A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Taylor, Charles Ray

Date: 1992

Subjects: Advertising copy
Television advertising
Korea (South)
United States

Program of Study: Marketing and Logistics

Degree Level: Doctoral

Language: English

Pages: xiii, 249 pages

Permalink: https://doi.org/doi:10.25335/wh1y-kz27