Parallel processing of satisfaction formation : an empirical analysis of competitive alternatives

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Mackoy, Robert D.

Date Published: 1994

Subjects: Competition
Consumer satisfaction
Marketing research
Satisfaction

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xiv, 259 pages

Permalink: https://doi.org/doi:10.25335/6t7k-s386

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