Information utilization in the marketing channel dyad : assessing the effects of relational characteristics

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Scully, Joseph I. (Joseph Ira)

Date: 1995

Subjects: Marketing channels
Marketing--Decision making

Program of Study: Marketing

Degree Level: Doctoral

Language: English

Pages: ix, 100 pages

Permalink: https://doi.org/doi:10.25335/tcn9-6205