The roles of message comprehensibility and cognitive schemata in the processing of televised political advertisements : when fuzzy wuzzy was the message
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Date
- 1993
- Program of Study
-
Mass Media Ph. D. Program
- Degree Level
-
Doctoral
- Language
-
English
- Pages
- x, 95 pages
- Permalink
- https://doi.org/doi:10.25335/ytqe-qk11