Measuring the effectiveness of brochures in tourism destination marketing

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Zhou, Zongqing

Date Published: 1996

Subjects: Advertising--Evaluation
Advertising fliers
Advertising--Tourism
Pamphlets
Michigan--Frankenmuth

Program of Study: Park, Recreation and Tourism Resources

Degree Level: Doctoral

Language: English

Pages: x, 136 pages

Permalink: https://doi.org/doi:10.25335/x0c0-4s73

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