The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Li, Hairong
- Date Published
-
1995
- Subjects
-
Consumer behavior
Impulse
Marketing--Technological innovations
Shopping--Psychological aspects
Telemarketing
Teleshopping
Television advertising
- Program of Study
-
Mass Media Program, Communication Arts and Sciences
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- x, 137 pages
- Permalink
- https://doi.org/doi:10.25335/tbx7-ry34