The roles of message comprehensibility and cognitive schemata in the processing of televised political advertisements : when fuzzy wuzzy was the message

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Steele, Michael E. (Michael Edward)

Date Published: 1993

Subjects: Communication in politics
Political psychology

Program of Study: Mass Media Ph. D. Program

Degree Level: Doctoral

Language: English

Pages: x, 95 pages

Permalink: https://doi.org/doi:10.25335/ytqe-qk11

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