . . . . . . . Favorable, Unfavorable and Neutral Images . . . . iii .Ab Chapter Page The . IV ./ Net} 51b 111‘sz o I O O O o o o o o o o o o o o o o o o o 66 A. Host Frequent Images of Kehru in America . . . . . 69 B. Most Frequent Images of Rehru in India . . . . . . 72 Generalizations. . . . . . . . . . . . . . . . . . 73 C. com'nfintfitcr's IntCTSWO].atiOnS o o e o o e o e o o o 71‘ D. Trend Analysis of the Image of Nehru in India and ithricaO O O O 0 0 0 O O O O 0 O O O O O O O O O 76 Images of Nehru in America and India During the Years 1950 afld 1955. o e e o o o o e o o o o o e 79 The Nehru Image During the Year 1955 . . . . . . . 85 The Nehru Image During the Year 1951 . . . . . . . 90 The Nehru Image During the Year 1957 . . . . . . . 95 E. Commentator's Interpolations . . . . . . . . . . .1C1 Area.of Agreement. . . . . . . . . . . . . . . . .ICI Political Events and Images. . . . . . . . . . . .102 The Transformed Image. . . . . . . . . . . . . . .103 V. THE GANDHI ILAGE. . . . . . . . . . . . . . . . . . .105 A. Most Frequent Images of Gandhi in America. . . . .1o8 B. Most Frequent Images of Gandhi in India .. . . . .109 C. Commentator's Internolations . . . . . . . . . . .111 D. The Gandhi Image in America . . . . . . . . . . .112 E. The Gandhi Image in India . . . . . . . . . . . .116 F. The Commentator's Interpolations . . . . . . . . .119 VI. CONCLUSION . . . . . . . . . . . . . . . . . . . . .121 A. Image Studies are Important. . . . . . . . . . . .121 P}. Leaders and Imdges o e o e o o o o o o o o o 'o o .122 iv Chapter C. Important Findings and their Significance D. Suggestions APPENDIX I . APPENDIX II . APPENDIX III. AP ENDIX IV . . APPENDIX V APPENDIX VI . . . APPENDIX VII. APPENDIX VIII APPENDIX IX . APPENDIX X APPENDIX XI . APPENDIX XII APPENDIX XIII APPENDIX IVX BIBLIOGRAPHY for Further Research Page 123 126 128 151 15h 155 156 157 158 159 ' 160 161 162 175 177 183 185 LIST OF CHARTS Chart 1 Page, Trend Chart Showing Yearly Fluctuations of Favorable and Unfavorable Images of Nehru from 1947-57. One American Magazines . . . . . . . . . . . . . . . . . . . 77 Tw'o In(—iian biaSEZincs . C O O O O O O O O O O O O O O C O C C O 77 vi LIST OF TABLES Table ‘ Page 1. List of Books, Magazines and Articles Used in the study. 51 II. Favorable, Unfavorable and Neutral Images of Nehru in American and Indian Books and Periodicals . . . . . 67_ III. Predominant Images of Nehru in America . . . . . . . . . 70 IV. Predominant Images of Nehru in India . . . . . . . . . . 72 V. Personal, Leadership, Political and Status Attributes Ascribed by American and Indian Writers(Nehru) . . . . 73 V1. Favorable, Unfavorable and Neutral Images of Gandhi in American and Indian Periodicals and Books . . . .106 VII. Predominant Images of Gandhi in America . . . . . . . .108 VIII. Predominant Images of Gandhi in India . . . . . . . . .109 IX. Personal, Leadership, Political and Status Attributes Ascribed by American and Indian Writers (Gandhi) . . .110 vii CHAPTERI INTRCDUCTION A large part of the human behavior is governed by usages. "What you M you see in a person,” said Alistair Cooke, the veteran Journalist, "is more important than what is actually there."1 The lieconoeptions which constitute what people M they see can strangle relations between countries like the United States and thesis, and can put the whole world in nortal danger. Take, for example, the popular image of cal-mien in the United States at the present tine: to an average American, ecu-mien is the nest cruel and ruthless of all political ideologies. The United States perceives. itself as insecure and hence increases its armaments. A By doing so, it seeks to increase the inage of its own security. The favorable image of the Soviet Union which the Indian leaders toned during the struggle for national freedm continues to wield an unco‘on influence on the present policies of the goverlment of India.2 In international relations, the symbolic image of a nation is of extraordinary importance. Political images of leaders, parties, and labor unions are likewise guiding factors in deteming an individual' s attitude toward them. Indeed the creation of a sy-bolic inage of a nation, national leader or' religion, is almost unavoidable. Inages represent one way of 1 ZHichi an State News, Vol. 50, No. 116 (January 21, 1959). p. 1. ZChattar Singh Sanara, Soviet Interests in India (Boibay: Asia Publishing “0“”, 1959), Fe 2370 conceptualizing one very complex phenanena. In Islam, for instance, the symbol of the Mosque or of the Prophet has exercised an enormous evocative power through the centuries, because these symbolic images sumarise a whole attitude of life and a value system «i the Hoslems. An ordinary person can only bear a certain degree of complexity. To know. Gandhi, for example, in his multirole as a religious person, a social reformer, a family man, and a political leader, and to perceive his views on economics, the American Negro problem, or Untouchables of India becomes impossible for an average writer as well as for his readers. when this complexity becomes unfathomable, individuals, in general, normally retreat into symbolic images. Susanne Longer, commenting on the role of symbols in human behavior, says: This basic need which certainly is obvious only in man is his need of symbolisation. The symbol-making function is one of man's primary activities, like eating, looking, or moving about. It is the fundamental process of the mind, and goes on all the time.3 Many would be content knowing Gandhi merely as "The Father of the Indian Nation," "The Great Soul,” or "The Naked Rindu Pakir." Hence images are essential to one's ability to see and to assess things and people alien to one'e native environment.“ Thus, images are subjective knowledge on which most people base their attitude toward a given leader, political party, or nation. As Leighton insists: 3Susanne Longer, Philosopgz in a New Key, quoted in S. I. Mews, Lsn a in» Thou ht and Act on ew York: Harcourt, Brace a 60., 191.9), p. . o quoted in . L. Raiser, The Inte ation of Human Knowledge (Boston: Porter Sargent Publisher, 1555, p. 87. ”Functional value of images in human behavior has been discussed in detail in the section dealing with ”The Definition of Image.” . . . the people of one nation—and the United States is no exception—harbor stereotyped images of other nations, starkly simple and exceedingly inaccurate. Yet these images are the basis upon which people feel for or against other nations, interpret their behavior as villainous or good, Judge their actions, and Judge what they themselves as a nation should do in relation to others. It follows, of course, that the images are false; the resulting course of action can hardly ever be adequate.5 Interpretation of the analysis of images results in recognizing cause and e ffect relationship. This analytical interpretation can prove to be of some value for appraising Gandhi and Nehru and for eliminating misconceptions about the two leaders. Such an analysis may be equally applicable t 0 India. A, was of the sum; In this piece of research we intend to examine the images of Gandhi and Nehru by way 'of leadership phenomena. The constituents that go to make up leadership phenomena embrace a masher of things. In the interest of‘brevity and specificity we feel obligated to break leader- ship phenomena down into four maJor components: personal attributes, political attributes, leadership role attributes, and status recognition. Until collective research datum is available for analysis, there is nothing concrete enough to merit manipulation. Only after enough data are accumlated will a coherent conceptual framework of leadership phenomena emerge. The exploration of the images of the two Indian leaders involves two aspects: first, most predominant images may indicate the representative dimensions of the leadership role of Gandhi 5A. a. Inighton, Human Relations in a Chan n World (New York: Es Po Butt“) & 00., Inc., 1910 g P. 1 o - and Nehru; second, they may also indicate the character of acceptance by followers. Studies similar to the one on hand provide a cross-cultural insight into the elements that. make up leadership patterns in given countries. It is becoming expedient among political leaders to create favorable images of their leadership roles abroad.6 The creation of favorable images in foreign countries has tended to enhance popularity status at hue. The following passage from an article by James Boston of the New York Times furthers the point: Prime Minister Macmillan of Britain is dmsonstrating the ~ modern way to win elections . . . . His theme is the old theme, peace and prosperity, but his route is different: not the little towns at- base, but the great capitals- London, Paris, Bonn, Moscow, and Washington . . . . Macmillan may or may not manage to find a Just accomo- dation of allies and Soviet differences in his current trip; but even if he doesn't, the image of the British Prime Minister flying about the world trying to settle inter”- national differences is probably the most effective campaign asset he'has.7 It is generally recognized that Nehru's popularity abroad enhanced his popularity at home. The present study of the images of Gandhi and Nehru in the works of American writers may help Indian leaders to know what factors make Indian leaders papular and unpopular in America. 6A member of the French diplmsatic corp was at pains to observe that, ". . .Americans campaign frua Kruschev's office.” See C. K. Sulsberger, "EurOpe and Our Electoral Campaign," New York Times December 30, 1959, p. 20. Sulsberger further states, " vera leading Duocratic aspirants have also made a habit of touring the globe. Adlai Stevenson went to Europe, Asia, and Africa. Senator Symington . . . reviewed foreign policy questions with African and European statemon. Senator Numphrey virtually started his campaign by a marathon interview with Kruschev. Senator Kennedy Journeyed earlier." Ibid., p. 20. 7James Boston, "A New Way to Win Elections," New Iork Times, Section AE, March 28, 1959, p. 8. Likewise, the findings in this study should help American leaders to realize traits that Indiana admire most in a leader. If one wishes to find the way toward real cooperation among countries having widely different cultural backgrounds such as India and America, studies such as this are essential because they add to our total and ultimate understanding. It sheds a good deal of light on some of the preconceived prejudices and rationalisations which inevitably lead to misunderstanding and tension between the two countries. For the promotion of harmonious American-Indian relations what could be more pertinent that the five-day conference that took place in New Delhi between President Eisenhower and Prime Minister Nehru in December of 1959. Time alone will tell the significance of the meeting between two heads of state. The conversations that were recently eapleted are both part of and the product of various efforts8 and means to bring the world's two largest democracies together. Among these endeavors the pepulace of both countries have a tangible stake in mutual understanding. This involves” efforts in the field of econonic aid as well as on behalf of cultural exchange. With regard to cultural exchange, academicians on either side of the Pacific Ocean have interests in acquiring human profile data on one another. Apropos of scientific data in profile, the study of image comparisons becomes relevant. Social scientists in general agree that prejudicial conceptions which national groups maintain with respect to others are barriers to international understanding. How men in one . 81's mention a few: technical assistance to India under Point Pour Program, gifts of farm surplus, loans, exchange of cultural delegations, etc. 6 country see those in another is a matter that needs to be explored first in the long process of establishing international harmony. Most individuals do not ordinarily have the opportunity to acquire firsthand information pertaining to events and people of other lanis, as they do in the case of a local fire or their newspaper‘boy, for example, our political world, Walter Lippmann says, is "out of reach, out of sight and out of mind."9 What an average man thinks of others is based not on personal experience but on "pictures" made by himself, as given to him by the agents of mass media. Individuals in modern society try to comprehend great happenings of the world with which they have had no personal experience. "The only feeling," Lippmann insists, "that anyone can have about an event he does not experience is the feeling aroused by his mental image of that event."10 Educated people in most parts of the world spend much of their time acquiring information from the mass media. Yet the typical writer finds it difficult to convey in the mass media the cerebrations of the Indian people or any other foreign group. When events call for information about India, writers, in general, associate these events with the leaders as the spokesmen or symbolic representatives of the country in question. Thus, broadly speaking, an image of a given group is formed by what their leaders do and say.”- 9Walter Lippmann, Public Qpinion (New York: Harcourt Brace & Ce., 1922), p. 29. 101b1d., p. 13. nNo political leader has explained leadership phenuaenon as candidly as President Sukarno, when he said: Gandhi and Nehru, the two Indian leaders whose images are the central topic of the present study, hold unique positions in India, and their names are familiar to most educated persons all over the world. Contributions of Gandhi and Nehru in making modern India what it is to— day are very substantial. For over a quarter of a century Gandhi played a dominant role in the political and social struggle of India. His efforts to lift politics to the lofty ideals of religion earned My friends and my children, I am no Communist. But I am open- minded. I am not prejudiced. I‘am no dictator. I am.no holy man or reincarnation of God. I am just an ordinary human being like you and you and you . . . . Why is it that peOple ask me to give a speech to them, even when the sun is at its hottest? The answer is this: What Bung Karno says is actually already written in the hearts of the Indonesian people. The people want to hear their own voice but . . . they cannot speak eloquently for themselves . . . when I die . . . do not write on the tombstone: 'Here rests His Most Exalted Excellency Dr. 1r. Radon Sukarno, the first President of the Republic of Indonesia' . . . write . . . ’Here rests Bung Karno, the Tongue of the Indonesian people.‘ American Universities Field Staff Reports Service, Southeast Asia Series, Vol. VII, No. 17 (WAR-l3-I9S9L p03. Cecil Gibbs for example says that the standing of a leader is "dependent not upon special qualities as such, but upon the extent to which his followers perceive him as having these qualities." The leader in turn should be able to know the members' perception of him and fill the group needs and requirements. See C. A. Gibbs, "Leadership,” Handbook of Social Ps cholo (Cambridge, Mass.: Addison Wesley & 00., 1951.5, p. 877. ‘ See also R. M. Stodgill, "Personal Factors Associated With Leader- ship: A Survey of the Literature," Journal of Social Psychology, Vol.25 (19h8), p. 65. Stodgill asserts that "leadership is not a matter of passive status or of the mere possession of some combination traits. It appears rather to be a working relationship among members of a group N Seligman insists that "Leadership is a function of acceptance by vfollowers . . . and a leader is related to the tensions and values of a particular situation." American Political Science Review, Vol. LA (1950), D. 90A. him the title of "The Great shunt."12 Since Gandhi's death Nehru has bech what Margaret Fisher calls "Idol Number one"13 of the Indian people. Nehru's towering pro-eminence in India today has prompted observers to_remark, "nehru is India!" Most Americans as well as new Indians have m e t neither. Gandhi nor Nehru; yet they do carry in their minds images of these two leaders. As suggested above,:mest persons form.improssiens of the people and events outside of their inediate envith from mass ‘media. Therefore, what the writers have to say about Gandhi and Nehru is of great significance. It is conmon.knowledge that writers wield a great deal of influence in.moulding public images. These writers, as image constructors, do more than simply furnish the reader with impressions; they disseminate these images through the channels of communication at their comand. ”Part of our images of the'world," says Kenneth Boulding, "is the belief that this image is shared by other people like ourselves who are also part of our image of the world."u‘ This statement also applies to the writers examined in the present study. How accurate are the perceptions of the writers, the reader might ask. Ne simple answer is available because it depends on the background and personality 12"(landhiji exhorted us to achieve inward freodcmn by getting rid of fear, greed, and blind passion, and outward freedom by throwing off the foreign yoke.n S. A. Hussain, The We of Gandhi and Nehru (New York: Asia Publishing House, 1958), p. xiii. . 13a. 1.. Park and I. Tinker, Leads Political Instit i. in India (Princeton, N. J.: Princeton University Press, 1959;, p. 1.1. Mxenneth E. stunning, The Lag (Ann Arbor, Mich.: University of Michigan Press, 1950), p. 11.. 1| 9 of the observers and the amount of information they possess about Gandhi and Nehru. Writers act as if. they possessd partically the same image of the world as their readers do.” Those who read Time Raga-sine will probably held the same image of Gandhi and Nehru as do the writers who staff that periodical. The existence of particular public image depends, therefore, on certain basic assumptions shared by the writers and readers alike. David Imwrenco, for example, has his particular audience, just as Eric Severeid has another. It goes without saying that a slient concurrence exists between the writer and his reading audience. It is in this realm that individual research starts to bear fruit. By the ssmetoken, the studyef a comparison of American or Indianwritors' images of Gandhi or Nehru assumes a special pertinence. The first objective of the study is to present a caparisen of American and Indian writers' images of Gandhi and Nehru covering a ten year period (BM-1957). We are making use of comparative techniques in a simple, unambiguous manner. Far from comparing Gamihi with Nehru and far from snatching India with America, we simply want to compare the kind and number of images of each leader within both countries. The research concerns itself with the information and affective qualities that the American and Indian writers impart about Gandhi and Nehru. 'Knowledge' is perhaps not the right word, for 'Knowledge' 1"5G. I. Galbraith, The Affluent Sociot (Boston: Houghton Mifflin Co., 1958). See chapter on "Conventiem Wisdom," pp. 7-20. The author observes: "Ideas came to be organised around what the enmity as a whole or particular audience finds acceptable. And as the laboratory worker devotes himself to discovering scientific varieties, so the ghost writer and the public relations man concern themselves with identifying acceptable.” p. 8. 10 implies validity and truth: we should probably speak of the 'writers' image of Gandhi and Nehru. In other words, what is being studied is the affective character of which the subjective knowledge is held by American or Indian writers regarding Gandhi and Nehru. The second objective is to describe how and to what extent people differ in their perceptions. Gandhi, for example, once a comic, is regarded as a saintly person in America316_ whereas Indians, who once regarded Gandhi as an odd sort of politician,17 now consider him a _"great soul."13 Nehru who wasonco admired in the American press as a ”western style Demecrat,"19 is new looked upon with "baffling frustra- tion, “20 as an object of bewilderment. In India hewas once regarded as an ”impatient revolutionary”; he is now looked upon as a great "moral forco'21 in the world. It is suggested that those perception differences which occur in the images held in two nations have not evolved by chance, but have developed systematically. The investigation deals with fluctuations in images through units of time and with the character and significance of the changes. It attempts to understand wlv people differ in their perceptions. 16Kenneth Boulding, 32. _c__it., p. 18. 1”Harold R. Issacs, Scratches on Qnr Minds (New York: John Day 8: Co., 19%), see inside of cover. 18Jawaharlal Nehru, Autebiogam (New York: John Day & Co., 1937). ‘19Mahatma, when translated into English, means ”great soul." ”Newsweek, Vol. mIv, No. 16 (October 17, 191.9), 1:. 33. Zlmhduston Times (Air Mail Weekly), Vol. II, No. 17, (April 23, 19511. p. s. 11 Third, the study seeks to prove that favorable and unfavorable images of Nehru and Gandhi in America nay be associatedwith the relationship botwoen the govertments of the two countries. If the relationship between then is cordial, Nehru is likely to have more favorable than unfavorable images in the American press. The following two quotes fr- Newsweek Magasine should illustrate the point: The Hashington visit of Prime Minister Nehru of India is an event of exceptional importance. This rflablo man is the nest influential spokesman and greatest individual 22”]- of a new order in A_s_i_a. Nehru's uni ue prestige stens {Tm-II; from hr— own abilities a; att aiments, from his role as Gandhi's right thand man an__d_ heir and from his unremitting advocacy “of 2111: ica1_ freedom for all Asiatic peoples. The ideological source of his nationalism are largely Western. This fortunate fact is perfectly exemplified by Nehru who was educated at Narrow, Cambridge and Inner Tenple, whose political and economic policy is thoroughly western, and who speaks English with fluency and grace.22 He is not a Nationalist but a democrat western style.2:a (Italics mine. The same magazine reported as follows during Nehru's second visit to the United States: India's Prime Minister Nehru has cast himself in many diverse roles in world affairs: Neutralist, international noralist pgacenaker and crusader a ainst the evils of west____e__rn coloaalism and alcohol. But shove afi he regamself as a link between the east and thewest. Nehru remains in numer the high-born autocrat, a man who has been known to agence a shouting crowd by casually extending an immrious hand. (Italics nine.) The striking contrast in the insges of Nehru in the above paragraphs does not appear to be a random me. The images of other foreign leaders are seen to follow the same pattern. For instance, it is interesting to note the trend of articles referring to President 22"Importance of Nehru's Visit," Newsweek, Vol. 3h, No.16(0ctober l7, l9h9), p. 21. “"“"' 23"Nehru's Christmas visit" Newsweek, Vol. A8, No. 2A(December 10, 1956), p. 36. 1 I Marne in Time Magazine. 0f the first ten articles, covering the period Ei_o_r_ to President Sukarno's visit to Russia, five were either favorable or noderately favorable. Two were neutral, and only three were moderately unfavorable. But since his visit to Russia there has not been a single favorable or noderately favorable article, and only one has been neutral. This is not to say that his visit to Russia is the reason for his loss of favor in Time Leguinefi‘s but this was undoubtedly a turning point.25 It is a reasonalbe assunption that the same pttern is likely to follow in the case of many other foreign leaders. It is hoped that the analysis of.the images of Gandhi and Nehru will shed light on the relationship of images to international problems. . A fourth objective is to show the importance of images for understanding leadership techniques or patterns. Predominant images of Gandhi or Nehru, it is assumed here, are the representative di- mensions of the leadership of Gandhi and Nehru. If Gandhi is perceived as ”religious," the religiousness is one attribute that makes up his leadership. The study of the images, therefore, will afford clues to the coaponents of their leadership roles. Fifth, another objective is to denenstrate how content analysis can be used to study problems in cross-cultural relations". The 4—; ‘— Zifiam Dosai, "Images of President Sukarno" in Time Magazine and N. Y. Times Magasino (Unpublished paper). 25It night be of interest to the reader that N: I, Times Ma sine supposedly a "quality" type periodical, and‘Time M_gga_g’ine, "popular" type, showed a nearly perfect similarity. Ibid. 13 technique employed in the process of gathering data has been content analysis, with some emphasis on trend findings. at Image As The Basic Congpt The widespread use of the term “image” in current scientific as well as popular literature calls for clarification of its meaning. In the literature dealing with images it is almost impossible to find an adequate, well-rounded definition without ambiguous statements. The term image has been used interchangeably with stereotype, perception, conception, copition, and: ”picture in the head.” In the present study ”image" refers to an individual's awareness of objects. Images are the way things look or appear to him. Now a given person or an object appearsoto him depends on both “structural" and "functional" factors. Structural factors are those which derive from the nature of the pMsical stimuli,26 while functional factors are those which arise frqa the internal conditions of the individual per- ceiving the image. Gestalt psychologists emphasise that the sensory factors are primary in accounting for the "look of things." Those who emphasise functional factors in the image formation believe that needsand past experience play significant roles in the process of perceiving. When we meet another person, we form an impression of that person's height, weight, color and body structure. Such characteristics are unambiguous and, therefore, would be perceived in the same way by different persmls. But in making inferences about The term "autochthonous" is used by the Gestalt psychologists when referring to structural factors. 1h his intellectual ability, honesty, chanm and friendliness, we find such traits more ambiguous because our own attitudes, needs, and motives enter to influence our perception of the individual. For many other characteristics we form an impression on dimensions of ability, character or personality, in terms of which we can compare the perceived individual to others. An image is usually formed in terms of categories and dimensions . we have learned from previous experience. Many concepts used to categorize nonsocial objects also can be applied to persons. Such social objects, however, are different from stones, buildings and trees: social objects themselves create images, and react to these images. As a consequence we come to form exceedingly complex, differen- tiated conceptions of what people are like. People differ, moreover, in the extent to which their conceptions, or images, are simplified or cuplex. Accurate and caplex images depend upon intellectual cmnpetence and upon the motivation to understand the object of the image. An imbecile is unable to fem a complex image of Nehru, and someone who is t’otully uninterested in Nehru will have only a highly oversimplified conception of Nehru if’any at all. A personal enemy of Nehru may be motivated to maintain a certain image of him and will resist a well- rounded, complete and accurate picture. g Neither structural nor functional factors operate independently of each other, forche process of perception involves interaction between the two. Functional factors may be flurther analysed in other terms, such as culture. On'the other hand, maybe culture, group member- ship, etc., may be treated as situational factors. An individual's 15 image is to a very large extent determined by his culture.” Typically, an individual's image of things and persons observed is affected by his political party, his club, his church, his place of work, the newspapers he reads, and other group memberships. However, it is not always easy to specify under what conditions these influences will affect one's images. Social attitudes like race prejudice and rigid conformity to social norms, or the attitude of some powerful group like the American Legion, may also influence the image of its moabers. Individual tastes and temperament also are of importance. Bartlett, cementing on the importance 'of inherent interests in the process of perceiving, asserts: These experiments (on perceiving) repeatedly demonstrate that temperament, interests and attitudes often ct the course and determine the content of perceiving. Allport takes asimilar position when he says: . The prevailing state of the individual helps to determine the world as it appears to him . . . motivation and past experience under certain conditions, not only determine selectivity of what is perceived but also can modify the speed, accuracy and vividness of the perceptod act, and even the perceived dimensions of the object . . . there are temperamental personality characteristics of the individual, the emotion prevailing at the moment, his changing needs within the shifting situations ; and always there is the same aspect of the way the world looks that is likely to be determined by the value to the individual of perceiving it in this way rather than that.29 27Malinowoki reported that Trobriand Islanders of New Guinea ,. formerly held to a basic belief that a child can never physically resemble his mother, brothers and sisters. Even when to an outsider there was a striking pMsical resemblance between two brothers, the natives apparently were unable to detect an resemblance. 23!. c. Bartlett, Reno-berm (Cambridge Mass.: Cambridge University Press, 1932), p. 53:. , 291?. H. Allport, Theories 'of Peres tion and Conce t of Structure (New York: Harper Brothers, 1957,, p. 11.. 16 As suggested above, an image is influenced by both the structural properties of the object perceived and the motivational and other personality characteristics of the perceiver. The image one forms of Gandhi certainly depends in large part upon what Gandhi was "really like." Certain features of every person are objective and obvious, and the images fomd around such traits will be similar and accurate. Gandhi's plusical characteristics, for example, were readily observable, and the images of Indian and American writers were about the same. Here the structural characteristics were clear and unambiguous. When dealing with other than structural characteristics of Gandhi and Nehru, who do many things and say mam things about cuplex issues, relative ambiguity is likely to occur. Here the motivations of an observer will influence the meaning of the situation for the individual. In that famous and often quoted experiment titled "Perception of Coins by Poor and Rich Children" conducted by Brunner and Goodman30 the fuctional factors were clearly shown. The central thesis of the experiment is that need is an important factor in the process of perceiving and that what the subject sees or hears may be in large part determined by what he wants. Iawronce Lowell put it similarly nearly four decades ago: Bach looks at and looks for the facts and reasons to which his attention points, perceiving little, if at all, those to which his mind is not directed. As a rule, men see what they wfnt to see, and observe the things they expect to see.3 30.1. S. Brunner and C. C. Goodman, "Value and Need as Organising Factors in Perception,” Journal of Abnormal Ps cholo ‘ ,Jol. #2 (191.7), PP. 33'3‘ Iaurence A. Iawell, Publi on in Her and Peace (Cambridge, Mass.: Harvard University Press, 1932 , p. 22. Quoted by Bernard Berlson, P. Lasarsfield, and N. N. McPhee, "Political Perception," chapter in Votgg (Chicago: University of Chicago Press, 195“. 17 William 1. Thomas put it this way: If men define situations as real, they are real in their consequences. Men respond not only to the objective feature of a situation, but also nor often than not to the meaning this situation has for them. If we were to rephrase the above two quotes it should read: Men see what they believe, instead of the popular notion that men believe what they see. Pun io e o 3 Be vi Mace contends that, "At the very basis of human knowledge are images. They may in part reflect the residual impressions of my observations. They serve in ordinary thoughts the function which in scientific thought is served by an average, a media, or mode."33 Kenneth Boulding views human behavior in terms of images)“ Newconb, in emphasising the functional aspect of images, asserts that without them it would be necessary to interpret each new situation as if it had never been encountered before.” Bogardus in somewhat categorical teams says that the images arethe product of ". . . the fact that the varieties of personalities and of groups are so numerous that it is almost impossible for most people in abusy world of activities to 32Robert K. Merton, Social Theory and Social Structure (Glencoo, Illinois: The Free Press, 1959), p. 545. 33C. A. Mace, “National Stereotype- Their Nature and function," Sociological Review, Vo.l 25 (191.3), p. 29. , ”Kenneth Boulding, Image (Ann Arbor, Michigan: University of Michigan Press, 1956), po 6. - 351'. M. Newcomb, cialSo Psycholog (New York: Dryden Press, 1950), Do 211.. 18 weigh every reaction of every person, minute by minute, in terms of its individual meanings and merits."36 ’ Many other students of this concept have taken this view that images are a “regrettable but useful time-and-effort-saving process which enable humans to deal with a very complex world."37 There are otl'lers such as Lindsnith and Strauss who emphasise the oversimplification and inaccuracy that is generally involved in images. i‘Images,” they point out, ”focus on one or a few aspects of personality and ignore many others; they are based on insufficient observation and experience, not to say faulty sampling."38 (he cannot ignore that images have a tendency to gloss over or forget many other elements in their formation and retain only those which the person can comprehend and accept. Hit despite this faulty process involved in image. formation, one cannot afford to ignore their functional importance in human relationship. It is generally recognised by social scientists that human behavior, to a very large extent, is governed by images. Images, in the final analysis, are the subjective impressions that people have about the outside world. The formation of subjective impressions of others is a function not only of the characteristics of the things being observed, "but also to a considerable extent, a _.—‘ 363. S. Bogardus, "Stereotypes vs. Sociotypes," Sociology and Social Research, Vol. BL (1950), p. 286. 37.1. A. Pishnan, "An Examination, of.the Process and Function of Social Stereotyping," The Journal of Social Ps cholo , Vol. L3 (1956), p. 31. 33A. R. Lindsmith and A. L. Strauss, Social Psycholeg (New York: Dryden Press, 1913), Fe 291. _ 19 function of the underlying perceptual-cognitive organizing process in the observer."39 Image vs. Reality It is fashionable among the students of public opinion and adver- tising men to claim that there is no necessary correspondence between images and reality and that images can improve on reality.“0 Thus a leader may be corrupt but it is possible with the help of the "Image Merchants" to depict him as an honest god-loving person."1 The George Gallop school believes that what you thin§_you 235 in a person is more important than what is actually there. Some say that it is possible to Ergstgééan image of Nixon as a religious man eventhough he may not be a religious man. Others contend that there must always be some fact- ual basis upon which images are formed. Thus, it is argued that Pres- ident Eisenhower may or may not be a religious man, but the fact that he goes to church every Sunday, which is shown on television 39E.S. Collin, "Forming Impressions of Personality," Journal of Personality, Vol. 25 (September, 195h), pp. 65-76. holmages may or may not correspond but on some characteristics there is agreement and accuracy. AlIrwin Ross, image Merchants (New York: Doubleday & Co., 1959). According to the author, the Image Merchants are the men who endlessly "create," delineate," "adumbrate," and project the most available images of their clients. An unsuspecting and naive public can be deceived by developing a public image of a person. ‘ "A world of unseen dictatorship is conceivable, still using the ,forms of democratic government." Kenneth Boulding, 22, 323., p. 168. h2"Where the object was once perceived but is not present before us now, we speak of 'memory images,’ where it has never existed, we speak of 'created images.'" See D. Krech and R.S. Crutchfield, Elements of Psychology (New York: McGraw Hill, 1958), P. 365. 20 and other modes of mass media, constitute valid reason for the public to perceive him as a religious person. Since it is not possible for most of us to observe Eisenhower in his private life, the mass media remains the only source of our information. It is quite possible for the mass media to create an artificial image of Eisenhower as a church- goer and, therefore, a religious man. It was reported by the Associated Press that two networks acknowledge having dubbed in artificial sound of the crowd noises and applause in the television news films of the Eisenhower trip to mrope in order to create an image of Eisenhower as «W343. Images of Van Doren as a "wizard," "genuis," ”walking encyclo- pedia" did prevail for quite some time. National Broadcasting Company paid him 850,000 a year on the basis of the image that was created. The social psychologists even explained how the great mind of Van Doren could storo such a vast wealth of information. The later events showed that the image of Van Dcren was far from being real. It appears to the researcher that the image and facts may or may not correspond, but (at least at outward sign, act, or appearance is necessary to offer some basis for the formation of image. 0 a of t emainder of the esis We have already made clear our purpose for this study: namely, a comparison of the images of Gandhi and Nehru individually in India and America. Moreover, the significance of the study lies in its cross- “3 State Journal (Lansing, Michigan}, December 3, 1959, p.50. 21 cultural exploration of le adership phenomena: the manner in which one phase of leadership qualities takes precedence over other phases within a given culture. Naturally, since images occupy the focal point,we had no choice but to explain what images are and what their role in human behavior is. In pursuit of this undertaking we have ahead of us the unfolding of the things attendant to our goal. It was inevitable that our own study involve the perusal of other studies in the area. Chapter II is, therefore, devoted to a review of imagery literature and the development of hypotheses. With the benefits of the written word and the assumption of the structural postures gained from the development of hypotheses wovere able to choose methods and techniques that would best serve our purpose. In Chapter III, look for a discussion of the methods and procedures. ‘ (rice the techniques and methods for processing data have been laid, we can present the meat of the problem. The first part of Chapter IV covers the content (and trend analysis of the images of Nehru as seen in American andIndian periodicals and books. The graphic treatment of trends will show a year by year fluctuation in India, as well as in the United States. The rest of the chapter is devoted tothe discussion of fluctuations in images, the character and significance of the changes, a! plausible explanations for given ‘ images. Naturally these revelations may provide an insight into the relationship between political differences and fluctuations in images. Chapter V gives the same treatment to the images of Gandhi as mentioned above in regard to Nehru. Likewise, interpretation of these data is concerned with the same problems already suggested in connection with Nehru. ‘ i Chapter Vi, in conclusion, describes the degree of success and failure of the hypotheses in the light of the findings; it furthermore summarises the stated objectives and points to the guideposts on the road to further research. For the readers who are curious about the personal history of Gandhi and Nehru, the Appendix includes brief biographical notes. CHAPTER TWO 6 REVIEW OF THE LITERATURE Inasmuch as the preceding chapter was concerned with the objectives sought in the research, its significance and the exposition of the term 'image,' it seems in keeping now to discuss the literature relating to the topic at hand. In this chapter we shall review the literature dealing with imagery studies. This review will involve three considerations: 3. To give leavening to the bread, it hehooves us to familiarise the reader with the literature abailalbe, as well as to mention some of the contributions made in the area of image understanding. b. Another aspect of concern is to delineate the methods used by specialists in the field. c. Perhaps the findings of the other studies would be of value in verifying and reinforcing our own position. Literature dealing with images falls into three main categories: Lug, books and articles treating the concept of 'image' and its signifi- cance in human behavior; 2'...» literature positing highly impressionistic studies; 2.122.: image studies adhering to empirical techniques. A. The Concept of Imgge The veritable concept of image evokes the thought of Walter Lippmann, 1a seasoned scholar in the field of public opinion and Lw‘alter Lippmann, 92, cit. propaganda. His book entitled Public Qpinionz is primarily an analysis of the means of propaganda,such as newspapers, magazines, and other interest groups in composition of public opinion. The author maintains that the problems and personalities of the world are becoming more and more complicated for the man in the street. An average person tries to understand these problems and personalities with which he has had no personal experience. For this reason his behavior is not based on experience but on 'pictures made by himself or given to him}. Lippmann asserts: The pictures inside the heads of these human beings, the pictures of themselves, of others, of their needs, purposes and relationship are their public Opinion... Public opinion must begin here, by recognizing the triangular relationship between the scene of action, the human picture of that scene and the human response to their pictures.3 Briefly, according to Lippmann any mental image shared by a group of people constitutes public opinion. Stereotypes or images that form the basis for public Opinion are often dangerously false and unreal. To remedy this situation Lippmann recommends the analysis of images. Lippmann's use of the figurative connota- tion, 'pictures in head,’ appears to have been responsible for the wide currency the concept acquired and to have lent itself well to a large number of experiments to'date. He deserves credit for arousing interest and provoking curiosity among image students. 2Walter Lippmann, op . <_:_i_’g_._. 31bid, p. 8. 2L 25 Another important work dealing with the concept of 'image' appeared thirtybfour years later. Kenneth Boulding in his book The Imaggsh attempts to synthesize the behavioural sciences: anthrOpology, philosophy, biology, economics, merged into one, EICONICS (which may be translated as Immge-ology).- In order to make 'imageéformation' easier to handle, Boulding has theoretically selected and named ten areas under which images fall.5 By so doing Boulding lays claim to a theory, revolutionary enough to Justify itself as a new discipline which he hoped would facilitate matters pertaining to not only the learning but research as well. 'MOre~ over, he also contends that his new science would help to integrate the fields of human knowledge and thus ultimately simplify the tasks of education by closing gaps between the sciences. “Kenneth Boulding, 22, git. 5These divisions are: 1. Spatial — man's location in space around him. . 2. Temporal - man's picture of the stream of time and his place in it. 3. Relational - man's picture of the universe around him as a 'system of regularities.‘ A. Personal - man's picture of the universe of people, roles, and organizations. 5. Value - classification, as better or worse of the various parts of the whole image.‘ 6. Affectional, Emotional - the feeling with which items are imbued. 7. Un-, sub-, consciousness - areas into which divisions of the image fall. 8. Dimension of certainly, uncertainty. 9. Reality, unreality - an image of the correspondence of the image with 'outside' realfly; 10. Public - is the private image shared by many. 26 Had Boulding taken the trouble to establish precisely the distinction between terms that are used interchangeably with reference to 'image,‘ he would have lent weight to the claim that EICONICS could become a semantic bridge for all the sciences. However, one would hardly be overshooting the mark by affirming that Boulding simply modified the language and texture of the very concept that Lippmann had adequately described thirtybfour years ago. The third book exploring the creation of images appeared in the latter part of 1959. Appropriately titled, TheLIleierchanté was written by an executive of the New York Post. Image merchants are men who according to the author 'create,' 'delineate,‘ 'adumbrate,‘ and 'project' the most flattering images available for their clients. The book is mostly devoted to the doings and undoings of public relations men to create the most favorable images of their clients. For Irwin.Ross the underlying idea barely differs from that of either Halter Lippmann or Boulding. Although, the significance of images in human behavior is never lost on Mr. Ross, he devotes a gpod portion of his work to advertising techniques: proving how these techniques help to artificially create images - images that have little, if any, correspondence to reality. The fourth and final wofikzreviewed here is of the same nature - if not of the same vintage. (The Hidden Perguggers7 was written by Vance Packard as late as 1958. Here also the author devotes his - ) 6Irwin Ross, The Image Merchants (New York: Doubleday & Co., 1959 . 7Vance Packard, The Hidden Persuaders (New York: Pecket Books Inc., 1958). 27 analysis to the techniques of advertising and public relations men. The author of the Hidden Persuaders further states that in many of their attempts to manipulate the process of group thinking, the pro- fessional persuaders have received direct help and guidance fru respected social scientists. In the light of Packard'sexposition, professional persuaders are seen in action in politics, in religious organizations, in merchandising, and in industrial relations. The author very effectively explores what makes us buy, believe, or even vote the way we do. B. Improssionistic Studies Professor Schlesinger at one time contented that 'image formation,' 'image—research,' and similar concepts are 'chic in the sociological circles.‘ As the reader will soon discover the term 'immge' is even more of a fad in literary circles. Many poets, novelists, and free-lance writers have used the concept of image so freely that it must have been quite fashionable among them before the tens acquired wide currency among social scientists. Yet, despite the popular bandying about of the word, we must bear in mind that in many cases its use had little or no relevance to the subject matter. 8Three novels: Guelyn Brooke, Image of a Drawn Sword (New York: Alfred Knopt Co., 1951); William Baxter, Ima e and the Search (New York: Putnam and Co. l95h); Barnard Pryor, Image Makers (New York: Harper Brothers, 1958), are for obvious reasons excluded in the review. 28 David Cairns' The Image of God in flgn9 is an example of impressionistic study. Cairns defends the dignity of man, especially in relation to Marxism.and Freudianism. The author traces the doctrine of responsibility from the Bible through Augustine down into such modern polemicists as Earth and Brunner. Cairns concludes in a mystical way that life rests upon three basic relationships which he calls the 'I-thou,‘ the 'I-it,’ and the 'IsGod.' According to the author, historic christianity, which.finds the image of God in man, adequately solves all the problems arising from the above three relationships. The present day social scientists are too pragmatically minded tor endorse the logic inherent in his conclusion. Rossi's The Image of America in.Mazzini's WritingsHDis likewise a book which draws heavily upon historical works but without any systematic approach. The author makes a good case for his thesis that Mazzini exerted considerable influence over American liberals, and that America in turn loomed heavily in.Mazzini's mind as the champion of a drive for the freedom of all subjugated peoples. Inspite of the lack of a systematic approach in Rossi's book, it is the best among the works reviewed so far. The author states his purpose clearly and marshalls evidence to prove his point. The only criticism this researcher has is that Rossi is inclined to ignore the evidence that does not suit his purpose, a fact which makes his study devoid of objectivity. 9David Cairns, The Image of God in Man (New York: Philosophical Library, 1953)e loboseph Rossi, Ima e of America in Mazzini's Writing (Madison, Wisconsin: University of Wisconsin, 19555. 29 Barghoorn's Soviet Eggs of the United States: A'Study in Distortion11 is considerably more objective, compared to any of the other studies mentioned above. It was published during an era when anti— soviet feelings in America were relatively high. Since it was written by a person who was a member of the American Enbassy in Moscow, this lent weight to the author as an authority on the subject. The author . has given innumerable citations culled from the Soviet press. The author tells his reader how the goverrment of the Soviet Union has switched from the wartime friendliness towards the United States to "cold war” unfriendliness. Barghoorn devotes nearly one-fourth of his book to the war period when the relations between the two countries were friendly. He then tells how the goverment of the Soviet Union now presents the United States to its own peeple. Different aspects of American life and American domestic policies were adopted for the close fit of the Soviet Comnunist party line. I . Mr. Barghoorn's book is an important case study in the mould- . ing of public opinion in a totalitarian state, and the author has made skillful use of the various kinds of evidence that were available. For the data referring to the "cold war" the author relied upon the Soviet press and on personal reactions that he gathered from inter- viewing the latest Russian emigrants and other foreign observers. Hr. Barghoorn's approach in gathering evidence through interviews, newspaper periodicals, and the like, is a sound one, but the procedure in the collection of data appears to be very haphazard. The organiza- ‘ 11s. c. 'Barghoorn, he Soviet Ima e of the u ted States (New York: Harcourt Brace % Co., 1335). 30 tion of the book leaves a great deal to be desired because sane of the author's main findings are buried in the most unexpected places in this book. The author tries to show how the Soviet government continually distorts the image of America. His subtitle is equally applicable to the Soviet image in America. The main difference is that the image built up in a 'free-enterprize' system is likely to be more complex and occasionally more contradictory than when it is determined by a centrally Operated agency like the government of the Soviet Union. The significance of Barghoorn's book from the standpoint of t): present research lies in the realisation of how important political encouragement is in distortion of inges. The post war unfriendliness existing between the two governments is responsible for the unfavorable images of America in the Soviet Union and vice versa. 5 Last and probably least important in the category of non- scientific imagery studies falls As Others See U512. The book consists of articles contributed by 20 authors”, who are men of distinction in their own lands, and a few of whom enjoy an international reputation. 12?. M. Joseph, (ed.) its Others See Us (Princeton University Press, 1959). ”Five even frat Europe, two fraa Africa, four from the middle- East and three from South and South-East Asia. 31 The contributors were asked to respond frankly to three questions: (1) In what respects has your stay in the United States changed from your former ideas about the United States and its peeple?‘ (2) How does your present view of the United States and its peeple compare with that held in your country, by the population in general and by its main social and intellectual groups? (3) What, in your opinion, can the people of your country and the United States learn from each other?“ By the very nature of phrasing of the above questions one cannot possibly avoid being impressionistic. Hethodologically the entire book is firmly in the tradition of literary and social impressionism. The editor did not even bother to survey the impressions which the contribu- tors held of the United States. Instead, he boasts of promoting interest and understanding. Moreover, the book is full of raw unpro- cessed data. There is a need for methodological processing of his data before any claim to international understanding can be made for it. Nevertheless, some of the articles make interesting reading. C. Methodological Studies -- Text material that displays a system-oriented approach and that is amenable to tools applicable to social science - such as use of quantitative data, sampling, surveying, interviewing - falls within the framework of scientific analysis. Instead of permitting ourselves to get lost in a forest of generalizations, let us choose a specific 'culprit' for castigation. “F. M. Joseph, 0 .cit., see inside cover. 32 In 1932, Kate and Braly conducted the first experiment15 dealing with imges, in which they used the word-list technique and students as subjects. About a hundred subjectsl‘6 were asked to select traits from the list in order to characterize the ten racial and nationality groups. The findings showed tint the subjects not only agreed in their preferential ramcing of ethnic groups, but they also agreed in the types of characteristics attributed to these groups. The findings were similar in their main outline to the results reported by investigators throughout the United States .17 In 191.2, Child and Dooblaobtained stereotyped conceptions of eight national groups fras Yale University students. Following the word-list method, the subjects were asked to rank preferentially the eiglt naticxlal groups from the trait list. The finiings of the exper- iment indicated that approved traits tended to be assigned to people of preferred countries, regardless of the fact that these traits were also attributed to the subjects themselves. Disapproved traits, which 150. Kate and K. W. Braly, "Verbal Stereotypes and Racial Prejudice," J al of Abn al Ps cholo , Vol. 28, 1933, P. 280. “Students of the campus of Princeton University served as subjects. 17w. Buchanan, "How Others See Us,” The Annals, Vol. 295, 1954. p. 1. ' Ink. L. Child, and L.‘w. Doob, "Factors Determining National Stereotypes ," Journal of Social figchologz, Vol. 17, 191:3, p. 203. 33 were not believed to be characteristic of thmselves, the subjects assigned to peOple of non-preferred countries. The significance of the findings of Child and Doob lies in the general inclination 'of the subjects to attribute positive images to their own people. In 191.7, Vinacke,19 though retaining word-list technique and students as subjects, sought to improve upon other studies by utilising the image process as a double reversible exposure?”o He set out to investigate how each of sevenanational racial groups characterize thnselves and each other. Vinacke contended that many of the previous investigations ignored that perception is a two-way process. This designation of the traits as approved or disapproved has been suggested by one class of men, presumably white males. Between 19167-1950 the trend toward broader sampling and sparing of studmts as guinea pigs was witnessed in the study undertaken by UNESCO}22 Even in the UNESCO study, the major data-gathering technique 1911. E. Vinacke, "Stereotyping Among National Racial Groups in Hawaii: A Study in Ethnocentrism," The Journal of Social Psychology, Vol. 30, 191:9, p. 265. 2olt was based on the fix-dings of Bruno Bettelheim in his study entitled, "The Dynamics of Anti-Sanitism in Gentile and Jew,” Journalism of Abnormal and Social Psycholog, Vol. A3, 191.7, p. 153. Bettelheim points out that stereotyping is a two—way process, for the Jew in Germany has a stereotype of the Gestapo man just as strong and operating in just the same way as that of the Gestapo man of the Jew. 25"l'he seven national groups which served as subjects in Vinacke's study were: Japanese, Chinese, Korean, Filipino, Hawaiian, Negro, Semen. 2%]. Buchanan and H. Cantril, How Nations See Each 0t e (Urbana, Illinois: University of Illinois Press, 1953 . 3h relied upon was the word-list or trait-list. However, a new feature was added to this technique. Up to this time, words in the trait-list numbered as high as one hurrired plus: the UNESCO study managed to narrow it down to twelve.23 Another significant contribution of the UNESCO study was the sample size: The study undertook a mass-survey in eight countrieszh and presented the word list to across section of one thousand persons in each country. Although the UNESCO study was intended as a pilot study and was ' written without any underlying theory or hypothesis, sane of the results which are pertinent to the present research are listed below. The finding of paramount importance to our purpose is the fact that the stereotypes of one's am countrymen are invariably in flattering terms.” A basis for parallelism between this particular finding of UNESCO and our study: the Indian writer's images of Gandhi and Nehru are likely to be more favorable than the American. writer's images of these two leaders. The second finding indicates the prevalence of complimentary over derogatory terms in a national stereotype, suggesting an index of friendliness between the nations.26 Upon the basis of this finiing 23The twelve adjectives were: hardworking, intelligent, practical, conceited, generous, cruel, backward, brave, self-controlled, progres- sive , peace-loving. 2I‘The eight countries were: Australia, Britain, France, Germany, Italy, the Netherlanis, Norway, and the United States of America. 256. 14. Gilbert, "Stereotype Persistence and Change Among Colbge Students," Journal of Abnoml and Social Psychology, Vol. L6, 1951, p. 251. . Buchanan, 32; it , p. l. 35 a preposition can be made to the effect that, should the number of unfavorable images of Nehru be greater during a given period, the two countries are not on friendly terms. That friendliness or unfriendliness to another people may be attributed to relationships between their governments is yet another UNESCO finding that is germane to this study. Ultimately the images of Indian leaders in America will be greatly influenced by the kind of states that exist between the governments of the two countries. ' The reader should be made aware that there are two points of conflict between our piece of research and the UNESCO report. In the first place, the subjects of concern to us happen to be‘writers, whereas this is not at all the case in the UNESCO study. Again, we are speci- fically concerned with the images of two leaders within one country: the UNESCO report seeks to determine the images as held by eight national groups of each other. The weak point, in the UNESCO report is its failure to show hov images change over a period of time. For instance, it would be interesting to know the changes and shifts tl'at have occurred since the field work of the UNESCO study was , completed in 1950. The present research by employing trend analysis shows yearly fluctuations in the images of Gandhi and Nehru in America and India. In 1950, G. N. Gilbert27repeated the Kate ani Bradly experi- ment on Princeton University stuients using a larger sample but 27G. H. Gilbert, "Stereotype Persistence and Change Amcng College Students," ggnal of Abnormal and Social chholgy, Vol. 1.6, 1951, De 251s 36 otherwise following the same techniques. He found that there was recognition on the part of his subjects that the word lists were forcing them.to oversimplify generalizations, which they were reluctant to do. This meant that his subjects were aware of the fallacy of describing a group of people in a few words. I Gilbert's finding appears to have influenced the studies that were to follow. In the early 50's about a dozen social scientists across the country undertook the study of images of America as seen by foreign stuients. These studies were subsequently publist in The Annals .28 There were three new phases to these studies: 933, an attempt was made to view America through foreign eyes. 232, most of these studies did not use word—list techniques, even though students still remained as subjects. The major data—gathering instrument was the interview. Thggg, as yet experiments dealing with images assumed no more value than that of mental calisthenics, but some of the studies included in The Annals were undertaken for the specific purpose of evaluating government-sponsored student exchange programs. Hence, image studies apparently acquired pragmatic value in the field of social science fer the first time. _ “ During the year 1958 Harold Isaacs published a study concerning American images of India and China. As far as the research techniques are concerned, Isaaes' work made little or*no contribution. The author interviewed l8l Americans carefully chosen for their ”professional ”The Annals of the Amrican Acadm'of Political andSocial Science, Vol. 295, 195L. 37 praninence in industrial, academic, religious, diplomatic, or public relations circles.” He calls his panel of 181 'Leadership types' because most of his subjects occupy important positions in their respective professions. The author graciously concedes that his inter- views constitute neither a poll nor a statistical survey. Isaacs says in his work that dominanthmerican attitudes towards China have shifted from one period to another: the Ages of Respect (eighteenth century), Contempt (1840-1905), Benevolence (l905-19h9), and Contempt (19h9-). As far as India is concerned, the impressions left on American minds are fewer and fainter than with respect to China. This is true because historical contact with China is of much longer duration than India. With reference to India, Isaacs' figures showed that ninety- eight persons or Ski of his subjects held negative images about Indians. Isaacs-explains this situation by saying that "American antipathy was attributable to feelings over foreign policy differences. But it clearly had deeper roots, reproducing in some respects much older American reactions to Hindu life or culture.”29’ This explanation smacks of garden variety criticism, as colorless as it is layman-like. I The latter part of Isaacs’ explanation is in direct contrast to the findings of the UNESCO study. The UNESCO study dees not attri- bute the formation of national images to cultural or religious differ- ences but to the existing state of political relations.between the countries. Isaacs has erred and the error is too obvious. Isaacs even 29H. R. Issacs, Scratches on Our'Mind: American Images of China and India (New York: The John Day Company, 1958). See chapters en- titled: “The Gandhi Image", and The Nehru Image”. 38 contradicts himself when he attributes American antipathy towards India to older American reactions to Hindu life and culture. In his discussion on China he has shown that most of the shifts in American attitude were associated with political changes in China and the attitude of the American government towards those changes. The reason behind Isaacs statement is fallacious because American antipathy towards India is due to differences between the government of the two countries, rather than to the American attitude towards Hindu life. The researcher feels the negative attitude towards India is not due to the American attitude toward Hindu life or'culture, but rather to certain international issues between the governments of the two countries. A great number of Isaacs' 98 subjects who evinced a negative attitude towards India probably know little about Hindu ways of life and even less about Indian culture. Isaacs' book was written during the years 195h—l957. The memories of the Korean.war and India's refusal to join with the so- called ‘freeworld' forces, India's insistence on seating communist China in the U. N., India's stand on Kashmir against the Hest's ally Pakistan - - all these issues were fresh in the minds of Isaac‘s subjects while they were being interviewed. In the latter part of 1958, George Cohelo, an American-educated Indian, published a revised version of his Ph.D thesis under the title, Changing Iggges of America g_A Study of Indian Students' Perceptions.30 30George Cohelo, Changigg Images of America (Glencoe, 111., Free Press, 1958). 39 The study addresses itself to the repercussions of American experience upon Indian students' perceptions of both the hose and host countries. Cohelo stmied sixty Indian students, mostly in the greater Boston Area. The author divided his subjects into four equal groups on the basis of the duration of their stay: (a) less than one week, (b) three , to nine months, (c) eighteen to thirty-six months, ((1) forty-eight to eighty-four months. Miately upon arrival - during the first phase - the Indian student, according to Cohelo, expresses a strong de- sire to be understood. Concomitantly, the student sees broad similari- ties between Anerican and Indian aspirations. He has a very favorable image of the United States during this pin». The Indian student's perception of America because progressively less favorable in the second phase. Generalized defensive criticisms are frequertly expressed towards both host and home cultures. In. the subsequent phase, the Indian student shows a relatively differentiated perspective of the host allture by becoming more favorable to it; however, perceptions are not as favorable as was the case in the first phase. Consequently, certain aspects of the home culture are freely and critically reviewed in a relatively enlarged national perspective .31 Cohelo's study confirms some of the findings which have emerged in other researches upon foreign students.32 Furthermore, Cohelo ex- 3lCohelo, 21.. cit., p. 98. 32 J ehn and See for example ,ARuth Hill Useem, "Inge. of the United States find Britain held by Foreign Educated Indians", TheAnnals, Vol. 295, Sept. 1951., p. 73. LO amines the Indian students' images over a period of time and shows the significant shifts in the perceptions of his subjects. Most of the researches discussed above studied images of a given group at a given time. The trends in the imge studies are important because they afford clues that account for the ’whys' Of images enjoying favorable status at one time and unfavorable status at another. D'Antonio is another researcher who focuses attention on the field of imagery studies.33 His study deals with the images of business and political elites in two border cities: cd. Juarez and El Paso. D'Antonio sets out to prove 'four' hypotheses taken fran How Nations See Each Other.3h 1. American business and political elites will have favorable imges of themselves and of each other. 2. Mexican business and political elites will have generally favorable images of themelves and each other. 3. American business and political elites will have generally negative images of Mexican business and political elites. 1.. Mexican busimss and political elites will have generally negative images of American business and political elites. D'Antonio has actually utilized one hypothesis instead of four. In fact even this mothesis is actually a part of the finding of the UNESCO study. The results of D'Antonio's research showed that cd. Juarez 33W. V. D'Antonio, flational Images of Business and Political Elites in “0 Border 3 ates (Department of Sociology, Michigan State University, E. Lansing, Michigan, Ph. D. thesis.) A 3 W. Buchanan and H. Cantril, m cit. Ll business elites ind more cultural contact with foreigiers than any of the other groups studied. Yet their images did not differ significantly from the political elites of cd. Juarez. This finding is in sharp contrast to Cohelo's stuw of the Indian students. While Cohelo holds a brief for contacts with foreign culture affecting the percegt ions of the Indian students, D'Antonio insists that the images of business elites ' in cd. Juarez did not differ significantly from the political elites who had little contact, if any, with foreign cultures. While clutching the horns of this scientific dilema, this writer can see why the re- sults of both exponents, though substantially contradicting each other, can be equally correct. D'Antonio further found that the four elite groups studied tended to have highly favorable images of American businessmen and government officials. We can make the proposition that there are certain things which are cannon to both cultures and, therefore, agreed to by the members of these cultures. It is quite probable that both American and Indian writers will have highly favorable images of Gandhi. Judging from the hypotheses alone which D'Antonio's study set out to prove his research may not be very impressive. However, hisqre- search was a part of a larger project and, therefore, it is somewhat difficult to judge the significance of his findings. W Walter Lipmann and Kenneth Boulding furnish us with a valid reason for assuming that imge studies can be vital. The source of ' our conviction stems from their assurance that images are the sum of #2. what we think we know and what makesus behave the way we do. Irwin Ross and Vance Packard share the opinion that images are manipulable. 'Since image formation is a product of external forces, it compels us to be intensively as well as eternally cautious. In part B of the above review of literature we included studies written in the tradition of literary and social impressionism. They were the product of one man's subjective attitude and therefore lacked objectivity. Surprisingly, most of these studies were uncoordinated and not related to the purpose - if any purpose ever existed. Host of the studies included in part 0 appear to have three features in comon: {1.12539 the most frequently used technique in these experiments for determining images has been the word-list method. The subjects are given a'list of objectives, am then asked to respond to those words which most appropriately apply to national or racial groups. The word-list method as developed by Katz and Braly was to becane a classical pattern to be followed by numerous researchers in the area of image studies. m, it is worthy of notice that students have served as subjects more often than any other group of people. ‘Finall , all of the studies discussed below indicated that there exists among their subjects a tendency to ascribe certain characteristics to certain people. E. Devel nt of otheses This section purports to present the results of other studies which should substantiate the hypotheses we have develOped to guide the study. 43 In the literature already discussed, Walter Lippmann and Kenneth Boulding contend that images are the sum of what we think we know and. what makes us behave the way we do. Vance Packard and Irwin Ross agree with the proposition above, but highlight the potency of the techniques used by the agents of mass-media to manipulate images. In his book on Soviet images, Baghoorn compares the images held by Russians about America during the Second‘world War with those of the cold war period. He asserts that as the relationship between the governments of the two countries became unfriendly, the Soviet images of America also became distorted. Evidence gleaned from.the UNESCO study strongly suggests that images of people in one country about the people in another are often associated with the relationship between governments of the countries concerned. Isaacs, in his study of American images of China and India, has shown that American images. of China fluctuated from respect to benevolence to admiration to disenchantment to contempt. Throughout these shifts a correlation exists which assures a correspondence between convergence and diver- gence of the governments' attitudes, and favorable and unfavorable images. we have enough evidence to justify the belief that images of Nehru in America are to a greater extent influenced by the relationship between the gpvernnents of the two countries. This affords us the position from which to launch the main hypothesis. gngthesis One: When the relations between the gpvernments of India and the United States are friendly, the number of established favorable images of Nehru in America will be significantly high. Corollafl: When the relations between the governments of India and the United States are unfriendly, the number of established unfavorable images of Nehru in America will be significantly high. Although the previous hypothesis is confined to individuals dynamically tied to the umbilical cord of today's historicity, this phenomenon does not at all apply to Gandhi, despite his demise. Charismatic personalities - Gandhi, Scifiitzer, Einstein - do not fall within the time space framework of our first twpothesis. Isaacs observes, "The 6.31.: image is overwhelmingly triumphant, only a few dissent. He is acknowledged as a man to be admired virtually by all, whether friendly to India or hostile...”35 The absence of Gandhi from the Indian political scene and the ideals for which he stood make it possible for us to fonmulate a hypothesis that is essentially different from that of Nehru. Hypothesis Two: Irrespective of the relations between the governments of the two countries, American and Indian images of Gandhi will be favorable. The proof afforded in the UNESCO study strongly points to the suggestion that images of one's own countrymen invariably amounts to flattery. This is especially applicable to national leaders. Unless the people of India carried quite favorable impressions in their heads of Gandhi and Nehru, these two men prObably could not have achieved leadership status. "All leadership," Charles Cooley observes, "takes place through the cammnication of ideas to the minds of others, and 35H. R. Isaacs, 22‘ cit., p. 290. ha 1.5 unless these ideas are so presented as to be congenial to these other minds, they will evidently be rejected.~36' Any situation in which reliance is placed upon popular favorable imagery and the isolations of supreme recognitions indices must be contingent upon a mutually gdependent plenum of action. From this let us postulate the third hypothesis. gmthesis Three: Indian writers' images of Gandhi and Nehru will be relatively more favorable than American writers' images of these two leaders. _ Now we are cenfronted with two propositions. One, that it is the relationship between the goverments that influences the inges of the people in one country about the people in another; two, that people have favorable images of their own countrymen. From the pre- vious statement we can readily deduce the assumption that the process of image fonnation in any given country is independent of that in any other country. That is to say, American images of Nehru are not based upon what Indians think of Nehru and vice-versa. gmthesis Four: There ‘is no relationship between the American and, Indian writers' images of Gandhi and Nehru. 36Charles Horton Cooley, Humn Nature and Social Order (New York: NcNillan Co., 1902, p. 1285. . L6 METHCDS AKD PROCEDURES In the previous chapter we have reviewed the literature concerning image studies. The review of these studies involved three basic con- siderations: to familiarize ourselves with the major contributions made by other researChers inhthe field; to develop hypotheses for the present research; and finally to delineate the methods used by specialists in the field. In this chapter our purpose is to explain the methods used in the present study for ordering our data concerning these hypotheses. For example, one hypothesis suggests that when relations between the govern- ments of India and the United States are friendly, the number of favor- allxe images of Nehru in America will fluctuate, and when relations are unfriendly, the converse will be true. In order to demonstrate this hb’POthesis, we need to establish a, way for measuring the images and the existing state of friendliness between the two countries under consider- ation. In the following pages we hill explain the methodology concerning these issues. A. Selection of Techniques As seen in the previous chapter the writers have used one or more Of the following techniques. Specifically, the reader has already been eXposed to the impressionistic treatment as evidenced in Cairns' The Imam: of God in Man. Again, he has journeyed with us through the roads of journalistic style as seen in M. Joseph's [:5 Others See US. Then too, he has been exposed to the historical approach, a method commonly A7 used.1 This involves gathering a vast number of facts pertaining to the subject, organizing these collected data into chronological order, and stating the account in a readable fashion. In recent times this method has been questioned by social scientists such as Lasswell,2 Lazarsfield,3 Berlson,-’+ and others. They maintain that the conventional historian's area of discretion is so vast that his selection of data cannot be obfiect- ive. He is constantly faced with the problem of inclusion and exclusion; as well as in giving priority for assigning weights to relative data. For the present purposes the impressionistic, journalistic and historical approaches were believed to be unsatisfactory, because they lacked objectivity and measurability. Berlson, Lasswell, Lazarsfield, and others advocated that, whenever possible, empirical points of re- ference should be employed. The technique employed in the present research is content analysis. "hen content analysis is used as a technique for research it appears to have as many definitions as there are prot-lems Kaplan and Goldsen rT‘ velieve that the technique of content analysis, "...aims at a quantitative I lSeg for example, Rossi‘s Image of America in Mazzini's Writing. 0:3. cit. 2Daniel Lerner and Harold Lasswell, The Policy Science Recent Dev- elooments in‘Scope and I-Iethods(:5tanford, California, Stanford University Prcss, l€5170 . 3Paul F‘. Lazarsfeld and Allen H. Barton, "Qualitative Measurements 1n Social Sciences," in Lasswell and Lerner, Ibid. p. 155—192. ABernard Berlson, Content Analysis (Glencoe, Illinois, Free Press, 1951). AB classification of a given body of content in terms of a system of categories devised to yield data relevant to specific hypotheses con- cerning the content.'5 Bernard Berlsen, a pioneer in the field of communications research, defines content analysis as ”...a research techp nique for the objective, systematic and quantitative description of the manifest content of communication."6 Two main assumptions are explicit in the definition given by Berlson: one, that the relationship between content and intent or between content and effect can be validly made; and two, that the study of manifest content is meaningful. In order to lend some meaningful responses to the manifest content, the technique calls for a systematic approach. Despite the necessity for systems atization, content analysis does not involve any single set of rules or type of procedures. The only requisite upon which most experts agree is the quantification of data.7 Whenever an array of symbolic material 5A. Kaplan and J. Goldsen, "The Reliability of Content Analysis Categories,“ Chapter 5, p. 83-112, in Lasweel and Leites, eds., Language Aof Politics. Quoted by Berlsen, gp,‘g;§., p. 15. 6Borlson, 32. 3.13., p. 18. 7”...the technique known as content analysis...attempts to characterize the meanings in a given body'of discourse in a systematic and quantitative fashion." A. Kaplan, ”Content Analysis and the Theory of Signs,“ Philosophy of Science, Vol. 10, l9h3, p. 230, quoted by Berlson, Ibid., p. 15. “Content Analysis may be defined as referring to any technique for the classification of sign vehicles;...the results of content analysis state the frequency of occurrence of signs - or groups of signs - for each category in a classification scheme." J. Janis, ”Meaning and the‘ Study of Symbolic Behaviour,” Psychiatgz, l9h3, p. h29, quoted by Borlson, Ibid. A9 presents itself and is organized into a kind of quantitative fashion, a form of content analysis inevitably exists. Content analysis as a research technique deals mostly with certain attributes of the written or spoken material. This may vary from one key symbols to the other extreme of counting the frequency of words or In extreme of determining the structure of a given political campaign. the last instance, it is almost impossible to arrive at objective findings until one integrates the statistics of the communication contents. The emphasis on the quantitative characteristic in content analysis has been questioned by critics of this method. Kracauer, for example, is of the opinion that heavy"... reliance on quantitative content analysis may lead to a neflect of qualitative explorations, thus reducing acc*racy of analysis."8 He asserts that accuracy can be measured only in terms of total meaning of the suhject matter. Kracauer aims his criticism at ‘the "counting" approach in content analysis. There is a great deal of tLruth in his criticism. Any one who restricts the field of communicat- i.cnns research to counting is certainly not taking full advantage of the Ireesearch technique of communication or of research. At the same time (:1ritics of the quantitative aspects of content analysis would do well Ii f‘ they could suggest ways in Which qualitative standards could be used "1(31ée effectively. Host content analysts will recognize that quantifica- t>j—Cn1 is not the end in itself but simply a means in the search for Obj ectivity. 8S. Kracauer, "The Challenye of Quantitative Content Analysis," -£:E£lg;ic Opinion Quarterly, Vol. 16, No. A, 195/-53 p. 631. SO B.'Universe Although there are a number of ways by which one can collect and study images-—monitoring radio and television commentaries, speeches, newspapers, books anl magazines-—we have chosen periodicals and books. Insofar as our hypothesis required analysis of fluctuations in images, it necessitates time span or arbitrary period. Since random check of the periodicals showed that the relations between India and America fluctuated considerably during 19A? - 1957, we decided upon the ten- year time span to be covered in the present study. Moreover, because we were primarily concerned with the correlation tetween prevailing images and the degree of friendliness existing be- tween the countries, periodicals were the most ideal instruments for our needs._ Periodical literature makes it easy to show changes and trends over periods of time. Another reason for the selection of per- :iodicals is their popularity and therefore wide circulation. People zread magazines because they combine timeliness and brevity with variety. It is for these reasons that magazine articles and books written by .Iinmerican and Indian authors on Gandhi and Nehru represented our universe <>:£’ discourse. In the final selection of books and articles on Gandhi iizdci Nehru wef‘ollowed the procedure stated below: To begin with, a list of books was prepared.from the Michigan State UI'liversityILibrary card catalogue under the headings, 'Gandhi' and 'leeghru' and under the minor heading 'India'. The assumption was made 1LI1511; Michigan State University Library would have most of the books re- cl‘lii-Jred for our purpose. We, id not, however, restrict our sources only t'(> tlhose books which were available in the library of Michigan State 51 University. A check was made of the card catalogues at Wayne State University, the University of Michigan, and Detroit Public Library. In addition, five other books were purchased by the researcher during a trip to India. In pursuit of articles written in American magazines we referred to the Readers Guide to Periodical literature, from 19L? to 1957.9 The following table shows the number of books and articles written by the American and Indian authors for this ten-year period. TABLE I Gandhi Nehru American Magazines 25 25 Ihdian Magazines 8 8 American hagazine Articles 5h 1&6 Indian Magazine Articles 22 22 American Books A A Indian Books A 2 In locating articles on Gandhi and Nehru published in Indian per- iodicals we used a Guide to Indian Periodicals.lo This guide contained simply a list and description as to the type of periodical, the number <>f copies published, whether a given periodical is weekly, bi-weekly <>r monthly, and the name and place of the publisher. In short, it alpproximated a publisher's guide. However, the names of the Indian F)eriodicals were obtained from these sources. Having obtained a list of periodicals, we searched through the 9Readers Guide to Periodical Literature, New York: H. H. Wilson & C3<> 10Guide to Indian Periodicals, Poona, India: Institute of Infor- Infltion Services, 19%. .52 . Union List of Serials in order to locate the issues from l9t7 to 1957. We were finally able to obtain the Indian materials from various parts of the country,thanks to the assistance rendered by intra—library loan facilities. Our ensuing problem was to ascertain the nationalities of the authors. In the case of American writers it was necessary to make certain of their nationality because Canadian and British names are alike and. they write in the same language. We checked their nationality in book reviews, and biographical anthologies such as, for example, Twentieth Century Authors.ll' Accidental clues resulted in our striking pay dirt: in some cases the author would make a statement leading to identificat— ion in his work - such as, "We Americans can learn from Gandhi..."- which simplified the task of determining the nationality of the authors studied. C. Significance Of Written Words And Their Relation To Images Attention has already been drawn to the notion that writers are Inanufacturers of images. The manufacturing of images is practically :2 definition of the educative process. A great number of people collect i_nformation about the leaders and current events throughout the world Isy’reading what this small, relatively more informed minoirty of people write. "To say that language is social," says Bess Sondel, "is to say tLIaat words make it possible for us to communicate with others."l2 11Twentieth Century Authors, New York: H.W. Wilson Co., 1958. 12Bess Sondel, The Humanity of Words, New York: The World Pub- ]LjLshing Co., p. 21. 53 Words, either written or spoken, reflect, at least in part, human thought and human relations. It is only through words that human beings think together, act tow gather, and share their feelings together. As has been suggested above, human behavior is often governed by images. Reiss explains how words are related to images in saying: .. .the thought process operates in association with images,that is to say, utilizes them (images) for its own ends...While we employ words to formulate or convey our throughts, we think not with words themselves but with the images to which the words point or suggest in the mind. Thinking, even of the most abstract kind, is expressible only in terms of figurative transfer of meaning from these literal images.l3 Words are, broadly speaking, concrete symbols representing abstract images. Words are the cues for the images as such. What is inside our minds are images. Words are outside and therefore observable. Words are indices of images. Generally speaking, most ~persons, and writers are no exceptions, when called upon to describe events and people, use a rather limited set of adjectives. Many individuals employ a set of’generally consistent categories in their description of peOple and events they know about. 13Samuel Reiss, language and Psycholo ny, New York: Philosophical Library, 1059, po 1850 lhAt the beginning of the present century many German, French, laligglish, and American psychologists were involved in a bitter con- 13lrc3versy over the problem of 'imageless thought' — images playing no I‘CDJLe in thinking. The 'imageless thought' battle ended in a draw like tLIie: controversy over the question of 'trans-migration of soul' among £3IDZLritual leaders, both lacking concrete evidence. The only way one <3€1r1 know about images is through language - words. 5b When a writer states that Nehru is an autocrat, he depicts in a word,"autocrat', his image of Nehru which in turn appears to be the I o o a . 15 o o o conclu51on of his information on hehru. The ba51c unit in the present research is a word that is descriptive of Gandhi and Nehru. A des- criptive word or an adjective is a concrete symbol representing an individual's image-subjective impressions as such. Today more people than ever before are literate and even educated, but what the public can avail itself of has to be provided by the writers. "Since the inventions of the press," observed J.J. Callahan, "culture has become more a matter of reading than of speech." Prior to the invention of the press, learning was acquired by an oral exchange of ideas and by cultivating the use of memory. For centuries Brahman priests in India have transmitted Hindu scriptures orally to their dis- ciples. whenever transmission of information does not take place directs 150.1. Hovland & N. Nendell, "An Experimental Comparison of Conclus- :ion Drawing by the Communicator and by the Audience," Journal of Abnormal :Social Psychology, Vol. A7, 1952, p. 581. wihen a writer states that Nehru is a Neutralist, he in reality gives his (nonclusion. Hovland and Mendell have reported that a greater change in Cipinion results when a communicator states the intended conclusion. Most Fmeople do not care or desire to know all possible available information Jreegarding political leaders or hapsenings; they often like to be told in <=Cn1cise and comprehensive language. Thistlethwaite and associates ob— ESEErve that ".. greater Opinion change might be associated with 'directive' (ZCMnmmnications primarily because they produce superior comprehension of Vviiért the communication was trying to say." Many researchers in the lffiireld of communication contend that greater Opinion change is not likely t><3 result when a communicator merely presents factual information and EIIFAguments and lets the audience draw its own conclusions, as compared 13(> the one who states his intended conclusion in concise and comprehensive 3Léihguage. léJ. J. Callahan, Science and Languagg (Pittsburg, Pa.: Duquense L31"1.:’1versity Press, 19h9), p. 133. 55 ly between one speaker and another, there exists a risk of distortion and error before it reaches its destination. Normally this would not. happen were the messages transmitted by way of the written word. Inasmuch as the quantity of printed matter in a country is in- evitably proportional to its literacy rates, it goes without saying that we enjoy a never-ending feast of books and magazines. "We live in an environment," observed Hayakawa,"shaped largely by hitherto unparallel- ed semantic influences."l D. Selection Of The Word Images In the preceding section we explained how we selected the magazines and books, and the relation of images to printed words. In the following passages, we will explain how word-images were selected from the books and magazines. We read each book and article that was selected and chose those words that represented the gist of the author’s conclusions about Nehru or Gandhi, as the case might be. This meant selecting single terms that rnost obviously acted as a representative key to the person or persons designated for our purpose. For example, Nehru is neutralist, arrogant or pro-communist. We would pick all three adjectives. We also found phrases throughout the publications read. These librases carried the same popular and comprehensive denotation for ICehru and Gandhi. This compelled us to incorporate phrases into a word «iamage. For example, The Nation described Nehru in the following manner: "13mt old favorite of our professional liberals." Here we interpreted 171.0. Hayakawa, Language in Thought and Action(New York: Harcourt, IBrace & Co., 1949), p. 30. 56 that at least some people in America carry the image of Nehru as liberal. he would translate the whole phrase into an image word, '1ibera1'. It is not unusual to find a single word such as 'neutralist' as a caption under Nehru's picture in a magazine or as a one-word title of an article. Despite the fact that the word 'neutralist' stands alone, it does rgpresent an image and it has a referent (picture of Nehru). An explanation for the inclusion of a phrase is in order. There are complex sentences whose meaning can be understood in context. In the process of gathering data, merely counting the frequency of words alone in content analysis is too mechanical and does not give the reliability which is normally secured when the meaningof a 'word' or of a'phrase' as a whole is studied. The following example may show the fallacy of the Mord-counting approach. "Nehru is a kind of neutralist who favors Russia." The individual following the word-counting approach is likely to pick the 'neutralist' image and may miss 'pro-Russian' image of Nehru. This is why we also include ‘phrase' in the above de- .finition. each selected word-image was transferred on to a McBee card. Holes vvere punched to a code to accord with year and the word-symbol. Each. czaard then, bore the word image, the title and date of the magazine and E11~ticle or book read. Once the task of collecting word images was completed, we ran through a13L cards and prepared an exhaustive list of word images which amounted t;<3 two hundred and eight word images in all.18 Frequency of \ 18See Appendix I. 57 each word image was recorded separately for Gandhi and Nehru individ- ually.19 We should like to point out here that no reliability checks were made in the selection of word images. E. Limitations Of Our Data In any cross-cultural research, when an attempt is made to compare some aspects of one culture to those of another, rigorous scientific methods are not applicable. Even though the researcher did everything possible to collect the data from "similar” sources in both countries, it was quite difficult to compare the sources in the two countires under study. Eiggt, there is no counterpart to be found of Time Iagazine in India; nor does there exist the counterpart of the Aryan Path in The United States. Second, to classify Indian magazines on the basis of quality or pOpularity is an impossible task. Indian magazines contain all sorts of articles. Thigg, the average life expectancy of Indian periodicals is much shorter than their counterparts in the United States. TTherefore, it was not possible to secure all periodicals for the entire {Deriod (ten years). Fourth, a country with a per capita yearly zincome of $60 and with 82 per cent of her population illiterate obviously vvill not have as many periodicals as the United States. Out of a list d? liearly thirty-five Indian periodicals published in the English language, Vve: were ahle to locate eight and of these only six had a life span of 1Denyears (needed for our research). Fifth, Indian periodicals were not 19See Appendix III, Iv, v, VI, VII, VIII, IX, and x. 58 easily accessible in this country. It must therefore be made clear that we were limited by our data as faraas Indian periodicals are concerned. F. Favorable. UnfavorableL And Neutral Images Having collected most of the data, our next task was to classify them in some meaningful ways. "Content analysis," says Bernard Berlson, stands or falls by its categories. Particular studies have been productive to the extent that the categories have been clearly formulated and well adapted to the problem and to the content...since the categories contain the substance of the investigation, a content analysis can be no better than its system of categories. As a first step in the formation of categories, we prepared an exhaustive list of word images used by American and Indian writers. Since the list contained 208 images, we started to wrestle with the heterogeneity. Our task therefore, was one of classification. Our pro- blem posed the question: How can we bring order out of this chaos? And what do we expect from the mass of material. The answer was that we would like to know the direction of these images as viewed by Americans and Indians. Is the content of these images favorably or unfavorably :nanifested? The task of determining direction of the images was not so simple 633 it appears. On what basis can we classify a given image as favorable, tinfavorable, or neutral? Since we are dealing with two individuals from .a. single country, in relation to another country, a complex of values and éi ziifference in cultures necessarily arise. To further complicate the 20Bernard Berlson, pp. 223., p. 1&7. 59 situation, semantic difficulties come to the fore: as, for example, the fact that the connotation of certain words differs within specific frameworks of reference. Let us take, for example, the image ofva lead- er as an 'ascetic'. Such a trait in a leader is favorably looked upon in India ty many Indians, whereas many Americans may not consider as- ceticism very important in a leader. In order to reach relatively objective agreement regarding the effect of images which would include values and attitudes on the part of Americans and Indians, a panel consisting of thirty members- fifteen Americans and fifteen Indians was appointed. In appointing the panel, our aim was to provide some basis, other than the researcher's own judg- ment, for catagorizing the word images as favorable, neutral, or un— favorable in the minds of the readers from the two countries. In the initial stage a panel consisting of six members- three Am- ericans and three Indians was appointed. The purposes of this pilot study were twofold: to determine the number of judges on the panel; and to get some clues towards the formulation of categories. In the selection of members for the panel, three_elements were con— sidered important: first, nationality- since we were studying American arm.Indian images of Gandhi and Nehru, it was imperative that we have rnembers representing both groups; second, educational background, most (If the Indian students in the United States are studying engineering at tlfne graduate level. If the judges on the Indian panel were to be picked Eit; random, it is very likely that the panel would have a top-heavy re- Flrflasentation of members having a background in engineering. The pro- ‘:<=Chire of stratified sampling, under the circumstances, appears to be 60 the most efficient technique for insuring representation. This tech— nique calls for the selection of members having different educational backgrounds. It is worthwhile calling the reader's attention to the fact that our main purpose in appointing the panel was to secure 'experts opinion' regarding the effect of the word images. It is not our aim to claim that the panel's verdict is 'cultural agreement.’ It is realized here that any claim regarding cultural agreement would require a very extensive and elaborate procedure of sampling method. The third element considered important was contact with foreign cultures. It was desirable that judges on both American and Indian panels should not be . exposed to foreign cultures for a considerable period. This researcher has interviewed in his 'sub-pilot' study three Indians who have been in this country over a period of five years, and three Indians who were in this country for an average of less than three months; he found that the two groups did not show any significant differences in their perception of the two hundred and eight word images that were given to them. Ralph Linton and other social scientists contend that the greater the frequency of contact with a foreign culture, the greater the aacculturation. They appear to he possessed by the idea that this is tiniversally true. In our opinion this is a 'fetishized concept', to use Biillis terminology.21 The present writer is of the opinion that ex? IDCHsure to a foreign culture even for a fairly long period may not in— iilnience an individual's value system as much as his family background 21Wright C. Mills, The Sociological Imagination, (New York: Oxford University Press, 19597, p. 1.8. ' 61 (or other factors). It was, however, decided to select judges who were not exposed to the foreign culture for a considerable length of time. We felt safe in the use of this approach because it carried built—in reflections of their respective cultures. After the selection of the panel by means of the foregoing criteria each member was given a list containing two hundred and eight images and was asked to register his spontaneous reaction to an image. However, each member was given an understanding of what the researcher was doing. He was told that the images of the list referred either to Gandhi or to Nehru. he were primarily interested in their perception of the image as such, because it was assumed that most of the American judges might not know much about Gandhi and Nehru. If we knew their perception of a given image in terms of favorable or unfavorable, we could then deduce their attitude toward Gandhi and Nehru. Surprisingly enough, a great deal of agreement was displayed in the Indian and American reactions to words listed in the pilot study. The American judges showed either high or moderate agreement on 92 percent of the images in classifying them into favorable, neutral, and un- ;favorable categories, while the Indian judges showed either high or nmoderate agreement on 95 per cent of the same words. Since there existed snlch a high degree of agreement, it was found unnecessary to augment the IlLunber of judges on the Indian and American panels. The findings of the pilot study were shown to the members of the DeDartment of Statistics and also to the statisticians of the Agriculture Ii‘J'Q'Deriment station on the campus. Their consensus of opinion was:' If 62 carefully chosen, 30 judges are sufficient to insure representativeness.’ The unavailability of 'newly arrived' Indians made it difficult to accept the number suggested by the statisticians. Ioreover, the high degree of homogeneity achieved by Indians and Americans obviated the need for adhering to any rule of thumb too rigidly. Without becoming unduly arbitrary, it was decided that just half of the number suggested by the statisticians should be sufficient to secure 'experts opinion' 'reganding effects of the images. A list of two hundred and eight word images was submetted, therefore, to a panel comprising thirty members - fifteen Americans and fifteen Indians. The panel members were selected on the basis of nationality, educational background, and the duration of contact with foreign cultures. N2. Nationality Educational Background Stay Abroad 2 American Chemical Engineering None 2 Indian . Chemical Engineering 1 to A months 1 American Civil Engineering None 1 Indian . Civil Engineering A months 2 American , iechanical Engineering None .2 Indian Mechanical Engineering 1 to 6 months 1. American Statistics None. 3. Indian Statistics 3 months 3- _ American Psychology None 3L Indian Psychology 6 months :2 American -Political Science . None :3 Indian Political Science 1 to A months 3L American Electrical Engineering .None 63 N3. Nationality Educational Background Stay Abroad 1 Indian ' Electrical Engineering 6 months 1 American Horticulture None 1 Indian Horticulture 6 months 1 American Veternary Surgeon None 1 Indian Vetsrnary Surgeon 8 months 1 American . Philosophy None 1 Indian _ Philosophy A months 1 American Social Work None 1 Indian Social Work A 5 months 1 American Undergraduate Non-preference I None 1 ' Indian Undergraduate Non-preference 3 months Each me.ber of the panel was given the list containing two hundred and eight images and was asked: "If you were to use these adjectives in reference to Gandhi and Nehru, would you use them when you want to refer to Gandhi and Nehru in favorable, unfavorable or neutral terms?" The The researcher indicated his willingness to respond to any query the members of the panel might have regarding the images. Some of the judges on the panel were not familiar with certain words. For example, all Indian judges inquired about what Peter Pan stood for, while mostAm- erican judges wanted to know who Kerensky,Roberspierre,and Walter Scott were. In order to avoid the researcher's image of these men, the judges were given information drawn from the Encyclopedia Brittanica. The plan for developing categories was our next hurdle. The pro- cess of categorizing two hundred and eight images proved very frustrating. The writer felt like a dog going in a circle trying to catch its tail. 64 It is his intention here to enumerate some obstacles and resulting frustrations; however, some points warrant mentioning. For instance, some data which may appear statistically manageable on the surface do not lend themselves to consistency on the basis of statistical analysis. We were unable to classify word images into categories which would picture the agreement between the Indians and Americans. Thus, a given word, when classified as 'neutral‘, should be agreed upon as such by both Indian and American judges. We found some statisticians too specialized to handle the problem. They suggested the use of either correlation coefficient or standard deviation. Unfortunately, neither method offered any panacea. Their suggestion amounted to using a sur— geon's knife to cut carrots. In categorizing data, our prime motive is to know what Americans and Indians think of a given image. Indians in general do not read American magazines, and by the same token Americans do not read Indian magazines. we should not, therefore, unwittingly commit the error of commining both. But how shall we determine whether a given image is favorable, un- favorable or neutral in the judgment of Americans and Indians? What actually happens, should all fifteen judges of the Indian panel vote on a given image as either favorable or unfavorable? Should ten out of fifteen judges vote a certain way on a given image....what is the nature of such an agreement? Basically, we established a criterion as ten or. more votes on one image-word as showing "High Agreement"; five to nine votes as "Moderate Agreement." "Agreement" could be on the "favorable- ness," "unfavorableness," or "neutralness" of an image-word. 65 Once we have settled the task of determining the direction - that is, whether a given word is favorable, unfavorable or neutral in the eyes of American and Indian judges - we now turn our attention to the extent of agreement between American and Indian judges on each word. We have before us two sets of data: 1. Agreement Among Americans: Highly Favorable (HF), Highly Unfavorable (HUF), Highly Neutral(HN)22 and Moderately Favorable (NF), {oderately Unfavorable(NUF), Moderately Neutral (MN).23 II. Agreement Among Indians: highly Favorable, Highly Unfavorable, Highly Neutral,2h and Moderately Favorable, Moderately Unfavorable, Moderately Neutral.25 In the foregoing we have considered a description of our hypothesis, a statement of our methods and procedures,and a classification for the best use of images. In prospect we would like to share with the reader the products that emanated from these prepared settings. 22See Appendix III and VII for a complete list of HF, HUF, HN words. 23See Appendix IV and VIII for a complete list of HF, MUF, MN words. 2l‘See Appendix V and IX for a complete list of HF, HUF, HN words. 25See Appendix VI and X for a complete list of HF, MUF, MN words. CHAPTER IV THE NEHRU IMAGE INTRODUCTION The present chapter is devoted to the discussion of the two main aspects of study: one, the quantitative results; and two, the qualitative analysis. There would be no point to quantification of the images of Gandhi ani Nehru were the qualitative aspect left out of the picture. Quantification of the data is, after all, only a means to an end. The use of tabular, graphic, numerical or some form of statistical schemata needs no apology. ~Only conclusions based on mathematical presentations furnish a framework within which quali— tative analysis can be made less ambiguous and more manageable.' Anyone who is made aware of the study thinks out loud almost instinctively, ”It won)! be very interesting to know how Gandhi and Nehru are perceived in this country. I know both these leaders are popular in India." well informed persons seem to know that Gandhi and Nehru are popular in India but they are not sure how these leaders are seen in America. The curious reader would further want to know the kind and number of items under consideration and the relative- significance of these data to one another. Mere specifically, he would aSk himself: What kind of ratio does exist of favorable and un- favorable images of these two leaders in these two countries. What is the nature of the difference between positive and negative images in books and magazines. Quantitative answers can be found in the table on the following page. Favorable, Unfavorable and Neutral Images of Nehru TABLE II in American and Indian Periodicals and Books. American Indian American Indian Magazines Magazines Books Books Number of Magazines 1L6 22 2 2 Articles and Books Number of Favorable #82 86 35 129 Images Number of Neutral 162 ll 8 AZ Images ' Number of Unfavorable 182 10 22 31 Images TOtal Number of 826 107 65 202 Images Percentage of Favorable Images to 73% 89% 61% 81% Total Images Number of Favorable ‘ . Images per Article 2.301 3.909 17.5 6he5 and per Book Number of Unfavorable Images per Article 1-2h6 uh54 11.0 15.5 and per Book 67 68' ‘Hhen the foregoing figures are translated into words they should read: ' 1. That Nehru has more favorable than unfavorable images in American magazines: The ratio of faborable to unfavorable images is roughly three to one. 2. That Nehru has more favorable than unfavorable images in the two American books: The ratio of favorable to unfavorable images is roughly three to two. 3. That Nehru has more favorable than unfavorable images in Indian magazines:. The ratio of favorable to unfavorable images is roughly nine to one. A. That Nehru has more faborable than unfavorable images in Indian books: The ratio of favorable to unfavorable images is roughly four , to one. A On the basis of the above four findings, two major conclusions A can be drawn. 23:32, Nehru has more favorable than unfavorable images in both American and Indian books and magazines in our sample. m, the preportion of favorable imges is slightly higher in Indian publications than in American. The second conclusion confirms the hypothesis that Indian ‘writers' images of Nehru will be relatively more favorable than American writers' images of Nehru.1 In a society where selection of a leader takes place in a relatively freee environment, it is essential for an individual aspiring to leadership to have more 1seep. 1.1.. 69 favorable than unfavorable images. A corollary to this is worth re- calling: that people usually hold favorable images of their own countrymen. The first conclusion -- that Nehru has more favorable than unfavorable images in America -- is an intriguing one. It can be granted that cultures of the United States and India are not alike. The fact that Nehru enjoys relatively favorable images in America despite these cultural differences suggests at least two things: 323, tlut cultural factors may not be very significant in the forma- tion of images, and 319, that Americans and Indians might have similar points of view with respect to leadership goals. A let us take proposition one, namely, that cultural factors may not be significant in the formation of images. One of our hypotheses is that if the relations between the governments of India and the United States are friendly, the number of established favorable images of Nehru. in America will be significantly high. Conversely, if the relationship between the two govermnents is unfriendly, Nehru will have relatively negative images in America. What we are trying to prove is that not the differences in cultures, but rather political differences, affect the fluctuations in the images. In order to prove the above hypothesis, it is important that we hold in front of us the dominant, frequently repeated images of Nehru in America and secondly, yearly fluctuations in the images. _ A. Most Frequent Images of Nehru in America The most frequent images of Nehru in India and America will give us some clues to the way in which Nehru is seen in the two 70 countries with different cultures. Is it the political image of Nehru in America that accounts for his being viewed differently, or does culture essentially help Indians to perceive him as a hero? Perhaps other explanations for the possessions of a different picture of him are equally valid. The predominant images should also shed light on the representative aspects of Nehru's leadership. In order to fruitfully explore leadership phenomena we need to state what constitute representative aspects. For the purpose of convenience we will break leadership phenomena down into four major classes: Personal attributes (personal qualities or traits such as charming, courageous, etc.); Leadership attributes (such as organizer, peacemaker, etc.); Political attributes (such as democrat, socialist, etc.); and Status rec0gnition (such as pOpular, idolized, etc). TABLE III. Predominant Images of Nehru in America2 (Images with the frequency of ten or more) Favorable . Unfavorable Neutral Asian figure 20 Agnostic 16 Neutralist 25 gharmlnf i; Anti-American 16 Statesman 2 mocra . Aristoc at Energetic _ 12 Arrogant . i; Total Neutral 48 Gandhi's heir 3h Confused ll Idealist 13 Emotional 17 Influential ' 10 Idolized 13 Intellectual 16 Paradoxical 10 International figure 10 Politician 17 Leader 7U Short-tempered 10 Outstanding 11 Socialist 19 Nationalist 1+1 Total Unfavor- — Non-communist 20' able 156 Peacemaker 12 Popular 22 Western Oriented ._g§ Total Favorable 350 —__ 2For a complete list of images employed by American writers, please refer to Appendix III and IV. 71 'a. Personal attributes of Nehru (ascribed by American writers): agnostic 16, aristocrat la, arrogant 13, charming 20, confused ll, emotional l7, energetic 12, idealist 13, intellectual 16, paradoxical lO, short-tem- pered 10, western oriented 26. Totalgpersonal’ attributes: 178. b. Leadership attributes of Nehru (ascribed by American writers): leader 70, peacemaker 12, statesman 23. Total leadership attributes: 195. c. Political attributes of Nehru (ascribed by American writers): anti- American 16, democrat 13, nationalist Ll, neutralist 24, non-communist 20, politician 17, socialist 19. Total political attributes: 151. d. Status (recognition) of Nehru (ascribed by American writers): Asian figure 20, Gandhi's heir 3h, idolized 13, influential 10, international figure 10, outstanding 11, popular 22. Total status (recognition) attributes: 120. Out of the total 55A images ascribed by American writers 156 are un- favorable. We shall show later how and when these favorable and un- favorable images were used by American writers. For the time being, let us see what kind of images Indian writers have of Nehru. Do they see in him a political leader or a cultural hero? Or are we overIOORing subtle insights that American writers insert into the definition of the situation that concerns us. Perhaps other explanations for the poss- essions of different pictures of him are equally valid: Isn't it quite likely that the merged impression of the politician who enjoys wide popular support is more than either a political or a cultural chief- tainship (cannot the whole be greater than the sum of all parts?) The reinforcement of a local status can be so complex in its composition that any foreign writer is hard put to assess the same. 72 B. MOST FRLQUENT IMAGES OF NEHRL IN INDIA In keeping with the promise made in the introduction to American images of Nehru we shall now turn to the Indian counterpart. TABLE IV Predominant images of Nehru in India3 (Images with frequency of five or more) Favorable Unfavorable Neutral Artist 5 Confused 2. Agnostic 9 Anti-military alliance 6 Total Unfavorable 9 Idolized l6 Charming 5 ' Lonely 7 Courageous 6 Paradoxical 6 Democrat 15 Unlike Gandhi 8 Emotional ll Visionary _Z Gandhi's heir 9 Total Neutral 53 Hero 5 Influential 5 International figure 6 Leader 11 Optimist 5 Popular 11 Sensitive 6 Sincere 6 Socialist 11 Symbol of India __1 130 Total Favorable ' In the interest of being consistent let us adhere again to the four group taxonomy in order to classify Indian images. a. The personal attributes of Nehru (ascribed by Indian writers): agnostic 9, artist 5, charming 5, courageous 6, confused 9, emotional ll, optimist 5, paradoxical 6, sensitive 6, sincere 6, visionary 7. 22331 personal attributes: 1;. b. The leadership attributes of Nehru(ascribed by Indian writers): leader 11. Total leadership attributes: 11. h; 3Since Indian images were considerably less-roughly one third of the total number of American images-where 10 or more constituted high fre- quency. Five or more images constituted high frequency for the Indian data. See Appendix V and V1 for a complete list of Indian images. 73 c. The political attributes of Nehru (ascribed by Indian writers): anti—military alliance 6, democrat 15, socialist 11. Total political attributes: 32. d. Status (recognition) attributes of Nehru (ascribed by Indian writers): Gandhi's heir 9, hero 5, idolized l6, influential 5, international fig- ure 6, lonely 7, popular 11, symbol of India 7, unlike Gandhi 8. Igggl status (recognition) attributes: 47A. Now we are faced with a problem of depth analysis. By using two sets (American and Indian) of fourfold schemata, we are now in a pos- ition to exploit their inherent implications. We want to examine the implications of the data in order to draw inferences.. The following table suggests the relative emphasis given by American writers to the four attributes. TABLE V Personal, Leadership, Political and Status Attributes Ascribed by the American and Indian Writers. Personal Leadership Political Status Total Writers Attributes Attributes Attributes Attributes Images American 178 (32%) 105 (19%) 151 (27%) 120 (22%) 554 (100%) Indian 75 (39%) 11 (6%) 32 (16%) 7A (39%) 192 (100%) Generalizations Generalization one - Personal attributes of Nehru received con- siderable attention of both American and Indian writers. Generalization two - Status attributes of Nehru were emphasized 74 more by the Indian writers than by American writers. Generalization three - Personal and status attributes of Nehru were given equal emphasis by the Indian writers. Generalization four - Leadership attributes of Nehru were emphasized by the American writers more than by the Indian writers. Generalization five - Political attributes of Nehru were emphasiz- ed by the American writers more than by the Indian writers. Generalization six - 'Confused' is the only unfavorable image of Nehru among the Indian writers. Generalization seven - The dominant image of Nehru as a 'leader' is acknowledged in both America and India. Generalization eight 'Peacemaker' and 'statesman' are the American designations of Nehru. Generalization nine - 'Socialist' and 'democrat' are the dominant political images characterising Nehru in America as well as India. Generalization ten - Insomuch as American image makers see Nehru in the light of Russia and Communism, they portray him as 'non-comm- unist', 'neutralist', 'nationalist', and 'anti-American.’ Generalization eleven - Both Indians and Americans recognize Nehru as 'outstanding' and 'popular'. Generalization twelve - While Indians acknowledge Nehru as Gandhi's heir, they picture him as unlike Gandhi. C. Commentator's Interpolations It seems apparent that both Americans and Indian writers emphasize 75 personal attributes considerably in a leader. However, this does not mean that attributes as such are identical in both countires. Both American and Indian writers agree on the personal attributes of Nehru such as, agnostic, charming, confused, emotional and paradoxical. Other personal attributes emphasized by American writers are - aristo- crat, arrogant, energetic, idealist, intellectual, short tempered and western oriented. While Indian writers emphasized personal attributes of Nehru such as artist, courageous, optimist, sensitive,sincere and visionary. Inspite of the variation in the terms employed by American and Indian writers to ascribe personal attributes the fact remains that personal attributes are important to roth societies as aspects of leadership phenomena. Personal attributes attached to national leaders are the keystone to the persuasion of masses of peOple, be they American or Indian. A partial explanation of the enthusiastic welcome that Eisenhower received in India may be attributed to the emphasis given by the Indian press to his personal attributes such as 'sincere', 'honest', god—fearing', and so on. alt is not unusual to hear someone explaining Eisenhower's pOp- ularity in his country, as when one refers to his personal attributes by saying, "Well, Eisenhower may not be a very smart man - but he is'sincere', - a ‘religious' and 'honest' person.'" If the Indian writers had raised the issue of military aid to Pakistan ~(the matter on which India and the United States do not see eye to eye), the popularity of Eisenhower would have been dampened to that extent. We have seen in the table V that Indian writers put more emphasis on the status(recognition) attributes 76 than did American writers. This finding confirms the belief (in America as well as India) that Indians are status conscious.h We have also established that the political attributes of Nehru were emphasized more by the American writers than the Indian writers., However, it is by no means surprising to associate the images of the Indian prime minister with journalistic impressions of the man within the con— text of‘the world communism,especially with his policy of neutralism. In fact the world scene (l9h7-l957) under study can be witnessed turning around Nehru as the orbital point separating the two Opposing forces re— presented by the East on one end and the West on the other. In the following pages the viewpoint - that political differences are responsible for the fluctuations in images will be discussed. D. Trend Analysis of the Image of Nehru in India and America In the chapter dealing with the review of literature we made the observation that the studies undertaken by Buchanan and Cantril, Katz and Braly, Vinacke, Isaacs, and others, did not deal with the changing perceptions of their subjects. Methodologically, one would hope that such studies could be set on a trend basis so that we could gather more and better data about peeple's attitudes in form and change over a period of time in various countries. The value of the trend analysis lies in the fact that it is a useful instrument in sorting out the probably factors which cause the shifts. Nehru,for example,was once regarded as a western style democrat in l9h9 and then became anti-American in 1953. So the value 0f the trend charts is two—fold:first,it points to the fluctuationsgand second, * LRichard D. Lambert and Marvin Bressler,"Indian Students and the United States: Cross-cultural Images," The Annals, Vol.295 (September 77 TREND CHARTS SHOWING YEARLY FLUCTUATIONS OF FAVORABLE AID UNFAVORNELE IN GLS OF NEHRU FROM 19h7 - 1957 CHART ONE: Al-LERICAN momma 100% 100% 80 80 60 60 1,0 AG 20 2O a7 A8 h9 5o 51 52 53 5L 55 5. 5 CHART TWO: INDIAN MAGAZINLS - FAVORABLE [j UNFAVORABLE 78 it affords some clues about the whys and hows of the fluctuations. In this section we have a fourfold purpose in mind: First, to draw trend charts showing yearly shifts of the favorable and unfavor- able imagee ofNehru in India and America. Second, once we have established the years when the shifts in favorable and unfavorable images took place, we shall pick the abnormal years (the years during which the fluctuations were relatively high). Thirdly, we shall see whether any correlation could be established between the shifts in the images of Nehru and the kind of relations that exists between the governments of the two countries. This is compatible with our hypothesis that fluctuations in the images are associated with the relationships between the two countries. Finally, our purpose will be to compare the Indian and American trends of the abnormal years and see if there exists any correlation bdween the images of Indian and American writers (we had hypothesized that trare is no relation between Indian and American writers' images - they are indeperfient of each other). On the basis of the trend charts on page 77 , we can make the following observations: 1. Images of Nehru during the years 19M? , 1953, 1957 were relatively favorable in American Magazines. 2. Images of Nehru during the years 1950, 1951, 1952, and 1955 were relatively unfavorable in American Magazines. 3. Images of Nehru during the years 1947, 1950, 1955, and 1957 were relatively favorable in Indian Magazines. 79 1.. Images of Nehru during the years 7191.8, 1951, and 1952 were relatively unfavorable in Indian Magazines. On the basis of these observations, as well as the two trend charts on page 77, we have picked the following years for analysis: A. he have picked the years 1950 and 1955 because they offer an interesting situation. During these years, Indians have highly favor- able images and Americans have highly unfavorable ones of Nehru. B. We have also selected the year 1951 because the situation here is Opposite of what we find during the years of 1950 and 1955. During the year 1951 both Americans and Indians held highly unfavorable inages of Nehru. I C. The year 1957 was selected because both Americans and Indians held highly favorable images of him. Mes o; Nehru in America an! India During the Years 1259 and 1555 A casual glance at the chart on page 77 confronts us with a - somewhat paradoxical situation. The number of unfavorable images (of Nehru is relatively higher during the years 1950 and 1955 when compared to other years under study. Despite the rise in the number of un- ‘ favorable images, the number of favorable images still remains greater. Our task then is to offer a plausible explanation for the rise in the unfavorable images. . Before we delve into the year 1950, it is important to have a brief look at the images of Nehru for the preceding year. In the middle of October, 191.9, Nehru visited the United States. He was well received by the American press (with the exception of the 8O tad to say about Nehru. Time Magazine hailed him by saying that: Amrica had a lot of other things to learn about Asia's key man. Nehru has been a somewhat nebulous figure, grace- ful, great, 'a Jewel among men' as his mater Mahatma Gandhi said. The cultured patriot with Cambridge accent, luminous eyes, and magnetic smile, who spent thirteen years of his sixty years in British Jail, has becane t e Orient's most unoriented supercharged public executive. Nehru was lauded in New York Times, which said of him: "spokesman of a troubled continent, Prime Minister Nehru, a hero to the millions of Imiians, is also the chanpion of New Asia."6 Newsweek Magazine heralded him as a "western style democrat”.7 8 . Leif; Magazine called him "the most important man in Asia." Quite a favorable image of Nehru, prevailed among most magazine writers in America during the year 191.9. The only dissenting voice that was heard was the y_._ _s_._ M 33 y_o_r_1_¢_i_ m, which said: ”Prime Minister Nehru coming to the United States for wheat and dollars, keeps 9 free India on a tightrope between Moscow and the West." SflMarching Through Kashmir," Time Magazine, Vol. 51., No. 38 (October 17, 191.9 , p. 30. 6”The Leaders of East Asia," New York Times (Sunday Magazine) (October 9, 191.9), p. 12. 7"Importance of Nehru's Visit," Newsweek, Vol. 31.. N0. 16, (October 17, 19149), pe 210 8"Nehru in the u. 3.," Life, Vol. 27, No. 19 (November 7, l9h9), p. 68. 9"Prime Minister Nehru Coming to 0.8. For Wheat and Dollars ," LL. 8. News and Norm, Vol. 27, No. 16 (October 11., 191.9), 1). 38. 81 During this period Nehru's image as 'neutralist' was beginning to take shape. Most Americans did not understand how one can be neutral between 'the evils of communism' and 'the goodness of democracies'. But Nehru managed to explain his neutralism in a speech before Congress, which placated the American press. In the speech before Congress Nehru declared that he would not "acquiesce in any challenge to man's freedom 'from whatever quarter it may come. Where freedom is menaced or justice threatened or where aggression takes place, we cannot and shall not be neutral.”10 - It is plain to see that the year 1949 throws a brilliant star of light on Nehru's forehead. (Inasmuch as Nehru’s star was in the heavens, three hundred sixtybfive days of honeymoon were enjoyed between New Delhi and Washington, D. C. Although favorable images hovered about Nehru in 19h9, they collapsed with the arrival of the year 1950. The year 1950 saw the trend of the images of Nehru in reverse. The good and fairheaded boy Nehru now is seen as enemy of the west and a source of danger. The American writers' images of Nehru have certainly changed; let us see what brought these changes. Let us document the events and speeches perpetrated by Nehru, then observe the reactions of the American writers to Nehru's behaviour. On January 12, 1950, all members of the British Commonwealth of Nations, except India, agreed that Bao Dai's Vietnam in Indochina- should have the Commonwealth's support. Nehru argued that many follow- 10"Friendly Neutral," Time, Vol. 5;, No. 2,6 (October 22,, 191,9), p. 28. . 82 ers of CommuniSt leader Ho Chi Minh were Indochinese patriots rather than communists....0n January 27, 1950, Nehru criticized severly President Truman's decision to make hydrogen bombs...When the Korean War broke out in June of 1950, Nehru refused to send troops against Communist North Korea....0n July 13, 1950, Nehru sent notes to Joseph Stalin and Dean Acheson,.urging them to restore peace in Korea in order to prevent war from spreading. In the same letter he urged that Communist China be seated in the United Nations....0n September A, 1950, Nehru rejected the United Nations mediator's prOposal on Kashmir... On October 9, 1950, Nehru opposed the crossing of the 38th parallel by the United Nations forces in Korea....0n October 16, 1950, India abstained from voting on the United States-backed resolution in the United Nations to create a stand-by police force. Nehru said it was a wrong approach, like converting the United Nations into a larger edition of the Atlantic Pact and making it a war organization.11 The foregoing performances on the part of Nehru - undoubtedly political in character - brought about the unfriendliness between the two count- ries. This resulted in unfavorable images of the Indian leader on the part of American writers. Tim: Magazine, for example, riduculed Nehru's efforts to mediate in the Korean dispute. It wrote: 11Facts on Files: Weekly_WOrld News Digest (New York: Facts on File, Incorporated, 19507: 83 A bpaniard last week contemplated the doings of Pandit Jawarharlal Nehru, India's Prime Minister, and drew a fetching analogy. 'When a torero and a toro are in the ring' explained the Spaniard, 'sometimes somebody from the audience will jump into the ring with a homemade muleta- which up to that moment he had hidden in his pants - wave the cloth at the bull and try to take over the fight. We cell him an espontaneo (spontaneous one), and we jail him: he spoils the fiesta and dangerously distracts the torro; Nehru looks like an international espontaneo'. Life Magazine changed the previous image as 'the most important man in Asia' to the following: 'Nehru is the moral and spiritual leader of non-communist nations in Asia'. This cliche, not precisely wrong, is at least an oversimplification of a complex matter. (For instance, Hindu India does not speak for the Asiatic Moslem).13 U. 3. News and World Report commented: India's Nehru with a peace plan for Korea, can't get peace operating in his own backyard . . . Nehru's idea for Korea: Be gentle with Communist China. His idea at home: Be tough and unyielding with neighbour Pakistan. The Nehru approach, a strange double standard, finds its explanation in Mr. Nehru's ambition for India - he wants India to be the strong leader of free Asia, and the enemy of 'white colonialism', 'the champion of world peace'.lh Newsweek saw in Nehru "...a bitter anti-American mood ... Nehru Vigorously champions the Chinese Communist cause."15 12"Spontaneous Pandit," Time, Vol. 56, NO. 5 (July 31; 1950), p. 25. lBEiiE: August 24, 1950, Vol. 29, No. 8, p. 28, 1h"India," H, s, News and World Report, Vol. 30 (February 9, 1951). p. 35. 15"Kremlin Courtship," Newsweek, Vol. 35 (February 20, 1950): P-27o 8h The year 1950 was marked with sharp political differences between India and the United States. Nehru's views and actions relating to 1950 international issues certainly did nothing to please the govern- ment of the United States. One of the harshest criticism directed against Nehru in America was Nehru's failure to 'keep his promise' before the Congress of the United States to the effect that he would defend freedom and fight aggression anywhere. Another charge levelled at him lay in his failure to get along with Pakistan, while offering advice to the western powers in general and the United States in part- icular on how to get along with Communist China. Americans were at a loss to understand why Nehru was soft on Communists abroad but tough on the Indian Communists. Nehru's tough attitude towards the Indian Communists is one of the reasons for favorable images in America. His devotion to the ideals of democracy was also recognized by most writers in America. Moreover, some writers felt that Nehru was to the right of a number of other Indian leaders, an attitude, which resulted in Nehru's becoming a choice between evils. One may readily look upon Nehru's ability to keep India stable and united as sufficiently appreciated to constitute tangible contribution. How could this help but make for favorable images? The year 1955, like the year 1950, marked the down swing in Nehru‘s images. He was received favorably at home but unfavorably in America. There were a large number of issues on which Nehru acted or for which he spoke out that caused American writers to comment on him. First we list the issues which created friction between America and India. 85 The Nehru Image During the Year 1955 On January 29, Nehru declared his intention to play a 'peaceful role' in the Formosa crisis. This certainly antagonized Americans... On February 1L, Nehru asked Chinese Premier Choa EnLai for an informal promise that his regime would not use force to take Nationalist-held islands - Nehru was said to believe the Nationalists would evacuate all islands except Formosa and Pescadore...0n February 16, Nasser and Nehru issued a statementcendemning military alliances as contributing to 'world tensions...0n March 31, Nehru told the Indian Parliaments that Quemoy and Matsu Islands belonged to Communist China and that, barr- ing another war, the islands would go to Red China. Nehru protested 'mad house' western diplomacy in almost every part of the world and said he hoped that India would not behave like the other lunatics... On April 22, Nehru delivered a speech before the Bandung Conference, in which he called NATO a 'powerful protector of colonialism', and further stated that it was intolerable humiliation for an Asian-African country to degrade itself as a camp follower. Moreover, Nehru wondered out 'loud whether Gautemala was 'an example of another kind of colonialism" as far as the United States is concerned...0n June 7, Nehru arrived in Moscow to receive an unprecedented welcome....0n June 23, Soviet premier Bulganin and Nehru in a joint statement urged (a) the necessity for a nuclear weapon bar, (b) Red China's legitimate rights on Formosa, and (c) seating of Red China in the United Nations....0n June 28, in Vienna, Nehru told the newsman that he never noticed any 'curtain, iron or otherwise, while visiting Czechoslovakia, the U.S.S.R., and Poland'...0n July 7, Nehru and Tito issued a joint statement denouncing 86 military pacts, (b) refusal of the West to seat Red China in the U. N., and (c) U. S. insistence on hydrogen bomb tests...0n July 12, Nehru and Nasser agreed upon issuing a statement similiar to the one pre- ceding...0n July 22, Nehru urged the British Prime Minister to Open pre-election talks in Vietnam. The United States entertained some fear on that score, as there was a good possibility of a victory on the part of North Viet-Minh....0n November 18, Kruschev and Bulganin arrived in New-Delhi and received a tumultuous welcome....0n November 20, Nehru denounced military pacts at a banquet honoring Russian leaders.l6 Now that we have some awareness of the 'sins' that Nehru committed in the year 1955, image reactions to be found below should surprise no one. Nehru is no longer seen as a 'spokesman of the troubled continent', 'champion of Asia' or 'man with a magnetic smile'. He is perceived as 'irritable', 'emotional', 'anti-American' and even 'pro-Communist'. The most important events in which Nehru was the chief participant were: 1. Bandung Conference of the Asian African delegates. 2. His visit to Russia. 3. Russian leaders' visit to India and neighboring countries. The U. 3. government and the Western powers in general were quite apprehensive about the outcome of the Bandung Conference. It was feared that anti-colonial feelings of the Afro-Asian delegates might turn the conference into an antiewest propaganda instrument. Nehru exerted considerable influence over this conference. It is important to bear in mind that his pre-conference pronouncements as well as his 16 Facts on Files: Weekly World News Digest (New York: Facts on File, Incorporated, 1955 , op. cit. 87 declarations at the gaterhing were anything but a comfort to the West. In the words of one of the nationally known American magazines: He was sought out by many coutries, vastly relishing this neutralist role . . .Jawaharlal Nehru is stuck with the thesis that those ole debbil Americans must be caus- ing all the troubles.17 ' After picturing Nehru as a 'neutralist' and 'anti-American', the same magazine in another issue dealing with Nehru's role at the Bandung Conference wrote: Lordly India‘s Nehru surveyed the gathering...waited for the lesser delegates to approach and pay their res— pects. Nehru had the air of a man in undisputed command ...Red China's Chou En—Lai was to be introduced to Inter— national Society under his chaperonage...from such a conference Nehru would emerge as the spokesman for the world's colored races, the mediator between East and West, the apostle of peace, the leader of the mighty neutralist brOOd e 1 Another magazine described Nehru's role at the conference in the following words: "The real issue at Bandung...Nehru's grab for neutralist leadership" was the headline of an article which further declared, "Now he is using the Bandung megaphone to sound even more ambitious scheme...an attempt to bring the Middle East into India's neutralist camp...Nehru's blandishments are far more dangerous than the all too obvious designs of Chou En-Lai."19 A few months after the Bandung Conference Nehru received a grand 17"Salam Alikum," Time, Vol. 66, No. 15(Apri1 1., 1955), p. 18. much The High Wire," Time, Vol. so No. 18 (May 2, 1955). p. 27. 19"Nehru And Us: Some Advice," Newsweek, Vol. LS (April 25: 1955): p. 38. ‘ . 88 welcome in nussia, seldom accorded to a foreign visitor such as this. Such gestures of friendship between India and Russia, America's chief antagonist, accounts for another nose dive in Nehru‘s image. 'Neutral- ist and 'anti-colonial' Nehru now was depicted as a 'pro—communist', 'vain' and 'arrogant'. An ecclesiastical magazine found India under Nehru's leadership in the Communist camp thus: Ever so often India's Prime Minister Nehru succeeds in trying the patience of those willing to give his country's policy a measure of understanding. That the Indian Prime Minister should publicly associate his views with those of Mr. Bulganin seems to remove India from the neutralist camp.20 One of the popular magazines had this to say on Nehru's visit to Russia: ...last week when the Kremlin gang set out to win India's teetotalling Nehru....who as a neutral- ist is convinced that his world stature depends on refusing to become a second-string player on either side....it would have taken a man lgis vain than Nehru to resist the Soviet welcome. The mirror of Nehru's images achieved its superlative in ugliness in 1955 when Bulganin and Kruschev were accorded a tumultuous welcome in India. A comment typifying this reaction comes from the New Yorker: Moscow‘s new tack is to embrace all sorts of anti- Communist leaders in Asia....'capitalist', 'feudal', 'neutralist', or whatever - just so long as they are 'anti-imperialiets' or inclined to check the spread of American influence. Since Pandit Nehru fits both these .4 20"Exorbitance of Mr. Nehru," America, Vol. 93, N0. 15 (April 165 1955), Do 365. 21m": With A Knife," Time, Vol. 65 No. 11 (March 21, 1955). p. 31. l 89 specifications, he has been getting the play recently ....some observers think Pandit Nehru is eager for world recognition as a world statesman.22 Time Magazine, surveying Nehru of 1955 in general and his doings in particular, reflects the ever-pervading picture in this manner: Nehru is the highest priest of Neutralism...it is bootless to measure Nehru as a friend of the U. S. which he is not. Nehru grows furious when western powers refues to accept India's judgment as the final word on Asian problems...He preaches anti-colonialism...He bereates the world for its use of force, but he holds Kashmir by force, he talks of the rights of peeple but he denies Kashmir, a plebiscite, he resents the intrusion of other peOple but he is always ready to intrude elsewhere....Nehru is very close to being a Caesar....Nehru is a socialist...Nehru has not only instilled in many Indians a deep suspicion of the U. 3., but has also failed to alert his people to the danger of Soviet imperialism. If despite his Caesarism and his ill conceived sponsor- ship of Bulganin and Kruschev, India survives as a unified nation without going communist, Nehru's vanities and eccen- tricities will become merely a playground for biographers.23 Even as Nehru hits bottom in terms of American prestige in 1955, he ironically enough reaches the summit at the same moment in his own country. Indians were proud to see their leader champion the cause of Asian and African peoples at the Bandung Conference; Indians were proud to see their leader receive a hero's welcome in powerful Russia, acclaimed in the Middle East,and sought out for advice by the Brittish, Yougoslavia, and France. The Indians hailed him as a 'great moral force' in the world and a statesman of 'great calibre', whose wisdom is sought by all sensible and peace-loving persons, such as Bulganin, Kruschev, A 22"The Russian Travellers in India," New Yorker, Vol. 31, No. A6 (December 31, 1955), p. 32. 23"Accentuating The Negative," Time, Vol.68 (July 30, 1956), p.26. 9O Nasser, and Tito His 'constructive' suggestions for peace were appreciated everyWhere, if one is to take the word of Indian writers. March of India_24depicted him as an 'artist', Gandhi's heir', ’genius' and 'influential'. ModernReviewZSsaw in Nehru an outstanding 'mediator', admired his 'non-violent' approach to the solving of inter- national problems. His 'tolerance' towards Portugal on the issue of Goa and his 'pro-science' outlook in the modernization of India were re- ceived with a great deal of admiration. 1n summing up the discussion evidence points to a correlation of American images of Nehru and relations between the American and Indian governments. Thus, we establish the years 1950 and 1955 as proof, that Nehru’s world role was sensitized by American writers through his personal and intellectual gyrations as prime minister of India. 'Ihe Nehru Image During 1951 The year 1951 is characterized by a conspiracy of understanding between the writers in the two countries. Nehru was perceived un- favorably by all concerned. What does this signify? Does this mean that Indian and American scribes saw eye to eye on many questions con- cerning the governments of the two countries? The international issues on which India and America differed during the year 1950 remained the same a year later. The Korean war was still raging; Communist China remained unrecognized; China had not abandoned her claims on Formosa; India under Nehru's leadership kept insisting on the recognition of the Zhflprimg Minister, Nehru," March of India , Vol. 7, N0. 3 (July, 1955), p. h3- 25"Jawahar1a1 Nehru," Modern Review, Vol. 56, N0. 3 (August,l955), p.36. 91 new China in the U. N. ; in short, Nehru stuck to his guns with his critical attitude of the United States policies, and Indians backed Nehru's foreign policies all the way. What is it, the, that upset the apple cart? Why were Indians viewing Nehru unfavorably? If Nehru was viewed unfavorably - how did Nehru manage to maintain his leadership role? Let us now recapitulate some of the events in which Nehru was the main participant (during the year of 1951): On January 15, 1951, India Opposed the U. S. - proposed resolution in the U. N. to condemn the Communist Chinese...0n January 25, the U. 8. Senate Foreign Relations Committee moved to delay food aid to India as an act of retaliation against Nehru's China policy...0n March 26, McArthur said in a report to the U. N. that the 'myth of invincibility of Communist military power has been destroyed'....0n March 28, commenting on McArthur's statement, Nehru said that the General’s state- ment is 'frought with grave consequences' and 'no field commander is go- ing to lay down the policies of the government of India'...0n May 1, Nehru warned that India would not accept a wheat loan with political strings attached. He set off cheers in the Indian Parliament by an- nouncing that 50,000 tons of Soviet wheat purchase on a 'cash basis' was on the way to India...In the sumner of 1951, Nehru refused to sign the Japanese peace treaty sponsored by the U. S. Govenment ... On July 1, a bill giving the Government constitutional rights to place ireason- able restrictions' on the freedom of speech and the press was passed by the Indian Parliament....0n July 22, after three weeks of spirited de- bate, fourteen amendments to the Indian Constitution dealing with land reforms, nationalization of industries and press curbs were passed.... 92 After one of the most publicized debates in its history Parliament de- cided, on September 20, to revise India's 5,000—year—old Hindu mar~ riage code. ‘Nehru made proposals for easier divorces, which if car- ried out under caste or tribal customs, would be recognized, it reg- istered with the government. He also expressed hope for the enact- ment in the next session of other reforms, one of which would give women equal inheritance rights with men.26 Insofar as Nehru's foreign policies were concerned, Indian opinion was behind Nehru. American impressions of Nehru retained their 'stand- pattism'. Most American writers were annoyed at Nehru, because they came to realize the role of 'the Pandit' or the'lndian Brahmin' in Asia. This is made clear in the following remarks made by Time Magazine: Disappointment: The legs-astride position of Prime Minister Nehru on the vast fence that runs through the world is of considerable importance to the U.S. If this great, learned and widely beloved man swings a few inches either way - toward the democratic West or toward Communism his shift can sway the suspended minds of millions in India and throughout Asia. He has told his countrymen and all Asians that the West is their traditional enemy, and that the2 conflict between Communism and the West is not their concern. 7 Nehru's failure to side with the West was disappointment enough,‘ but the realization of his importance in Asia aggravated the feeling of annoyance held by Americans. The same magazine in the same article 26Facts on Files: Weekly World News Digest (New York: Facts on File, Incorporated, 19577, op. cit. ' 27"Next To Godliness," Time, Vol. 57 No. 19 (May 23, 1951): PP- 33‘ 3h. 93 expressed its rancor thus: "...Nehru is moralistic...agnostic...soc- ialist...paradoxical...confused..."28 However, Nehru found a defender of his foreign policies in the Nation. The substance of this magazine's criticism was that Nehru's disagreement with American foreign policy in Korea and China, and more recently on the Japanese peace treaty, has brought upon him a barrage of criticism which seems deliberately aimed at undermining his position as a leader of the free nations of Asia.29 A breath of fresh air was felt when Indian and American writers both agreed in their criticism of Nehru. The ominous occasion when Nehru sought to curb freedom of the press in India. The Saturday Even- in Post, commenting on Nehru's attempt to restrict the Indian press, said: That old favorite of our professional liberals, India's Prime Minister Jawaharlal Nehru, seems to be doing a Peron act by attempting to harass the press. There is plenty of ground that Indians are getting tired of Nehru's one man rule...0pposition to his regime is spread- ing throughout all major Indian provinces. Both groups (American and Indian) of writers were united in their (=zriticism of Nehru when the Indian leader sought to control the press. grime following passage is significant, because it offers an example of Ilrifavorable images held by both Indians and American writers alike. 28"Next To Godliness," Time, Vol. 57, No. 19 (May 28, l951),pp.33—flh. 29The Nation, Vol. 173, No. It (October 6, 1951), p. 2. 30"Jawaharlal Nehru," Saturday Evening Post, V01- 224: “0° 4 (July 28, 1951), p. 10. {If ii-lll‘lli'lil I 1‘ ‘Illlllli‘l.\ ll illllthl'. Al. cl! "riff. .[ 9h The New Republic in an article written by an Indian dealing with the bill introduced in the Indian Parliament to restrict the press, remarks as follows: On June 1, the Indian Parliament passed the Nehru bill which abridges the freedom of speech, expression and press guaranteed as fundamental rights in the fifteen month old consititution****Pandit Nehru 'packed' the Parliament and succeeded. A severe 'party whip' required each member of the Congress Parliamentary Party to be present, to accept Nehru's bill as written, to oppose every amendment moved by non-Congress members....Threat which included cancellat- ion of Congress Party endorsement in the pending elections ....A more fundamental reason underlies what the critics describe as the policy of hush-hush and rushprush. The regime (Nehru)is rattled, even scared. The criticism in India was easy to understand. Nehru sought to reform some of the fundamental social institutions. He was attacking centuries-old traditions. Besides, his attempts to curb the press, to reform the Hindu marriage code, to make divorces easier to obtain, and to nationalize land and industries, were anything but comforting to manyof the interested groups in India. The Indian Social Reformer ' pictured him as 'intolerant', and 'weak character' and 'short temper— ed'.32 The Vigil perceived him as 'confused', and ‘weak character’,'im- pulsive', a 'failure', 'conceited', and 'lonely'.33 31"Nehru," NewLRepublic, Vol. 132, No. 13 (June 20, 1955), p. a. 32"Idolatry of Mr. Nehru," Indian docial Reformer, Vol. 61, N0. #9 (August, 1951), p. 10 33"Nehru," V1 11, Vol. 2, No. 32 (September 29, 1951), p. 18. 95 In the treatment of the year 1951, we have proved the hypothesis that, when the relations between the governments of India and the United States are unfriendly, the number of established unfavorable images is relatively high. We have shown that during the first part of that year, while writers in this country viewed Nehru unfavorably, Indians looked upon the prime minister with a good deal of favor. However, in the. latter part of the year while Nehru was vociferously beating the drums on behalf of domestic policy we witnessed the extraordinary phenomenon of assent between American and Indian writers. Nehru‘s attempt to curb the press contributed in large measure to the coincidence of interests among all the writers concerned. So far from turning any table, we simply step into the other shoe by presenting an unanimity of opinions between all the writers on the other side. In 1957 both the Indian and American reporters, in the main, acclaim Nehru. The Nehru Image During1952 'Exploring the imageQNehru) form, yet another intriguing coincidence presents itself for 1957. Again reporters from both countries throw a spotlight of cheerful colors on the Indian Prime Minister. Again, we cannot help but shift the spot light in a quest for motivations, whys‘ and hows. Before doing so,let us record some of the events with which Nehru is in some measure associated: On January 21, 1957, Indian Prime Minister Jawaharlal Nehru and Syrian President al-Kuwatly said that "a military approach to the prob- lems of the Mid-East would only serve to create further disharmony and endanger world peace." (They also denounced the Baghdad Pact. The two leaders condemned colonialism as an evil which whould be brought to 96 an end...0n March 1A, the Indian Congress Party won at least 339 of 49h seats in a new lower House of Parliament in elections. Indian Prime Minister Jawaharlal Nehru was re-elected as Congress Party leader in the Parliament on March 29....On May 17, Indian Prime Minister Nehru, in Ceylon for celebrations marking the 2,500th anniversary of Buddhism, called for an end to all nuclear tests to save the world from extinction ...On July A, Indian Prime Minister Nehru, in London for the British Commonwealth Prime Ministers' Conference, said that the shift in Soviet leadership represented 'a return from the high pitch of revolution to what might be called normality'...0n July 10, Nehru arrived in Cairo for talks with Egyptian President Gamal Abadal Nasser, reportedly on renewal of British Egyptian relations...0n October 13, Nehru and Jap—g~ anese Prime Minister Kishi in a joint statement called for the sus- pension of nuclear tests as a necessary preliminary to atomic disarma- ment and the outlawing of nuclear weapons...November 9, South VietNam President Ngo Din Diem ended a four-day visit to India. He said at the Press Conference in New Delhi that VietNam although under SEATO protection would not be given any military alliance...0n November 28, the United States Government rejected Nehru's appeal to halt nuclear weapons tests.34 From this turn of events a change in Nehru's point of view is perceptible, however slight it may be. He still denounces colonialism, military pacts, and atomic tests. Also, he is still straddling the fence, only now we see him in somewhat different company. 3I‘Facts on Files::_WeeklyWorld News DigeSt (New York: Facts on File, Incorporated, 1957), op. cit. 97 President Diem of VietNam and Prime Minister Kishi of Japan are his guests in New Delhi, instead of leaders from the Communist countries. With the foregoing in mind let us see what Nehru's perennial critic Time Magazine has to say: But for all his faults, Nehru is a practicing democrat. Throughout southeast Asia today new nations, hungry for economic growth, are eyeing the progress of democratic In- dia and Communist China. If India falls too far behind, Indians will be tempted to switch to China's totalitarian methods; if they do, nations on India's flank, such as Burma, Ceylon and Pakistan might be drawn by their massive neighbor into the path toward Communism.35 In the year 1957, even Time pleads for understanding of India's problems and assumes a sympathetic tone. The Nation wrote: That remarkable photograph of President Eisenhower hurry- ing down the steps of the White House to greet Prime Minister Nehru who seemed to be leaping forward to grasp the President's outstretched hand...the twain hgg met and the relations between them are certain to be the better for it...with the exception of the famous Roosevelt-Churchill meetings it is hard to re- call another occasion on which an American President gave so much undivided time to private consultations with another head-of- «state.36 The Christian Century that declared Nehru in the Russian camp in 1955 rediscovered Nehru: ' It seems quite clear that the President and perhaps others in the administration discovered that the Indian leader was not as bad as he has been pointed out by some sections of the press and certain officials...and it is entirely possible that Wash- ington's opinion makers found reason for reappraising Mr. Nehru 35"Flabby Giant," Time, Vol. 70, No. 2h (December 9, 1957), P. 36. 36The Nation, Vol. 18h, No. 1 (January 5, 1957), p. l. 98 as a world figure. Whatever else is said about him, he has for ten years stood as the most powerful influence in the most populous demmcracy in the world, pointing its way to the effective self-government and succeeding in spite of unbeliev- able odds. The United States has real reason to be grateful that Nehru did not go the way of Mao Tse-tung, as he might have had he been a different kind of man. Remembering our difficult- ies with Sigman “hes and Chiang Kai-Shek, we might even be thankful that Nehru is temperamentally and philosophically closer to the West than they...Nehru's visit will have been a success if it has helped us to reflect with a little more objectivity on what it means to have him and not somebody else as the most influential figure in the greatest non- communist state to emerge after Norld War 11.3 . Atlantic Monthly remarked: India's alarmed reaction to Nasser's abrupt nationaliz- ation of the Suez Canal revealed some of the uneasiness that Nehru had come to feel over Nasser's interpretation of’ Neutralism. For one thing8 Nehru's neutralism does not ignore basic economic realities. The abrupt and blunt change experienced by American periodicals toward the Nehru personality now amounts to an about-face. This re? versal in Nehru‘s image is nothing short of the ironic. This phenomenon could be attributed to three factors. In a decade, since India joined the family of free nations, the mass-media in the United States have progressively increased and fattened the publicity afforded to that country. A reverse ratio seems applicable: as information about India increases, tensions and misunderstanding lessens. The American image of India as a land of Maharajas, snake charmers, and holy cows has almost disappeared. India in 1957 is perceived as a nation strugg- 37"We Rediscover Mr. Nehru," The Christian Century, Vol. 7L, No. 1 (January 2,1957), pe 1. 38 Atlantic Monthly, Vol. 199, No.1 (February, 1957), p. 6. 99 eling to industrialize, that is, westernize under Nehru's leader- ship. As the information about India increases, the misunderstanding between the two countries decreases. It is clear from the list of events that a gpod deal of satisfaction has accrued from the knowledge that, unlike China, India has persevered in retaining a face unblemish- ed by the acne of totalitarianism. In the light of India's ideological direction toward the West, who can deny the American writers' decision that Nehru is an honest democrat? I Now let us take a look at the Nehru image in his own land. The Modern Review39hailed Nehru as a 'leader' and 'socialist'. Nehru officially and constitutionally integrated the Indian—held area of Kashmir. The people rallied around the leader to support his action, which was hailed almost unanimously by the Indian press. ligil,h0 the Opponent of Nehru's party, called him 'courageous' and 'dynamic'. Thus, once again it has been demonstrated that favorable or un- favorable images in India and America exist independently of each other. VI. Summary. Hypothesis one: when relations between the governments of India and the United States are unfriendly, the number of established un- favorable images of Nehru in America will be significantly high. This hypothesis has been well demonstrated in the above discussion. 39"Pandit Nehru," Modern Review, Vol. 58, No. 10 (October. 1957). p. A3. “912511. V01- 8, N0. 19(June 30, 1957), p. 20. 100 We have shown that the reference to Nehru in American periodicals was directly related to his political utterances and policies affecting the position of the American Government on those particular issues.‘ It was also shown that, during the years of 1951, 1953, and 1955, Nehru's policies consistently collided with the American government's policies, hence, he was viewed in an unfavorable light. Our second hypothesis: Indian writers' images of Nehru will be relatively more favorable than American writers' images of Nehru. The evidence provided by the trend charts substantiates this hypothesis. On the whole, Indian images of Nehru are much more favorable and much less critical than American images. This was proved in Part Two of this chapter which referred to the frequency of images in America andAIndia. The last hypothesis: there is no relationship between the Amer- ican and Indian writers' images of Gandhi and Nehru. We have demonstrat- ed above that during the years 1951 and 1955 Nehru had relatively un- favorable images in both countries. Americans criticized Nehru for his non-alignment foreign policy, while Indians criticized him because he had undertaken to reform some of the features of the Hindu society. In 1957, Americans praised him because they came to realize his im- portance in Asia, as well as his devotion to democracy despite his neutralism...Indians hailed him because he integrated the Indian- -held part of Kasmir into the Indian Union. The abrupt and blunt change experienced by American periodicals, toward the Nehru personality now amounts to an ironic about-face. Howe ever, it must be noted that images prevailing in the respective years 101 were not only independent of one another, but also motivated by quite different causes. E. Commentator's Interpolations: Although we had a fair amount of success in ascertaining our contention that the extent of agreement between the two governments de- termines what people in one country think of people in another, there is no guarantee of the continuity of the same pattern persisting. I Presumably, there is a one-to-one correlation between the quantity of information available and the inevitable increase of knowledge; hence it is much less than wishful thinking to assume that such a condition in the United States with respect to India should result in' more understanding and therefore greater tolerance. While the validity of our hypotheses is true for a decade specified, these conclusions may very well be robbed of their-certainities for the future. When time serves asia frame of reference for countries and peeple, it is beyond any kind of predictability to guarantee ultimate consequences. By way of analogy, the limits of prognostication bear the same relationship to ten years of empirical examination as does the operation of the law of probability: that is to say, while flipping a coin one hundred times may result in an equal number of heads and tails, for a specific number of tails the prospect of its reOccurrence is quite doubtful. Area of Agreement We have established the fact that Nehru had more favorable than unfavorable images for any one given year under study. What does this signify? Despite the obvious differences in culture between the two countries there apparently exists a vast area of agreement in matters 102 of political freedom and human rights. In the event that the area of agreement we have postulated is true, we cannot help but indulge in wishful thinking. Our wish centers around the hope that policy-makers in the United States as well as in India will take advantage of the quantum of assent to exploit its existence for bettering the relations between the two countries. Improved re- lations between America and India are well and good; only the exploits- tion of this greater understanding should also result in furthering the greatest good for the greatest number. _£glitical Events and Images Until 1950, the United States' knowledge of India and her problems is conspicuous by its absence. The reverse is equally true. The im- portant Asian countries have been too furiously busy gaining their independence and "feeling their cats" to do any hobnobbing with the rest of the world. Moreover, the United States, understandably enough, was specifically resented as a superior power and as an ally of colonial powers. Such resentment did not lead to understanding. This lack of understanding was inevitably reflected in the kind of image evoked about Nehru in this country. . Now a sort of cause-effect simutaneity begins to operate. As the JLmerican images of India changed, so did the Indian impressions of America. America's disapproval of the Anglo-French adventure in Suez surprized the Asian leaders, thereby buttressing the U. S. image in their eyes. In a single breath the pro-colonial image of America _.' shaken, while that of the Soviet Union(as expansionist) caught on fire. Nor did Russia's suppression of the Hungarian revolt harm the Indian 103 leaders' benign attitude towards the U. S. ' The Transformed Image The transformed image of India is an intriguing one. From a land of snake—charmers, cow-worshippers and Maharajas it has within the generation become a full-blown oracle of the East. We mean that, in the eyes of America India has undergone the psychOIOgical con- version that was really an integral part of that country all along. India is seen as a 'spiritual leader,’ 'moral force,‘ and 'impartial arbiter'. And while this is jumping too far in the other direction, it does show an extravagant change of heart and mind on the part of the West. Unfortunately, the new image given to India is as false as the old. The new conceptions of India harbor new dangers. Impositions of far— flung and impressive attributes generate unwarranted expectations. It is no different from making a saint out of a vicious criminal overnight and then expecting him to act in his new role. The following quotation dovetails precisely with what is meant: No fact has been more disturbing to Western confidence than the refusal of India to side fully with the West in Korean conflict. The long history of India as the spiritual leader of the East, together with widespread moral support of its in- dependence movement, has given that country a kind of sanc- tuary, so that the rougher appellations apolied to other na- tions in the time of international disagreement have hardly seemed suited to it. We feel that India is a kind of prophet or sage among the nations, whereas the rest are but political hucksters or worse... h1"Nehru, Philosopher, Prophet, Politician," The Commonwealth, Vol. 5a, No. 18 (August 10, 1951), p. 432. . 104 No time is more apprOpriate for the introduction of Mahatma. Gandhi than now, while we are concerning ourselves with the growth of the ’moral' and 'spiritual' character of India. Nobody dares deny Gandhi credit and responsibility for the inherently lofty goals that are assoc- iated with India. The next chapter revolves around Gandhi's image. CHAPTER V THE GANDHI IMAGE INTRODUCTION This chapter intends an analysis of Gandhi - just as the fore- going one devoted its efforts to analyzing Nehru. The point central to the hypothesis concerned with the images of Nehru emphasized his re- flection in terms of the kind of political relationship that existed between the governments of India and America. Although success resulted from validating the Nehru image hypothesis, it is scarcely possible to employ similar criteria for analyzing the significance of Gandhi's image. In fact, it has already been pointed out in discussing the development of hypothesis that the aura of charisma that surrounds Gandhi necessarily forces Gandhi's personality and achievement to fall into a unique leader category, incomparable to anything else. Inasmuch as the knowledge of Gandhi transcends geographic and cultural boundaries, the political motivations employed to ascribe the image of Nehru cannot apply. Hence, the hypothesis for Gandhi is diff- erent: irrespective of the state of political relations between the two countries, Gandhi will have favorable images both in India and America. The central purpose of this chapter is to test the validity of the above hypothesis. The following table should furnish the reader with a quatitative picture of the images of Gandhi in America and India. 106 TABLE VI Favorable, Unfavorable and Neutral Images of Gandhi in American and Indian Periodicals and Books. American Indian American Indian Magazines Magazines Books Books Number of Magazines Articles and Books 5h 22 h A NUmber of Favorable Images All 158 41h 378 Number of Neutral Images 27 5 3h 2 Number of Unfavorable Images 69 9 63 38 Total Number of Images 507 172 511 418 Percentage of Favorable Images to 86% 92% 87% 91% ...Intal_lmagns Mber 0f Favorable 7 61 7 18 103 5 91+ 5 Images per Article ' ' ' ° W Number of Unfavorable Images per Article 1'28 °h09 15.6 9'5 and per Book 107 From the foregoing figures one translates to read: I. That Gandhi has more favorable than unfavorable images in American Magazines. The ratio of favorable to unfavorable images is roughly six to one. 2. That Gandhi has more favorable than unfavorable images in American books. The ratio of favorable to unfavorable images is roughly six to one. 3. That Gandhi has more favorable than unfavorable images in Indian magazines. The ratio of favorable to unfavorable images is roughly fifteen to one. A. That Gandhi has more favorable than unfavorable images in Indian books. The ratio of favorable to unfavorable images is roughly ten to one. On the basis of the four findings above, two major conclusions can be drawn. Eiggt, that Gandhi has more favorable than unfavorable images in both American and Indian books and magazines. Second, the proportion of favorable images is significantly higher in India than in America. Both conclusions confirm the two hypotheses we postulated in re— ference to Gandhi. These are: (a) That Gandhi images in our sample will be favorable in both the countries; and (b) that Indians in our sample hold relatively more favorable images of Gandhi than Americans. Let us study the proposition that Gandhi has significantly more favorable images in both countries. Three items call for attention: Gandhi, favorable images and frequency of images in the two countries— what do these signify? The images of Gandhi are clues to the leader- ship traits, traits the Nahatma shares with other leaders of universal 108 appeal. That is why the nature and number of images below personifying Gandhi will constitute an index by which one can measure universal appeal. Our immediate task is to present the reader with predominant images in the two countries. Below is a list of favoratle, neutral, and un- favorable images employed by American writers. a. Most Frquent Images of Gandhi in America TABLE VII Predominant Images of Gandhi in America1 (Words having the frequency of ten or more) Favorable (I) Favorable_(Il) Unfavorable Neutral Ascetic 10 Non-violent 55 Idolized 20 Hindu l2 Charming 10 Peaceful 11 Martyr 13 Politician 20 Christ 35 Persistent 15 Meek-looking 28 Timeless lg Courageous IO Powerful 18 Mystical ‘12 Total Neutral A7 Energetic 10 Practical 15 Total un- Father 15 Reformer 37 favorable 7L Gentle 11 Religious 52 Great 3'7 Saint 43 Great Soul 23 Simplicity l8 Humble ll Tolerant 11 Idealist 15 Truthful 1L Influential 24 Universal 21 Leader A9 Total Favorable Loved 18 (I and II) 588 To be consistent, we will classify the above images into four categories as we did in the case of Nehru: a. Personal attributes of Gandhi (ascribed by American writers): ascetic IO, charming lO, courageous lO, energetic 10, gentle ll, humble ll, idealist 15, meek-looking 28, mystical 13, non-violent 55, peaceful ll, persistent 15, powerful 18, practical 15, religious 52, simplicity 18, 1For a complete list of images employed by American writers see Appendix VII and VIII. 109 tolerant ll, truthful 1h. Total personal attributes: 4327. b. Leadership attributes of Gandhi (ascribed by American writers): leader L9, performer 37. Total leadership attributes: 86. c. Political attributes of Gandhi (ascribed by American writers): politician 20. Total Political attributes: 20. d. Status (recognition).attributes of Gandhi (ascribed by American writers): Christlike 35, father 15, great 37, great soul 23, Hindu l2, idolized 20, influential 2A, loved 18, martyr 13, saint A3, timeless 15, universal 21. Total status (recognition) attributes: 276. The American perception of images being thus classified, let us do likewise with the Indian writers images of Gandhi. B. Most Freguent Images of Gandhi in India TABLE VIII Predominant Images of Gandhi in India2 (Images with the frequency of five or more)3 Favorable (I) Favorable (II) Favorable (III), Unfavorable Ascetic lO Idealist 7 Reformer 22 Anti-heavy ind- Champion of the Idolized 1h Revolutionary 7 ustry 9 underdog 7 Influential 35 Saint IO Iystical 5 Charming 5 Leader 17 Simplicity 8 Religious 22 Christlike 10 Loved ll Sincere 10 Total Unfavor- Courageous 1A laster 6 Statesman 8 able 39 Devotion 5 Non-violent 2h Successful 11 Economic 5 Outstanding 13 Symbol of IndialO Father 5 Peaceful 16 Timeless 8 Great 19 Persistent 6 Tolerant 10 Great Soul 5 Politician 12 Universal 12 Humanitarian 7 Powerful 7 Total Favorable meerous 5 Practical 1h ( I, II, III) 388 2Since Indian images were considerably less than the American images, five or more constituted 'high frequency' for the Indian images. 3For a complete list of images employed by Indian writers see Appendix IX and X. 110 We will classify the alove images into four groups as we did in case of the American writers' images. a. Personal attributes of Gandhi (ascribed by Indian writers): ascetic 10, charming 5, courageous 1L, devoted 5, economic 5, humanitarian 7, humerous 5, idealist 7, mystical 5, non-violent 2A, peaceful 14, per- sistent 6, powerful 7, practical 1A, religious 25, simplicity 8, sincere 10, tolerant 10. Total_personal attributes: 185. b. Leadership attributes of Gandhi (ascribed by Indian writers): anti-heavy industry 9, champion of the underdog 7, leader 17, reformer 22, revolutionary 7, statesman 8. Total leadership attributes: 70. c. Political attributes of Gandhi (ascribed by Indian writers): politician 12. Total political attributes 12. d. Status (recognition) attributes of Gandhi (ascribed by Indian writers): Christlike lO, father 5, great soul 5, idolized 1h, influential 35, loved ll, master 6, outstanding 13, saint 10, successful 11, symbol of India 10, timeless 8, universal 15. Total status(recognition)attributes: 162. By using two sets (American and Indian images of a fourfold schemata) - we are now in a position to make a few generalizations. The following table gives the relative picture of the emphasis given by American and Indian writers to personal,political and status attributes. ThBLb IX Personal, Leadership, Political and Status Attributes Ascribed by the American and Indian writers. Personal Political. Leadership Status Total Writers Attributes Attributes Attributes Attributes Images American 327 (47% 20 (2%) 86 (12% 276 (39%) 709 (100%) Indian 183 (43%) 12 (3%) 7o (16%) 162 (38%) L2? (100%) 111 Generalizations Generalization one - The personal and status attributes of Gandhi are considerably emphasized by American and Indian writers. Generalization two - Political attributes of Gandhi are least emphasized by both American and Indian writers. Generalization three - American and Indian writers both agree that Gandhi is 'mystical and 'meek-looking'. Generalization four — Gandhi is identified with Christ, and as a 'reformer' and a 'saint' by the American writers. Generalization five —'Revolutionary'and 'master' are the Indian designations for Gandhi, while Americans see him as a 'martyr'. Generalization six - He is viewed as a 'politician' in both countries. Generalization seven - Both Americans and Indians recognize Gandhi as the 'father' (of the Indian nation), ‘universal', 'timeless', 'idol- like', to be loved. C. Commentator's Interpolations The observation that was made in the previous chapter in reference to Nehru indicated that personal attributes are more frequently mentioned than political attributes in both India and America. This has been again demonstrated with reference to Gandhi: namely, that American and Indian writers both emphasize the personal qualities in a leader. More- over, there is a remarkable similarity in the terms employed by American and Indian writers to describe personal attributes of Gandhi. For ex- ample, both groups of writers agree that Gandhi is'charming,’ 'courageous,‘ 'ascetic,' 'idealistic,‘ 'practical,‘ 'peaceful,‘ 'meek-looking' and 112 'non-violent'. The fact that writers from two different cultural backgrounds employ practically the same terms to describe personal attributes of Gandhi demonstrates our contention that Gandhi's personality transcends national and cultural boundaries. It seems to this writer that the Indian images of Lincoln may be similar to the American images of him, this is because Lincoln, like Gandhi is a charismatic figure. D. The Gandhi Image in America The foregoing tables make it abundantly clear that Gandhi is over- whelmingly admired during the period under examination (19A7—19S7). Isaacs, in the following passage, gives us an historical picture of Gandhi prior to the period under consideration. 'This great and powerful Gandhi image climbed but slowly to its present eminence, and it climbed, moreover, right out of the troughs in which we have been wallowing. In the earlier years and decades of Gandhi's lifetime he appeared to many as the quint essential figure of the puny Indian, ribs showing, naked but for a loin cloth or dronped in a dhoti. He was the odd, the strange, the incomprehensible Iniian with his mystic hold on the masses,his religiosity, his sainthood.’ When he came more closely into view at the London Round Table Conference late in 1931, much was made of his odd appearance and strange ascetic ways, but a New York Times correspondent wrote: 'saint and social reformer, politician and propogandist, he has now shown himself to be a diplomat with one of the subtlest minds that ever came out of the East'. Some of his more captions critics were calling him an opportunist, more rarely a phony, and one American newspaper even called him, in 1931, 'the evil genius of India'. A _A1though the Gandhi of 19h7-57 was not quite as strange as the impression of him painted during the thirties and forties, the images of the man as printed above have not been entirely erased from the American mind. bHarold Isaacs, 22. cit. pp. 29A—296. 113 In the late forties Gandhi was mirrored in the following manner by the Atlantic Monthl*: To Gandhi, the Kahatma saint, politics is not too big and peanuts are not too small. Gandhi is supremely religious. The core of his religion is a faith in God, and in non- violence as the way to God in heaven and to peace and happiness on earth. Gandhi was anti Japanese and anti Nazi but he was anti war because he thought the victorious owers would be incapable of making peace based on armed might. ‘Time Magazine only a few days prior to his death remarked: 'This frail old man of seventy—eight, who may be a politician among saints, but is no less a saint among politicians'. Thus the Manchester Guardian last week described Mahandas Gandhi. The description was perfect. Peace promises which the political saint had exacted from Idian leaders through his fast had brought at least temporary caLn. The year 19L8 brought in its wake the death of Gandhi Life Magazine remarked: Gandhi was not just a 'great man', he was a Universal- saint,something the West has not produced for many generations. he was, as John Haynes Holmes said, in 'that unbroken line of saints and seers, running like the stitches of a golden thread through the tangled pattern of human affairs,...' Holmes ranks him with Jesus, Buddha and Saint Francis. ...his final greatness will be voiced not through the nation he sought to create but in th$ aspiring hearts of all men in all nations and all future times. Newsweek found in Gandhi, "The man of truth, the apostle brother- hood....The man who took elaborate pains to remain simple and made it his pride to be humble."8 5"Politics and Peanuts," The Atlantic Honthly, Vol. 179, N0. 1 (January, 19h7), p. 51- 6"Cometack," Time, Vol. 51. No. 5 (January 26, 19L8), p. 29. 7"India Loses Her Great Soul," life, Vol. 2A, No. 6 (Ferruary 9, 19A8), p. 32. 8"Mahatma Gandhi," Newsweek, Vol. 31, {0.6 (February 9, 19h8), pp.2L-26. 11A Time Magazine saw in Gandhi an Indian counterpart of Lincoln; it wrote: say: More forcibly than anyone in his age, Gandhi had asserted that love was the law, how else should he die but through hatred? He had feared machines in the hands of men not wise enough to use them, he warned against the glib, the new, the plausible, how else should he die but by a pistol in the hands of a young intellectual? ... The parallel begween Gandhi's martyrdom and Lincoln's was close and obvious. Christian Century, immortalizing the role of Gandhi, had this to Gandhi belongs to the coming age of hope. To be understood he has to be seen against the dark background of the age which is now writhing in the agony of death. hhen a famous journalist said to Gandhi, 'Politics is my religion,‘ Gandhi replied, 'Rel- igion is my politics'. Thus he gave us a key to understanding both himself and the age. For in the new age, if life survives, the human spirit will be master over earth's forces, beginning with its own 'soul force'. Into this age came Mohandas Karamchand Gandhi bringing superior insight and a more practical method of application, strangely blended tOgether. Albert Einstein said of him: 'Generations to come it may be, will scarcely believe that such a one as this ever in flesh and blood walked upon this earth.’10 National Journal of Education commenting upon the strenrth of the weak remarked: He was the personification of force. But it is a force which this world, after all these centuries, has not yet learned to fully appreciate. 9nor Truth and Shame," Time, Vol. 51, No. 6 (February 9, 19L8),p.2h. lo"Gandhi Belongs to Tomorrow," Christian Century, Vol. 65, No.7 (February 18, 19A8), p. 201. 115 Strenght of character is not weakness. Peaceful methods are not weak methods, particularly if we are willing to die for them. May be this is not always practical, still one can't help wondering if, maybe, there is not a great deal to this idea that the meek shall inherit the very Earth. The Contemporary Review nearly a year after Gandhi's death saw in him a social reformer. Gandhi started his work against untouchability merely thirty years ago, because for one thing he was convinced that India must put her own house in order if she was to claim justice and freedom from Britain. Gandhi did much more than hold meetings against untouch- ability. He took amazingly courageous stegs...of welcoming an untouchable child into his own family.1 A year after his death, articles on Gandhi gradually decreased in number. Even though Gandhi became a distant person(unlike Nehru who is active in his leadership role), articles appearing on him portrayed more or less the same image as before. He was seen as a 'great soul‘, 'non- violent', 'Christ', 'religious', etc. Nearly four years after his death, the Atlantic Monthly worte: Gandhi possessed every form of courage in the highese possible degree. To build him up psychologically from burOpean ingredients we must make a combination of early Christian saints... something of a sweetness of Saint Francis... Gandhi's success throughout his career depended upon a combination of deep religious conviction and astute political insight.l3 The Christian Century almost eight years after his death had this ll"5ha11 Inherit The barth," The Journal of National Education Association, Vol. 37, No. 9 (December, 1948), p. 586. 12"Abolition of Untouchability in India," The Contemporary Review, Vol. 175 (Karch, lghQ), ph. 159—162. 13"Mahatma Gandhi," The Atlantic Monthly, V01, 10C, No. 5 (Dec- emkcr: 1952), PP. BS-GG. 116 to say: What a genuinely likable, all round sort of 'great soul' this was, who could worship so intensely and think so earnestly, yet enjoy a joke so thoroughly. ... a truly great soul who had learned much from Jesus... 14 It is clear from the above quotations that there is unanimity among American writers as far as Gandhi is concerned. He is perceived as a man of peace, non-violent and a great soul. The high point in the confirmation of our hypothesis is the indisputable evidence that American images of Gandhi persist in a favorable continuum irrespective of the kind of political relations which exist between the two countries. It will be noted that this persistence of positive Gandhi images is quite different from the American imagry hehru experienced, in whose case images changed in relation to political relations between India and the United States. E. The Gandhi Image in India "Gandhi is the prophet of a liberated life wielding power over millions-of human beings by virtue of his exceptional holiness and heroism." This is how the Indian philosopher Radha Krishnan summed up his impressions of Gandhi in the year 19h7. However, this is not the way anyone was able to see Gandhi when he entered the Indian political scene. As a matterof fact, he made a name for himself in South Africa before he returned to India to enter public life. He was admired for his courage in the battle he waged in South Africa. Yet Gandhi was misinterpreted as an odd sort of revolutionary for introducing his passive resistence ideas in order to undermine lh"we Learned from Gandhi," The Christian Century, Vol. 7h, K0. 5 (January 30, 1957), pp. 139-le0. ll? colonialism in India. Some people even considered his views on social and economic issues to be rather antiquated. Thus, althouth he was known merely as a mystic and odd sort of revolutionary in the early period of his political career, he did earn the status of the great soul at that time. N ehru the political heir and close associate of Gandhi, summed up his views of Gandhi in those days as follows: "Ideologically he was sometimes amazingly backward...lt has obvious that we differed considerably in our own outlook on like, politics and economics..?l5 I Another writer emphasizing the role of religion on Gandhi's life wrote thus. "...a life devoted to the service of the mother-land and to the cause of religion and humanity..."16 Gandhi's religiousness is further admired by a historian of some reputation in the following words: "Gandhi's life and career furnishes a study in contrasts, which are but seeming and imaginary being the necessary attributes of a character deeply religious and intensely practical."17 D.S. Sarma, an educator, saw in Gandhi, "...a true incarnation of Hindu spirtualitV... his method of religious approach to all political and social problems and his insistence on truth and non-violence in every l5J:u2harlal Nehru, 22,‘ggt., p. 63. 16 . . . u . . , . . Mirzn h. Ismail "An Indian otatssman's Tritute," in S. Eadnakrishnan, (editor), Nahatma Gandhi (London George Allen and Unwin, Ltd.), p. 1&9. l7B. Pattabhisitaramayya, "Gandhi in His Many Aspects," in S. Radhakrishman, 22. gl£., D. 225. 118 (D (J :7 O *1 O 0 "fi H H. H (I I) ’3 £4. «v t- (I) recognitiun of the spiritual unity of all men even in the details of every-day life are aspects of Hinduism which will be really worthy of its part."18 Thus we find that Gandhi's image as a religious man is very heavily portrayed by the Indian writers. A man of truth and non—violence are two other images which are brourht out again by other Indian writers. C.F. Andrews, an Indian christian remarks:19 There are certain cardinal religious virtues where on Tahatma ... Gandhi put most stress...The first is called SATYA-TRUTH.... The second virtue has its source in God is AHISKA (Non-violent) ....Mahatma Gandhi is essentially a man of religion. He can never think of any complete release from evil apart from Go '5 Grace.... Mahatma Gandhi is the Saint Paul of our own days. The Indian Review saw in Gandhi "an emobodiment of piety and patriotism"... He was one with the people and of the people...Gandhi impresses humanity not only as an apostle of peace but the world's savior."21 A few months later the same magazine remarked: ”Gandhi was Christianity's most important modern e: