The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Li, Hairong

Date Published: 1995

Subjects: Consumer behavior
Impulse
Marketing--Technological innovations
Shopping--Psychological aspects
Telemarketing
Teleshopping
Television advertising

Program of Study: Mass Media Program, Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: x, 137 pages

Permalink: https://doi.org/doi:10.25335/tbx7-ry34

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