Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Kopp, Steven W.

Date: 1994

Subjects: Advertising--Drugs
Consumer goods--Prices
Direct marketing
Drugs--Marketing

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xiii, 160 pages

Permalink: https://doi.org/doi:10.25335/32t9-fy48