Emily in person : the influence of self-concept on advertising decisions

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Zarski, Nancy J.

Date: 1978

Subjects: Advertising--Psychological aspects
Consumers

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 2, v, 173 i.e. 185 pages

Permalink: https://doi.org/doi:10.25335/vgjg-e015