Advertising clutter and its impact on brand equity
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Ha, Louisa Shu Ying
- Date Published
-
1994
- Program of Study
-
Communication Arts and Sciences
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- xii, 248 pages
- Permalink
- https://doi.org/doi:10.25335/jv5g-fa02