The differential effects of value-relevant and outcome-relevant involvement on evoked set size

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Divine, Richard Lawrence

Date: 1994

Subjects: Consumer behavior
Decision making
Motivation research (Marketing)

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xi, 186 pages

Permalink: https://doi.org/doi:10.25335/9xan-rp24