The impact of market-oriented strategy on competitiveness in product innovation in the U.S. software industry

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Li, Xiaohu (Tiger Li)

Date Published: 1994

Subjects: Computer software industry
Computer software industry--Marketing
Marketing
New products
United States

Program of Study: Marketing and Logistics, Eli Broad Graduate Management

Degree Level: Doctoral

Language: English

Pages: xi, 116 pages

Permalink: https://doi.org/doi:10.25335/wpbx-fm86

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